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FutureBank Singapore Innovation Tour 2015Visit banks and retailers in Singapore at the forefront of innovative customer engagement

Organised by:

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• Site visits to banks, retailers and technology firms to learn about new strategies that are being implemented

• Latest innovations in channels, payments, big data,risk management, technology processes and customer retention

• First-hand conversations with leading players in retail banking

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Where are the biggest banking innovations taking place today?

Following the overwhelming success of FutureBank in Korea and Australia for 2013 and 2014, The

Asian Banker is pleased to announce FutureBank Singapore 2015. Participants will be given a

chance to interact directly with the city state’s leading experts and innovators.

Our programme is designed as a platform for senior retail bankers to discuss the latest trends in

the retail banking industry, focusing on the future of retail banking in Singapore in a way that is

geared towards meeting their business needs.

A key feature of the FutureBank Innovation Tour is that we not only facilitate dialogue with leading

players in the local and international retail banking industry but also organise visits to banks,

technology firms and retailers for a first-hand experience on how banks successfully attract and

retain customers. We also keep abreast of retail banking innovation, with insights on both bank

and non-bank players.

The FutureBank Tour is conducted in conjunction with The Asian Banker’s Excellence in Retail

Financial Services Programme, offering the opportunity for site visits to countries with unique,

cutting edge business insights.

Key focus areas:• The future of payments

• Customer relationshipand retention initiatives

• The Singapore government’s plans to take on a more strategic and supportive role

• Telecomand start-up technology firms connecting with financial institutions

• New technology processes

• Use of data and analytics

Tour itinerary:• Day-1: Site Visits

Innovation site tours focusing on customerexperience retention and technology

• Day-2: DialogueDiscussion opportunities with leading players in local and global retail banks from across the Asia Pacific, Middle East and Africa regions who will be attending the annual heads of retail meeting

Who will attend?• Business-level decision-makers in mobile banking, online payments, consumer

experience, technology and operations

• Heads of channels, product innovation, retail operations and strategy professionals

• Senior executives of business analytics and data management

• Senior executives of corporate planning, marketing and budgeting

Learn about latest innovation and strategies in customer retention, big data,technology and payments from industry experts

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Meet, speak, touch and feel transformational issues in the industry

Attendees by seniority level

Attendees by industry

Attendees by seniority level

7%CEO / Chairman

35%SVP & VP / GM

9%Manager / Associate /

Executives

49%Head / C-Level / MD

Attendees by geographic location

• Australia• Hong Kong• India• Indonesia• Malaysia• Philippines• Singapore• Thailand• United States• Vietnam

0 10 20 30 40 50 60

Banks & �nancial institutions

Technology providers

Insurance, securities &fund management �rms

Government agencies

Legal

MNCs & large corporates

Past FutureBank photo gallery

“FutureBank Innovation Tour is the best of its kind in the region. Highly rewarding and a must-attend for decision makers who want to be in the forefront of innovation. It offers a unique opportunity to directly interact with senior representatives of major banks on-site that I would have had a hard time meeting otherwise. It is a wonderful program that I would highly recommend and includes an enjoyable tour in the host countries! Cheers!”

Alfian SharifuddinManaging Director & Group Head,

Consumer BankingChannels Technology

DBS Bank

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Engage with our industry experts

“FutureBank Innovation Tour is the best of its kind in the region. Highly rewarding and a must-attend for decision makers who want to be in the forefront of innovation. It offers a unique opportunity to directly interact with senior representatives of major banks on-site that I would have had a hard time meeting otherwise. It is a wonderful program that I would highly recommend and includes an enjoyable tour in the host countries! Cheers!”

Managing Director, Group Head, Consumer Banking Channels Technology,DBS Bank

“Great experience, I would totally recommend this tour to others.”

General Manager / Group Head, Global Consumer Banking,Samba Financial Group

“Highly satisfied with the quality of the tour.”

General Manager, Retail Banking,China Merchants Bank

Our stellar list of speakers include

Tim KobeFounder and CEO, Eight Inc.

Tim Kobe founded the globally recognized strategic design firm Eight Inc. in 1989, today with offices in San Francisco, New York, Honolulu, Tokyo, London, Singapore and Beijing leading in innovation and brand experience. Eight Inc. works with companies such as Apple, Virgin Atlantic Airways and Nike. In the past, Kobe worked with Herb Rosenthal and Associates, as well as Murray Gelberg and The Burdick Group. In 1987 he became a founding partner in West Office Design Associates, a firm focusing on museum and exhibition design that was responsible for the master planning of museums and for several science museum exhibitions in the US and the Hong Kong Science Museum. Kobe is also a trustee at Art Center College of Design and currently serves as chairman of the Academic Affairs Committee.

Jin Kang ZwickyVP,Group Customer Experience,OCBC Bank

Sergio SalvadorGlobal Head,Games Partnerships,Google

Seung-Gun LeeFounder and CEO, Viva Republica

Shonali KrishnaswamyHead,Data Analytics Department,Institute for Infocomm Research

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* Sessions, speakers and panellist may be changed according to availability.

Wednesday | 18th March 2015

08:00 - 08:30 Registration

08:30 - 09:00 Welcome Note and Introduction to Singapore Innovation and Key Developments

Briefing by The Asian Banker

• Singapore is Asia Pacific's most innovative city. Participants willget an overview of the city-state’s efforts at global integration andorientation towards the future, underscored by its high connectivity levels and environmental sustainability in financial services.Singapore’s financial services infrastructure and what makes the country one of the most successful economies in Asia• Summary of recent IT innovations in financial services• Challenges faced by financial IT services in Singapore

09:30 - 10:30 Visit to DBS MBFC branch to learn about the future of banking and payments

Briefing by Rahul Maheshwary, vice president, strategy, digital channels, DBS

• Simple, fast and delightful—that’s how banking experience will be like at the DBS MBFC branch. The future of banking is intuitiveand interactive. With this flagship branch, holding its SME banking centre and wealth centres under one roof, DBS is wellpositioned to leverage its strengths across the bank to meet the complete banking needs of customers

• PayLah! is an e-wallet and funds transfer solution that is exclusive to DBS. This innovation by the bank is fast, easy and convenient

11:00 - 12:00 Visit to OCBC Orchard gateway branch for an insight into its innovation branch strategy

Briefing by Jin Zwicky, VP, customer experience, OCBC

• OCBC has rolled out a number of innovative and first-in-the-market products and services. At the core of these products and services isthe extensive research put in to understand the needs of its consumers

• Experience “FRANK by OCBC”, customised for youths and young working adults. It was introduced in May 2011 to offer a simple,relevant and meaningful banking experience in non-traditional ways. For the first time in Singapore, customers can choose to customisetheir debit and credit card faces from over 120 designs to suit their personalities and preferences. A savings enabler feature was alsointroduced to help FRANK customers create “savings jars”

12:30 - 13:30 Luncheon

14:00 - 16:00 Visit to Agency for Science, Technology and Research (A*STAR) to learn new ways of engaging customers through the use of innovative technology

Tour of FusionWorld led by Anand Raghavan, deputy director (FusionWorld), Science & Engineering Institutes,followed by an interaction session with scientists of the Institute for Infocomm Research hosted by Dr.Vrizlynn Thing, head of the Cybercrime Security Intelligence Department

• As A*STAR is Singapore’s lead government agency for economic-oriented R&D, it collaborates with the financial services industry aspart of its effort to drive economic growth and transform Singapore into a vibrant knowledge-based and innovation driven economy

• It provides a unique infrastructure conducive to interaction across institutes and disciplines by providing intellectual, human andindustrial capital to its partners in industry

16:30 - 18:00 A group (15 people) : Innovation tour focused on design thinking retention

Visit to the Employment Pass Services Centre (EPSC) to learn how the Ministry of Manpower (MOM) truly transforms its service delivery using design thinking

Briefing by Wee Kiat Chia, deputy director, service center operations branch of Ministry of Manpower Singapore

• The EPSC’s function is to register and issue secured identificationcards to Employment Pass holders and their families. MOM hasfundamentally innovated and transformed the EPSC servicedelivery through a customer-centric philosophy

• Service innovations brought about a major service milestonethrough significant benefits, cost savings, enhanced efficiency andproductivity to customers, the MOM and stakeholders, winningwide public accolades and compliments

A group (15 people) : Innovation tour focused on innovative marketing strategy concierge service

Visit to ION Orchard to hear about unique & innovative ways to market your business

Briefing by Mary Felicia Sim, VP, Service Quality Management, ION Orchard

• ION Orchard has showcased its pioneering customer careinitiatives. In addition to its distinctive design, unmatched tenantmix and unique multi-sensory experience, it has also won overvisitors with its emphasis on customer satisfaction

• ION Orchard offers its shoppers a unique, multisensory experiencethat engages its visitors’ every sense through a carefully designedinterplay of light, sound and smell. The mall is also the first inSingapore to integrate a dedicated ION Art

19:00 - 21:00 Dinner and Q&A Dialogue at Orchard. We will discuss the innovation in payment in Singapore and how the regulator works with the industry to develop products, processes, and services. Innovation is increasingly tied to new media and payment technology which bring fun, flexibility, and discovery into customer engagement.

Agenda

E-mail: Contact no:REGISTER TODAY! jong@theasianbanker.com+65 6236 6175

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For more details,Please contact Gerlinde Gerber, Program Manager, Tel: (86) 10 5869 4642, Email: ggerber@theasianbanker.com

For speaking opportunities and content related inquiries, Please contact Rachel Park, Program Manager, Tel: (+65) 6236 6528, Email: rpark@theasianbanker.com

Thursday | 19th March 2015

08:00 - 08:30 Registration

08:30 - 10:30 Opening Keynote

The Heads of Retail Annual DialogueThis annual dialogue involves the heads of retail from more than 18 countries from the Asia Pacific, Middle East and Africa regions. It covers a comprehensive range of key issues on leading best practices in the industry:

Retail executive management strategic imperatives • Customer intimacy, new channel and diversification strategies

Risk management is everyone's problem• Heightened requirements around privacy, security and operational risk• Integrated approach to fraud and financial crime

Customer-focused products• IT investment in customer analytics• Advances in storing, tracking, data and analytics, and data protection

Small business banking • SME banking business in key emerging markets

New approach to workforce composition• Optimising employee productivity• Managing external partnerships

Innovation and disruption in payments• The implications of tech-driven change

Session chaired by Philippe Paillart, Chairman, Excellence in Retail Banking Advisory Council andEmmanuel Daniel, Chairman, The Asian Banker

10:30 - 11:00 Refreshment and networking break

11:00 - 12:00 Special dialogue on retail brands How to win the customer of the future

Banking customers today are used to having financial products and services tailored to their needs wherever, whenever and however they arise. This creates an expectation of a highly customised and responsive banking relationship. Competition is heating up as banks seek to distinguish themselves by predicting and meeting customers’ banking needs even before they arise. This session will focus on how banks can transform themselves into the “perfect servant” and align their value proposition to understanding,anticipating and catering to the needs of their customers

12:00 - 13:00 Luncheon

13:00 - 14:10 Best practices in the retail banking today: Case studies The session will feature case studies from leading retail banks that have demonstrated excellence in important tactical areas

14:10 - 14:40 Refreshment and networking break

14:40 - 16:00 Closing Session The main message for executives of retail banking seeking to drive innovation and growth in 2015 include the following:

Is the end near for traditional banks? The impetus for banks to learn from innovative non-banksSuperlative customer experience innovation outside the banking industry that will transform customer care business practices in retail banking

* Sessions, speakers and panellist may be changed according to availability.

Agenda

METHODS OF PAYMENT[ ] By Credit Card:

Please debit my [ ] MasterCard [ ] Visa [ ] Amex

(All credit card charges will be made in Singapore dollars at theexchange rate of US$1.00 = SG$1.28)

[ ] By Bank Cheque: Made payable to “T.A.B. International Pte Ltd”, in Singapore dollars (SGD), or US dollar (USD) equivalent

[ ] By Bank Transfer: DBS Bank Marina Bay Financial Centre Branch, Tower 3, 3rd Floor, 12 Marina Boulevard, Singapore 018982 Account no.: 074-001420-8 Account name: T.A.B. International Pte Ltd (Please indicate “FBSpore15” and the participant’s name as reference.)

[ ] By Invoice: Payment must be made within 5 working days on receipt of invoice

Cardholder’s name:

Card Number.:

Expiry Date(MM/YY):

Authorised Signature(as in credit card, if applicable):

ACKNOWLEDGEMENTTERMS AND CONDITIONS: Information collected during this event may be shared with third party partners for activities such as but not limited to content dissemination, marketing, direct selling and networking. Should you choose not to share your data with our third party partners kindly opt-out by selecting the checkbox at the end of this notice. Payment Terms The Registration fee includes admission to conference sessions & exhibition/s (where applicable), refreshments and meals provided during the conference, conference kit and online access to speakers’ presentations. It does not cover travel / personal expenses unless otherwise explicitly stated. Full payment of the registration fees payable must be made within five (5) working days UPON RECEIPT of registration form. The Asian Banker reserves the right to refuse admission if payment is not received in full and before the event. Government taxes and bank charges are to be borne by the delegate. Unless otherwise stated in the booking form, payments must be made only in Singapore dollars or US dollar equivalent. Cancellations/Substitutions If you are unable to attend, a substitute delegate of your choice is welcome at no extra cost. Please provide information pertaining to any such substitute delegate in writing. In the event that you have to cancel, The Asian Banker accepts cancellation only in writing and not over the phone. The Asian Banker observes a NO REFUND policy for cancellations. In the event that The Asian Banker postpones the event, any payments made will be credited and valid for the rescheduled date. In the event that The Asian Banker cancels the event, delegate payments at the date of cancellation will be used as credit for The Asian Banker’s future events. Credit is valid for up to 12 months from date of issuance. Important Notice The Asian Banker reserves the right to change event times, dates, sites or venue or alter the content and timing of the program or the speakers without penalty. The Asian Banker assumes no liability whatsoever if the event is changed, postponed, or cancelled due to unforeseen circumstances that would render the event impracticable and impossible. Unforeseen circumstances include but are not limited to Act of God, war, disasters, civil disturbances, acts of terrorism, curtailment on transport facilities, or any other emergency or perceived threat. I do not wish to share any of my above-stated information with third party partners.

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REGISTRATION FORM18-19 March 2015, Capella, Singapore

(ONE FORM PER DELEGATE)

P LEASE FAX CO MPL E T E D FO RM T O +65 6236-6530 o r ema i l to jong@theasianbanker.com

REGISTRATION FEES PER DELEGATE Full Rate

Individual Delegate Registration – on a first come first served basisIncludes all sessions, all meals, transportation on Site Visit DayDoes NOT include flight to Singapore or hotel accommodation.

US$2,800

Multiple delegates (min. 3 pax) *Please complete one form per delegate. US$2,520

Yes, I need help to secure my visa for Singapore.

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