Furniture Sector in India

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T&A Consulting 1400 A, Devika Towers,

6 - Nehru Place,

New Delhi 110019, India

www.insideindiatrade.com

Furniture Sector in India

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Political Map of India

India is a federal union comprising twenty-nine states and seven union territories. The states and

union territories are further subdivided into districts and further into smaller administrative divisions

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List of Abbreviations

APAC Asia - Pacific

BMB Bamboo Material Boards

CAGR Compound Annual Growth Rate

CBEC Central Board of Excise and Customs

CHA Customs House Agents

EXIM Export-import

FBO Food Business Operator

FDI Foreign Direct Investment

FY Financial Year/ Fiscal Year is the period starting from 1st April 20xx to 31st March 20xx

GDP Gross Domestic Product

GMV Gross Merchandise Value

HDF High Density Fibre

HS CODE Harmonised System Code

IE Code Import Export Code

ITC Indian Trade Classification

MDF Medium Density Fibreboard

PU Polyurethane

SME Small and Medium sized Enterprise

UAE United Arab Emirates

UK United Kingdom

USA United States of America

USD United States Dollar

Currency Conversion Rate: 1 USD= 65 INR

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Executive Summary

Indian Furniture Industry is the fifth largest market globally and is one of the top five markets

within APAC region with consumption levels of around USD 5 billion.

The sector makes a marginal contribution of 0.5 percent to the total GDP and is growing at an annual

growth rate of over 20 percent per annum.

In this opportunity assessment study for Brazilian companies in Indian Furniture sector, the following

aspects have been covered.

Indian market overview and market segmentation of Furniture on the basis of key raw material

used and end user segment

• Identification of 20 domestic players with the details of their brand portfolio

• Identification of 12 global players with the details of their mode of presence

• 10 imported brands of Furniture with the details of the importer/distributor arrangement

Analysis of export import trends

Regulatory Framework, HS codes, import tariffs and duties

Recommended market entry route for Brazilian companies

Mapping of 10 distributors who can be potential partners for Brazilian companies

Identification of 5 key regulatory bodies in Indian Furniture Industry

Mapping of 8 Industry events scheduled for the year 2017

85 percent of the Indian Furniture market is predominantly driven by unorganised segment, which

comprises independent retailers, local carpentry shops, SMEs and wholesalers. The market in under

penetrated in terms of per capita spending.

Wood, plastic, bamboo, metal, cane, rattan and osier are some of the key raw materials used in

Furniture manufacturing in India. Wood holds a share of nearly 65 percent of all Furniture made in

India.

India has always been famous for its woodwork and carved Furniture. Most of rural India still prefers

Furniture made of wood at a local carpenter shop. However, a transition from traditional

woodworking and Furniture manufacturing to contemporary, modular and ready-to-fit Furniture

has reduced dependency on the carpenter-led segment in urban India. There is a preference for

high-end, low maintenance, quickly installable and simple Furniture products over heavy and

complex traditional Furniture. Furniture made of eco-friendly and non-toxic materials is also gaining

popularity due to rising environmental concerns.

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People residing in metropolitan, Tier I and Tier II cities (primarily upper-middle income class and

high income class) are major end user segments of branded Furniture. Young population falling in

age group of 25-35 years are the primary buyers of Furniture in India.

In terms of end user segment, Residential Furniture is the largest segment in the Indian Furniture

market followed by Office and Institutional Furniture segments respectively. Children’s Furniture is

an emerging segment in the Industry with beds and wardrobes being major product categories.

The key success factors for any brand in India are dependent on the type of target consumer

segment. Residential Furniture buyers consider design, quality, variety and price before making a

purchase decision, while in the commercial space, brand and reliability are key considerations.

In the terms of competitor analysis,

There are both domestic and international brands of Furniture operating in Indian market landscape.

Indian Furniture market is primarily dominated by unorganised sector. However, Godrej Interio,

Nilkamal, Featherlite and Durian are the leading companies in the branded Furniture segment.

International players are primarily present in India through following modes:

• Establishment through subsidiaries and exclusive showrooms

• Presence through tie ups with retailers

• Third party importer-distributor agreements

Around 60 percent of the Furniture imported into India is from Italy, Germany, Spain, China,

Korea, Malaysia, Indonesia, Philippines and Japan. Wooden Furniture category dominates the

total imports followed by cane and osier Furniture.

The report also covers import procedure and regulations pertaining to import of Furniture in India.

Furniture is freely imported into India.

An assessment table highlighting opportunities for Brazilian companies in India has also been

prepared. The Furniture segment presents significant opportunities to international brands seeking

entry in the Indian market.

A table representing areas which appear to have high potential in India is presented below.

Basis Potential Segment

End -User • The Office Furniture segment appears to have high potential as it is growing

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rapidly and offers large volumes. It is estimated that the demand for Office

space in India will grow at a CAGR of 20 per cent over the next 3-5 years. Apart

from the demand for creation of new Office space, the demand for Office

Furniture is also driven by renovation of existing Offices. This segment is also

relatively less price sensitive and likely to go in for well-known brands

• Another potential segment is high-end home Furniture, catering to the upper

middle class and affluent urban households

The Indian Furniture market is more fragmented in terms of market structure and design taste in

comparison to international markets. Each region in India has a different design preference. Hence, a

focus on designs that cater to regional customer preferences are an important requirement for

success.

Online websites are becoming popular among consumers for purchase of Furniture due to less

delivery time and hassle free process. Around 4 percent of the total online retail market is occupied

by Furniture and furnishings category. The average ticket size of online purchase of Furniture

products was around USD 200 to USD 300 during FY 2015. Tier 1 cities dominated sales in online

Furniture market and held 85 percent share of gross merchandise value (GMV).

Further, a transformation in Indian retail segment with growing expansion of large organised

retailers will lead to consolidation in Furniture retailing in urban markets.

Apart from export of Furniture, Brazilian companies can also capitalize on opportunities in other

potential segments which include machinery (solid and panel wood processing, finishing lines, tools

and accessories, particle board, MDF manufacturing and laminates) and non-machinery (raw

materials, timber and lumber, materials for Furniture production, semi-finished products for

cabinets, Office and modular Furniture) segments.

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Table of Contents

1.0 Market Overview of Furniture Industry .......................................................................................... 12

1.1 Market Size and Growth Rate ..................................................................................................... 12

1.2 Market Segmentation and Market Share Analysis ..................................................................... 14

1.3 Key Drivers ...................................................................................................................................... 17

1.3.1 Rising Disposable Income ..................................................................................................... 17

1.3.2 Organized Retail ................................................................................................................... 18

1.3.3 Urbanization ......................................................................................................................... 19

1.3.4 Globalisation ........................................................................................................................ 19

1.3.5 Changing Consumer’s Lifestyle ............................................................................................ 20

1.3.6 Entry of International Brands ............................................................................................... 20

1.3.7 Multiple Channel Retailing ................................................................................................... 20

1.3.8 Growth in Hospitality Sector ................................................................................................ 21

1.4 Trends in the Industry ................................................................................................................. 22

2.0 Competitor Analysis ........................................................................................................................ 24

2.1 Major Indian and Foreign Players ............................................................................................... 24

2.2 Current status- Import Dependence ........................................................................................... 29

3.0 Regulatory Framework & Import Policy.......................................................................................... 32

3.1 Import Policy, Regulations and Legal Documentation ................................................................ 32

3.2 Import and Export Trends ........................................................................................................... 36

3.3 Share in India’s Total Foreign Trade ........................................................................................... 39

3.4 Import Duties & Tariffs ................................................................................................................ 40

4.0 Opportunities for Brazilian Products in India .................................................................................. 43

4.1 Opportunity Assessment Table ................................................................................................... 43

4.2 Go to Market Strategy ................................................................................................................ 46

5.0 Potential Distributor Mapping ........................................................................................................ 49

6.0 Key Influencers ................................................................................................................................ 51

7.0 Major Trade Events ......................................................................................................................... 53

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60%20%

20%

Residential

Office

Institutional (schools, hospitals, hotels & restaurants)

T&A Understanding of Brazilian Furniture Industry

Furniture Industry is one of the key sectors in Brazil due to its abundant forest resources. Brazil

represents the second largest forested area in the world. Mouldings (softwood and hardwood),

plywood, Furniture, joinery, pulp and paper and sawn wood are primary products exported by the

country.

According to FAO (2015), Brazil has around 493.5 million hectares of forest land, which constitutes

to 59% of the total land area.

The wood obtained through planted forests in Southern Brazil is used in manufacturing of

Furniture, paper and pulp.

According to Brazilian Association of Furniture Manufacturers (ABIMOVEL), the market is segmented

(on the basis of end user) into three main categories:

The Brazilian Furniture market has

been growing rapidly at the rate

of 6.5 percent per annum over

past seven years.

The Residential or domestic (household) Furniture holds a major share in manufacturing Industry in

Brazil with Office and Institutional segments having equal market shares. There has been an

increased in export of household Furniture over the last ten-year period.

The Brazilian Furniture Industry is fragmented with the presence of small, medium-sized and large

manufacturers. Efficient design capabilities, easy accessibility to natural raw materials combined

with sophisticated production processes enables production of designer Furniture in Brazil. The

South-East region of Brazil is the major consumer segment of the total Furniture produced in the

country.

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Furniture sector in Brazil has exports to the value of USD 548 million during January- November

2016. The ranking of Furniture export states of Brazil in 2016 are presented below.

Ranks States Percentage share in Exports

1st Santa Catarina 35%

2nd Rio Grande do Sul 30%

3rd Paraná 13.5%

4th São Paulo 13%

5th Minas Gerais 5%

Source: IEMI - Market Intelligence report based on data from the Ministry of Development, Industry and Foreign Trade

(MDIC)

The details of the export-import of Furniture (based on raw material used and end user segments)

during 2015 and 2016 is presented below.

(Figures in USD million)

Raw Material Wood

Trade

End User

Export Values Import Values

2015 2016 2015 2016

Office 7 7 2 1

Residential 277 274 3 2

Institutional (Medical & others) 126 124 16 11

Wood Furniture is the major exports category followed by metal Furniture. The Furniture

produced by using other raw materials (cane, osier or similar materials) is primarily imported.


Raw Material Metal

Trade

End User


2015 2016 2015 2016

Office 0.4 0.5 2 1

Residential 16 15 53 27

Institutional (Medical & others) 13 9 45 25

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Raw Material Other (cane, osier or similar materials)

Trade

End User


2015 2016 2015 2016

Office

11 13 29 36 Residential

Institutional (Medical & others)

Source: Trademap

Key Importers of Brazilian Furniture during

2016

Key Exporters of Furniture to Brazil during

2016

• USA (23 percent) • China

• United Kingdom (13 percent) • USA

• Argentina (12 percent) • Austria

• Uruguay (7 percent) • Italy

• Peru (6 percent) • Germany

However, increasing costs due to inflation, labour taxes, logistics costs and lack of skilled labour are

main challenges for Furniture Industry in Brazil.

Brazilian Furniture Project is a Joint Initiative of Brazilian Association of Furniture Industries and

Brazilian Agency for Export and Investment Promotion to promote Brazilian Furniture exports to

America, parts of Africa, Europe and the Middle East. At present, the project has gained support

from around 51 producers

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1.0 Overview of Indian Furniture Industry

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15

85

Organised Unorganised

1.0 Market Overview of Furniture Industry

1.1 Market Size and Growth Rate

Indian Furniture Industry is one of the fast-growing markets and is ranked fifth largest market

globally. The sector makes a marginal contribution of 0.5 percent to the total GDP and is growing at

an annual growth rate of over 20 percent per annum (Source:

World Bank figures). The Furniture market in India is primarily

unorganised and occupies a share of around 85 percent while

remaining 15 percent share is held by the large organised

players.

Indian woodworking and Furniture manufacturing Industry is undergoing a transition with organised

sector employing more than 300,000 people. However, the market is under penetrated in the terms

of per capita spending.

Western and Southern region are the leading revenue generators due to presence of large number

of industrial hubs, upcoming infrastructure developments and expanding distribution network of

Furniture manufacturers in these

regions.

Uttar Pradesh, Kerala, Punjab, West

Bengal and Andhra Pradesh are the

key suppliers of wood, which is the

primary raw material used in

country’s Furniture market.

(illustrated in the map alongside)

Indian Furniture market was valued at around USD 10

billion during 2015-16 and is expected to grow at a CAGR

of around 25% between 2014-19 to reach USD 32 billion

by 2019

Source: T&A Research*

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Indian states include Gujarat, Jammu & Kashmir, Punjab, Uttar Pradesh and Kerala are states well

known for woodwork and are famous for carving, inlaying, turning and lacquering.

The Furniture market has been predominantly driven by the unorganized segment, which comprises

independent retailers, local carpentry shops, SMEs and wholesalers. However, the structure of the

Industry is changing from being driven by atomistic units and semi-skilled carpenters, to larger-scale

and more mechanized formats.

The Indian Furniture market is more fragmented in the terms of market structure and design taste in

comparison to international markets. Each region in India has a different design preference,

compared to international markets where designs remain same across regions.

Asian countries have become the key manufacturers, exporters and consumers of Furniture globally

with the whole area currently accounting for 50 percent of the world’s Furniture production and 40

percent of world’s consumption. The top five markets within APAC region with the consumption

levels above USD 5 billion include China, India, Japan, South Korea and Australia.

Source: www.worldfurnitureonline.com

There has been a wider acceptance of modular and ready-to-fit Furniture leading to reduced

dependency on the carpenter-led segment in India.

Furniture market is primarily concentrated in the metropolitan, Tier I and Tier II cities, with major

end user segments being Residential, Office, commercial and Institutional.

Disclaimer:

T&A Research*: The data is gathered from multiple data sources including Indian Government data banks, sectoral

journals, National daily newspapers, industry association publications and international market research portals. In

addition, primary interview responses are also taken into consideration.

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3565

Other Wood

50

20

30

Teak

Sal and Deodar

Mahogany, Cedar and other tree types

1.2 Market Segmentation and Market Share Analysis

Indian Furniture market is segmented on the basis of different parameters. These are presented as

follows.

Based on the Raw Material Used,

The key raw materials used in the production of Furniture include wood, metal, plastic, bamboo and

cane. Wood holds a share of nearly 65 percent of all Furniture made in India. This includes several

types of indigenous wood, as well as imported wood. Popular wood types used in India include

Walnut, Sandalwood, Teak, Sheesham, Deodar, Ebony, Redwood, Rosewood, Red Cedar, Sal and

rubber wood.

The country has sufficient availability of tropical wood; however, the supply of wood has reduced

due to growing concerns about environment and the need for conservation of forests.

India has abundant supply of rubber wood with southern state of Kerala producing 95 per cent of

the total supply of rubber wood in India. Bamboo Material Boards (BMB) are also used as a

replacement of plywood.

The shares of different type of wood used in the production of wooden Furniture in India is

presented below.

Indian Furniture Industry

Based on End User Segment Based on Raw Material Used

Residential

Office

Institutional

Wood

Metal

Other

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70

20

10

Residential Office Institutional

Wood is primarily imported from South East Asian countries such as Indonesia, Malaysia and

Myanmar. India also imports MDF (Medium Density Fibreboard)

boards from Europe. Soft and hard wood are imported from Russia

and other South East Asian countries. Veneered panels are imported

from the European Union and USA.

Wooden Furniture is the dominant category of Furniture in India and

has been growing at a CAGR of around 30 percent. While wooden

Furniture is the largest segment within Furniture sector; modular Furniture and kitchen segments

are the fastest growing.

More than 75% of the modular solutions market in India is unorganised affecting the quality of

service, price points and design options.

Based on the end user segment,

Home Furniture is the largest segment in the Indian Furniture Industry followed by the Office

Furniture segment and the Institutional segment respectively. The shares of each of these segments

in the total Furniture market is presented through a graph below.

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Residential Furniture

The Residential sector is valued at around USD 7 billion, of which, 6 percent is organised while

remaining 94 percent is catered by unorganised segment.

Bedroom Furniture occupies largest share within home Furniture market in India followed by living

room Furniture. This segment encompasses a wide range of coffee tables, sofas, centre tables,

corner tables, chairs, bookshelves, TV stands and others.

However, wardrobes and kitchens account for the highest ticket size purchases with people

spending as high as USD 7,000 to USD 10,000 on their kitchen Furniture.

Western and Southern India are key customer segments of home Furniture products in the

organised market. In the terms of age bracket, people falling in the age group of 25-35 years are the

primary buyers of Furniture in India.

Children’s Furniture: An emerging end user segment

Children’s Furniture is gaining share in the Indian Furniture

market. The upper-middle income and higher income group is the

key target group for branded children's Furniture s.

Beds and wardrobes have been the major products sold in the

India. Preferences towards minimalistic design and non-theme based Furniture, which provides

more flexibility in terms of usage is likely to generate higher demand.

Office Furniture

The Office Furniture segment caters to the commercial and Office space and is primarily dominated

by unorganised segment. However, the organised Office Furniture segment is also expected to grow

at a CAGR of 19 percent over 2014 to 2019.

Source: T&A Research

Institutional Furniture

The Institutional segment caters primarily to hotels, restaurants, hospitals and other institutions.

This segment has a minority share in the total Furniture market in India.

The organised Residential Furniture market is valued at around USD 400 million and is expected

to grow at a CAGR of 27 percent over a five-year period to reach USD 1.3 billion by 2020 which

would be around 9 percent of the USD 15 billion (expected) total Residential Furniture market


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5

20

30

35

60

80

40

Above USD 45,000

USD 15,000 - USD 45,000

USD 10,000 - USD 15,000

Between USD 7,500- USD 10,000



Below USD 2,500

1.3 Key Drivers

A rise in the demand for Furniture in the market is primarily due to steady growth of the Indian

economy, growing real estate and hospitality sector, rising disposable incomes, changing

demographics and lifestyles, wider product choice and availability and growth in online retail

segment.

1.3.1 Rising Disposable Income

During FY*1 2015, there were around 55 million Indian households*2 in the middle-class category

(households with annual incomes of USD 10,000/- and above) with a total population of around 275

million, of which, only 5 million Indian households have annual income levels above USD 45,000/-.

An income pyramid representing the shift of income distribution in India (in terms of number of

households) is presented below.

This number of households in the middle-class category is expected to reach 100 million by 2020.


* 1 FY- Financial Year or Fiscal year is the period starting from 1st April 20xx to 31st March 20xx

*2 Indian Household- An average Indian household is assumed to have 5 people

• Incomes have risen at a brisk pace in India and will continue rising given the country’s strong

economic growth prospects. The per capita income (at current prices) during 2015-16 was

estimated at around USD 1,425/- with a growth rate of 7.4 percent on year-on-year basis


Annual Income Levels

Millions of Households

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1.3.2 Organized Retail

The retail sector in India is witnessing a significant change as traditional markets make way for next

formats such as departmental stores, hypermarkets, supermarkets and specialty stores which has

led to increase in consumption levels of all products.

Online Retailing: Gaining Foothold in Retail Sector


The Indian online Furniture market is gaining popularity with several national and international

players entering the market landscape. Indian homeowners increasingly prefer to buy customised

kitchen or wardrobe online due to easy access and hassle free process.

E-tailing offers business opportunities to medium and small players to increase their visibility over

the internet. It offers diversified range of products, exclusive styles, protected payment options,

customer-friendly return policies and warranties.

Around 4 percent of the total online retail market is occupied by Furniture and furnishings

category. The average ticket size of online purchase of Furniture products was around USD 200 to

USD 300 during FY 2015. Tier 1 cities dominated the sales in online Furniture market and a share of

85 percent of gross merchandise value (GMV).

• The Indian retail market, estimated at USD 600 billion during 2015, is expected to grow at a

compounded annual growth rate of 12 per cent to reach USD 1 trillion by 2020

• Modern retail with a penetration of only 8% is expected to grow at an annual rate of 20

percent whereas traditional trade is expected to grow at a rate of 10 percent per annum.


Online retail business has high potential for

growth in the near future due to convenience

and lower overheads as retail space is at

premium in India. It is estimated to reach USD

14.5 billion by 2018 growing at the CAGR of 40-

45 percent during 2014-2018


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Urban population

growing at ~ 1.5

times the growth

of overall

population

• Rapid urbanization, rise in digital literacy and an increase in the number of smartphone users has

driven growth of this market

• People today prefer a more hassle-free and brief process and have become more open to getting

ready Furniture that is directly fitted into their houses

• Online presence is an added advantage for the brands as well. The online operation cost is lower

as compared to offline and it is much easier to reach out to the potential customers.

Pepperfry, FabFurnish, UrbanLadder, LivSpace and RoomStory are the leading Furniture e-tailers in

India.

According to a survey, about 36 per cent of people want to get a touch and feel experience before

buying a piece of Furniture, especially, in case of high order value purchases. A few players have

tried to overcome this by using virtual reality and 3D technology to show consumers how their

customized kitchens and wardrobes will look before placing their order.

Source: www.retail.franchiseindia.com

1.3.3 Urbanization

Currently 29% of Indian population resides in urban areas and is expected to

reach 32% by 2020. Urbanization and growing incomes are expected to have

an impact on lifestyles and spending patterns of consumers. Despite Furniture

market contributing less than 1 percent to country’s total GDP, the Industry

has been on growth trajectory. Further,

✓ Strong economic growth since the 1990s has led to–

• Rapid urbanization and a growing middle class

• Nuclear families and dual income households

✓ Young population and increasing media penetration, has led to a surge in

demand for stylish and designer Furniture


1.3.4 Globalisation

There has been an increase in the demand for imported brands of Furniture. Easy availability of

foreign brands at modern, general and online retailers has provided customers with a diversified

portfolio of products to choose from. International brands like Fantoni, Loddenkemper, Sauder,

Divani and Leolux are popular among consumers in metro cities.

Urbanization to

reach 32% in 2020

from 28% in 2006

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The availability of different brands for same product category has enabled a consumer to make a

more informed decision.

1.3.5 Changing Consumer’s Lifestyle

Increased awareness about availability of different range of Furniture products at varied price

brackets has led to a growth in Indian Furniture market.

Consumers can now make buying decisions based on their

purchasing power and brand preferences.

• Foreign Travel: The advent of lifestyle channels and

international magazines coupled with increasing

purchasing power and foreign travel in the last few decades has created an awareness about

premium brands of Furniture. Consumers are willing to experiment and have become more

demanding and quality conscious.

• Internet Access: With the beginning of e-Commerce era, consumers have gained knowledge

about the imported brands in India, which are otherwise not available due to unorganised

nature of the market.

• In India, an average age of home buyer has dropped from 40 to 27. The practice of owning the

same Furniture lifelong is fast changing, especially, among the younger generation who prefer to

change their Furniture once in every three years. They opt for modern and stylish Furniture

rather than traditional Furniture.

• Improving literacy rate and growing influence of western culture are motivating Indian

consumers to adopt modern lifestyle.

1.3.6 Entry of International Brands

There has been a shift from traditional Furniture towards contemporary Furniture due to increasing

brand consciousness among Indian consumers. Home Furniture market of India has evolved over the

past decade with a shift in customer perception to choose organized brands instead of developing

Furniture products from carpenters. The increase in knowledge about designs, wood materials and

pricing schemes has propelled the Indian customer to choose more branded products.

1.3.7 Multiple Channel Retailing

Furniture retailers are using multi-channel retailing and in-

store marketing solutions to enrich the shopping experience

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and bridge the gap between offline and digital channels. The organised retail in Furniture market is

rapidly evolving and growing with increased household income, shifting consumer behaviour from

saving to spending, increasing brand consciousness amongst Indian consumers and influx of a large

number of global brands. Moreover, rapidly expanding distribution network of exclusive stores and

easy availability of standardized Furniture products is driving sales.

Destination stores are becoming popular among Indian customers as they act as ‘one-stop-shop’ for

Furniture products with an added advantage of ‘touch and feel’ availability.

1.3.8 Growth in Hospitality Sector

An increase in investments in healthcare, tourism (leading to increasing number of hotels) and

hospitality Industry by public as well as private entities is expected to create more demand for

Furniture in the country by 2022. Infrastructure and hospitality are the key sectors driving the

demand for commercial Furniture in India.

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1.4 Trends in the Industry

Preference towards Eco-friendly Furniture

There has been a preference towards eco-friendly Furniture due to rising environmental concerns.

People are becoming conscious about the need to

avoid using products that have a negative impact

on the environment. Hence, the Furniture

manufacturers are offering options that are eco-

friendly and are made from materials that are

non-toxic and renewable. Eco-friendly Furniture

uses materials harvested from sustainable

resources or recycled goods in its products.

Materials such as high density fibreboard (HDF) and Polyurethane (PU)

coatings which are stronger and nature-friendly are increasing adopted by

the players in the market.

Also, the concept of extending and folding Furniture is becoming popular in

the Indian market.

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2.0 Competitor Analysis

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2.0 Competitor Analysis

2.1 Major Indian and Foreign Players

Indian Furniture market is primarily dominated by unorganised sector. However, Godrej Interio,

Nilkamal, Featherlite and Durian are the leading companies

in the organised Furniture market due to their diverse

product range, wide distribution network and exclusive

outlets. Domestic manufacturers are also entering into tie-

ups with foreign manufacturers in order to improve product

design and quality.

Several international players have also forayed into the market due to low entry barriers and are

primarily present through following modes:


• Presence through tie ups with retailers or via third party importer-distributor agreements

Key Domestic Players

Enlisted below is the list of key domestic players operating in the Furniture market.

Sl.

No.

Name of

Company

Brand

name Display(logo) Website

1 Godrej

Interio

Godrej

Interio www.godrejinterio.com

2 USHA Lexus

Furniture Lexus

www.ushafurniture.com

3 Zuari

Furniture

Zuari

Furniture

www.zuari-furniture.com

4 Durian Durian

www.durian.in

5

Dynasty

Modular

Furniture

Pvt. Ltd.

Dynasty

www.dynastyfurnitures.com

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6 Featherlite Featherlite

www.featherlitefurniture.com

7 Quetzel Q, Q Kids

www.quetzel.com

8 AFC Systems AFC www.afcindia.in

9 Damro

Furniture Damro www.damroindia.com

10 Style Spa Style Spa

www.stylespafurniture.com

11 Nilkamal Nilkamal

www.nilkamal.com

12 Omax Office

Equipments Omax

www.omaxindia.com

13 Wipro

Furniture

Startline

Pause

Embassy

Transit

www.wiprofurniturebusiness.com

14

Hindware

Home Retail

Private Ltd

EVOK

www.hindwarehomes.com

15 Monarch

Group

Monarch

Merryfair

Resol

www.monarchergo.com

16 Forzza

Furniture Forzza

www.forzzafurniture.in

17 Furniture

Walla

Furniture

Walla www.furniturewalla.com

18

N R Jasani

Modular

Furniture

Pvt. Ltd.

N R Jasani

Urban

Homez

www.nrjasani.com

19 V3 Engineers V3

www.v3-india.com

http://www.hindwarehomes.com/

http://www.monarchergo.com/

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20 EPL Modular

Furniture

EPL

Modular

www.eplmodular.com

Key Foreign Players

Enlisted below are the international players who are present in the Industry either through wholly

owned subsidiaries or licensing agreement/s with retailers for distribution or exclusive showrooms.

Sl.

No.

Name of

Company

Mode of

Presence Brand/Logo Headquarters Website

1 IKEA Wholly owned

Subsidiary Sweden www.ikea.in

2

Ashley

Furniture

Home

Store

Licensing

arrangement

for distribution

USA www.ashleyfurniture.co

m

3 Herman

Miller

Wholly owned

Subsidiary USA www.hermanmiller.in

4 Gautier

Tie up with

Ebony retail of

DSC Group

France gautier.myechoprojects

.com

5 Stanley

Furniture

Exclusive

showroom USA

www.stanleyfurniture.c

om

6

The

Poltrona

Frau Group

Operated

through Casa

Décor (India)- a

joint venture

between TATA

group and

Poltrona Frau

Group (Italy)

Italy www.poltronafrauindia.

in

27 | P a g e

7

Bene

Office

Furniture

Wholly owned

Subsidiary Austria bene.com

8

Hülsta-

Werke Hüls

GmbH &

Co. KG

Operating

through

retailers

Germany hulsta.com

9

Karlsson

Luxury

Seating

Exclusive

showroom London www.karlssonleather.in

10 Roche

Bobois

Exclusive

showrooms France www.roche-bobois.com

11 Haworth

Wholly owned

subsidiary and

showrooms in

Bangalore,

Delhi and

Chennai

USA www.haworth.com

12 HNI- BP

Ergo

Wholly owned

subsidiary

USA www.hni-india.com

Further, a list of imported brands of Furniture along with importer’s details is also presented below.

S.No. Brand Name Display Headquarters Importer Name

1 Fantoni

Italy

• StudioCreo

• Spacebiz Solutions Pvt.

Ltd.

• Nestlinks

2 ArteM

Germany • Millennium Lifestyle

3 Loddenkemper

Germany • Millennium Lifestyle

• Trisha

28 | P a g e

• Interiors Extraordinaire

4 Sauder

USA • Millennium Lifestyle

5 Divani

Italy • Millennium Lifestyle

6 La.-Z-Boy

USA • Millennium Lifestyle

7 MisuraEmme

Italy • Nestlinks

• Zolijns Design Ltd.

8 Kartell Museo

Italy • Nestlinks

9 Eclisse

Italy • Nestlinks

10 Leolux

Netherland • Simply Sofas

Some of the other imported brands of Furniture are Kosta (USA), Dema (Italy), Fiam (Italy), Foscarini

(USA and Italy) and Fendi (Italy).

29 | P a g e

2.2 Current status- Import Dependence

The major countries of import are illustrated on a map below.


During 2015-16, India imported 36,400 tonnes of Furniture with a value of around USD 460 million.

Wooden Furniture category dominates the total imports followed by cane and osier Furniture.

Metal Furniture is also imported into India.

The details of the import of Furniture during 2015-16 is presented below.

Raw Material - Wood

HS Codes End User

Segment

Quantity

(in tonnes)

Value of Import

(in USD million) Major Import Destinations

940330 Office 8,815 60 China, Malaysia, Singapore and

USA

Around 60 percent of the Furniture that is

imported into the country is from Italy,

Germany, Spain, China, Korea, Malaysia,

Indonesia, Philippines and Japan Around 10,500

importers shipped

Furniture to India

during 2015-16

China

Philippines

Japan

Indonesia

Malaysia

Spain

Germany Italy

30 | P a g e

94034000

940350 Residential 2,060 78

China, Malaysia, Italy and

Germany

*94036000 - 6,190 130 China, Malaysia, Italy and Sri

Lanka

Total - 17,065 268 -

Source: Ministry of Commerce

*94036000- The data presented under this relates to wooden Furniture imported under the “Others” category and does not

specify the specific end user segment.

Raw Material - Metal

HS Codes End User Segment Quantity

(in tonnes)

Value of Import


940310 Office 3,060 26 China and Malaysia

*940320 - 8,760 47 China, Malaysia, Italy and

Germany

940210

94029010

Institutional

(Medical & others) 115 19 China

Total - 11,935 92 -

*940320- The data presented under this relates to metal Furniture imported under the “Others” category and does not


Raw Material – Others (Bamboo, Rattan, Plastics, cane, osier or other similar materials)

HS Codes Quantity

(in tonnes)

Value of Import


94038100

94037000

94038900

7,410 100 China, Italy, Malaysia and

Singapore


The detailed description of each of the HS Codes are provided in section 3.4 Import Duties & Tariffs.

31 | P a g e

3.0 Regulatory Framework and Import

Policy

32 | P a g e

3.0 Regulatory Framework & Import Policy

3.1 Import Policy, Regulations and Legal Documentation

India’s import and export system is governed by the Foreign Trade (Development & Regulation) Act

of 1992 and India’s Export Import (EXIM) Policy.

The Indian Trade Classification (ITC)-Harmonized System (HS)

classifies goods into three categories:

1. Restricted

2. Canalized

3. Prohibited

Any good not specified in the above categories can be freely

imported, if the importer has obtained a valid IEC.

The value of goods imported is determined based on the Customs Valuation (Determination of Value

of Imported Goods) Rules, 2007. The Tariff Value on such imported goods are fixed by the Central

Board of Excise & Customs (CBEC) for the different class of goods imported.

In India, Furniture is freely imported. There are no specific regulations pertaining to import of

Furniture in India and these can be imported by following the general rules and regulations of

import.

Every importer in India must follow a procedure as prescribed by the regulatory bodies.

The import procedure to be followed for importing Furniture is presented below:

Restricted Items

Can be imported only after

obtaining Import License.

They must also be disposed in

the manner specified by the

Licensing Authority.

An import license is valid for

24 months for capital goods

and 18 months for all other

goods.

Prohibited Items

These goods are strictly

prohibited from being

imported to India.

Some examples of such items

include: wild animals,

unprocessed ivory, etc.

Canalized Items

The items which can only be

imported using specific

methods or procedures of

transport.

These goods can be imported

only through canalizing

agencies.

33 | P a g e

1) Import-Export Code Number

Registration with a regional licensing authority is a precondition for the import of goods so as to

obtain Import Export Code (IEC) number without which customs officials will not permit clearance of

the goods. IEC is issued by Directorate General of Foreign trade. However, no Special Import license

is required for the import of Furniture as these are freely importable. This process to become an

importer is a one-time process but renewal might be required of the same depending on the by-laws

laid down by the regional licensing authority.

2) Authority Letter

The Importer submits an Authority Letter in favour of a Customs Handling Agent (CHA) to the

Authorised Officer, if he chooses to handle his imports through a CHA.

On Arrival of

Consignment

Scrutiny of

Documents

Clearance

Procedure

✓ Obtain Import Export

code number

✓ Issue Authority Letter in

favour of Customs

handling agent

✓ File an application for clearance

✓ Arrange for specific documents

including certificate of origin, bill

of lading, commercial invoice

issued by exporting country and

other mentioned

✓ Verification of documents by

authorised Officer

Pre-requisites for

Imports

✓ After inspection of goods

34 | P a g e

Application for Clearance

On arrival of consignment, the Importer/ CHA should file an application for clearance of consignment

with the Department of Customs. As per the rules laid down by the Central Board of Excise and

Customs, there are a criterion of basic documentation which must be submitted at the time of

import into the country. The documents needed at the time of import in all cases are:

IE Code issued by the DGFT

Bill of Entry

This is a key document for all custom clearances. It must be filed within 30

days of arrival of goods at a customs location. All clearances, assessment

and examination of goods are carried out after such bill of entry is filed.

Commercial Invoice

This document is the prime source for computing the value of the goods

imported as per the relevant laws. The assessable value based on which the

custom duty is charged is finalized based on such commercial invoice.

Bill of Lading/

Airway Bill

• The bill of lading under sea shipment or airway bill under air shipment is a

mandatory document for customs clearances. This document provides the

details of cargo being carried with the terms of delivery.

Insurance

Certificate

• This is a supporting document against importer’s declaration on terms of

delivery. This document allows the custom Officers to verify whether

insurance is included in the selling price of the good and accordingly find an

assessable value.

Purchase Order/

Letter of Credit

• The terms and conditions of sale contract are detailed in the purchase

order/letter of credit. The customs officials confirm the value of the

assessable goods based on the conditions mentioned in these documents.

• The importer and supplier mutually agree on terms and conditions about

import sale prior to actual shipment of imports. Pricing, quality

specifications, terms of payment, terms delivery and mode of transport and

other terms and conditions are agreed and mentioned in purchase order

Dock Challan • It is a form to be filled, making the payment for dock charges. These charges

are paid once all the other customs formalities are completed.

Certificate of Origin

The source of origin of imported Furniture is required to be submitted along

with the application for clearance. A certificate of origin issued by necessary

approved authorities at exporting country is required to import Furniture.

Certificate of origin helps to determine origin of imported goods to avail

exemption on import duties and taxes

35 | P a g e

Nowadays, necessary information is filed online and required documents can be produced at the

time of inspection, assessment or delivery of import of goods at destination customs location. The

international partners of countries share quality measures with each other and are exempt from

multiple inspection on same products both for export and import.

Scrutiny of Documents and Clearance

The Authorised Officer verifies the documents filed by the importer and may seek clarification, if

required. If the documents are found to be in order, the Authorised Officer shall ask the importer to

deposit the dock challan for clearance.

36 | P a g e

3.2 Import and Export Trends

Export Trends

During 2015-16, India exported 50,700 tonnes of Furniture with a value of around USD 550 million.

Wooden Furniture category dominated the total exports followed by metal Furniture. USA and UK

were the major export destinations.

The details of segment-wise exports during 2015-16 is presented below.

Raw Material - Wood

HS Codes End User

Segment

Quantity

(in tonnes)

Value of Export

(in USD million) Major Export Destinations

940330 Office 5,460 18 USA

94034000

940350 Residential

203 10 USA

*94036000 - 7,690 390 USA, Germany and UK

Total - 13,353 418 -


*94036000- The data presented under this relates to wooden Furniture exported under the “Others” category and does not


Raw Material - Metal

HS Codes End User Segment Quantity

(in tonnes)

Value of Export


940310 Office 4,010 15 USA

*940320 - 29,240 87 USA, France and Italy

940210

94029010

Institutional

(Medical & others) 30 5 Ethiopia and UAE

Total - 33,280 107 -

*940320- The data presented under this relates to metal Furniture exported under the “Others” category and does not


Raw Material – Others (Bamboo, Rattan, Plastics, cane, osier or other similar materials)

HS Codes Quantity

(in tonnes)

Value of Export


37 | P a g e

390

69

15

384

89

21

418

108

24

0

50

100

150

200

250

300

350

400

450

Wood Metal Other

2013-2014 2014-2015 2015-2016

94038100

94037000

94038900

4,095 25 USA and Panama Republic


The detailed description of each of the HS Codes are provided in section 3.4 Import Duties & Tariffs

A graph representing the export trend of Furniture in India over the last three-year period is

prepared below.


Import Trend

India is also an importer of Furniture. Wooden Furniture is the highest imported category followed

by Furniture manufactured using materials like bamboo, rattan, osier and others.

The import data for each segment within Furniture market in India during 2015-16 is presented in

the section 2.2 Current status- Import Dependence.

A graph representing the import trend of Furniture in India over the three-year period is presented

below.


38 | P a g e

275

102.482.42

274

100 99

266

92103

0

50

100

150

200

250

300

Wood Metal Other

2013-2014 2014-2015 2015-2016



39 | P a g e

3.3 Share in India’s Total Foreign Trade

The export and import share of Furniture Industry in India’s total foreign trade are at reasonably low

levels. The data pertaining to same during 2015-16 is presented below.

Export of Furniture Total Exports Share in India’s Total Foreign

Trade

USD 550 million USD 262,290 million 0.21%

Import of Furniture Total Imports Share in India’s Total Foreign

Trade

USD 460 million USD 381,007 million 0.12%

Category-wise share in total trade:

Wooden Furniture- 0.16%

Metal Furniture- 0.04%

Furniture manufactured using “other” materials- 0.009%

Category-wise share in total trade:

Wooden Furniture- 0.07%

Metal Furniture- 0.02%

Furniture manufactured using “other” materials- 0.03%

40 | P a g e

3.4 Import Duties & Tariffs

Customs Duty is a type of indirect tax levied on goods imported into India as well as on goods

exported from India. Import duties are generally of the following types:

✓ Basic Duty

✓ Additional Custom Duty

✓ CVD – Countervailing Duty

✓ Anti-dumping Duty (specific applicability)

✓ SAD – Special Additional Duty

✓ Education Cess

Furniture in India is categorized under Chapter 94 of the HS Code system under the Customs Act.

The sub-HS Codes under the Chapter 94 relating to Furniture made of wood, metal or other

materials have a consistent rate of customs duty. A ‘Landing Charge’ of 1% is added to the Cost,

Insurance and Freight (CIF) value to determine the assessable value for customs duty purposes.

The below mentioned HS codes have been considered for import of Furniture in India

HS Codes Description

940210

Medical, Surgical, Dental or Veterinary Furniture (For example, operating

tables, examination tables, hospital beds with mechanical fittings, dentists’

chairs); Barber’s chairs and similar chairs, having rotating as well as both

reclining and elevating movements; parts of the foregoing articles: Dentist’s,

Barber’s or similar chairs and parts thereof

94029010

Medical, Surgical, Dental or Veterinary Furniture (For example, operating

tables, examination tables, hospital beds with mechanical fittings, dentists’

chairs); Barber’s chairs and similar chairs, having rotating as well as both

reclining and elevating movements; parts of the foregoing articles: Hospital

beds with mechanical fittings

940310 Other Furniture and parts thereof: Metal Furniture of a kind used in Offices

940320 Other Furniture and parts thereof: other metal Furniture

940330 Other Furniture and parts thereof: wooden Furniture of a kind used in Offices

94034000 Other Furniture and parts thereof: wooden Furniture of a kind used in kitchens

940350 Other Furniture and parts thereof: wooden Furniture of a kind used in bedroom

94036000 Other Furniture and parts thereof: other wooden Furniture

41 | P a g e

94037000 Other Furniture and parts thereof: Furniture of plastics

94038100 Other Furniture and parts thereof: Furniture of other materials, including cane,

osier, bamboo or similar materials: Of bamboo or rattan

94038900 Other Furniture and parts thereof: Furniture of other materials, including cane,

osier, bamboo or similar materials: Other

The customs duty applicable on the HS Codes under sub heads- 9402 and 9403 is provided below.

Customs Duty Description Rate of Duty (Tariff in %)

Basic Duty 10 %

Countervailing Duty 12.5 %

Educational Cess 2%

Secondary and Higher Education Cess 1%

Additional Countervailing Duty 4%

Total Effective Customs Duty 29.44%

42 | P a g e

4.0 Opportunities for Brazilian Furniture

in India

43 | P a g e

4.0 Opportunities for Brazilian Products in India

4.1 Opportunity Assessment Table

Based on T&A research, an opportunity assessment table presenting an overview of Indian Furniture

sector is prepared below.

Export Potential

or Value Segment High Medium Low

Wooden Furniture

Metal Furniture

Furniture made using Bamboo, Rattan, Cane, Osier or

other similar materials

Potential for Setting up a Subsidiary or entering a JV

Entry Barriers

Target Customer Segments

• The Indian Furniture market is fragmented in the terms of market structure and design

taste in comparison to international markets. Each region in India has a different design

preference

• Western and Southern India are key geographical segments for home Furniture. In terms of

age bracket, people falling in the age group of 25-35 years are primary buyers of Furniture

• The upper-middle income and higher income class are key customers of branded Furniture

• Price and quality remain key considerations affecting a customer’s buying decision and

success of any International brand in the country

Market Insights

• Indian Furniture Industry is the fifth largest market globally and is one of the top five

markets within APAC region with consumption levels of above USD 5 billion. It is primarily

unorganised with a share of around 85 percent while remaining 15 percent share is held by

large organised players

• The market is under penetrated in terms of per capita spending

• There is a transition from traditional woodworking and Furniture manufacturing to modular

and ready-to-fit Furniture leading to reduced dependency on the carpenter-led segment.

More than 75% of the modular solutions market in India is unorganised affecting the

quality of service, price points and design options

• The key raw materials used in the production of Furniture include wood, metal, plastic,

44 | P a g e

bamboo and cane among others. Wood holds a share of nearly 65 percent of all Furniture

made in India

• Furniture market is primarily concentrated in the metropolitan, Tier I and Tier II cities with

major end user segments being Residential, Office, commercial and Institutional.

Residential Furniture is the largest segment followed by Office and Institutional. Children’s

Furniture is an emerging segment with beds and wardrobes being the major product

categories

• Within Residential Furniture sector, only 6 percent is organised while remaining 94 percent

is catered by unorganised segment. Bedroom Furniture occupies largest share followed by

living room Furniture

• Steady growth of the Indian economy, growing real estate and hospitality sector, rising

disposable incomes, changing demographics and lifestyles, wider product choice and

growth in online retail segment are key growth drivers

• Any international brand of Furniture will take a longer time to penetrate in the market due

to unorganised nature of the Industry. However, a transition from traditional Furniture

towards contemporary Furniture where the customer prefers to buy ready-made Furniture

over a carpenter- developed Furniture will drive the market for branded Furniture in India.

Also, an increase in knowledge about designs, wood materials and pricing schemes has

propelled the Indian customer to choose more branded products.

• Online Furniture market is gaining popularity with several national and international

players entering the market landscape. Indian home owners increasingly prefer to buy

customised kitchen or wardrobe online due to easy access and hassle free process

• The concept of using eco-friendly materials that are non-toxic and renewable for Furniture

manufacturing is an emerging trend

Competitor Analysis

• Indian Furniture market is primarily dominated by unorganised sector. Godrej Interio,

Nilkamal, Featherlite and Durian are leading companies in the organised Furniture market

• The domestic manufacturers are also entering into tie-ups with foreign manufacturers in

order to improve product design and quality

• International players are primarily present through following modes:


• Presence through tie ups with retailers

• Third party importer-distributor agreements

45 | P a g e

Import- Export Trends

• Around 60 percent of the total Furniture imported into the country is from Italy, Germany,

Spain, China, Korea, Malaysia, Indonesia, Philippines and Japan

• Wooden Furniture category dominates total imports followed by cane and osier Furniture.

• In the terms of exports, wooden Furniture is the highest exports category followed by

metal Furniture. USA and UK are the major export destinations

FDI Policy:

100 percent FDI is allowed under automatic route in the single brand retail.

Other Opportunities:

Apart from export of Furniture, Brazilian companies can also capitalise on opportunities in other

potential segments.

Machinery Segment

Within the segment, growth is expected in the product groups like solid and

panel wood processing, finishing lines, tools and accessories, particle board,

MDF manufacturing and laminates.

Non-Machinery Segment

The non-machinery segment has prospects to attract more international

companies from product segments like fittings, hardware and structural parts, function and

components, lighting systems, lights, electrical fittings for Furniture production timber and lumber,

materials for Furniture production, semi-finished products for cabinets, Office and modular

Furniture.

46 | P a g e

4.2 Go to Market Strategy

The Furniture can be distributed either directly by the manufacturer or importer or indirectly

through distributors and retailers. The distribution model of Furniture in India has been illustrated

using a flowchart below:

Direct Distribution

Under direct distribution, the manufacturer or importer can sell the products directly to the

consumers. There is absence of intermediary in this channel of distribution.

Some of the methods of direct distribution involve

• The manufacturers/importers can have their own signature showrooms where all the

products are available under one roof

• Alternatively, the importers or manufacturers can sell the products through their own online

websites where they can engage and interact with the visitors to the site.

Historically, distribution through exclusive showrooms is the most popular mode of

distribution for sale of high end home Furniture

Modes of Distribution

Direct Indirect

Distributor

Wholesaler

Retailer

E- Retailer

Exporter Importer

Direct

Indirect

47 | P a g e

Indirect Distribution

Under indirect channel of distribution, the importer or manufacturer of Furniture can appoint a

distributor or a wholesaler. They sell products to dealers or retailers, who in turn, make the products

available to the end consumer.

There are a large number of Furniture retailers and franchises spread across the country. While

majority of retailers are small, large retailers including one-stop shopping chains for home building

and specialty Furniture chains usually operate in urban markets.

Online retailing of Furniture is gaining popularity with several national and international players

entering the market landscape. Indian home owners increasingly prefer to buy customised kitchen

or wardrobe online due to easy access and hassle free process.

Around 4 percent of the total online retail market is occupied by Furniture and furnishings category.

Some of the big international Furniture brands are present in India through licensing or retail

agreement.

Partner Selection:

The partner selection would be most critical as the distributor channel in India remains fragmented

and there are very few companies who have a presence across India. Increasingly the well-known

distributors/importers/retail chains are also selective with principals with whom they seek to

collaborate. Importers/Distributors/Retail chains seek support including co-investment in marketing

activities from the Foreign Principal towards building brand awareness in India.

It should be noted that at least for the first 3-5 years, primary market in India is likely be to be the

top 8-10 urban centres (mainly, metro and tier 1 cities). Thus, a potential partner should have a

strong distribution presence geographically in these urban centres, a reach to modern retailers and a

strong online retail presence.

Pricing:

While the Indian consumer is willing to pay a premium for an imported product, price point still

remains a critical factor in a purchasing decision and size of the addressable market.

48 | P a g e

5.0 Potential Distributor Mapping

49 | P a g e

5.0 Potential Distributor Mapping

T&A has identified 10 importers and distributors of Furniture in India, which are presented below.

S. No. Name of the Company Location Website

1 V R Enterprises Maharashtra www.vrenterprises.in

2 Nestlinks Karnataka www.nestlnks.com

3 Truzo New Delhi www.truwoodply.com

4 Parin Furniture Pvt. Ltd. Gujarat www.parinfFurniture.com

5 Millenium Lifestyle Bangalore www.millenniumlifestyle.in

6 Spacio Kolkata www.spaciocollections.com

7 Aura Global Furniture Mumbai www.auraglobalfFurniture.com

8 Maple Furniture Pvt Ltd Odhisha www.maplelimited.com

9 KGF India Kolkata www.kgfindia.co.in

10 Saffrino Punjab www.saffrino.com

http://www.vrenterprises.in/

http://www.nestlnks.com/

http://www.parinfurniture.com/

http://www.spaciocollections.com/

http://www.auraglobalfurniture.com/

http://www.maplelimited.com/

http://www.kgfindia.co.in/

http://www.saffrino.com/

50 | P a g e

6.0 Key Influencers

51 | P a g e

6.0 Key Influencers

Enlisted below are some of the key influencers in the Indian Furniture Industry.

S. No. Influencers Website

1 Association of Furniture Manufacturers & Traders

(India) www.afmt.in

2 Ministry of Furniture www.ministryoffurniture.com

3 Furniture & Fittings Skill Council www.ffsc.in

4 Institute of Indian Interior Designers www.iiid.net.in

5 Business and Institutional Furniture Manufacturers

Association www.bifma.org

52 | P a g e

7.0 Major Trade Events

53 | P a g e

7.0 Major Trade Events

Some of the major Industry events in the Furniture Industry in India is provided below.

S.No. Event Date City Website Frequency

1 Home Expo

India 2017

18 – 20 April,

2017

Greater

Noida www.epch.in

Annually

(April)

2 Furniture

Fair

17 - 20 March,

2017 Ludhiana

NA NA 31 March – 03

April,

2017

Hyderabad

3

Furniture &

Furnishing

Show

07-10 April,

2017 Hyderabad NA NA

4

Index

Furniture

2017

08-11 June,

2017 Mumbai www.ubmindexfairs.com

Annually

(June and

October/November)

5 Wood Tech

India 2017

04 – 05 August,

2017 Chennai www.woodtechindia.in

Annually

(August)

6 Office Expo

2017

22- 23 July,

2017 New Delhi www.theofficeexpo.com

Annually

(July)

7 Mumbai

Wood

12 -14

October, 2017 Mumbai

www.mumbai-

wood.com

Once in two years

(October)

8 India Wood 08 – 12 March,

2018 Bangalore www.indiawood.com

Once in two years

(February or March)