relationships and politics associated withethnography.

My main criticism of this volume isthat the authors have used predominantlyNorth American researchers to illustrateeach section, rather than drawing on aninternational pool of researchers. How-ever, there is an interesting critique ofsome classic texts including MargaretMead; demonstrating how attitudeschange over the years. This is not anintroductory text for the neophyteresearcher, instead it is directed at experi-enced researchers. It is clearly written andprovides a re¯ective account of genderissues in ethnography. I would recom-mend its purchase for a university library.

Sian Maslin-ProtheroUniversity of Nottingham, UK

Fundraising Skills for HealthCare Executivesby Joyce J. Fitzpatrick & Sandra Deller,Springer, New York, 2000, 193 pages,$43á95, ISBN 0 826 11367 2.

I have never read a book which empha-sizes so well the differences between thehigher education systems ± especially innursing ± on either side of the Atlantic.However, with the current trends in UKhigher education I wonder for how muchlonger the difference will be apparent.Similarly to many higher educationinstitutions in the UK, those in the USAwere established through philanthropy.Speci®cally, the Christian notion ofcharity was instrumental. However,where central government has steppedin to regulate almost every aspect of UKhigher education, including funding, thesituation in the USA still largely dependsupon donation. This donation in turnrequires fundraisers and it is to thoseindividuals who act in this capacity thatthe present book is aimed.

I was fascinated to learn that threeuniversity nursing schools were estab-lished through philanthropy as long agoas 1923 in the USA including one at Yale.The tradition in university level nursing

has grown in the USA without hindranceand this is in stark contrast to currentdevelopments in UK nursing education.It was interesting to note that bequeathedchairs in USA universities are valued dueto their prestige and the protection ofacademic freedom. This is another con-cept, especially in nursing, which hassuffered severe blows in recent years inthe UK with nurse education fundingbeing tied to local NHS-led educationpurchasing consortia. All of the materialin this book is aimed directly at USAacademics and the vast majority of thematerial will be relevant only to them.This is especially true of tax regulationsand accountancy procedures. Neverthe-less, UK university vice-chancellors areincreasingly being employed for theirfundraising potential. If the detail of thepresent text is not relevant then the ethoswhich it conveys surely will be.

Roger WatsonMedia Reviews Editor

Media Reviews

Ó 2001 Blackwell Science Ltd, Journal of Advanced Nursing, 35(3), 468±469 469