Jung Ki-YounDirector，

Hanatour Service Inc．

Future Tourism of Northeast Asia-Focusing on the Case of Korea-

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OVERVIEW

COMPANY PROFILE

Date of establishment November, 1993

CEO, Chairman Sang Hwan, Park

CEO, President Jin Kook, Kim

Total number of employees

2,627 (Dec. 2017)

Paid-in capital KRW 5.8 bn (Dec. 2017)

Outstanding Shares 11,616,185 (Dec. 2017)

NetworksDomestic : 24Overseas : 18

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Global No.1 Culture & Tourism Distribution Group

OUTBOUND

HANA Global

Global NetworkLAND OPERATOR HOTEL DFS

GLOBAL BIZ ENTERTAINMENTINBOUND

VISA CENTER

IncheonAirport

On‐line

SeoulDowntown

GRAND TOUR

MAIN BUSINESS

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SeoulHanaTour

L.A.

Las Vegas

Hawaii

BeijingQingdao

ShanghaiXian

Zhangjiajie

Hongkong Taiwan

Bangkok

Phuket

ManilaCebu

Bali

Hochiminh

Hanoi

Kota KinabaluSingapore

Tokyo

OsakaKyushuOkinawa

Hokkaido

GuamSaipan

AucklandSydney

London

Palau

OVERSEAS NETWORKS

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“Korea Outbound Market＂• Population : 52 Million• Expecting over 57% departure

rate in 2018

“Increasing Air Supply＂• Air Supply : Over 1 Million flight • 2015-2020 Estimated CAGR : 6.6%

[Source: HanaTour Internal Data based on data of Statistical Offices, Tourism Bureaus of Korea, KAC, Traveltiems, Ministry of Justice]

Outbound Volume(Unit 1,000 people)

Air Supply(Unit Filght)Hanatour MS

Outbound Business

MARKET ENVIRONMENT & GROWTH

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1,000

2,000

3,000

4,000

5,000

6,000

7,000

8,000

2013 2014 2015 2016 2017

Japan China Vietnam Thailand Philippines

Thousand

Outbound Business

TOP 5 DESTINATIONS (2013-2017)

“Neighboring 5 Countries＂• Japan : 7.14million• China : 5.71million (E)• Vietnam : 2.41million• Thailand : 1.72million• Philippines : 1.61million

(E)

[Source: Korea Tourism Organization]

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Thousand

12,176

14,202

13,232

17,242

13,336

2,748 2,280

1,838 2,298 2,311

4,753

6,727 6,541

8,769

4,879

-

2,000

4,000

6,000

8,000

10,000

12,000

14,000

16,000

18,000

20,000

2013 2014 2015 2016 2017Total Japan China

[Source: Korea Tourism Organization]

Inbound Business

INBOUND TRAVELERS

“MERS＂• In 2015, Middle East Respiratory

Syndrome caused decreasing world travel demands.

“THAAD＂• In 2017, Terminal High Altitude

Area Defense caused decreasing Chinese travel demands.

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31%

18%

7%5%

20%

7%

7%5%

Other Asia

The U.S.A.

COUNTRY/ AREA OF INBOUND TRAVELERS (2017)

China

Hong KongJapan

Taiwan

Europeothers

Total:13.3 million

Inbound Business

China : 4.17million Japan : 2.31million

The U.S.A. : 0.87millionTaiwan : 0.93million[Source: Korea Tourism Organization]

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Asia

Europe

Case of Europe

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Population

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B-JUNG2019 Northeast Asia International Conference for Economic Development (NICE) in Niigata

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Crisis of Tourism

Natural Disasters

Social Issues

Political Issues

Economic Issues15

Cut down VAT or Consumption Tax on Tourism Facilities

Strategy

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Strategy

Strengthen Joint Marketing at the Private level

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Strategy

Promote Regional Integrated Marketing

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THANK YOUQ & A

B-JUNG2019 Northeast Asia International Conference for Economic Development (NICE) in Niigata

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