FUTURELAB

Woonjin Thinkbig Intern Presentation

Ha Jung Min, Global Strategy Team – Aug. 18, 2011

This Presentation

Background concept of my project

WJTB corporate presentation

Appendix

Part 1:Background concept of my project

My project is to make WJTB corporate presentation for overseas buyer

Reason to choose this project is

WOONGJIN THINKBIG

• 해외사업팀은 시작하는 부서

So, 시행착오를 겪을 만한 프로젝트 부재

• 웅진씽크빅은 글로벌 교육 시장에 활발히 진출하는 시점 So, 영문으로 된 표준 기업 소개서 필요

• 웅진씽크빅은 지금껏 기업 소개서가 필요하지 않았음

So, 국 / 영문 기업 소개서 부재

CHINA

USA

MIDDLE-EAST

THAILAND

WJTB global presence

• 해외로 진출함에 있어 실제 업무에 쓰임

• 웅진씽크빅을 대표하는 첫 기업 소개서

• 웅진씽크빅을 세계에 알리는 얼굴 , 이미지

The important thing of my project is

WOONGJIN THINKBIG

WOONGJIN THINKBIG

두 가지 고민에 봉착하다

나는 웅진씽크빅을 잘 알지 못하는 사람이다 .

웅진씽크빅을 전혀 알지 못하는 해외 바이어들에게 짧고 간략한 소개서로 어필 & 이해시켜야 한다 .

Working plan Benchmarking

동종 업계 분석 타 업계 분석

PPT making

PPT 컨텐츠 작성 PPT 디자인 수정 영문 번역 작업

Data Analysis

자료 수집 자료 분석

Formula

벤치마킹 요소 자료 분석 결과 해외 사업 전략 이해 PPT storyline 도출

Data Analysis

자료 수집• IR 자료• Homepage

• Internet search

• 내부 자료 ( 약 50 개 )

• 인터뷰 및 질의응답

자료 분석

Formula

PPT storyline 도출 • 벤치마킹 요소 • 자료 분석 결과 • 해외 사업 전략 공부

PPT making

PPT 컨텐츠 작성

PPT 디자인 수정

PPT 영문 번역 작업

Benchmarking

동종 업계 조사 및 분석• Pearson

• Benesse

• Educom

타 업계 조사 및 분석• STX

• 기아자동차

Working process in five weeks

WOONGJIN THINKBIG

Working plan

Concept• Conciseness• Core• Persuasion• Easy

Repeatedly correction about 30 times

Key issue

• 동종 업계를 볼 것인가 ?

• 타 업계를 볼 것인가 ?

• 기업 소개서가 우수하다는 기준이 무엇인가 ?

Output

• 회사 소개는 필수적인 것만 보여줘라 프로필 , 연혁 , 비전 , 사업 소개

• 회사의 강점 & 역량을 어필하라

• 핵심 컨텐츠를 강조하라 상품 소개 , 강점 , 이미지

WOONGJIN THINKBIG

Problem solving process (1)

Benchmarking

Data Analysis

• 웅진씽크빅을 모르는 입장에서 소개서를 만들 수 있겠는가 ? 많은 공부 필요

• 필요한 내부 자료를 어떻게 구할 것인가 ?

• 정확한가 ? 잘못된 번역 , 업데이트 되지 않은 자료는 수정해야 한다 .

• 방대한 자료를 간략하게 축약하여 핵심만 강조한다 .

• 약 50 개 이상의 자료 검토 및 분석

• 멘토 도움 , 다른 부서에 컨텍하여 자료 수집

• 기존 자료의 교정할 점과 날짜에 유의하여 자료 활용

• 100 쪽이 넘는 것도 1~2 쪽으로 핵심적 축약

Key issue

• PPT storyline 이 자연스럽고 논리적인가 ?

• PPT 내용이 간략하게 핵심만 들어갔는가 ?

• 해외사업팀의 전략이 잘 녹아 들어갔는가 ?

• PPT 내용이 해외 바이어들에게 이해하기 쉬운가 ?

• PPT 디자인이 공식적인 자리에서 쓰일 수 있는가 ?

• PPT 영문 번역이 자연스러운가 ?

Output

WOONGJIN THINKBIG

Problem solving process (2)

PPT formula

WJTB corporate presentation overview

[ Story of WJTB ] Corporate overview History Mission Global presence Business area

[ WJTB Capability ] Business management know-how Abundant original contents R&D capability

[ WJTB global smart education proposal ] Solution Differentiated point Think U Learning Center After School Service Expectation effect

Key issue

• PPT storyline 이 자연스럽고 논리적인가 ?

• PPT 내용이 간략하게 핵심만 들어갔는가 ?

• 해외사업팀의 전략이 잘 녹아 들어갔는가 ?

• PPT 내용이 해외 바이어들에게 이해하기 쉬운가 ?

• PPT 디자인이 공식적인 자리에서 쓰일 수 있는가 ?

• PPT 영문 번역이 자연스러운가 ?

Output

WOONGJIN THINKBIG

Problem solving process (2)

PPT formula

• Future education operations division

• Educational culture operations division

• Business planning division

• Business support division

• R&D division

• Online Education Contents Business

• Home Tutoring Education Business

• Categorized Series Books Sales Business

• Trade Books Publishing Business

• Institute Business

• After School Service Business

Part 2:WJTB corporate presentation

FUTURELAB Great Company Woongjin Thinkbig

Corporate presentation

CONTENTS

01 Story of Woongjin Thinkbig

02 Why Woongjin Thinkbig

03 Global Smart Learning Education Proposal

Woongjin Passone OPMS

Compass Media

2 Branches - USA - China

WJ ThinkBig

Corporate Profile

Company name Woongjin Thinkbig Co., LTD.

Establishment March 20, 1980

CEO Choi Bong-soo

Total assets 0.5 billion dollars (2010)

Sales 0.8 billion dollars (2010)

No. of Employees 15,000 persons (2010)

Business area Online Education, Home Tutoring Service, Se-ries Books, Trade Books Publishing, Institute, After-school Service

Address Paju Book City, 535-1, Munbal-li, Gyoha-eup, Paju-si, Gyeonggi-do, korea

Homepage www.wjthinkbig.com

Corporate Overview

14

** Woongin Passone : Adult Education Service Provider

** Compass Media : Exporting the Best English Programs to 40

countries

** OPMS : E-book Publisher

** USA Branch : 7 SAT Institutions / Publishing Biz.

China Branch : Publishing Biz.

Woongjin Thinkbig Structure

Why Woongjin Thinkbig

Woongjin Thinkbig Capability

16

WJTB can asset to leverage to your business

Solution Contents Technology

Business Management Know-how

• Diverse business model

• Many members & tutors

• LMS & LCMS system

1 Abundant Original Contents

• Diverse learning contents

• Smart learning contents

• Aggressive M&A for con-tents

2 R&D Capability

• Technology & Solution

• In-house R&D organization

• A to Z R&D capability

3

Solution Contents Technology

• Management know-how of diverse

business model to your business

• Management know-how of many

members & tutors

• Management system for users & managers

Business Management Know-how

17

• English Language Institution : 73

• Math Branch : 3500

• Learning Center : 76

• After-school Service : 503

• Home School : 2200

• Global Education Center : 6

• 1.5 million members

•More than 20,000 tutors

• Learning Management System

• Learning Contents Management Sys-tem

Business Management Know-how Asset to leverage

Diverse business

model

Many mem-

bers& tu-tors

Manage-ment

system

• Providing diverse learning contents

- Off-line programs : 331

- Digital contents : more than 800,000

• Providing smart learning contents

- Think U ( Math, English, Science/Social )

- I rule ( Math )

- English grammar tong ( Contents device )

• Sharing know-how of securing contents

by aggressive M&A

- Eduwang M&A for math contents

- Compass M&A for English contents

- Plus Language Academy M&A

for English contents

Abundant Original Contents

18

Abundant Original Contents Asset to leverage

Business model Product Num

Education Culture

Home tutoring 33

kindergarten 7

Reading(Korea) 4

Reading(English) 3

FutureEducation

Series books 22

Home school 7

English business

Global educa-tion center 78

Academy 28

Eduwang

Study room F/C 34

Textbook 6

Book 103

Teaching tools 4

I rule Academy F/C 4

Off-line Programs Digital Contents

Subject Items As Is

Math

No. of Question

Digitalizing 500,000

Voice Lec-ture

190,000

Video Lec-ture

121,000

Lecture of Concept

Video Clip 13,500

Animation 5,500

English

No. of Question

Digitalizing 7,400

Voice Lec-ture

5,200

Lecture of Concept

Video Clip 1,200

Science

No. of Question

Digitalizing 6,300

Voice Lec-ture

5,900

Lecture of Concept

Video Clip 596

SocialStudy

No. of Question

Digitalizing 4,700

Voice Lec-ture

4,200

Lecture of Concept

Video Clip 524

R&D Capability

19

Technology & Solution

Analysis & Design Technology

• Curriculum Design • Evaluation & Level Structure Design• Analysis of requirement for marketing • Analysis of technical environment• Arrangement of System Design• Learning Module Design • Learning Management System• Learning Contents Management System• Digital contents Production & Design• Digital Rights Management Solution

Other 5 solutions more

Operating & Support Technology

• Real-time remote control • P2P remote file transfer

Establishment & Production Technology

• Mass Storage DB Control• Video clip Streaming Control• DB dispersion & tuning solution• Educational DB Structure establishment• Learning Game Development (Single & Multi)• Module of Learning Recording establishment • Module of Input for problem & answer• Learning Animation production • Smart Phone App. Development• Optimization of web-service Solution• Smart Board establishment system• Voice Lecture contents production• Automatic control upload of Contents solution

Other 10 solutions more

R&D Capability

20

In-house R&D Organization

Tech Support Team

Integrated R&D HQ

Contents Biz. Team

Content De-velopment

Team

Digital Content

Team

Educational Technology

Development Team

Development Planning

Team

Total 291 Employees

Digital Contents Team

R&D DivisionBook Development

DivisionInnovative

Product Center

Math Biz. Plan-ning Team

Math Biz. Support Team

Contents Development

Team

Series BooksTeam

Trend BooksTeam

Digital Development & Planning Division

R&D Capability

21

A to Z R&D Capability

• One-stop R&D strategy

Team building

Experts in each area compose the cross functional team

Education experts

Business experts(Marketer)

Technicians(Programmer, Designer)

Service planner(Modeler)

Digital contents de-velopers

• A to Z development processEnvi-ron-ment anal-ysis

Fram-ing

the

modelInfra con-

struc-tion

Ser-vice

launchingSer-

vice test

Ser-vice & con-tent de-vel-op-

ment

Global Smart Learning Education Proposal

Global Smart Learning Education Proposal

23

Solution

Smart Learning Education

Think U

Learning CenterAfter School Ser-

viceContents & Solu-

tion Provider

Global Smart Education Proposal

Differentiated Point

24

Learning CenterThink U

Strength

Concept

• Home Tutoring Business

• Personalized check

• Personal level question

• Self - motivation

• Interactive

• Leap to the new online learning concept

• Institute Business

• Learning motivation

• 1:1 learning coaching • Fun

• Leap to the new learning space concept

• Institute Business

• Providing digitalized education contents

• LMS system

• Leap to the new school learning space concept

After School Service

Business

Model

Short-term

• Unique concept of learning pro-gram in the world

• Higher publicity, popularity, partici-pation, motivation induced

• Highly respected among students

Global Smart Education Proposal

Expectation Effect

WJTB is your Great Partner

25

Think ULearningCenter

AfterSchool

ContentsProvider

SolutionProvider

Long-term

• Becomes one of world’s best global smart learning program

• Becomes one of the world’s best global education company

WOONGJIN THINKBIG

Feedback from,

• 해외사업팀 멘토 , 팀장님 , 부서 직원• 웅진씽크빅 외부인• 센터장 출신인 차장님• 경영기획실 본부장님• 대표님이 수락하신 중동 소개 자료

50

THANK YOU