Future of Wireless business applications

8/14/2019 Future of Wireless business applications

1/16

Copyright 2008. Yankee Group Research, Inc. All rights reserved.

Eugene Signorini

Vice President, Research

Mobility Applications and Infrastructure

[email protected]

The Future of Wireless Business

Applications


2/16

The Future of Wireless Business Applications Copyright 2008. Yankee Group Research, Inc. All rights reserved. Page 2September 25, 2008

What Do We Mean by Wireless Business Applications?

For the purposes of this discussion: The delivery of business information and applications over wireless connectivity to

handheld devices, such as feature phones and smart phones

Where wireless is seen as the principal delivery mechanism for the exchange ofbusiness information

Wide-area wireless connectivity (i.e., cellular data) as the principal wireless network forconnectivity

Wireless business-to-employee (B2E) applications, meaning applications to supportmobile workers with information access


3/16


Wireless Applications Are Being Influenced byNumerous Forces

WirelessBusiness

Applications

Supply-Side Factors

Wireless network evolution

Device form factors andplatform evolution

Application service

delivery and Web 2.0

Open vs. end-to-end

Demand-Side Factors

Consumerization of theenterprise

The prosumer majority

End-user application

discovery


4/16


What Do Wireless Apps Look Like Today?

E-mail and PIM remain thekey driving wirelessapplications today.

Most enterprises have

deployed mobileapplications in silos.

Currently, less than 20% ofthe 50 million mobile

workers in the United Stateshave wireless wide-area dataaccess to businessapplications andinformation.

But mobility is becomingmore strategicfinally.

33%

41%

45%

55%

35%

33%

0% 10% 20% 30% 40% 50% 60%

Providing more in-context info within

current and future business apps

Bringing elements of the consumer web

to our IT strategies and business apps

Implementing collaboration

technologies to improve productivity

Reducing app silos to become process-

centric

Enabling mobile access to corporate

apps through wireless technology

Replacing legacy apps with service-

oriented apps to provide IT agility and

empower line of business

Which of the following IT strategies are most importantin your opinion and will impact your strategic businessapplication decisions for the future?

Source: Yankee Group Anywhere EnterpriseLarge: 2007 US Mobility and Business Applications Survey

Percent of Respondents


5/16


There Will Be No Killer Device in the Enterprise

Conventional cellularphones will remain the mostcommonly used mobiledevice through 2010.

Notebook PCs will not bereplaced by mobilehandheld devices.

IT decision-makers will

warm to adopting integratedWi-Fi and cellular dual-mode devices.

Although wireless

connectivity is a criticalcomponent for mobiledevices, notebooks andPDAs without it wontdisappear overnight.

What percentage of your mobile workforcecurrently uses the following devices? Which will

they be using in 3 years?


14%

22%

15%

20%

23%

22%

30%

33%

37%

10%

13%

14%

14%

15%

18%

23%

25%

38%

0% 5% 10% 15% 20% 25% 30% 35% 40%

Ruggedized notebooks orhandhelds

Dual-mode Wi-Fi/cellular phones

PDAs without wireless connectivity

PDAs with short-range Wi-Fi

connectivity

Notebooks with wireless wide-area

connectivity

Notebook computers without

wireless connectivity

Notebook computers with short-

range Wi-Fi connectivity

Smart phones

Conventional cellular phones

Will use in 3 years Currently usen = 302



6/16


What Does Open Access Mean for Apps?A Historical Analogy

Infrastructure

Original Killer App Real Killer App

Devices: Appliances, consumer

electronics, heating/cooling,transportation

Standards:

Device Ratings:

Based on electricityconsumption

Volts/amps/watts

Source: Yankee Group, 2008


7/16


8/16


Consumerization Will Drive Technology in the Enterprise

Workers by and large feelmore productive today thanthey were 2 years ago.

Mobile professionals feel

their personal technology ismore advanced than theirworkplace technology.

How strongly do you agree or disagree withthe following statements?


n = 302


54%

49%

19%

26%

0% 10% 20% 30% 40% 50% 60% 70% 80%

I would be more productive in

my business activities if I had

access to many of the

applications and technologies I

use in my personal life

My personal technology is moreadvanced than my workplace

technology

Strongly Agree/Somewhat Agree

Somewhat Disagree/Strongly Disagree


9/16


The Prosumer Majority Will Influence Decision-Making

The EnterpriseProsumer

IT/LoBManager

Prosumers obtain mobile servicethemselves.

This category includes corporate-sponsored users and workers whoexpense bills back to company.

34 million US subscribers in 2007

The company is liable for the bill.

IT or line-of-business managercontrols the decision-making process.

33 million US subscribers in 2007

Mobile

ope

rato

rMobile Solution

ITchannel

Buys through consumerretail channels

Buys through IT channels(i.e., operator direct sales,

systems integrators)


10/16


Wireless Applications Are Not Just About Software

Multi-network

Roaming

Security

Latency Bandwidth

Back-end applications Middleware

Developerenvironments

Security

Software

Mobile Devices Networks

Successful wireless applications find the sweet spot.

Form factor

Operatingsystem

User interface

Power

consumption Security andmanagement


11/16


Wireless Application Architecture: No Universal Approach

Custom

-Built

Packa

ged

Homegrown

Off-the-Shelf

In-House Development(e.g., using mobile database or

development environments, or web-

development tools)

Third-Party Developer(e.g., SI, VAR, contractor)

Packaged + Customization(e.g., mobile platform, mobile database

with custom-built apps and workflows,

typically systems integrator)

Mobile Middleware/Gatewaywith Front-End Application

(e.g., mobile software provider with pre-

built components or workflows)

Mobile Extensions(e.g., ISVs providing extensions of

existing back-end applications)

End-to-End MobileApplications

(e.g., mobile-specific ISV application

providing off-the-shelf functionality)

Application Componentsand Approaches

Secure Browser

Forms-Based

Messaging/Query

SOA/CompositeApplications

DatabaseSynchronization

Thin Client

Thick Client

Fully Connected

Disconnected


12/16


What Does the Future Hold for Mobile Apps?

Wireless applications will: Begin to incorporate

mobile-specific capabilities

Transform from mobileextensions to true mobileapplications

Become increasinglycomponentized

Mean extending enterprisecontent instead of back-endsystem replication

Focus on collaboration andinteraction rather than access


Percent of Respondents Answering Very Interested

How interested would you be in incorporating thefollowing functionality in your mobile applications?

22%

23%

28%

29%

31%

32%

35%

36%

39%

39%

0% 5% 10% 15% 20% 25% 30% 35% 40%

Video recording

Imaging/digital photos

RFID asset tracking

Dispatch/paging

Instant messaging

Push-to-talk services

Location capabilities

Remote device management

Web browsing for services or

applications

Presence


13/16


Three Phases of Wireless Application Evolution

Time

Optimized PointSolutions

Collaborative andMashups

Dynamic Mobile Apps

Today 2 to 4 Years 5+ Years

ApplicationMaturity


14/16


Q&A


15/16


Upcoming events

Live Webinar: Anywhere Consumer Segmentation Presented by Joshua Martin

October 30, 2008

10:00 am-11:00 am EDT (14:00 GMT)

Mobile Internet World

Boston, MA, USA

October 21-23, 2008


16/16


Thank You

Eugene SignoriniVice President

Research Mobility Applications andInfrastructure

[email protected]

For schedules, pleasevisit our web site:

www.yankeegroup.com

Come and visit us at one of our upcoming eventsor tune in to one of our free webinars.

Documents

Future of Wireless business applications