Future of Light

8/21/2019 Future of Light

http://slidepdf.com/reader/full/future-of-light 1/157

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sponsored by Philips Lighting

PSFK

presents

The Future Of



< A >

Light’s importance in daily life cannot be overstated.

As a tool it has the ability to do everything from

creating the perfect ambience in an interior space

to telling engaging stories that draw audiences in.It can promote feelings of well-being, build vibrant

communities or set the stage for a grand reveal, yet

it is often only noticed in its absence. However, as

advanced technologies improve lighting efficiencies,

cost, accessibility and control, this perception is

changing.

With these new tools, designers, artists and

manufacturers are exploring the powerful ways

lighting can be deployed to alter the way people

view their surroundings, create immersive

experiences and respond on-demand to influence

alertness and mood. With a focus on how light can

support livelihood, improve safety and bring people

together, these same creators are designing new

solutions that are customizable, sustainable and

scalable. Within the context of urban environments,

these innovative uses of light are influencing

everything from the ebb and flow of city life to the

visual exchange of information and identity.

In the following pages, PSFK has summarized 12

trends that offer a framework for understanding

light at the intersection of technology, community

and sustainability. To help understand their largersignificance these trends have been grouped into

four themes: Luminous Relationships, Illuminated

Expression, Enlightened Communication, and Light

For Life, which point to the novel ways lighting can

be used to create experiences, tell stories, convey

information and promote wellness.

PSFK has described each of these trends and

identified best-in-class examples that illustrate

how these innovations are manifesting within the

marketplace. In addition, each trend is further

supported by expert quotes and relevant data.

PSFK hopes that the trends in this report will help

readers as they look to develop compelling lighting

experiences for their marketing, retail, hospitality,

healthcare and entertainment clients.

Introduction

The Future Of Light report was

funded with the kind sponsorship

of Philips Lighting

Version 1.1



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The Future Of Light is an independent report created by the analysts at PSFK Labs—a division of the

company that produces the daily ideas publication PSFK.com. PSFK Labs is a think-tank that offers

robust inspiration at the intersection of creativity and innovation. The researchers who worked on

this report have also been part of PSFK Labs teams working with the leading brands including Apple, BMW,

InterContinental Hotels and Target.

For the Future Of Light, PSFK Labs employed a systematic methodology in the social sciences that

takes a bottom-up, data-driven approach to generating assertions about larger ideas, trends and

movements based on research collected around a directional brief. To support the research, we

spoke to a number of global experts to help us explore and understand the trends and themes.

Process

ResearchBrief

Mood & Ambiance• Using color, intensity, movement and design to create atmospheres

and environments that convey specific feelings to an audience.

Branding & Storytelling

Utility & Information

• Developing entertaining experiences that help immerse

audiences inside a compelling narrative.

• Overlaying information onto the physical environment to

improve the overall experience and navigation of a space.



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State of Impermanence

Through the use of color, brightness, shadow and

line, light has the ability to alter spaces in exciting

ways, all without leaving a permanent mark. This

level of flexibility offers solutions for designers as

they temporarily re-imagine interior environments

and entire city landscapes, mapping everything from

directional cues to other hyper-relevant information

where and when it is needed.

Rebuild + Resurrect

Light has the power to reinvigorate parts of a

neighborhood or city by calling attention to

forgotten, vacant or underutilized buildings and

environments. By bringing these areas out of the

darkness, people are drawn back in, promoting

feelings of safety and community and creating new

opportunities to imbue new meaning into cityscapes.

Intuitive Creativity

With greater connectivity, programmability and

accessibility, modern lighting solutions art now

integral aspects of any creative’s toolkit. Either

on its own or when paired with different forms of

media, music or movement, light can be used to

build compelling stories and immersive experiences

for audiences of any size.

Positive Impact

Whether impacting health and wellness or creating

economic opportunity, light can enable positive

outcomes for individuals and entire communities. At

its core, light makes it possible to achieve a degree

of balance and prosperity as innovators leverage

advances in technology for embedding the healing

qualities of light into the backdrop of our everyday

experience.

Halo Effect

As a communication medium light signals openness

and a willingness to connect, helping bridge the gap

between two parties and establish a jumping off

point for communal experiences. Whether in a face-

to-face context or over great distances, light brings

people together, inviting them to share meaningful

conversation, information and stories.

Key

Takeaways



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INTRODUCTION ........................................................................................................................................................................................................................................A

PROCESS .....................................................................................................................................................................................................................................................B

RESEARCH BRIEF ....................................................................................................................................................................................................................................B

KEY TAKEAWAYS .....................................................................................................................................................................................................................................C

TABLE OF CONTENTS ............................................................................................................................................................................................................................D

FUTURE OF LIGHT ....................................................................................................................................................................................................................................1

EXECUTIVE SUMMARY ...........................................................................................................................................................................................................................2

LUMINOUS RELATIONSHIPS ................................................................................................................................................................................................................3

RESPONSIVE ENVIRONMENTS ...........................................................................................................................................................................................................4

WELCOMING LIGHT .................................................................................................................................................................................................................................15

REMOTELY CONNECTED .......................................................................................................................................................................................................................26

ILLUMINATED EXPRESSION .................................................................................................................................................................................................................37

CITY BRANDING ........................................................................................................................................................................................................................................38

SOUND SYNCING ......................................................................................................................................................................................................................................49

LIGHT PAINTING ........................................................................................................................................................................................................................................60

ENLIGHTENED COMMUNICATION .....................................................................................................................................................................................................71

BOUND BY LIGHT ......................................................................................................................................................................................................................................72

SPEED OF LIGHT .......................................................................................................................................................................................................................................83

GUIDING LIGHT ..........................................................................................................................................................................................................................................94

LIGHT FOR LIFE .........................................................................................................................................................................................................................................105

LIGHT THERAPY ........................................................................................................................................................................................................................................106

MOOD LIGHTING .......................................................................................................................................................................................................................................117

SUSTAINING LIGHT ...................................................................................................................................................................................................................................128

PHILIPS LIGHTING THE FUTURE ........................................................................................................................................................................................................139

APPENDIX ....................................................................................................................................................................................................................................................149

Table Of Contents



Future Of Light

LightFor Life

EnlightenedCommunication

IlluminatedExpression

LuminousRelationships



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LUMINOUS

RELATIONSHIPS1. Responsive

Environments

2. Welcoming Light

3. Remotely Connected

ILLUMINATED

EXPRESSION4. City Branding

5. Sound Syncing

6. Light Painting

ENLIGHTENED

COMMUNICATION7. Bound By Light

8. Speed of Light

9. Guiding Light

LIGHT

FOR LIFE10. Light Therapy

11. Mood Lighting

12. Sustaining Light

Executive Summary



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LuminousRelationships

Lighting designs that trigger positive

emotional responses, changing a person’s

relationship with their friends and family,

their surroundings and even the products

that occupy their lives.

RemotelyConnected

WelcomingLight

ResponsiveEnvironments

“Light’s a joy. People respond to light. It makes placeslively and engaging.”

Barry RichardsPrincipal and Studio Leader. Rockwell Group



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ResponsiveEnvironments

Designers are leveraging advanced

sensors to develop connected products

and environments that respond to a

person’s proximity or touch with novel

lighting experiences. These technology-

enabled solutions help create an intuitive,

and highly personalized link between

people and world around them.



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Desk Lamp Responds To Mood Of

Its Owner And Environment



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Clyde

Clyde is an expressive LED desk lamp that can

be programmed with personality modules

to react to the user and its environmentin unique ways. Using Arduino, an open-

source electronics software, the lamp can be

‘taught’ to respond with different colors and

intensities of light based on when certain

conditions occur. For example, when Clyde

is in ‘afraid of the dark’ mode, it can light up

depending on how dark a room is. In ‘touchy

feely’ mode, Clyde cycles through different

light colors when users touch its flexible legs.The project was created by Canadian design

company Fabule and successfully backed

through crowdfunding site Kickstarter.

kck.st/14MPLSu



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LED Tracks Commuters Moving

Through A Tunnel



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Walk The Light is an interactive lighting

design project that consists of a long tunnel

of light with a band of white light that

actively follows visitors, forming a bright

line tracking their journey upon entrance

at London’s Victoria & Albert Museum.

Developed by interactive design company

Cinimod Studio, the installation activates as

a person passes through the tunnel, while

the white light jumps to the next arrival.

On either side of the white band, washes

of color are pushed and pulled along

the tunnel creating an ambient lighting

effect that represents the overall ebb and

flow of the day’s visitors. Throughout the

day these colors shift in hue and saturation

as they respond to the prevailing flow of

the crowds. Using a combination of

technologies, including thermal camera

tracking and Philips LED lighting mounted

on a moving monorail, Walk The Light

demonstrates a sophisticated and playful

use of light to transform the experience

of arriving at the museum.

Walk The Light

bit.ly/UhtXpI



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Installation ‘Trees’ Lean And Sway

Towards Visitors As They Approach



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INAHO

INAHO is an array of freestanding LED bulbs

shaped like golden ears of rice, which glows

and gently leans towards people as they

approach. INAHO, which means “ear of rice”

in Japanese, is composed of LEDs encased

in golden tubes fixed to the end of three-

millimeter-wide carbon fibre columns that

imitate rice stems. Tiny perforations in the

tubes distribute the light into a smattering

of blurry dots reminiscent of a rice paddy

field, while movement sensors within the

base of each stem direct the golden tips in

the direction of passing people. Installation

creators Hideki Yoshimoto and Yoshinaka

Ono of Tangent: studio wanted to create

the impression of golden ears of rice slowly

swaying in the wind.

bit.ly/1d27Div



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Centralized Lighting Center Enables

Intelligent Control On A Citywide Scale



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The city of Rotterdam has installed a

centralized lighting management system

that enables the effective and efficient

deployment of light throughout its city.

Incorporating CityTouch technology from

Philips, Rotterdam is able to track the

consumption and output of their city-wide

lighting system and can fine-tune lightinglevels to meet local needs, providing light

precisely when, where and in the right

amount needed. Each bright spot can be

controlled by radio frequency and can react

with the push of a button if there is sudden

calamity where more light is needed. When

combined with LED lighting, City Touch can

achieve up to 70% savings in energy, and is

being effectively deployed in a number ofother European cities.

CityTouchTechnology

bit.ly/13KvcTk



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AboutImmersive installations are reacting to a person’s proximity

and touch to create novel ways to experience light. These

solutions leverage rapid advances in sensor technology to

help create an intuitive, and highly personalized link between

people and their surroundings.

Opportunities Lighting can be programmed to respond to conditions likeuser stress, changing color to induce calming effects or

simply to indicate that it’s time to take a break.

Lighting reacts to people using stairways, alleys, and

other cautionary zones like construction sites during the

nighttime hours.

Museum lighting can add dramatic effects to artwork

and exhibitions by reacting to visitors as they approach,

making the displays come to life.



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Expert View

“I think a lot of cities will want to start with sensor based solutions,because they save a lot of energy. There are the opportunities tosave and just to be smarter about your illumination of your city,and to preserve darkness, which I think also is an important aspectof dealing in a respectful way with the environment. It makes thecity a better place.”

Rogier van der Heide

Vice President and Chief Design

Officer. Philips Lighting

“It’s better to think about light installations that genuinely dosomething personalized, something that is unique to that person,that nobody else gets, even when they make the same movements/touches.”

Usman Haque

Director. Haque Design + Research

“Using light to respond over time to people’s presence, to theiractivities, to their preferences and desires is something that wasnot really possible previously, certainly not on any large scale.”

Susanne Seitinger

City Innovations Manager. Philips Color Kinetics

“It’s interesting how light changes depending on where you areand you can then have almost a conversation, specically trying toengage the public or send a message to consumers.”

Ben Wilson

Co-Founder. Wilson Brothers Design Co.

“Systems that can be more individually responsive could blendboth the natural and electric light and offer the most interestingaspect of sustainable lighting.”

Teal Brogden

Senior Principal

Horton Lees Brogden Lighting Design

“I think in social events it’s very interesting to use interactive light.Recognition of presence or of specic presence of people, breakssocial barriers, rather than conrming them.”

Winka Dubbledam

Principal. Archi-Tectonics

“The important thing to do with urban spaces is to energize them, which sometimes requires other program elements. Encouragingpeople to pass through a space is one thing, but encouragingpeople to stay and interact with it sometimes is a different lightingassignment.”

Ed Bakos

Managing Director. Champalimaud

“If we can think about light as a natural element and then use thatto connect people, that would make the emotional response, thatmakes it authentic and real and helpful for people.”

Barry Richards

Principal and Studio Leader

Rockwell Group

“If you make something that’s interactive or reactive, youencourage people to walk up and spend time there.”

Brett Renfer

Senior Technologist. Rockwell Group

“Intelligent lighting provides the right amount of light precisely where it is needed and when it is needed. This enables municipalauthorities to save energy and maintenance costs and to reduceobtrusive light, while making urban spaces safer and moreattractive, thus strengthening city branding.”

Eric Rondolat

CEO. Philips Lighting

“There are hundreds of interesting natural phenomena that wouldbe quite fun to reproduce with light. Because in the end it’s aboutcreating richness and texture in our environment where there is alot of articiality that doesn’t have to be as articial as it is.”

Jason Bruges

Architect. Jason Bruges Studio.



< 15 >

Derelict and forgotten urban spaces are being

reinvigorated through the deployment of

creative lighting displays that promote safety

and community. By harnessing the potential

of light to create alluring environments, these

installations challenge long-held assumptions

around spaces fallen into disuse, carving out

new possibilities around congregation, play,

and safe passage.

WelcomingLight



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London Pedestrian Walkway Illuminates

Overhead To Promote Safety



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The Clink Street tunnel project in London

maps a dynamic lighting display onto the

overhead space of a once used thoroughfare

to improve safety and revitalize the area,

while preserving the historical value of the

arch. Created by the London-based lighting

design firm Halo Lighting, the sophisticated

display incorporates Philips Color Kinetics

iColor Flex MX and flexible strands of

full-color LED nodes capable of producing

two and three-dimensional patterns and

video onto the archway of the tunnels.

The lights are additionally programmed to

correspond with the highs and lows of the

pedestrian flow in the tunnel. The program

was launched to reinvigorate the six mile

(10 km) stretch of Victorian viaducts south

of the Thames River in Central London by

making it more appealing to the public.

Clink Street

Tunel Project

bit.ly/14lJjQ2



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Derelict Gas Stations Transformed

Into Communal Art Installations



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The LED Cloud project uses luminescent

lights to draw viewers into two derelict gas

stations from the 1980s, converting them

into welcoming public art installations.

Created by French architect Sophie Valla,

the two petrol stations use LED panels and

spotlights to achieve an artificial sky effect.In addition to attracting visitors through the

use of light, Sophie’s installation features

concrete furniture that encourages people

to visit and interact with one another. Her

project intends to serve as an attraction

for many people who are looking for

low-cost leisure activities within the current

economic climate.

LED CloudProject

sophievalla.nl



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Lighting Scheme Raises Awareness

About Neighborhood Nightlife



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bit.ly/15bnGAd

A Toffee Factory in the UK turned its chimney into a giant ‘glow stick’ to raiseawareness of ‘The Late Shows’ a series of late night cultural events in the cities of

Newcastle and Gateshead. The lighting was designed by Stainton Lighting Design

Services and Philips LED products were selected to provide the colour changing

effects for the chimney and four arches on the site. The solution incorporates Philips

ColorGraze PowerCore lighting technology which are fitted with red, green and blue

LEDs with 30x60 degree beam angles to provide a wide choice of colors with a high

level of saturation.

Toffee Factory



< 22 >

Recreational Space In France Glows

For Nocturnal Use

Glow In



< 23 >

A bowl-style skatepark in France uses special

glow-in-the-dark materials to stay open 24 hours

a day. Created by Korean artist Koo Jeong-a,

the park utilizes phosphorescent concrete that

is charged by exposure to the sun and features

more than 2,000 square feet of surface area

spread over several bowls and three tunnels,

which creatively re-imagines the way public

spaces are lit. The project was created over the

course of four years through a collaboration

between Koo Jeong-a, L’Escaut Architectures and

Belgium skate collectives Brusk and Barricade.

The DarkSkatepark

bit.ly/11PKyns



< 24 >

Derelict and forgotten urban spaces are being reinvigorated

through the deployment of creative lighting displays that promotesafety and community. By harnessing the potential of light to

create alluring environments, these installations challenge long-

held assumptions around spaces fallen into disuse, carving out

new possibilities around congregation, play, and safe passage.

About

Opportunities Reinvigorate areas of the city that have fallen into disuse by addinglighting that encourages public congregation and passage.

Use phosphorescent paint to create illuminated pathways at night

for runners and cyclists in parks, encouraging safe passage.

Weave cities together through the use of color schemes

demarcating neighborhoods, parks and passageways, promoting

safety and identity.



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“Illumination is more than trafc safety and down to earthfunctionality. It has really become something that is important inyour life because of what it adds to the city.”




“If an area is lit properly, especially if it’s a pedestrian area, wherethere’s a high emphasis on vertical illumination lighting for peopleand things, then it’s automatically welcoming.”

Richard Bracebridge

Lighting Designer. Light Works

“The public are quite aware that light quantity is not the onlypredictor for the sense of safety, and that the quality of light is

something that people are quite interested in too.”

Teal Brogden

Senior Principal


“Any urban lighting system needs to consider the specic needs ofits community. It shouldn’t be imposed on them, but rather includethem. An open platform could be rescripted and reprogrammedby locals to achieve their own goals, a sort of urban participatoryoperating system.”

Usman Haque


“Functional street lighting provides a base level of visual comfortfor people to be able to nd their way. The excitement comesfrom the ability to control that lighting in a more ne grained way, whether it’s just changing color temperatures or changing coloror integrating light differently with architecture or with urbanfurniture or with any infrastructure.”

Susanne Seitinger

City Innovations Manager

Philips Color Kinetics

“Lighting attracts people to a city. It makes it safer, you can takesomething and amplify it. The right light and the right intensity inthe right areas can really create the desired mood and effect.”

Ben Wilson

CoFounder

Wilson Brothers Design Co.

“I think light as a safety effect is really important. I think if it’sdone thoughtfully and done with a level of respect for peopleand artistic input in an interesting way, or playing with grafti orsomething like that, I think it would be enhanced...rather than justputting a big blast of light on a bad neighborhood.”

Winka Dubbledam

Principal. ArchiTectonics

“It is amazing how sometimes derelict spaces are only missingone or two things that are important to energize them. Certainlya sense of personal safety is one those things that is linked tomaking successful spaces.”

Ed Bakos


“Light’s a joy. People respond to light. I think that kind of joyfulspirit does connect to a lot of people. It makes places lively andengaging.”

Barry Richards


Rockwell Group

“By ‘painting the city with light’, [cities] have brought people outof their homes to create communities that otherwise would nothave existed.”

Harry Verhaar

Senior Director. Energy and

Climate Change. Philips

Expert View



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Synced lighting experiences are helping

to bring to life the shared connections

between people. With their capacity to

bridge remote experiences or react toproximity, these lighting displays are being

creatively deployed to evoke an emotional

response between participants.

RemotelyConnected



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Handmade Jewelry Lights Up

When Fiancé Is Nearby

LEDEngagement



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Engineer Ben Kokes has created an LED

engagement ring that glows when a wearer’s

fiancé is close. Kokes built the ring himself

and incorporated an LED and copper coil

assembly inside, which illuminates the ring

from inside when it gets within the proximity

of an induced alternating magnetic field, a

device he refers to as ‘the transmitter,’ which

can be worn as an armband. According to

Kokes, the original plan was to present the

ring to his fiancé and then go to a professional

jeweler to get something more permanent,

but his fiancee insisted on changing the

design of the ring to make it more permanent.

EngagementRing

bit.ly/162s8Z4



< 29 >

Connected Beer Bottles Sync With

One Another To Create Interactive Show

Heineken



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HeinekenIgnite

The Heineken Ignite project uses LEDs

and wireless sensors to convert seemingly

ordinary beer bottles into an interactive

lighting display. Each ‘smart bottle’ lights

up thanks to a 3D-printed housing that

attaches to the bottom and conceals the

electronic components. While clinking two

of the bottles together for a toast, the LEDs

light up simultaneously, while taking a drink

makes them flicker rapidly. The lights can also

be controlled remotely to have them match

up with a musical beat, turning a party into

a synchronized light show. Setting a bottle

down for a moment will also trigger a sleep

mode, where it slowly dims until it’s picked

up again. Heineken developed the Ignite

project as part of an experiment to enhance

the social interaction of beer drinking using

modern technology.

heinekenignite.tumblr.com



< 31 >

Wi-Fi Enabled Goal Lamp Responds

Every Time Hockey Team Scores

Budweiser



< 32 >

The Budweiser Red Light is a Wi-Fi enabled

light siren that fans install in their homes to

be alerted every time their favorite hockey

team scores a goal. Created by Budweiser

Canada, the concept is modeled after the

light that is used to signal goals at l ive hockey

games, and can be ordered online and then

installed in any location with Wi-Fi access.

The light can additionally be configured by

fans using an iPhone or Android app to let it

know which team they support. During the

game, the light syncs with the live scoring

provided through the internet connection

and flashes its light and sounds its horn,

bringing the live experience of a game into

any environment.

BudweiserRed Light

bit.ly/VxXWe7



< 33 >

Social Networking Lamp

Communicates With Loved Ones

Good Night



< 34 >

The Good Night Lamp concept features

a series of internet-connected lamps that

subtly connect owners to family and friends

around the world with the flick of a switch,

acting like an ambient social network.

Whenever a user turns the main ‘Big’ lamp

on or off, it triggers the same response on

any linked ‘Little’ lamps, regardless of theirlocation. The idea is for a person to keep

the big lamp for themselves and send the

smaller ones to loved ones they’d like to stay

connected with, automatically signaling to

them when a person is home, going to bed,

or leaving the office. This system also acts

as a handy tool for people living in separate

time zones, helping plan appropriate times

to call or Skype.

Good NightLamp

goodnightlamp.com



< 35 >

Synced lighting experiences are helping to bring to life the

shared connections between people. With their capacity tobridge remote experiences or react to proximity, these lighting

displays are being creatively deployed to evoke an emotional

response between participants.

Lighting solution could dim or intensify to indicate when childor pet moves outside of a set radius, helping parents/owners

ensure greater safety.

Hospital/home lighting solution could react to patient status and

connect with lighting at family home.

Synced bracelets at networking events could light up to indicate

shared interests between attendees.

About

Opportunities



< 36 >

“I think the idea of light being used as a telepresence object is really interesting. Because whenever you have something blinking thathas a less regular pattern, it starts to already have a more human appeal. With light and color you really could start to tell an amazingstory...If you’re holding something in your hand that’s illuminated and if you’re in a space with a bunch of other people who havea similar object, once two people’s colors start to match you form this really obvious relationship.”

Brett Renfer


“The interactive part of light can set up relationships between you, the infrastructure, the space and possibly other people.”

Susanne Seitinger



“I think the idea that you can do something with light, which is interactive, or to communicate the presence of someone close whocan help you, is hugely important.”

Winka Dubbledam


“This could be useful for parents with children away at college wanting to keep a subtle connection, or with team members indifferent countries who need to indicate to each other when they are ready for a video conference, or for people with aging parents wanting to know that their folks have gone to bed or woken up without needing to phone to nd out.”

Usman HaqueDirector. Haque Design + Research

Expert View



< 37 >Sound Syncing

“Light on an urban level is really powerful because it brings

attention to what actually is a dark shadow. The best cities have

really worked with light to exemplify or stress certain things they want to emphasize.”

Winka Dubbledam Principal. Archi-Tectonics

City Branding Light Painting

Scalable lighting technologies are making

it possible for individuals, brands and entire

cities to visually express their identity and

imagination and communicate their vision to

the wider community.IlluminatedExpression



< 38 >

Designers are breathing new life into

buildings and urban infrastructure through

the construction of dynamic lighting

displays that can add iconic elements to

their home cities. By creating scalable,visual displays, these initiatives offer artists

and designers a blank canvas for their

creative reinterpretation and reinvention

of otherwise familiar cityscapes.

CityBranding



< 39 >

Dynamic System Changes

Empire State Building Colors In Real-Time

Empire StateB ildi



< 40 >

Building

The Empire State Building has installed a

dynamic lighting system that can change

the mast colors in real-time to match the

requirements of different events, occasions,

and use cases. The technology from Philips

Color Kinetics features a new computerized

system that will enable customized light

capabilities from a palette of over 16 mill ion

colors including pastels in a variety of

combinations. The LED lights will replace

the current palette of 10 colors, which also

requires a team several hours to change the

building’s nearly 400 fixtures. In addition

to greater control and management of the

lighting array, the new system will allow

Empire State Building operators to better

highlight its architectural details.

colorkinetics.com/esb/



< 41 >

Iconic San Francisco Bridge

Pulses With Lights

Bay LightsProject



< 42 >

Project

The Bay Lights Project is a large scale light

installation using white diode-like pixels

to create scenes of mesmerizing fluidity

on San Francisco’s Bay Bridge. Created

by light artist Leo Villareal using Philips

Color Kinetics technology, the 25,000 light-emitting diodes will create patterns and

forms that continuously morph and move

along the bridge’s span or slide up and

down its supports. The largely donation-

driven project was billed as the world’s

largest LED light sculpture; 1.8 miles wide

and 500 feet high.

thebaylights.org



< 43 >

Qatar Crystal Ball To Light Up For

2022 FIFA World Cup

Crystal Ball2022

World Cup



< 44 >

Qatar has announced plans to construct an

enormous, light up crystal ball as landmark

feature for the 2022 FIFA World Cup. Createdby architects Vedran Pedišić and Erick

Velasco Farerra, the crystal ball building will

host a sports museum and a shopping centre,

and is designed to transform into a glowing

orb as soon as the sun goes down. During the

day, its crystallized exterior will reflect the

rise of the sun, filtering ample daylight into

the interior space. The orb body rests on the

vertical axis, and spins gradually in a spiralpath, transforming both interior and exterior

environments with the change of light.

World Cup

avp.hr hr.sangrad.hr



< 45 >

Bridge Uses LEDs and Fire

To Create Public Spectacle

Dragon Bridge



< 46 >

The Vietnamese city of Da Nang has constructed a new bridge

in the shape of a giant dragon which is lit up using LEDs and

produces huge balls of fire and water. Created by American firm

Louis Berger Group, at night, the body of the dragon is lit by

more than 2,500 Philips LED lights, and on special occasions, its

dragon head releases giant plumes of fire or jets of water. The

bridge’s 1,864-foot-long continuous steel arch doubles as the

body of the dragon, with the tail at one entrance to the bridge

and the head at the other. The bridge was built in celebrationof the 38th anniversary of the country’s liberation during the

Vietnam War, and connects Da Nang International Airport with

the city’s most popular beaches and the downtown area.

bit.ly/172fSDN



< 47 >

Designers are breathing new life into buildings and urban

infrastructure through the construction of dynamic lightingdisplays that add iconic elements to their home cities. By

creating scalable, visual displays, these initiatives offer artists

and designers a blank canvas for their creative reinterpretation

and reinvention of otherwise familiar cityscapes.

City-wide lighting schemes on key buildings and infrastructurecan be changed on demand to reflect various city events like

marathons, for example.

Supplement traditional street signage with alter-

native light signage for wayfinding and transportation while

offering an opportunity for branding a city.

Create open access spaces/billboards in cities where local artistsand designers can showcase their light projects, helping to

highlight local culture.

About

Opportunities



< 48 >

“The exciting part of LED is its controllability, the fact that youcan create scenarios, that you can script the light in a city. Youcan make it brighter when it’s needed or dimmer. Then you canorchestrate the whole central square for a celebration.”




“Cities are understanding that light is part of their branding andtheir expression, and that the nighttime vibrancy of the city issomething that is really meaningful to all their constituents.”

Teal BrogdenSenior Principal


“Used carefully, with a very specic palette of color, light cancommunicate a very specic message about identity and presenceof a building. A city that can re-imagine how lighting is used coulduse it very effectively for rebranding.”

Usman Haque


“Light on an urban level is really powerful because it bringsattention to what actually is a dark shadow. The best cities havereally worked with light to exemplify or stress certain things they want to emphasize.”

Winka Dubbledam


“Light can be meaningful and engaging in a very visceral andemotional way. It’s a whole new language, I think that didn’tnecessarily exist before.”

Susanne Seitinger



“As cities are looking at the ways that their skylines and theirdifferent areas look at night. They’re looking to lighting totransform and shift people around. It’s a great way for cities totransform themselves and talk about themselves, and be seen from

this huge scale, like ‘We’re active, we’re on, and we’re excited about what’s happening’.”

Brett Renfer


“In terms of City branding and reinvigorating cities with lighting, Ithink the big opportunity right now is projection mapping. Usuallythat becomes a theatrical event, a special occasion, but I think theopportunity now is to really see the whole city as a blank canvas.”

Barry Richards


Rockwell Group

“It’s estimated that up to 50 million people will see the Bay Bridgelights project while it is live for the next two years.”

CNN.com

March 2013

“It’s possible for almost anyone to engage with [the Bay Bridgelights project]. It is a remarkable moment for public art. I see thisas a template for other projects.”

Leo Villareal

Artist. Leo Villareal Studios

“As the global population increases, creating an identity that willattract business and tourism and bring communities together isanother growing challenge for cities. Sustainable energy efcientlighting helps cities express their unique identities and truly shineon the global map, making them safe, cost-effective, connectedand beautiful.”

Harry Verhaar

Senior Director

Energy and Climate Change. Philips

Expert View



< 49 >

Lighting installations that respond to sound

are converting external inputs into vibrant

lighting displays that allow people to

experience the noises around them in new

ways. By capturing the physical qualities of

sound as engaging visual installations, thesedisplays highlight local aspects of a place, tell

compelling stories and bring people together

around shared, interactive experiences.

Sound

Syncing



< 50 >

Interactive Sculpture Responds

And Reacts To Sound

Fiet



< 51 >

Fiet is an interactive sculpture that visualizes

the emotional impact of movement. Created

by design studio Toer, the object is built out

of hundreds of cones which exaggerate

the motion of the surface. Based on the

programmed effect of sounds surrounding

the object, the points of the cones movecloser to each other or expand. For

example, the sculpture will tense up when

there is a sudden noise, but when it’s quiet

and peaceful it will react in a more fluid,

comfortable looking manner. The result is an

installation that resembles a living organism,

responding and reacting in line with the

ambient noises of its surroundings.

studiotoer.com/fiet



< 52 >

Bulb Syncs With Music

To Create Disco Parties Indoors

Ambify



< 53 >

Ambify is a mobile application that syncs with

the Hue bulb from Philips to react music being

played and create dynamic in-room visuals

in nearly infinite color combinations. The

app employs an algorithm that analyzes and

visualizes the music that is playing, therebycausing the color, brightness and intensity

of the Hue bulbs to change. The app builds

on the Hue bulb’s existing web capabilities

which allows users to remotely control their

lighting from a mobile application and create

up to 16 million different color combinations.

getambify.com

meethue.com/en-Us



< 54 >

Underpass Installation Transforms

Blaring Traffic Noise Into Animated Art

Silent Lights



< 55 >

Silent Lights is a soon-to-debut installation in the Red Hook

neighborhood of Brooklyn, New York that will capture the

noise pollution from a busy underpass and convert those

sounds into an artistic lighting display. At night, the LED lights

will pulsate in waves, translating the traffic noise into bursts

of color, with the intensity of each color increasing as the

sounds heighten. Created by The Artist Build Collaborative

in response to noise complaints from the neighborhood, the

project will consist of six colored rectangular gates made

from steel and aluminum that are able to capture the sound

and convert them into colored lights.

artistbuildcollaborative.com



< 56 >

Ceiling Light Syncs With Music

To Create Enticing Retail Environment

Snog Store



< 57 >

UK frozen yogurt chain Snog has incorporated

multi-coloured ribbons into the design of

its ceiling which change subtly in line with

the music that plays. Created by lighting

design studio Cinimod, the concept features

LED strips from Philips which can sync

real-time audio and video feeds to create

constantly changing effects on the store’s

ceiling. The design incorporates LEDs for all

the lighting within the store, combining an

illuminated ceiling with low energy use and

a high degree of flexibility. The concept was

implemented after the store in London was

deemed too narrow and deep in shape, and

not immediately enticing enough for visitors.

cinimodstudio.com

bit.ly/16csSEp



< 58 >

Lighting installations that respond to sound are converting

external inputs into vibrant lighting displays that allow peopleto experience the noises around them in new ways. By capturing

the physical qualities of sound as engaging visual installations,

these displays highlight local aspects of a place, tell compelling

stories and bring people together around shared, interactive

experiences.

Lighting outside of bars, and other public areas could respond

and react to indicate if noise has gone above a certain decibel

levels outside certain hours.

Interactive light map could act as hub identifying and exploring

locations with a strong sound signature indicating a large

congregation of people or popular destination.

Light source could automatically react to the tone/rhythm ofmusic or sounds to seamlessly build mood and atmosphere into

a public venue or space.

About

Opportunities



< 59 >

“Lighting has the ability to be dynamic. How do we make the content of that dynamic lighting expression meaningful?”Teal Brogden

Senior Principal


“The control options that come with LED technology can have an immediate reaction to any input. With new controls we’re nowgetting access to all sorts of ways of controlling light and that’s exciting.”

Richard Bracebridge

Lighting Designer. Light Works

“I think sound synced installations are most interesting when there’s some kind of revelation or revelatory aspect to it.”

Susanne Seitinger



“I think reacting to ambient noise in a cityscape really gets people to think about their environment in a really different way. I thinklight is a great way to connect with because it’s so immediate.”

Brett Renfer


“LEDs brought the birth of controllability [that goes further] than dimming—whether that’s color, or using an app to make thelights react to music, or setting your iPhone clock so that you can wake to the lights coming on in your room.”

Ed Crawford

Senior Vice President. Philips

Expert View



Technologies are tracking people’s

ephemeral gestures and translating

them into graphic images of light. These

installations are lowering the barrier to

engagement through intuitive interfaceswhich instantly respond to user movements,

allowing anyone to playfully experiment

and create a desired outcome.

LightPainting



Gesture Tracking Tech Lets Kids

Draw In The Air And Onto An iPad

Crayola LightMarker



< 62 >

Arts supply manufacturer Crayola has

developed a battery-operated stylus for theiPad that allows users to draw with light just

by moving their hands in the air. Resembling

a standard Crayola marker, the Light Marker

beams light to the front-facing camera on

the iPad to detect a user’s gestures, allowing

artists to stand back and draw in the air.

These movements are translated into images

that then appear on the iPad’s screen. The

accompanying Light Marker app featuresan assortment of coloring pages, puzzles,

paint splatter brushes and drawing tools to

deepen the experience for users and allow

them to share their creations with friends.

bit.ly/Z6SGDw



< 63 >

Performative Art Installation

Mirrors Human Movements

Future Self is a performative light installation the notion of present and future selves,

Future Self



< 64 >

that can map and replicate human

movement. As two dancers move around

the perimeter of the installation, 3D cameras

record the shapes made by their bodies and

replay them on a brass grid of over 10,000

LED lights. The image created by the lights

always resembles a single figure, no matter

how many people approach it at once. The

installation studies human movement and

using the interaction between dance, light

and sound. Created by interactive design

group rAndom International and located

at the MADE exhibition space in Berlin, the

project was presented as part of a dance

performance coordinated by choreographer

Wayne McGregor and composer Max Richter.

bit.ly/KMdriH



< 65 >

Illuminated Surface Glows

When Sprayed With Water

Water LightGraffiti Project



< 66 >

The Water Light Graffiti project is an

interactive LED installation that features a

wall of LEDs that light up when sprayed with

water. Created by Antonin Fourneau working

in collaboration with Parisian Digitalarti

Artlab, the wall is made up of thousands

of LED lights that were engineered to turn

on when anything from a wet finger, spraybottle, brush, or water atomizer is used to

‘paint’ the surface. Artists can draw pictures,

abstract shapes and words with a result

that is glowing, ephemeral and temporary.

The art installation was set up in Poitiers,

France, were passersby were encouraged

to interact with the wall to create and share

short-term artworks.

atocorp.free.fr



< 67 >

Hotel Guests Use Their Bodies

To Paint With Light

To LightYou Fade



< 68 >

To Light You Fade is an array of interactive

OLEDs digitizing the shapes and movements

of passersby in the lobby at the W Hotel

in Tapei. The wall installation incorporates

thousands of Philips’ OLEDs which interact

with guests by changing shape, look and feel

in sync with its surroundings. The project

from creative studio rAndom International

unlocks the creative potential of next

generation OLED technology from Philips.

The W Taipei showcased the cutting-edge

design alongside a collection of design

installations that bring to life the hotel’s

concept of ‘nature electrified.’

wtaipei.com



< 69 >

Technologies are tracking people’s ephemeral gestures and

translating them into graphic images of light. These installations

are lowering the barrier to engagement through intuitive

interfaces which instantly respond to user movements, allowing

anyone to playfully experiment and create a desired outcome.

Employed in a therapeutic setting, light painting exercises could

be used to track patient progress, and encourage repetitivemovements.

Gesture-based installations could be used in museums or

other educational settings to promote deeper interaction and

engagement with exhibits.

Encourage playful engagement alongside education by employinglight installations that track participants and offer coaching for

movement-based activities like dancing.

About

Opportunities



< 70 >

“I think light painting is something amazing to think about because it ’s at a human scale. It’s this push and pull of buildingaround someone’s natural interaction.”

Brett Renfer


“What interests me most in light painting is the ability to draw in three dimensional space and the possibility to alter the reality without post processing programs.”

Janne Parviainen

Artist

“You have to look at intention and how to make it really stand out as a expression of something, so people really pay attention.”

Barry Richards

Principal and Studio Leader. Rockwell Group

“The key here is to design the lighting system so that people can both watch others interacting and also invent their own gesturesto build a sense of agency. People are offered different resolutions of participation so that they can gure out what best suits them.”

Usman Haque


“The idea of light as art on an urban scale is amazing...What’s really amazing about it is that people love to play with it. It creates within a very strict and severe urban environment. To have something much more playful really helps people to feel more at home.”

Winka Dubbledam


Expert View

Solutions that investigate the way light can be



< 71 > Guiding LightSpeed Of LightBound By Light

used as a communication tool, either visually

conveying information through color, design

and frequency or as a medium for transmittingdata over distances.Enlightened

Communication“There is no architecture if there is no light. You can create aspace just with lighting and you can play and change the space

with lighting rather than having to change the space by rebuilding

it. I think light as a physical boundary is a much softer and more

friendly approach to boundaries in general.”

Winka Dubbledam Principal. Archi-Tectonics



< 72 >

Designers are exploring the use of light

as a substitute for physical boundaries,

helping to change the way people perceive

their surroundings. These solutions work

to demarcate new areas on demand,creating flexible environments which can

accommodate different use cases and be

redefined according to needs.

BoundBy Light



< 73 >

Roving Bus Uses Lasers To

Create Soccer Fields Anywhere

Nike ProjectedSoccer Field



< 74 >

Sportswear company Nike paired with Spanish

digital agency Doubleyou to offer soccer

players around the world the ability to play

anywhere at night with a laser-projected soccer

field. Using a dedicated app, soccer players

could request a visit from a laser-equipped

van. The van’s specialized crane would

be raised above an open area of space to

project the digital soccer field onto the

urban landscape, transforming the area

into a venue for hosting a game of soccer.

The initiative intended to provide kids and

teenagers without access to the right facilities

a dedicated space to play even at night.

doubleyou.com bit.ly/10A9cP8



< 75 >

Installation Redefines Interior

Walls Using Only Light

VanishingPoint



< 76 >

Vanishing Point is an art installation

exploring the idea of ‘light architecture’ and

use of perspective as a way to redefine and

represent a particular space. Created by

United Visual Artists, the installation projects

laser lines from a single vanishing point

onto a dark room, creating volumes anddivisions that reshape the experience of the

physical space. The new boundaries frame

new boundaries within the room, allowing

the audience to explore. Sound is also

incorporated into the space in by sampling

the ambient noise generated by the laser.

bit.ly/100CLn2



< 77 >

Laser Bike Lane For Cyclists Projects

Onto Road For Added Safety

XfireBike Lane



< 78 >

bit.ly/RYaMjd

Bike safety company XFire has created a

lighting system to make bikers more visible

to traffic at night. The XFire Bike Lane is a

safety light that includes the usual flashing

red LED lights, but is also equipped with two

red lasers. The lasers project onto the road

to create an instant bike lane that is visible

over a mile away and is clear under

headlights and streetlights. The handy

gadget is weather and shock-proof and

easily attaches to any bike.



< 79 >

Court Lines Adapt To Sport Being Played

ASB Glassfloor



< 80 >

asbglassfloor.com

The ASB Glassfloor is a surface made from

glass that uses hidden LEDs to switch

between different court markings at the

touch of a button. Created by the German

glass company ASB Systembau, the court’s

combination of translucent glass and hidden

LED channels can be switched on and off to

create boundaries and markings for a range

of sports. In addition, the LED technology

can enhance the experience for spectators

by displaying things like score, statistics and

team colors directly on the playing surface.

The floor is designed to emulate hardwood

courts with the added advantage of flexible

lane lines and markings for multi-purpose

gymnasiums.



< 81 >

About

Opportunities

Designers are exploring the use of light as a substitute for physical

boundaries, helping to change the way people perceive their

surroundings. These solutions work to demarcate new areas ondemand, creating flexible environments which can accommodate

different use cases and be redefined according to needs.

Crosswalks and other city infrastructure could light up and

change color when pedestrians have the right of way, adding anadditional layer of safety.

Light could be used in a cautionary sense to react and curb

dangerous activities like jaywalking or pushing people back from

a subway platform.

Light has the potential to demarcate areas for street performers

and taxi stands, or indicate designated areas for certain activities

without the need for physical boundaries being constructed.

“As soon as you can affect and control light, you can create acompletely different environment that is multi-function, multi-usable and more affordable. The possibilities are really quite

“Use the theatrical layering of l ight to provide focus. It’s a part ofyour toolbox, a design you use all the time.”

B Ri h dExpert View



< 82 >

endless.”

Ben Wilson

CoFounder

Wilson Brothers Design Co

“There is no architecture if there is no light. You can create aspace just with lighting and you can play and change the space with lighting rather than having to change the space by rebuildingit. I think light as a physical boundary is a much softer and morefriendly approach to boundaries in general.”

Winka Dubbledam


“Certainly in environments where there’s a desire tocreate evolving experience such as a retail or hospitalitysetting, I imagine that it would be of interest to folks whoare trying to make a certainatmosphere that changes perhaps from day to day.”

Teal Brogden

Senior Principal


“Lighting clearly can emphasize both the space or it can beused to highlight an object. You have to think about howyou’re going to construct the room as a three‐dimensional

illuminated experience, because the surfaces that you’recreating are really only meaningful if light hits themin a certain way.”

Ed Bakos


Barry Richards


“Using light to separate a space changes your perception of thespace really quickly. It becomes a way to really shift the programof the space and the ow of the space.”

Brett Renfer


“Through light, space can be formed without physical material likeconcrete or steel. We can actually stop vision and the penetrationof vision with where light is and where it isn’t.”

James Turrell

Artist

“We’re going to be able to create a variety of control features interms of how we introduce points of light in space, but we’re alsogoing to be able to do it with planes and areas of light.”

Michael Siminovitch

Director

California Lighting Technology Center

p



< 83 >

Innovators are exploring the speed

and rate which light can be used to

transfer and communicate information.

Whether by beaming hyper-relevant

data and information to phones in a retail

environment, or converting real-time data

streams into intuitive and engaging visualinformation for public display, these lighting

solutions help inject relevant information

into a person’s surroundings, providing an

added layer of context.

SpeedOf Light



< 84 >

Light Infographic Illustrates Nearby

Wi-Fi Signal Strength

Immaterials



< 85 >

bit.ly/gtjtzd

Immaterials is a measuring tool that uses light

to visualize the strength of the intangible Wi-

Fi networks around the city of Oslo, Norway.

Developed by the research group YOUrban,

the installation features 80 LEDs running its

entire length that pulsate, rising or falling

based on the strength of a selected Wi-

Fi network. Using time-lapse photography

the team was able to capture attributes ofnetworks and map them against the backdrop

of the physical city. Through the pulsing and

fluid movement of light, digital qualities

such as network strength, consistency and

reach are shown as material manifestations,

providing valuable information to the homes

and businesses the signal is meant to serve.



< 86 >

Supermarket LEDs Send

Discounts To Shoppers’ Phones

Emart SalesNavigation



< 87 >

Korean supermarket chain Emart is using

smartphones and LED lights to guideshoppers around their stores and lead them

to discounts. Dubbed ‘Emart Sale Navigation’,

the supermarket is using special LED lights on

the ceiling to send information to shoppers’

smartphones. Shoppers downloading the

Emart app on their Android phone are guided

around the aisles by dedicated indoor maps,

and when they pass an area where there’s a

discount coupon available, a notification willpop up on their smartphone’s screen.

salenavigation.co.kr



< 88 >

Wall Sconces Use Color Shifts

To Reveal Weather Forecasts

Wall Sconces



< 89 >

A NYC-based design student has developed

a LED wall unit that uses light to convey

the daily weather forecast. The wall unit is

rigged with a digitally-addressable LED

script which lights up in accordance with the

current weather forecast. For example, the

wall display will show the high temperature of

the day in a sequence of red lights, while the

percent chance of precipitation is displayedin blue. The wall sculpture is controlled

by a small acrylic cube that contains a

gyroscope, accelerometer, XBee radio and

lithium-polymer battery. Rotating the cube

to face an icon upwards will switch the

bit.ly/TNW5qm

LEDs between 6 modes which can account

for a number of weather conditions. The

project was conceived by design student

and contributor to how-to site Instructables

contributor, Adiel Fernandez.



< 90 >

Laser Pointer Transfers Data And

Is Less Error Prone Than Wi-Fi

Laser Pointer



< 91 >

Researchers at the National Taipei University

of Technology in China have created a visible

light communication system made out of

everyday laser pointers to transfer data with

lower errors rates than Wi-Fi and Bluetooth.To begin, the engineers wired red and green

laser pointers with 500Mbps data streams.

When pointed at photodiode receptors, the

signals are amplified and then multiplexed to

create a 1Gbps data transfer. Unlike other light

transfer methodologies, which use ordinary

LED light to transmit data, the coherence of

laser light improves accuracy. This process

transmits bits using the part of the spectrum

www-en.ntut.edu.tw

humans can see, which doesn’t pass through

most physical barriers or interfere with

other communications systems, making

it an attractive option where radio-based

wireless transmissions would be dangerous

or prohibited for security reasons in

locations like hospitals, airplanes and

government offices.

Innovators are exploring the speed and rate which light canAbout



< 92 >

g g

be used to transfer and communicate information. Whether

by beaming hyperrelevant data and information to phones ina retail environment, or converting realtime data streams into

intuitive and engaging visual information for public display,

these lighting solutions help inject relevant information into a

person’s surroundings, providing an added layer of context.

Bus stations and other transportation options could glow in

accordance with the proximity of transport or beam usefulinformation like scheduling to rider’s phones.

Retail setting lighting could transmit suggestions like recipes and

complementary accessories to shopper’s mobile phones based

on products being handled.

Lighting from buildings or city landmarks can use light as a data

stream to beam location specific historical information to peopletraveling throughout a city.

About

Opportunities

“A lighting strategy should be balanced with the possibilities of‘information overload.’ You don’t want every surface and everyobject to become a mere display interface because people will tuneout.”

“This idea of bringing visualization of elements through light isinteresting, but I think you have to, again, make sure it’s meaningful,connective, to what you want to do.”

Barry Richards

Expert View



< 93 >

Usman Haque


“If you can give more information to your consumer they canleave the store with more than just the purchase they buy. If insome way you can track their purchasing or give them a specialoffer, or get them to come back in being part of the brand thenobviously that’s a very, very powerful and strong tool.”

Ben Wilson

CoFounder

Wilson Brothers Design Co

“There are ways that information can be transmitted throughlight. In a healthcare setting there would be enormous benet forpatients, for visitors, for caretakers and so on. I imagine certainlythe opportunities in retail establishments and hospitality areendless.”

Teal Brogden

Senior Principal


“The idea that you have real-time information all the time beamedtowards you is probably the future.”

Winka DubbledamPrincipal. ArchiTectonics

y


Rockwell Group

“I think we need to start thinking about data arts and data visualization. Through lighting and projection, you have this abilityreact and be dynamic.”

Brett Renfer


“Everywhere in a day there is light. Look around. Everywhere.Look at your smart phone. It has a ashlight, an LED ashlight. These are potential sources for high-speed data transmission.”

Professor Harald HaasChair of Mobile Communications

University of Edinburgh

“If a 100-year-old technology can be transformed by combiningnew hardware and software, then anything is possible.”

Bob Shimp

VP of Product Marketing

Oracle Group



< 94 >

Innovations leveraging advances in

projection technology are mapping

directional cues and heads up warnings

onto any surface in real-time, enhancing

wayfinding and safety. Oftentimes cued

to react to different circumstances ordeployed on-demand, these technologies

deliver a visual guide and assurance

where and when people need it.

GuidingLight



< 95 >

Projector Maps Correct Pool Shots

To Enable Real-Time Tutoring

PoolAidLive



< 96 >

PoolLiveAid is a prototype for an augmented

reality system that projects lines onto a

pool table to help players aim their shots.

Developed by researchers at the University of

the Algarve in Portugal, the augmented laser

guidance system is capable of detecting the

position of balls, cue stick and table, creating

a tool for teaching aim and shot selection.

Using a projector mounted above the table

that has been hooked up to a computer,

the system is able to continually show the

ever changing path the cue ball is expected

to travel based where the player is aiming,

while taking into account the positions of

the other balls.

facebook.com/Poolliveaid



< 97 >

Stop Sign Projected Onto

Mist Hangs In Mid-Air

Soft Stop



< 98 >

The Sydney Harbour Tunnel in Australia hasinstalled a safety warning system called

Softstop that uses light and water to project

stop signs that appear to float in the air.

Developed by entertainment communications

company Laservision, the barrier system

produces a pseudo-holographic ’STOP’

message that is impossible for drivers to

miss. Unlike conventional warning signs that

appear in the peripheral vision of drivers,Softstop is the appears in the direct view of

drivers through the use of light overlayed

onto mist. The concept solves the persistent

problem of drivers ignoring signals to stop by

creating the illusion of a solid surface that can

be deployed at an instant’s notice.

laservision.com.au



< 99 >

Safety Flood Lights Activate

When Streets Fill With Water

The Safety Light



< 100 >

The Safety Light is a concept for a road lighting system

that is activated by water during severe storms when

streets are underwater and lane markings are obscured.

Rainwater triggers an H2O battery, which in turn powers

LEDs embedded in the roadway, sending beams of

light skyward to guide drivers safely through flooded

areas. The lights are intended to help drivers who find

themselves in dangerous weather conditions navigate

out of harm’s way.

bit.ly/1317Ry0



< 101 >

Projected Arrows From Phones

Create Indoor Wayfinding System

Guiding Light is project from MIT Media

Lab that projects wayfinding arrows from

h h fl

given building. While the technology requires

no special infrastructure, each building

d b ll d fi

MIT Guiding Light



< 102 >

a smartphone onto the floor to create an

illuminated GPS system indoors. Usinga smartphone with a mini-projector and

magnetic positioning, Guiding Light projects

an arrow on the ground that directs a user to

their desired destination. The technology’s

Bluetooth badge is equipped with four

magnetic sensor arrays, uncovering a user’s

location within the magnetic fields of any

needs to be ‘magnetically mapped”’first. In

contrast to existing heads-up displays thatpush information into the user’s field of

view, Guiding Light works on a pull principle,

relying entirely on users’ requests and control

of information.

bit.ly/17qwhGY

Innovations leveraging advances in projection technology

are mapping directional cues and heads up warnings ontoAbout



< 103 >

pp g p g

any surface in realtime, enhancing wayfinding and safety.Oftentimes cued to react to different circumstances or deployed

ondemand, these technologies deliver a visual guide and

assurance where and when people need it.

Lighting could be used to quickly deploy temporary signage

and warnings on roads and other areas without the need for

permanent installations.

Map directional cues onto the physical environment at outdoor

events like concerts or plays, indicating the location of things like

restrooms and food and drink vendors.

Use projection mapping during emergency situations which assist

with helping people find a way out of their building, for example.

Opportunities

“The logical step beyond using mobile phones as augmented realityinterfaces is actually projecting information on to the urban fabric.Floors and steps are obvious, but underutilised, informationalprojection surfaces as well.”

Usman Haque

Director Haque Design + Research

“The bigger idea of embedded or contextual lighting andprojection for waynding and placemaking is something that is anarea exploding with growth.”

Brett Renfer


Expert View



< 104 >


“We have a lot more ability to manage, design, and think abouthow people orient themselves at night because of the capabilitiesof digital lighting.”

Susanne Seitinger



“If you’re trying to manage ow at a large venue like a stadiumthen lighting can do that effectively and safely.”

Teal BrogdenSenior Principal


“Using light to map would be great for temporal events. If, forexample, a museum changes its exhibits all the time it would bereally interesting if the waynding could be adjusted through light.”

Winka Dubbledam


“One can also use light to dene a progression of spaces thatpeople will move through because they can see the differences oridentify destination.”

Ed Bakos


“The complex technologies the networked city relies upon toproduce its effects remain distressingly opaque, even to thoseexposed to them on a daily basis.”

Adam Greenfield

Managing Director. Urbanscale

“Light is this thing we usually use to illuminate other things. I’minterested that light has thingness itself, so it’s not something thatreveals something about other things you’re looking at, but itbecomes a revelation in itself.”

James TurrellArtist

“Lighting is a way-nding discipline. We can help people get fromthe subway to home. We think lighting is a communication form. We announce things, give the news, show a sign, communicateabout places. Lighting can help us feel new feelings and generatenew ways of understanding and identifying places.”

Leni Schwendinger

Lighting Artist and Designer

Leni Schwendinger Light Projects

Innovations that explore the transformative

power of light and its ability to positively

impact the lives of individuals and

communities by promoting well-being and



< 105 >

Light For Life

communities by promoting well being and

creating more opportunities for economiesand activities to take place at all hours

of the day.

Sustaining LightLight Therapy Mood Lighting

“I think the interesting part is rst you decide what emotions are you trying totease out and then how do you deploy the elements at your disposal to createit? I think that, for me, lighting is one really important part of the toolkit.”

Ed BakosManaging Director. Champalimaud



< 106 >

Novel products are exploring how lighting

technology can aid in replicating and

resetting a person’s natural biometric

rhythms. By mimicking natural cycles,

these innovative solutions approach lightas a method for holistically restoring a

person’s balance and focus.

Light

Therapy



< 107 >

Shower Light Sequence Helps Cure

Jet Lag For Travelers

Photon shower



< 108 >

The Photon Shower is a light chamber that

explores how light can be used to realign a

traveler’s biological clock after long flights

across time zones. Travelers can input their

flight information into the Photon Shower

and it will adjust for their individual needs

based on flight time and what their body is

feeling. Developed as a working prototype

for Delta Airlines by Wieden + Kennedy New

York with the help of sleep expert Dr. Russell

Foster, the system provides a light sequence

that recreates the effects of sunlight to

alleviate jet lag and provide a pick-me-up

for tired travelers. In the future, the shower

could be an offering by the airline to help

improve the flying experience.

bit.ly/1d5dEtE



< 109 >

Hospital Room System Mimics

Natural Light To Aid Recovery

Philips HealWell is a lighting solution for HealWell also enables patients to create

HealWell



< 110 >

p g g

patient rooms designed to improve patientsatisfaction and support recovery. Philips

HealWell combines the biological effects of

natural daylight with a pleasant atmosphere

in the patient room. This has a positive

effect on the patient’s sleep patterns which

is important for their health and well-being.

p

a pleasant atmosphere from the comfortof their hospital bed. Philips Healwell is

currently being used in healthcare facilities

to enhance the healing environment.

bit.ly/16v3bl5



< 111 >

Lamp Moves Like The Sun

To Regulate Melatonin

The Luminarium



< 112 >

bit.ly/LLHkR0

The Luminarium is a motorized work lamp

that runs in 12 hour cycles, mimicking the

movement, intensity, and color of the sunfrom dawn to dusk. As it ‘rises,’ three types of

fluorescent bulbs mix to recreate the warm,

bright sunshine of morning (about 3000°K).

Over the course of the day, the light changes

from warm to cool, until reaching its peak at

6000°K. Then it shifts back to warm tones

again, as the sun ‘sets.’ Created by Milanese

designer Stefano Pertegato, the concept

explores whether a simple lamp could recreatethe effect of the sun, recalibrating bodies to

produce serotonin at normal cycles.



< 113 >

Light Recipes Aid Optimum Crop Growth

HorticultureLEDs



< 114 >

Philips Lighting has been experimenting

with the use of LEDs in horticulture which

can be finely tuned to provide optimum ‘light

recipes’ at every stage of a crop’s growth.

The solid-state LED lighting solution offers

a number of benefits to the horticulture

industry, including increased yields, earlier

flowering, faster root growth/ germination,

better control of plant growth, and moreeconomical use of space. Its low radiative

heat emission also allows the light source

to be installed closer to the plants, thus

improving space utilization while allowing

producers to lower electricity consumption,

especially during the high consumption

periods of autumn and winter.

bit.ly/14WzUgt

Novel products are exploring how lighting technology can aid in

replicating and resetting a person’s natural biometric rhythms.

By mimicking natural cycles, these innovative solutions approach

About



< 115 >

y g y , pp

light as a method for holistically restoring a person’s balance

and focus.

Home LED systems could integrate latest in research around

the affect of lighting on health to create optimal conditions for

well-being.

Lighting synced with daily alarm schedule could automatically dim

or brighten to promote rest and relaxation to create optimal sleep

patterns.

Integrate light therapy tech into pre-existing products like showers

or computers creating more opportunities for owners to experiencethe healing qualities without changing their daily routines.

Opportunities

“The color of light, even white light, has been shown to have apretty direct impact on emotional well-being so this should beapplied to any lighting design scheme.”

Usman Haque


“Experts say that since light is the primary environmental cue tellingyour body’s clock when to sleep and when to wake, controlling jetlag is fundamentally about controlling light and darkness.”

NY Times

August 2012

Expert View



< 116 >

“There’s a whole spectrum from very specic impacts that arerelated to our biology and physiology all the way through to the very abstract impacts of “I feel good in this place” and everythingin between.”

Susanne Seitinger


“I think water and light and air are the three key things to life. So we should really look at how much light makes a difference on our well-being.”

Ben Wilson

Co-Founder


“I think light is denitely used in both medicinal and psychiatrictherapies. With seasonal depression it’s a huge, huge help. It’sproven that people react pretty fast to different light conditions, oreven light therapy, and that that can alleviate—maybe not cure— mood swings and other things.”

Winka Dubbledam


“This is where the promise is. The promise is going to be on well-being, wellness, biology—lighting starts doing something for usthat is inherently different.”

Dr. Michael Siminovitch

Professor and Director. U.C. Davis

California Lighting Technology Center

“The choice of illumination in indoor environments can have asubstantial impact on people’s motivation and performance as wellas personal well-being and health. The right lighting can mitigatefatigue and help people concentrate better, leading to increased

productivity and fewer mistakes.”Scott Muse

President. Hubbell Lighting



< 117 >

New products and environmental designs

are using the calming properties of light

to attempt to instill people with feelings of

peace and tranquility. These innovations are

experimenting with how light’s color, intensity

and design can be intentionally deployed to

help improve health and well-being.

Mood

Lighting



< 118 >

Responsive Wall Calms Children Pre-Surgery

TheNature Trail



< 119 >

jasonbruges.com

The Nature Trail is an illuminated wall

designed to soothe and engage kids on

their way to the operating room. Created

by Jason Bruges Studio, the Nature Trail

covers a 50-meter stretch of corridor

leading to the anesthesia room of London’s

Great Ormond Street Hospital. Comprising

a mix of LED panels and custom graphic

integrated wallpaper, the interactive design

is comprised of 72,000 lights that are

embedded into the wall’s surface at various

heights in order to be accessible to the eye

levels of patients aged up to 16. Across those

digital surfaces, animated patterns of light

reveal the presence of animals that come

to ‘life’ when sensors in the ceiling detect

movement below, causing them to engage

and interact playfully with passersby.



< 120 >

Colorful Interior Greets And

Soothes Hospital Patients

An expansion to the Phoenix Children’s

Hospital in Arizona uses LED lighting fixtures

to create an immersive escape for patients

Phoenix

Children’sHospital



< 121 >

and families and distraction from the medical

ailments surrounding them. Designed by

Scott Oldner, the lighting scheme greets

patients upon entering the building where

they find themselves in a cheerful, colorful

lobby uplit with rows of concealed, color-

changing fixtures. In addition, Oldner

simulated creating a ‘water wall’ using light

by lining the wall from floor to ceiling with

textured, wave-patterned acrylic fixtures to

uplight each section of the wall with varying

shades of blue and aqua. To add more life to

the water wall, Oldner used theatrical gobos

in various shapes to project colored patterns

on the walls. All interior and exterior LED

lighting fixtures are controlled by a single

Light System Manager lighting controller

from Philips Color Kinetics.

bit.ly/15ZNRwn



< 122 >

Swedish Bus Stops Provide Therapeutic

Glow To Help Fight Winter Blues

Bus StopBy Umeå



< 123 >

Swedish energy company Umeå has

installed special lights in 30 different

bus stops in a small town just north of

Stockholm in an effort to help combat

Seasonal Affective Disorder, which results

from lack of sunlight, causing people to feel

tired and depressed from overproduction of

the hormone melatonin. Developed as part

of an advertising campaign, the conceptis designed to provide light therapy for

commuters during winter months when

there are periods of continuous darkness.

Commuters are encouraged to stand in front

of the panels with their eyes open for a full

30 minutes to receive the maximum effect

of the treatment.

umea.se



< 124 >

Connected Lighting Concept

Brings Storybook Characters To Life

Philips has recently partnered with Disney

to create a digital and immersive lighting

experience that synchronizes colored light

with classic Disney stories read through an

experience that helps families become more

fully immersed in the story. The product

leverages the Hue technology from Philips,

which is a new type of LED light bulb that

StoryLightand Mickey



< 125 >

with classic Disney stories read through aninteractive e-book on an iPad. Users with the

Philips Hue bulb already set up in their home

begin by downloading the Disney Storytime

app for the iPad. As parents read with their

child, colors light up to help bring the story to

life, while multiple lights can be synchronised

throughout a room to work together. The

connected lighting concept allows children

and parents to interactively create a lighting

which is a new type of LED light bulb thatcan be controlled through a companion app

using a smartphone or tablet and create up

to 16 million different color combinations,

including an industry-first unique offering of

lime green LED.

bit.ly/15r6ZFb

New products and environmental designs are using the calming

properties of light to attempt to instill people with feelings of

peace and tranquility. These innovations are experimenting

with how light’s color intensity and design can be intentionally

About



< 126 >

with how light s color, intensity and design can be intentionallydeployed to help improve health and wellbeing.

Focus on high stress areas like doctors’ offices and hospitals to

offer calming lighting schemes, which can positively affect the

health and well being of patients and staff.

Home lighting solutions can come preprogrammed with a number

of settings to promote various moods such as focus for work and

study, relaxation at the end of the day and festiveness during

social gatherings.

Target geographically sun-deprived regions and playfullyintegrate light therapy solutions in public settings to help boost

the mood of residents while possibly promoting education around

its effects.

Opportunities

“Light is something that puts you at ease, that you feel comfortablein, that you want to be in, that reminds you of home.”

Susanne Seitinger


“I think it is really important to try and create four or ve different

moods in any space. Maybe you have only light low in a spaceh n f l li k nt t r ll r l r n h th

“With LEDs, we can actually switch from a warm to a cool withinthe light source itself. Then, LEDs provide that now we canactually combine a cold and warm light in the same xture, so youcan make that transformation.”

Barry Richards


“Up ntil n li ht h b n m thin n d t And n

Expert View



< 127 >

when you feel li ke you want to really relax, or you can have the whole space very softly lit, or you can have only very directed light,so that you can play and change the space with lighting rather thanhaving to change the space by rebuilding it.”

Winka Dubbledam


“We’ve found that we need to provide lighting that has multiplelayers. Even an intimate dining setting has one character, and laterin the night it might feel more like a nightclub. These light systemsare giving people the ability to think more specically about exactly what mood they’re trying to create in that moment, and then havethe exibility to make it.”

Teal Brogden

Senior Principal


“I think the interesting part is rst you decide what emotions areyou trying to tease out and then how do you deploy the elements atyour disposal to create it? I think that, for me, lighting is one reallyimportant part of the toolkit.”


“Up until now, light has been something we need to see. And nowlight becomes something to make me feel a certain way.”

Ed Crawford

Senior Vice President. Philips

“Light controls people, people’s behavior and emotions. It canmake them even happier.”

Kiyoung Ko

Environmental Design and Lighting Design. Philips

“There is a shift from ‘quantitative’ functional lighting towards‘qualitative’ intelligent and emotive lighting that transformsenvironments.”

Harry Verhaar

Senior Director

Energy and Climate Change. Philips



< 128 >

Innovative systems are using alternative

sources of energy to power sustainable,

low-cost lighting solutions, creating new

opportunities for people living with limited

resources. By exploring new methods for

capturing and repurposing the resources

at hand and making light accessible to

everyone, these products showcase the

power light has to change people’s lives.

Sustaining

Light



< 129 >

Solar Power Lights Up Community

Soccer Fields At Night

Light Centers



< 130 >

Philips Lighting has created over 100 solar-

powered community Light Centers to be

deployed throughout Africa, creating well-litcommunity areas that people can use after

the sun goes down. The Philips Light Center

is an area of 1000m2, or the size of a small

soccer pitch, and is lit with solar-powered

LED lights. Local authorities can provide

for night-time sports activity, evening

education and community events, all while

creating additional revenue by regulating the

frequency and duration of use. The batteriesonly need to be replaced every four to five

years, creating a sustainable and low cost

light source.

bit.ly/16KMd2D



< 131 >

Solar Suitcase ProvidesEssential Light For Health

Workers In Impoverished Areas

Solar Suitcase



< 132 >

Dr. Laura Stachel and her husband Hal

Aronson created WE CARE Solar, an

organization working to bring the most basic

and important technology to hospitals in the

developing world. The couple’s first project is

an off-grid, Solar Suitcase system that could

be charged by the sun and transported to

where it is needed most. The Solar Suitcase

includes high-efficiency LED lights, a

universal cell phone charger, a charger for

AA or AAA batteries, and 12V DC outlets.

The case supports either 40 or 80 watt solar

panels, and stores energy in a 12 amp-hour

sealed lead-acid battery. The kit can also be

expanded to accommodate larger batteries.

wecaresolar.org



< 133 >

Solar-Wind Lamps Provide Off

The Grid Neighborhood Light

Street Lights



< 134 >

Urban Green Energy Inc. has installed 120

solar and wind-powered street lights in

PingQuan, China. Instead of opting for costly

traditional lights that would have needed to

bury wires into the ground and connect to

the grid, the city chose a more sustainable

route. Each Sanya light is equipped with a

wind turbine and two 280 watt solar panels,

allowing them to function completely

independently of the grid energy system.

urbangreenenergy.com



< 135 >

Lamp Powered By Gravity Could Help

Illuminate Developing Countries

GravityLight is an innovative lamp that is

Gravity Light



< 136 >

GravityLight is an innovative lamp that is

powered by adding weight to mesh bag that

hangs below the device. As gravity slowly

causes the weight to descend, the lamps

generates 30 minutes worth of light. The

device is recharged by simply returning the

weight to its original position, starting the

process anew. The light can also be adapted

to power other electronics such as radios

and battery chargers. GravityLight itself has

no batteries to run out, replace or dispose

of, creating a completely clean and green

alternative to lighting. Created by a team

of London-based designers at deciwatt.

org, GravityLight is designed for use in the

developing world as a safe and low-cost

alternative to kerosene lamps.

deciwatt.net

Innovative designs are using alternative sources of energy to

power sustainable, low-cost lighting solutions, creating new

opportunities for people living with limited resources. By

exploring new methods for capturing and repurposing theresources at hand and making light accessible to everyone, these

About



< 137 >

resources at hand and making light accessible to everyone, these

products showcase the power light has to change people’s lives.

Explore the use of charging solutions that leverage alternative

sources of energy such as solar or wind, which can power portable

lighting solutions for use in a variety of situations.

Explore the use of kinetic charging systems which rely on the

human transfer of energy to power small scale lighting. When

integrated into existing behaviors such as cycling or play, these

solutions can be even more transformative.

Support innovators exploring the use of gravity, and other

physical forces as a potential power source for alternative lighting

solutions.

Opportunities

“LED technology has given us the ability to use substantiallyless power while illuminating things in innovative ways. What isexciting is that this means that solar and wind generated power arenow viable sources to power advanced lighting systems.”

Ed Bakos


“There’s 1.5 billion people with no electricity in their lives onEarth. Their ticket out of poverty really is, in my belief, education.W t kid t b bl t d f l d l tl t i ht t

“I think the sensors, controls, the LED technology is going toallow us to spend less money and less resources on li ghting. That’sgoing to be really important moving forward.”

Barry Richards

Principal and Studio Leader Rockwell Group

“About 20% of all people across the globe don’t have access toreliable lighting. Sustainable innovation in solar-powered LEDlighting enables social and economic development in such areast ti ft d k h th d ti h lth it

Expert View



< 138 >

We want kids to be able to read safely and pleasantly at night athome.”




“When everyone takes the initiative to use less it makes a globaldifference. And that is the message which I think people really want to hear. So if the light bulbs are more efcient to start off

with then we’re saving much more than energy.”

Ben Wilson

CoFounder


“Whatever we can do to relieve the grid is incredibly importantand it’s not going to be one solution. It’s not going to be only solaror only wind. I think at this point we just have to do all of it at thesame time.”

Winka Dubbledam


to continue after dark, whether education, healthcare, communityactivity such as sports, or business and training. In essence accessto lighting opens up the pathway to a better quality of life.”

Harry Verhaar

Head of Global Public Affairs

Philips Lighting

“Around 20% of the global electricity is used in lighting.”

Frans van HoutenCEO. Philips

“Eliminating the need for kerosene—which can absorb 10 to 20%of a household’s income—has the potential to lift people out ofpoverty, as well as help prevent illness and injuries associated withtraditional lamps.”

Philippa Warr

Writer. Wired.

“Lighting accounts for 19 per cent of the world’s electricity

consumption, with some 60 per cent of this used by commercialand public buildings in cities, and around 15 per cent by streetlighting. Signicant savings are possible—on average 40%— simply by switching to energy-efcient lighting technologies suchas LED.”

Eric Rondolat

CEO. Philips Lighting.



< 139 >

We are atthe forefront

of the lightingrevolution

WHAT’SCHANGING?

WHAT’SCHANGING?



The World Needs

More Light Te world’s population is expected to increase by one billion by 2025.

CHANGING?

< 140 >

The World Needs

More Light The world’s population is expected to increase by one

billion by 2025.

CHANGING?

WHAT’SCHANGING?

WHAT’SCHANGING?



CHANGING?

The World Needs to

Get Smarter Most lighting today is old and inefficient, Governments are actively

mandating the migration to smarter energy efficient technologies

like LED, unlocking significant opportunities or energy savings.

< 141 >

CHANGING?

The World Needs to

Get Smarter Most lighting today is old and inefficient, Governments

are actively mandating the migration to smarter energy

efficient technologies like LED, unlocking significant

opportunities for energy savings.

WHAT’SCHANGING?

WHAT’SCHANGING?



CHANGING?

The World Is

Increasingly Digital Te digitization o light through technologies like LED is changing

the way people use and interact with light.

< 142 >

CHANGING?

The World Is

Increasingly DigitalThe digitization of light through technologies like LED

is changing the way people use and interact with light.

THE ERA OFCONNECTED

LIGHT

THE ERA OFCONNECTED

LIGHT



With the global urban population set to pass five billion by 2030, we are developing innovative solutions that will help meetthe uture demands o city living. Philips Cityouch enables dynamic, intelligent control on a citywide scale—providinglight precisely when and where it is needed. Combined with the switch to energy-efficient LED lighting, Cityouch canachieve up to 70% savings in energy and maintenance costs when compared to conventional lighting.At home, our web-enabled Hue LED lighting system brings new experiences in home lighting with an endless colorpalette and advanced white light to help people relax, read, concentrate or energize. It can also connect to internet ser vicesand use geoencing technology to allow bulbs to act as your inormation update stream, your guard dog, your email alert

or something as simple as illuminating gradually as the sun sets.

LIGHT

< 143 >

With the global urban population set to pass five billion by 2030,

we are developing innovative solutions that will help meet the

future demands of city living. Philips CityTouch enables dynamic,

intelligent control on a citywide scale—providing light precisely

when and where it is needed. Combined with the switch to energy-

efficient LED lighting, CityTouch can achieve up to 70% savings in

energy and maintenance costs when compared to conventional

lighting.

At home, our web-enabled Hue LED lighting system brings new

experiences in home lighting with an endless color palette and

advanced white light to help people relax, read, concentrate

or energize. It can also connect to internet services and use

geofencing technology to allow bulbs to act as your information

update stream, your guard dog, your email alert or something as

simple as illuminating gradually as the sun sets.

LIGHT

HARNESSINGTHE POWER

OF LIGHT



Light has a positive impact on people, affecting their physical,

emotional and mental states.

In schools, our SchoolVision lighting system allows teachers to

control the classroom atmosphere and tailor the light to suit the

learning task or the time of day.

We conducted various studies at primary schools that showed:

• an 18% improved attention span, in the Netherlands

• a 33% faster reading style, in the US

In hospitals, our HealWell patient lighting is designed to enhance

the care environment. The system produces gradually changing

lighting levels throughout the course of the day, simulating the

changes in outdoor light on a sunny day. Research shows that

this has a positive effect on patients’ sleep patterns, and therefore

their health and well-being.

OF LIGHT

LIGHT BECOMESMORE EFFICIENT

LIGHT BECOMESMORE EFFICIENT



Lighting accounts or roughly 19% o the world’s electricity consumption, with about 75% o allglobal lighting using old, energy inefficient solutions. Switching all lighting to energy efficientsolutions, would save around 40% o lighting’s electricity consumption. Or a saving o:

$170 billion on electricity costs

670 million tons of CO2 equivalent to approximately

642 power plants or 1,800 million oil barrels

We are leading the world with our energy efficient lighting innovations and recently reached a newtipping point: the world’s first prototype lamp that produces a record 200 lumen per watt (lm/W) ohigh quality warm white light.Te 200lm/W LED uses only hal the energy o current LED and fluorescent tube lighting. Tisshows the impact o this innovation.As part o our commitment to creating a healthier and more sustainable world, we will continue to

shape the uture with ground-breaking lighting innovation.

< 145 >

Lighting accounts for roughly 19% of the world’s

electricity consumption, with about 75% of all global

lighting using old, energy inefficient solutions.

Switching all lighting to energy efficient solutions,

would save around 40% of lighting’s electricity

consumption. Or a saving of:

• $170 billion on electricity costs

• 670 million tons of CO2 equivalent to

approximately 642 power plants or 1,800 million

oil barrels

We are leading the world with our energy efficient

lighting innovations and recently reached a new tipping

point: the world’s first prototype lamp that produces

a record 200 lumen per watt (lm/W) of high quality

warm white light.

The 200lm/W LED uses only half the energy of current

LED and fluorescent tube lighting. This shows the

impact of this innovation.

As part of our commitment to creating a healthier and

more sustainable world, we will continue to shape the

future with ground-breaking lighting innovation.



ogether we transorm environments, createexperiences and shape identities.Light gives usthe power to inspire, to uplif, to comort and heal

as well as to create saety and spectacle.

< 146 >

Together we transform environments,create experiences and shape identities.Light gives us the power to inspire, to

uplift, to comfort and heal as well as tocreate safety and spectacle.

Get the full reportas a tablet app:www.psfk.com/future-of-light



Featuring:

• 12 Trends And 4 Macro Themes

Described In Detail

• 40+ Best-In-Class Manifestations

Brought To Life

• Reactions From Leading Experts

• Supporting Research And Statistics• Video Content

Available in the and stores

< 147 >

PSFK is the go-to source for new ideas and inspiration. Mil-

lions of creative influencers and business leaders visit PSFK.

com every month to read about the emerging ideas, provoc-

ative perspectives, and exhilarating innovations identified by

our editorial team. Through our website, event series, and cre-

ative consultancy, PSFK Labs, we provide readers, attendees,

and clients with rich content and deep insights that encour-

age new ways of thinking, spark vibrant conversations, and

inspire thrilling visions for the future.

PSFK Labs is a trends-led business innovation company that

provides its clients with ideas and inspiration. Our trends re-

ABOUT



< 148 >

PSFK Labs

42 Bond Street, 6th Floor

New York, NY 10012 USA

labs.psfk.com

Piers Fawkes

CEO & Founder

[email protected]

+1 646.520.4672

Scott Lachut

Director, Consulting

[email protected]

+1 646.520.4672

search helps companies evolve their products, services and

marketing communications to meet the changing behaviors

and expectations of their clientele. We employ a unique meth-

odology to deliver trends research, together with future-for-

ward business concepts and use-case scenarios to a client list

that includes American Express, BMW, Microsoft, Target and

Pepsi.

Version 1.1



APPENDIX

ExpertsEd Bakos is the Managing Director at Champalimaud, where his extensive experience

developing solutions for the luxury hospitality and the restaurant industries has

positioned him as a leader in the design industry. As Managing Director, he works

across project categories that leverage the firm’s hospitality focus and innovative

approach to create relevant and differentiated design solutions for clients. Past

projects have included the first W Hotel, the Belvedere Hotel in Mykonos and the

Cosmopolitan Resort and Casino in Las Vegas, which included an interactive lightingexhibit in the hotel lobby.




< 150 >

Richard BracebridgeLighting Designer. Light Works

Teal BrogdenSenior Design Principal. Horton Lees Brogden Lighting Design

Richard Bracebridge is a lighting designer at Light Works, New Zealand’s leading

independent lighting design studio. His firm works with client/architect/designers

to take lighting design from the conceptual stage to final solution. His work at

Light Works brings an international perspective to lighting design, functioning in a

complementary capacity to architects and interior designers.

Teal Brogden is the Senior Design Principal at Horton Lees Brogden Lighting Design,

an internationally recognized design firm focused on high quality architectural

lighting for both interior and exterior environments. She is responsible for ensuring the

needs of a project are met through the use of innovative, high quality lighting design.

Her interest in architectural lighting design brought her to the consulting firm ofJules Fisher & Paul Marantz in New York, where she was responsible for the design

and management of a wide variety of projects, including the Holocaust Museum in

Washington, DC and the Ritz Carlton Hotel in Barcelona.

The following tastemakerswere interviewed as part of

the research process.

Winka Dubbeldam is the principal of Archi-Tectonics and a Practice Professor and

the Director of the Post-Professional Program at the University of Pennsylvania in

Philadelphia. At Archi-Tectonics her work analyzes the use of digital design, hybrid

materials and smart building systems to develop a new design language and space

formation. Her work has expanded into retail, residential, and improving cities

at scale, with special emphasis on embedding principles of sustainability into all

aspects of architectural design.

Winka Dubbledam


Usman Haque

Director. Haque Design + ResearchUsman Haque is director of Haque Design + Research, the founder of Pachube

(now known as Cosm.com), a real-time data infrastructure and community for the

Internet of Things. Trained as an architect, he has created responsive environments,



< 151 >

g , p ,

interactive installations using light, digital interface devices and dozens of mass-

participation initiatives.

Brett RenferSenior Technologist. LAB at Rockwell Group

Brett Renfer is a Senior Technologist at the LAB at Rockwell Group, where he hasconceptualized, designed and produced permanent and temporary architectural

scale interactive environments for clients such as Google, Intel, the Cosmopolitan of

Las Vegas, the Whitney Museum of Art, New York Magazine, and Jet Blue. His current

focus is on experimenting with ways people interact with digital environments,

helping them see the brighter side of a more personal interaction with technology.

Barry RichardsPrincipal & Studio Leader. Rockwell Group

Barry Richards is a Principal and Studio Leader at architecture and design firm

Rockwell Group. The firm specializes in a wide array of project types, fromhospitality, cultural and healthcare, to educational, product, and set design. Barry’s

projects include overseeing the creative direction of Imagination Playground, the

Walt Disney Family Museum; set designs for film, television and theater, including

the 2009 and 2010 Academy Awards ceremonies.

Susanne Seitinger is City Innovations Manager at Philips Color Kinetics, where she is

responsible for leading the research and strategy around the impact of programmable

LED lighting elements to create safe, inviting and responsive urban environments.

She previously taught at the Technical University of Vienna in Austria and worked

on a grant on dynamic lighting in public transit networks at the Austrian Institute

of Technology. As a postdoctoral student at MIT, she worked on the LightBridge

for MIT’s 150th Anniversary Festival of Art, Science, and Technology in the FluidInterfaces Group at the world-renowned MIT Media Lab.

Susanne SeitingerCity Innovations Manager. Philips Color Kinetics



< 152 >

Rogier van der HeideVice President & Chief Design Officer. Philips Color Kinetics

Ben WilsonCo-Founder. Wilson Brothers Design Co

Rogier van der Heide is the Vice President and Chief Design Officer of Philips

Lighting. He has extensive experience working in lighting design, working on public

and commercial projects all over the world. Under his design leadership, Philips

Lighting has received over 30 international design awards such as Red Dot and iF

product design award. Other notable achievements include the opening of the New

Rijksmuseum museum in 2013, comprising of nearly 4,000 LED luminaires that areindividually, wirelessly controlled. Rogier worked on the project a total of 15 years,

and its design includes a natural light design, that Rogier developed in collaboration

with the team at Arup Lighting between 2006 and 2007.

Ben Wilson is co-founder of Wilson Brothers Design Co, where he specializes in creating

unique retail experiences through building interactive and immersive experiences. His

work has integrated innovating lighting schemes into a variety of projects, including the

Nike Stadium in london; a retail space where visitors encounter PIXARAMIC—a large

scale, visuals-based, wall cladding system comprising of 6,000 manually positionedpixel cubes, each acrylic cube with 6 different coloured faces in red, green, yellow, blue,

black and white.

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Future of Light