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11th December 2015Jobsgopublic
Future-proofing the public sector
IntroductionSome key things we keep hearing
Succession planning
keeps CEOs awake
Public sector has an ageing
workforce
A struggle to attract
younger generation
Introduction
Are we looking in the right place?
Are we giving the right messages?
Our surveys
§ In a privileged position with a large & trusting audience
§ Two surveys:
To find out latest habits & behaviours of jobseekers
To speak to graduates about what they find important when they choose their path / perceptions of the sector
JOBSEEKERS GRADUATES
Then…
Newspapers & specialist mags
Once life was simple
Display or classified ads
Careers fairs / milk round
Traditional advertising messages
Now…It is more complex
Audiences choose their
content
Active and passive lines
blurred
User demographicis not always what you’d
expect
Print mediaDirect emailMulti platformCandidate search
Job boards
New social media
New social mediaSocial mediaSearch engines
Choice…
We’ve had to change…
VACANCY LISTING
GOOGLE& BING
TARGETEDEMAIL
ENHANCE-MENTS
CANDIDATESEARCH
LINKED IN
How are jobseekers looking?
Social audiences are getting older…
87%
of candidates start on search engine
1stJob boards still number
one for quality & quantity
Facebook users in the UK
36MILLION
15MILLION
Users on Twitter & LinkedIn
Source : Ofcom Report 2015
How are jobseekers looking?
Know who to target…
48%
Growth in 45-54 age group
25-34New average age,
up from 18-24
YEARS OLD
79%
Of LinkedIn users are over 35
35-44Average user age
group
YEARS OLD
52%
Of Twitter users are over 35
37.2Average age of user
YEARS OLD
Source : Statista Report 2015
New Social MediaWhere do the youth hang out?
Who uses social media as part of their job search?
Who searches an organisation’s site before applying?
Social media is changing veryrapidly…
42%18-25 year olds
21%25-40 year olds
62%18-25 year olds
40%25+ year olds
700%More youth on LinkedIn, last 2 years
INSTAGRAM, SNAPCHAT, WHATSAPP
Fastest growing social mediaSource : Jobsgopublic Report 2015
Key findings: Active Jobseekers
18 Different sources used by jobseekers
74%Use Jobs By Email alerts
Search onGoogle
Browse jobboards
70% 70%
40%Register with rec-cons
Directlyemailemployers
ContactviaSocial
25% 15%
Source : Jobsgopublic Report 2015
Key findings: Passive Jobseekers
77%Browsejob sites
Look atjobs on LinkedIn
Read job ads on social media
24% 20%
13%Read job ads during unrelatedsearches
Click job ads shared by friends
Respond to direct messages on LinkedIn
10% 10%
Source : Jobsgopublic Report 2015
Key findings: Overall
42% 4% 6PMSUNDAY
18 – 25 year olds use Social Media as part of their job search
Just 4% don’t want to be contacted directly
The best time to send a direct recruitment email
Source : Jobsgopublic Report 2015
Graduate Survey Results
Responses received
§ In a privileged position with a large & trusting audience & strong connections with UK Universities
§ Survey to find out young people’s perception of the public sector
20%Living in London
1,000
What motivates graduates?
81%57%
16%
MAKING A DIFFERENCE
ACHIEVEMENTAMBITION
MONEY
76%
50%
STATUS
What do they look for from an organisation?
OPPORTUNITIES FOR PROGRESSION – 80%
TRAINING AND DEVELOPMENT SCHEMES – 71%
COMPANY VALUES – 61%
COMPANY CULTURE – 57%
WORK LIFE BALANCE – 56%
Have you ever considered a career in the public sector?
Yes89%
No11%
If not, why not?
Don’t know enough about it
Never thought about it
Doesn’t appeal to me
Recent budgetcuts
43% 36%
25% 25%
What makes it attractive?
• Making a difference to the community –82%
• I want to help people – 71%
• My chosen career is within the public sector – 39%
Making a difference to the
community
Helpingpeople
Chosen career is public sector
82%71%
38%
What’s in the public sector?
LOCAL GOVERNMENT – 94%
HEALTH – 92%
EDUCATION/ TEACHING – 91%
SOCIAL CARE – 91%
EMERGENCY SERVICES – 90%
HOUSING – 86%
CENTRAL GOVERNMENT – 81%
ART GALLERIES/ MUSEUMS – 55%
BANKING – 22%
Would you work in…
HOUSING SOCIAL CARE
TEACHING LOCAL GOV
Y N Y N
Y N Y N
Where can you find more job stability?
Public 72% Private 28%
Public Sector
TrustworthyMakes a differenceWork-life balanceEmpathetic VitalDetermined HelpfulNeeded Diverse Selfless
StagnantBoring RestrictiveUnderpaid CutsStretched UnfundedInflexible Old Red tapeNo career development
Private Sector
Varied MoneyPower AmbitionOpportunityInnovation EfficientProgression UnlimitedStimulating Rewarding
StressfulFaceless RuthlessEgotistical GreedUntrustworthyLong Hours UngratefulCold Hostile No security
A typical public sector role…
…makes a positive difference in the
community
…is hard but rewarding
…is low-paid, old and boring
…is for people who want to plod
through life
How do you think the public sector is portrayed in the media? Negatively
60%
Positively13%
So what should you do?
Take a multi-channel approach…
VACANCY LISTING
GOOGLE& BING
TARGETEDEMAIL
ENHANCE-MENTS
CANDIDATESEARCH
LINKED IN
Choose the right message…
Opportunities for progressionTraining & Development schemesCompany values Company culture
Work-life balance Reputation Location Company ambition
Notable achievements
Preferred application method
ONLINE64%
CV30%
EMAIL3%
PAPER FORM3%
And get the process right
APPLY REVIEW SHORTLIST CONTACT
INTERVIEWCHECKSOFFERAPPOINT
Sell yourself, your sector, your brand
