Future Journalists

2 September 2009

by Thanong Khanthong

The Nation

Old media

We are trying to continue to be a gatekeeper, providing the best and most accurate news information, analysis and events to our audience.

Future Journalists

Business daily

• Old media

• 40,000 copies a day

• Subscription rate: 4,500 baht a year

• Readers: Mostly 40 years old up.

• Cost per copy: 8 to 10 baht

• Salary and other benefits: 5 million baht per month

• Operation cost: 5-6 million baht per month (news print, printing, delivery, sales & marketing)

• We need revenue at least 12 million per month to survive

• Many newspapers in the US and other parts of the world are about to go into extinction.

• The Death of Newspapers provide updates on the trend of the newspaper industry.

Content

Different channels for news & content dissemination

The Nation website

Future Journalists

The Nation website

• 2.4 million page views per month• 338,613 unique IP

Most popular sections • Breaking news• National• Politics• Business

RevenueGoogle AdsenseBanner Ad

Future Journalists

Thanong blog

Future Journalists

Nation News on iPhone

Future Journalists

Free App.

The Nation Exclusive on iPhone

Future Journalists

1 month $3.996 months $19.9912 months $34.99Will launch this month

Other Nation’s features on iPhone

Future Journalists

$ 3.99 per download

Weekend Drive

• Application that help travelers to visit nearby sites, totaling 12 provinces, to Bangkok.

• Provide navigation service, including Google map.

• Best hotels, restaurants, tourist highlights, shopping.

Future Journalists

Other Nation’s features on iPhone

Future Journalists

$ 3.99 per download

Drive Thailand

• Offering famous tourist sites throughout Thailand.

• Details of travel routes

• Best hotels, restaurants and shopping

Future Journalists

Other Nation’s features on iPhone

Future Journalists

$ 0.99 per download

What’s up, Thailand?

• All events, festivals, seminars, fairs, exhibitions that you need to know in Thailand.

• Including calendar

Future Journalists

Other Nation’s features on iPhone

Future Journalists

$ 5.99 per download

Thai Cooking

• Offering 12 distinct menus of Thai food such as tom yam kung, phad Thai and tuna salad.

• Details of ingredients

• How-to

• Video presentation

Future Journalists

The Nation SMS service

• Partnership with AIS, Dtac, True, Hutch

• Subscribers = 4,500 users

• Service fee = 49 baht/month

Future Journalists

Samsung Internet TV (Global Widgets)

Samsung Internet TV with The Nation

Future Journalists

• To be launched on Oct 1, 2009

• Partnership with Samsung LCD and LED

• Providing Nation’s news via Samsung Internet TV

• Alternating between TV and Internet

• 24-hour news service

• Thai language news also provided

• Video news on demand

• Nation logo on Samsung TV

Samsung Internet TV with The Nation

Future Journalists

Future Journalists

Must have flexibility and skills to write and present news, information and analysis on

different digital channels

Future Journalists

Professional Journalists

Nothing can replace professional journalists

Faster, more accurate, in-depth, more flexible, multimedia and interactive.

Future Journalists

What is Mojo?

• Mojo means Mobile Journalists

New breed of journalists must be well versed in digital equipment, from digital camera, mobile phone, video, notebook, and wireless connection.

Future Journalists

What is Mojo?

• Ability to transmit news and information instantly.

• Reducing the production process and redundancies in the old media.

• Staying ahead with indepth news and analysis.

Future Journalists

Good basics

• Ability to communicate

• Ability to analyse

• Ability to do some math

• Ability to work with different multimedia formats

• Overall strength in liberal arts education

You may produce your video news via your mobile phone

www.bambuser.comLive from your mobile!

Future Journalists

You may produce your TV programme

http://www.ustream.tv/

Future Journalists

New reading deviceKindle

Future Journalists

New reading deviceKindle

• Revolutionary electronic-paper display provides a sharp, high-resolution screen that looks and reads like real paper.

• More than 300,000 books available, including more than 109 of 112 current New York Times® Best Sellers.

• Top U.S. newspapers including The New York Times, Wall Street Journal, and Washington Post; top magazines including TIME, Atlantic Monthly, and Forbes—all auto-delivered wirelessly.

• Top international newspapers from France, Germany, and Ireland; Le Monde, Frankfurter Allgemeine, and The Irish Times—all auto-delivered wirelessly.

• More than 5000 top blogs from the worlds of business, technology, sports, entertainment, and politics, including BoingBoing, Slashdot, TechCrunch, ESPN's Bill Simmons, The Onion, Michelle Malkin, and The Huffington Post—all updated wirelessly throughout the day.

Future Journalists

The end of newspapers as we know it

• Bankruptcies among big newspapers

• Bleak future for big media conglomerates

• High operating cost vs falling ad revenue

• Challenge from other digital channels and outlets

• Economic downturn

Future Journalists

But new opportunities for smart journalists

• A small number of journalists may join hands to start up new media; production cost is low.

• Democratisation process in media industry as reporters and journalists no longer need to work under big media business.

• Infrastructure and channels are not the problem; the key is how to come up with the best content

• Content is king

• Over next two to three years, trend of media channels will become clearer.

Future Journalists

My favorite blogsMost of these blogs are written and managed by one or a few bloggers

• Marketskeptics• Brad Setser: Follow the Money • Calculated Risk • Daily Liberty Research• Daily Paul• DISINTER• DollarCollapse• EconomPic Data• Jim Sinclair's• MineSet MarketBeat (WSJ)• Meltdown 2011• Mish's Global Economic Trend Analysis• Nogger's Blog (agriculture)• RebelTraders• StormWire News (weather/agriculture)• The Big Picture• The Market Ticker• Zero Hedge

Future Journalists

World-wide Internet users

Future Journalists

Number of World-wide websites

ข้�อมู�ลจาก: NECTEC

182 million websites.

The active websites is only 73 millions.

October 2008

Future Journalists

Number of Thai Internet users

13.4 million (20%)From 65 million people

ข้�อมู�ลจาก: NECTECFuture Journalists

Purpose of using Internet

Search 31.4%

Email 23%

News 10.3%

Future Journalists

30%

30%

45%

47%

51%

70%

73%

International news

Business / Economic/ Financial news

Sports news

News analysis

Entertainment news

Politcal news

General local news

Top news items on TV

Base: Total BKK Population (8,995,000 people)

Conclusion

• Newspapers may be dying, but there are other channels ready to replace them.

• Production is no longer a problem. The problem is how to come up with the indepth information and content that attract the audience.

• Technology is reshaping media industry.• Winners will be determined over the next two to three years or

longer. • Specialised bloggers are fierce competitors to general reporters or

journalists.• Journalism and mass communication programmes must prepare

students with basic skills in digital media, writing & presentation, communication skill, analytical skill, mathematical skill. Broad knowledge in liberal arts studies are also needed.

Thank You