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INVITACIÓN
PROFESIONAL
14th EDITIONTORREMOLINOS
2013
FINAL DOSSIER
3. presentation
4. contents
6. balance
8. activities and speakers
10. contests
11. marketing and media
index
14th Wine & Mediterranean Food Trade Fair
final dossier
The Wine and Mediterranean Food Exhibition –FVAM- is the meeting point of
wine, food and hotel-related professionals and of a general public interested
in those areas.
The FVAM, with 14 editions, is one of the most important events of wine & food
in Andalusia. Professionals, producers, amateurs and costumers meet every year
in this event, so as well known professionals do, due to the attractive and contem-
porary activities program: tastings, pairings, show cookings, master classes, presen-
tations, conferences…
In conclusion, the FVAM shows the best of wine & food and their new trends.
Come and visit the last 14th edition, taking place from November 23rd to 25th, at
Costa del Sol Convention & Exhibition Center (Torremolinos, Malaga).
presentation
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Business Exhibition3.000 sqm Exhibition Area, 58 Exhibitors and more than 14.000 visitors
Direct SalesFood and Beverages, Wine accessories, Gourmet products, etc.
Activities program for Professionals and VisitorsTastings, Talks, Conferences, Pairings, Show Cookings, Presentations, Courses, Awards, Contests...
II UMA Course: “Andalusia, Gastronomic Tourism at the Vanguard“Organized by the University of Malaga, the Costa del Sol Convention & Exhibition Center and Foroditur. To students and professionals.
Courses: Initiation to wine tastingsTo visitors. Free of charge.
“Palacio 2013“ AwardsElección por un Panel de Cata profesional de los mejores vinos presentados a concurso.
“Público 2013“ Special AwardsElección de los mejores degustados y puntuados por el público asistente en el Túnel del Vino.
“Best Young Sommelier in Andalusia“ VI ContestTo young students of hotel-related schools in Andalusia.
“Best Sommelier in Andalusia“ Contest (UAES/FASA)To sommeliers from Andalusia.
“Wine Lovers“ ContestTo wine amateurs.
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contenidos 201314th Wine & Mediterranean Food Trade Fairfinal dossier
More tha 5.600professionalsattending
162 RepresentedWineries
14.187 Visitorsin 2013
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Wine and Food, the perfect duo
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34.606 advertisingmaterials
Direct advertising: flyers, posters, postcards, invitations, canvas, leaflets...
36.512 visitorsonlne
They visited the website www.feriadelvoniydo.com during the 3 days Exhibition.
17.850
35
invitations to professionals
speakers attendingthe activities
Sent to professionals from HORECA* Channel(*) Hotels, Restaurants and Café/Catering sector.
Sommeliers, Chefs and Professionals
14 editionsFrom the beginning as “Wine and Certificate of Origin Exhibition" in 2005, to the incorporation of Food and Gastronomy in 2012
2013 balance
14th Wine & Mediterranean Food Trade Fairfinal dossier
ATTENDING:
Visitors 8.583
Professionals 5.604
Media 27
Exhibiting Companies 58
Represented Wineries 162
Food Companies 14
EXHIBITORS:
VISITOR’S INFORMATION:
14.187ASSISTANTS
PROFESSIONALS PROFILE:
Wineries, wine cellar, Exporters/Importers, Distributors, Sommeliers, Oenologist, Chefs, Restaurateurs, Food companies, Specialize stores, Training centers, Associations, Manufacturers of wine accessories, Specialize Media.
VISITORS PROFILE:
Wine and Gastronomy amateurs, visitors interested in learning about wine and gastronomy and purchase products. Course participants participating in courses, activities and calls for the fair.
Olive oil, cold products (pork), cheese, chocolates, cakes, Cantabrian tinned food, gourmet products, expert wine pourers, kitchen equipments…
14 Food
Companies
National and international wineries (Europe, USA, South America, South Africa and Australia), showing wines with DO, DOP, DOca CR, Wines from the own city and other areas, Agrifood Institutions…
162 Represented
Wineries
EXHIBITOR’S INFORMATION:
RESULTS
39,5 %
60,5 %
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2013 balance
14th Wine & Mediterranean Food Trade Fairfinal dossier
II UMA Course “Andalusia, Gastronomic Tourism at the Vanguard”.Organized by: The University of Malaga, Costa del Sol Convention & Exhibiton Center and Foroditur.
Dr. D. Enrique Torres Bernier, University of Malaga.
Dª. Manuela González Mañas, General Manager in the “Quality, Innovation and Promotion of Tourism De-
partment”. Tourism & Commerce Counselor. Junta de Andalucía. / D. Fernando Sánchez, Gastronomy Jour-
nalist. Collaborator at “Málaga en la Mesa”. / D. Manuel Aranda, General Manager at “ Rural Houses Cuevas del
Tío Tobas” (Guadix, Granada). / D. Iván Bravo, Chef Executive at “Hotel Cala Resort”. / D. Ángel González, Som-
melier at “Hotel Marbella Club”.Sommeliers Trainer at “CIO Mijas”. / Dª. Pepa Amado Sánchez, Conil’s Tourism
Councilor (Cádiz). / D. Jesús Moreno Gómez, “Malaga Academy of Gastronomy”. Vice-president at “La Carta
Malacitana” / D. Pepe Nalda, Gastronomy Consultant at several tourism-related companies. Vice-president in
the “ASM”. / Dª. Alejandra Pérez, Manager at “Alejandra Catering”. / Dª. Blanca Serrano, Manager at “Bode-
gas Marcelino Serrano” (Jaén). / D. Francisco Javier Rodríguez Romero, Vice-president at “Bodega Pago de
Almaraes” (Granada). / D. Tomás de Soto Rioja, Partner of the “C.R.D.O. Condado de Huelva”. / D. Enrique
Cibantos, President in the “Malaga Academy of Gastronomy”.
“Best Young Sommelier in Andalusia” VI Contest.
Organized by: Costa del Sol Convention & Exhibition Center. Collaborates: ASM
Coordinated by: D. Javier Ríos. Maître at “Hotel Marbella Club”. Secretary of the “ASM”
“Palacio 2013” Awards - Tasting Panel
2013 Trainning Program
TASTINGPANEL
PANELDE CATA
D. Paco del Castillo
Sommeliers Trainer
Sensorial Analysis Expert
D. Agustín Navarro
Sommelier at “Hotel Finca Cortesín”
D. Juan Muñoz Ramos
Sommeliers Trainer
Manager in the “ASUE”
D. Javier Ríos
Maître at “Hotel Marbella Club”
D. Joff re Tarrida
Sommelier at “Bodega Cal Pere Tarrida”
2013 “The Golden Nose Contest” Winner
D. José Joaquín Cortés
Sommelier and Consultant
2012 “The Golden Nose Contest” Winner
D. Pepe Nalda
Gastronomy Consultant at several tourism-
related companies
Vice-president in the “ASM”
D. Ángel González
Sommelier at “Hotel Marbella Club”
Sommeliers Trainer at “CIO Mijas”
D. Roberto Buonaiuto
Sommelier at “Resturante Zozoi”
D. José María Vela
Maître at “Hotel Fuerte Conil-Costa Luz”
From left to right and from top to bottom:
activities and speakers 2013
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14th Wine & Mediterranean Food Trade Fairfinal dossier
From Sherry to Heaven:
Tasting of legendary wines.
D. Paco del Castillo, Sommeliers
Trainer and Sensorial Analysis Expert.
Sell wine in Asia: adventure,
opportunity or need.
Conference.
D. Ernesto Gallud, Secretary
of the “AEPEV”. Promotor of
“Vinoquedadas.com”.
Sushi with Andalusian accent.
Show Cooking.
D. Benjamín de la Mata, wandering
sushiman and Japanese Food Expert.
D. Agustín Navarro, Sommelier at
“Hotel Finca Cortesín”.
The melanosporum black truffl e
- Perigord & Wines.
Tasting - Pairing.
D. Juan Muñoz Ramos, Sommeliers
trainer, Author of several publications
and Manager in the “ASUE”.
The functions of an
Habanosommelier.
Tasting.
D. Roberto Buonaiuto, Sommelier
at “Restaurante Zozoi”. Habano
Cigars Expert.
The great wines of the FVAM
2013.
Conference.
D. Custodio López Zamarra,
Sommelier at “Restaurante Zalacaín”.
Mixing between Stars.
Pairing.
D. Joff re Tarrida, Sommelier at
“Bodega Cal Pere Tarrida” and 2013
“Golden Nose Contest” Winner.
D. Diego Gallegos,Chef & Owner at
“Restaurante Sollo”, and Gastronomy
Manager at “Caviar de Riofrío”.
Tempranillos new concept.
Conference - Tasting.
D. Sergio Vergara, Sommelier at
“Comercial Vinos Perea”
Dña. Naiara López, Manager at
“Comercial Vinos Perea” .
A terroir – A coff ee- A wine.
Tasting.
D. José Joaquín Cortés,
Sommelier and Consultant, 2012
“Golden Nose Contest” Winner and
Coff ee Expert. Collaborating with
Cafés Nespresso.
Walking the Galician wine
geography through their
wines.
Conference.
Dª. Mercedes González,
President at “Galicia Gallaecia
Sommeliers Association”, Partner
of the “AEPEV” and Partner of the
“FIJEV”.
Mixing between Stars.
Pairing.
D. José Carlos García, Chef at
“Restaurante José Carlos García”
(Michelin-starred).
D. Juan Miguel Rubio, Creator
of “Juanmi Rubio – Sensaciones
Gastronómicas”. Vice-president at
“FASA” .
The importance of Mixology
in Tourism.
Master Class - Conference.
D. José Antonio Mena, President
in the “ABE Malaga”.
D. Francisco Javier Lucas, World-
wide Runner-up of 2013 Cocktail
Championship, Champion of 2012
Spanish Cocktail Championship
D. Juan Miguel Moreno, Bar Ma-
nager at “Hotel Meliá Costa del Sol”
Champion of 2005 Spanish Young
Barmen Championship.
2013 Activities Program for Professionals and Visitors
actividades y ponentes 2013
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14th Wine & Mediterranean Food Trade Fairfinal dossier
“2013 palacio” awards
Awarded Wines:Gold Medal / Silver Medal
SPARKLING WINES: Gosset Gran Reserva / Champagne / Vinos Perea Mas Tinel Brut Real / D.O. Cava / Cervinco
YOUNG WHITE WINES: Segrel Albariño Ámbar 2012 / D.O. Rias Baixas / Cervinco Kim Crawford Sauvignon Blanc 2012 / Marlborough (NUEVA ZELANDA) / Vinos Perea
WHITE WINES UNDER FERMENTATION / WHITE WINES MADE IN WINE BARRELS: Lindeman´s Bin 65 / 2012/ Padthaway (Australia) / Cervinco Alento de Roandi 2012 / D.O. Valdeorras / Roandi
ROSE WINES: Unadir Rosado 2013 / Vino de la Tierra de Extremadura / Pago de Encomiendas Finca Valdemoya 2012 / Vino de la Tierra de Castilla y León / Cervinco
YOUNG RED WINES: Rosemount Diamond Label 2011 / South Eastern Australia / Cervinco Canchales 2011 / D.O.Ca. Rioja / Cervinco
RED WINES MADE IN OAK WINE BARRELS: Carabal Rasgo 2009 / D.O. Ribera del Guadiana / Bodegas Carabal Unadir 2012 / Vino de la Tierra de Extremadura / Pago de Encomiendas
CRIANZA RED WINES: Antídoto 2011 / D.O. Ribera del Duero / Vinos Perea Carabal Cávea 2008 / D.O. Ribera del Guadiana / Bodegas Carabal
SWEET WINES: Carpe Diem Trasañejo / D.O. Málaga / Bodegas Lara Vino Naranja / D.O. Condado de Huelva / Cervinco
“2013 public” special awards
Awarded Wines:
Gold / Silver Rasgo 2009 / D.O. Ribera del Guadiana / Bodegas Carabal Albariño 2012 / Vinho Regional Minho Albariño / Bodegas Rolán
M
edalla de Oro XIV Feria del Vino y Alimentación M
edite
rrán
ea
2013
XIV Feria del Vino y Alimentación Med
iterr
ánea
2013
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contests
14th Wine & Mediterranean Food Trade Fairfinal dossier
89 Wines in competition
15 Wines in competition
1. Presentation to the Media.
2. Presence in the Media, online&offl ine / general & speciali-zed: advertisements and news.
3. Broadcasting in Social Networks: Twitter, Facebook, Youtu-
be and Wordpress.
4. Presence in other Exhibitions: Alimentaria (Barcelona),
Madrid Fusión (Madrid) y FENAVIN (Ciudad Real).
5. Emails to the main Exhibitors and professionals of the diff erent areas related to the event.
6. Special invitations for Professionals and Authorities.
7. Direct Campaing:
- Posters in shops and at the urban heart (from Marbella to
Antequera. Málaga)
- Hoardings and canvals at the urban heart.
- Leafl ets delivery throughout Malaga.
- Invitations to Professionals delivery throughout Spain.
- Folded leafl ets to Visitors.
- 2013 Offi cial Catalogue.
- Credentials and Tickets.
8. Special campaings to promote the activities:
- “2013 Palacio” Awards.
- “Best Young Sommelier in Andalusia” VI Contest.
- Previous “Best Sommelier in Andalusia” 2013 Contest.
- Training courses.
- Activities in the 2013 Program.
9. Special TV programs broadcasted live from the Hall du-ring the three days.
ACTIONS (2012/2013):
marketing and media
· 14a EDICIÓN ·CATÁLOGO PROFESIONAL
Palacio de Congresos y Exposiciones de la Costa del SolTorremolinos · Costa de Sol · España
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14a Feria del Vino y Alimentación Mediterráneadossier final
ORGANIZERS:
COLLABORATORS:
Med
iaPa
rtne
rs:
Excmo. Ayuntamientode Torremolinos
Offi cial Hotel FVAM 2013: Children’s Playroom:
www.feriadelvinoydo.com
@feriadelvino
Palacio de Congresos y Exposiciones de la Costa del Sol
C/ México, 3. 29620, Torremolinos (Málaga). ESPAÑA.
Tel.: (+34) 952 379 120 / 229 / 161 / 155 / 203 · Fax: (+34) 952 379 255
