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7/28/2019 G11 IBDP Business & Management - S&S.doc
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SSIS Scope and SequenceGrade 11 IB Business & Management
HL/SL
Overview Averaging 19 weeks per semester (38 weeks per year)
End of semester varies dependent upon Chinese New Year Units may need to be moved accordingly
month
Aug
September October November December January
week 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19
SEMESTER 1
Module 1: Business Organization and Environment(12 Weeks)
END OF SEMESTER EXAMS 30/11/09 04/12/09
END OF SEMESTER EXAMS
COMPLETED BY 04/12/09
Module 3: Accounting and Finance
(7 Weeks)
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Grade # 11 HL&SL BUSINESS AND MANAGEMENT
Month February March April May June
Week 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19
SEMESTER 2
ContinuationofRatioAn
alysis
Module 4: Marketing(10 Weeks)
Introduct
iontotheInternalAssessment
Module 5: Operations Management
( 7 Weeks)
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Grade # 11 HL&SL BUSINESS AND MANAGEMENT
Module 1: Business Organization and Environment
Unit ofWork
SSISOILs
IB Framework Unit Skills, Content or KnowledgeCommon
Assessments
Unit 1.1.
The Nature ofBusinessActivity
1. Hall, Jones,Raffo, BusinessStudies 3rdEdition units1&2.
2. Phillips, IB
revision Guideunit 1.1
7,9,10,,11
Cross-CurricularLinksEconomics Factorsof production
TOK: Is business anart or a science?
What is the role ofcreativity in businessand how is itmanifested?
IB Learner ProfileFocus: Thinkers,Communicators,Reflective
1. The contentfocus of the unit
What is business? Business functions
Primary, Secondary & Tertiary Sectors
2. Essential knowledgerequired to successfullycomplete assessments
Identify inputs, outputs and processes of a business
Explain the reason for setting up a business.
Explain the process a business will have to go through tostart up.
Analyze the problems associated with business start ups.
Describe how business activity combines human,physical, and financial resources to create goods andservices.
Explain the role of the different business departments inoverall business activity.Explain the nature of business activity in each sector
3. Key skills to be developed though out unit
Identify, Explain, Describe
Case StudiesEuro cars
Photo Artistry
Unit 1.2:Types of
Organizations
1. Hall, Jones,Raffo, BusinessStudies 3rdEdition units 6&7
2. Phillips, IBRevision Guideunit 1.2
7,
9,10,,11
Cross CurricularLink- Economics:Types of business
TOK: Is business anart or a science?
1. The contentfocus of the unit
Private sector and public sector.
Profit based organizations
Non-Profit Organizations Public Private Enterprise (HL Core)
2. Essential knowledgerequired to successfullycomplete assessments
Distinguish between organizations in the private and
Case Studies
China (HL Only)
Clarks to stay private afterruling out float.
James Hull AssociatesNetwork Rail
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Grade # 11 HL&SL BUSINESS AND MANAGEMENT
IB Learner ProfileFocus: Thinkers,Communicators,Reflective, Openminded
public sectors.
Analyze the relationship between organizations in thepublic and private sectors (HL Core).
Distinguish between different types of businessorganizations and identify their main features.
Analyze the extent to which ownership and control differin organizations.
Evaluate the most appropriate form of ownership of afirm.
Compare and contrast the objectives of NGOs and non-profit organizations.
Analyse the impact of the actions of NGOs and othernon-profit organizations
Explain the nature of public-private partnerships.
Analyse the costs and benefits of cooperation betweenthe public and private sector.
3. Key skills to be developed throughout unit
Analyse, Evaluate, Distinguish, Explain
One research and presentationon A Public- Private Partnershipinitiative.
Unit 1.3:Organizational
Objectives
1. Hall, Jones,Raffo, BusinessStudies 3rdEdition unit 4,111
Phillips, IBRevision Guideunit 1.3
7,9,10,,11
Cross CurricularLink- Economics:Objectives of firms
Design Technology:People and Markets
TOK: Is the practiceof developing ethical
objectives as abusiness strategy, infact, ethical?
IB Learner ProfileFocus:Thinkers,Communicators,
1. The contentfocus of the unit
The importance of objectives.
Aims and objectives.
Mission and Vision Statements.
Ethical objectives
Corporate Social Responsibility
Change in corporate Social Responsibility.
Change in societys expectation of the behaviour offirms.
2. Essential knowledgerequired to successfullycomplete assessments
Explain the importance of objectives in managing andorganization.
Distinguish between objectives, strategies and tactics,and discuss how these interrelate.
Explain the purpose of mission and vision statements.
Analyse the role of mission and vision statements in anorganization.
Case Studies
Northern Foods.
Wm Morrison ambitious toexpand.
Iceland spends $8m a year tosell organic food at no extra cost.
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Grade # 11 HL&SL BUSINESS AND MANAGEMENTOpen minded Examine the reasons why organizations consider setting
ethical objectives.
Analyse the advantages and disadvantages of ethicalobjectives.
Discuss the impact of implementing ethical objectives.
Higher Level Core
Discuss why firms view of social responsibilities maychange over time.
Discuss why attitudes towards social responsibility maychange over time.
Analyse the impact that changes in societal norms haveon the way that firms behave in an international context.
Analyse the reasons why firms may choose differentstrategies towards their social responsibilities.
3. Key skills to be developed throughout unit
Analyse, Explain, Examine, discuss
Unit 1.4:Stakeholders
1.Hall, Jones,Raffo, BusinessStudies 3rdEdition unit 3
2. Phillips, IBRevision Guideunit 1.4
7,9,10,,11
Cross CurricularLink- None
TOK: Is there roomfor logic or emotion inbusiness?
IB Learner ProfileFocus:Thinkers,Communicators,Reflective, Open-minded
1. The contentfocus of the unit
Internal and External Stakeholders.
Stakeholder Conflict
2. Essential knowledgerequired to successfullycomplete assessments
Explain the interests of internal and externalstakeholders.
Discuss possible areas of conflict between stakeholders.
Evaluate possible ways to overcome stakeholder conflict.
Analyze the impact of division between ownership andcontrol on internal and external stakeholders
3. Key skills to be developed throughout unitExplain, discuss, evaluate, analyse
Case StudiesThe Highland Bus Company
Conflict of objectives for SabahChemicals.
Unit 1.5:The ExternalEnvironment1.Hall, Jones,
7,9,10,,11
Cross CurricularLink-Economics: Inflation,Business cycle,Unemployment,
1. The contentfocus of the unit
PEST
2. Essential knowledgerequired to successfullycomplete assessments
Case Study
China (IB Exam question #3,May, 2004)
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Grade # 11 HL&SL BUSINESS AND MANAGEMENTRaffo, BusinessStudies 3rdEdition units 96-106, 109-112
2. Phillips, IBRevision Guideunit 1.5
Exchange Rate,Balance of Payment,Investment andconsumption.
Geography:Demographicchanges
TOK: Can businessesescape the impact ofexternalenvironmentalforces?
IB Learner ProfileFocus:Thinkers,
Communicators
Prepare a PEST analysis for a given situation and use itto analyse the impact of the eternal environment on afirm.
Evaluate the impact on a firms objectives and strategyfor a change in any of the PEST factors
Students to conduct a researchand prepare a PEST analysis ofStarbucks on Suzhou.
Unit 1.5.Opportunitiesand Threats
Hall, Jones,Raffo, BusinessStudies 3rdEdition units 96-106, 109-112
Phillips, IBRevision Guide
unit 1.5
IB Learner ProfileFocus:Thinkers,Communicators,Reflective, Open-minded
Cross CurricularLink-Economics: Inflation,Business cycle,
Unemployment,Exchange Rate,Balance of Payment,Investment andconsumption.
Geography:
1. The contentfocus of the unit
Social/Cultural
Technological
Environmental
Political
Legal
Ethnic
2. Essential knowledgerequired to successfullycomplete assessments
Analyse the impact that external opportunities andthreats may have on business objectives and strategy.
Explain how external opportunities and threats canimpact on business decision-making and SWOT analysis
3. Key skills to be developed throughout unitAnalyse, Explain
Case StudyThe AOL/Time Warner Merger
Research and presentation of aSTEPLE analysis of British
Airways.
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Grade # 11 HL&SL BUSINESS AND MANAGEMENTDemographicchanges
TOK: How do weknow that informationabout the externalenvironment in whichbusinesses operate isreliable?
Unit 1.6.OrganizationalPlanning Tools
Phillips, IBRevision Guideunit 1.5
Organizationalplanning tools
handout ofactivities
7,9,10,,11
IB Learner ProfileFocus:Thinkers,Communicators,Reflective
Cross CurricularLink-Mathematics
Decision trees
TOK: How far doesorganizationalplanning make use ofhuman intuition andtacit knowledge?
1. The contentfocus of the unit
Decision Making Framework
SWOT Analysis
Ansoff MatrixHL Core
Fishbone
Scientific vs. intuitive
Decision making process.
Decision trees.
Internal and external constraints on decision making
2. Essential knowledgerequired to successfullycomplete assessments
Analyse the importance of the information in thebusiness plan to difference stakeholders.
Apply a formal decision making framework to a givensituation.
Prepare a SWOT analysis from a given situation.
Analyse an organizations position using a SWOTanalysis.
Explain the value of the Ansoff matrix as a decision-making tool.
HL Core Analyse and interpret business plans.
Apply decision making process and planning tools to agiven situation and evaluate their value.
Compare and contrast scientific and intuitive decisionmaking processes.
Construct and interpret decision trees.
Case StudyStrategic Analysis of LVM Ltd.
Cases and other activities to bedetermined
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Grade # 11 HL&SL BUSINESS AND MANAGEMENT Critically evaluate the value of decision trees as a
decision making tool.
3. Key skills to be developed throughout unit
Effective use of decision making tools, Analysis, Explain,Compare and contrast, Construct and Interpret, Evaluate
Unit 1.7.BusinessGrowth andEvolution
Hall, Jones,Raffo, BusinessStudies 3rdEdition units 14;81; 89.
Phillips, IB
Revision Guideunit 1.7
7,9,10,,11
Cross CurricularLink-Economics:Objectives of firms
IB Learner ProfileFocus:Thinkers,Communicators, openminded, Reflective
TOK: Can todaysCEOs in businesslearn from the great
military leaders of thepast?
1. The contentfocus of the unit Economies and diseconomies of scale.
Small versus large organizations.
Internal/Organic GrowthExternal Growth
Joint ventures
Strategic alliances
Mergers and takeovers
Porter Generic Strategies (HL)
2. Essential knowledgerequired to successfullycomplete assessments
Apply the concept of economies and diseconomies ofscale to business decisions.
Evaluate the relative merits of small versus largeorganizations.
Recommend an appropriate scale of operation for agiven situation.
Explain the difference between internal and externalgrowth.
3. Key skills to be developed throughout unitEvaluate, Application of concepts, Recommend, Explain
Case StudiesFuji Films.
Chemical Industry hunts formulafor value.
Small restaurant to expandrapidly.
Unit1.8:Change and
theManagementof Change.
Cross Curricular
Link-None
IB Learner ProfileFocus:Thinkers,Communicators,
1. The contentfocus of the unit
Causes of Change
Resistance to change
Lewins Force Field Analysis.
Strategies to reduce the impact of change andresistance to change.
2. Essential knowledgerequired to successfully
Case Studies
Managing Change at HP Norway.
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Grade # 11 HL&SL BUSINESS AND MANAGEMENT(HL Core Only)
Hoang, BusinessandManagementUnit 1.8
Phillips, IBRevision Guideunit 1.8
7,9,10,,11
Open-minded
TOK: Can todaysCEOs in businesslearn from the greatmilitary leaders of thepast?
complete assessments
Explain the causes of change and factors causingresistance to change.
Examine the dynamic nature of organizations and therelative importance of driving and restraining forces.
Evaluate different strategies for reducing the impact ofchange and resistance to change.
3. Key skills to be developed throughout unitExplain, Assess, Evaluate
Unit 9.1:Globalization
Hall, Jones,Raffo, BusinessStudies 3rdEdition, Unit 109
Phillips, IBRevision Guideunit 1.9
7,
9,10,,11
Cross CurricularLink-Economics:Globalization ofmarkets
IB Learner Profile
Focus:Thinkers,Communicators,Open-minded,Reflective
TOK: Areglobalization and themaintenance ofcultures mutuallyexclusive?
1. The contentfocus of the unit
Multinational Companies
Regional Trading blocs
2. Essential knowledgerequired to successfullycomplete assessments
Discuss reasons for the growth of multinational
companies. Analyze the role played by multinationals in the global
business environment.
Evaluate the impact of multinational companies on thehost country.
Explain the impact on business of a country that is amember of a regional trading group/bloc.
3. Key skills to be developed throughout unitDiscuss, Evaluate, Analyse, Explain
Case Studies
What price coffee.
South Africa Accelerates its carproduction to 21st century levels
Research and presentation Students will be asked toevaluate the impact of a multi-national company of their choiceon the county in which itoperates.
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Grade # 11 HL&SL BUSINESS AND MANAGEMENT
End of Module 1
Module 3: Accounting and Finance
Unit ofWork
SSISOILs
IB Framework Unit Skills, Content or KnowledgeCommon
AssessmentsUnit 3.1:Sources of
Finance
Hall, Jones, Raffo,Business Studies3rd Edition, Unit44.
7,9,10,,11
Cross-Curricular
LinksNone
IB Learner ProfileFocus:Thinkers,Communicators,Open-minded,
1. The contentfocus of the unit
Internal and External finance. Finance in the long, medium and short term.
2. Essential knowledgerequired to successfully completeassessments
Evaluate the advantages and disadvantages of each form offinance.
Case StudiesKarr Associates.
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Grade # 11 HL&SL BUSINESS AND MANAGEMENT
Phillips, IBRevision Guideunit 3.1
Reflective
TOK: What sort ofknowledge iscommunicatedthrough a set ofbusiness accounts?
Evaluate the appropriateness of a source of finance for a givensituation.
3. Key skills to be developed throughout unitEvaluate
Easy Jet
3.2:InvestmentAppraisal
Hall, Jones, Raffo,Business Studies3rd Edition, Unit50.
Phillips, IBRevision Guideunit 3.2
7,9,10,,11
IB Learner ProfileFocus:Thinkers,Communicators,Open-minded,Reflective
Cross-CurricularLinks
None
TOK: What sort ofknowledge is
communicatedthrough a set ofbusiness accounts?
1. The contentfocus of the unit Payback Period
Average Rate of Return (ARR)
HL Core
Discounted Cash Flow (DCF)
Net Present Value (NPV)
2. Essential knowledgerequired to successfully completeassessments
Calculate the payback period and ARR for an investment.
Analyse the results of the calculation.
Calculate the NPV for an investment.
Analyse the results of the calculation.
Discounted Cash Flow (DCF); Net Present Value (NPV)
3. Key skills to be developed throughout unitCalculate, Analyse
Case StudiesKing and Green Ltd
Investing to staycompetitive.
Unit 3.3:WorkingCapital
Hall, Jones, Raffo,
Business Studies3rd Edition, Unit48
Phillips, IBRevision Guideunit 3.3
7,9,10,,11
IB Learner ProfileFocus:Thinkers,Communicators,Open-minded,
Reflective
Cross-CurricularLinks
None
1. The contentfocus of the unit
Working Capital Cycle
Management of Working Capital
Cash Flow Forecast
2. Essential knowledgerequired to successfully completeassessments
Define working capital
Evaluate strategies for dealing with liquidity problems.
Evaluate strategies for dealing with liquidity problems.
3. Key skills to be developed throughout unitDefine, Evaluate
Case Studies
Direct Phone Ltd
Emerson Engineering Ltd
Short answer questions
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Grade # 11 HL&SL BUSINESS AND MANAGEMENT
TOK: What sort ofknowledge iscommunicatedthrough a set ofbusiness accounts?
3.4: BudgetingThis unitapplies toHigher LevelStudents only
Hall, Jones, Raffo,Business Studies3rd Edition, Unit47& 54.
Phillips, IBRevision Guideunit 3.4
7,9,10,,11
IB Learner ProfileFocus:Thinkers,Communicators,Open-minded,Reflective
Cross-CurricularLinks
None
TOK: What sort ofknowledge iscommunicatedthrough a set of
business accounts?
1. The contentfocus of the unit
The purpose of budgets
Variance analysis
2. Essential knowledgerequired to successfully completeassessments
Examine the importance of budgeting for organizations.
Calculate and interpret variances.
Analyse the role of budgets and variances in strategicplanning.
3. Key skills to be developed throughout unitExamine, Calculate, Analyse
Case StudiesKarmali Carpets plc.
Maison JP et Chateau JP
Unit3.5: FinalAccounts
Accounts forLimitedCompanies(IncomeStatements)Hall, Jones, Raffo,Business Studies3rd Edition, Unit42&43.
Phillips, IBRevision Guideunit 3.5
7,9,10,,11
IB Learner ProfileFocus:Thinkers,Communicators,Open-minded,Reflective
Cross-CurricularLinks
None
TOK: What sort ofknowledge iscommunicatedthrough a set ofbusiness accounts?
IB Learner Profile
1. Trading The contentfocus of the unit
Account
Profit and Loss Account
Appropriation Account
Balance SheetHL Core
Depreciation
Straight line
Reducing balance; Intangible Assets; Goodwill; Patents,copyrights;
Brands
Stock Valuation
Last-in-First Out
First-in-First Out
2. Essential knowledgerequired to successfully completeassessments
Case Studies
Dana Petroleum
Pubs n bars
Loch Ness Water Ski School
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Grade # 11 HL&SL BUSINESS AND MANAGEMENTFocus:Thinkers,Communicators,Open-minded,Reflective
TOK: What sort ofknowledge iscommunicatedthrough a set ofbusiness accounts?
Explain the purpose of accounts
Construct and amend accounts from a given situation.
Evaluate the importance of final accounts to each stakeholdergroup.
Calculate depreciation using straight line and reducingbalance methods.
Evaluate the strengths and weaknesses of each. Methods.
Explain the meaning and value to the firm of different types oftangible assets.
Make calculations of closing stock using LIFO and FIFO.
Calculate the effects of different stock valuations on profit.
3. Key skills to be developed throughout unitExplain, Construct, Evaluate, Calculate
Worksheet exercises
3.6: RatioAnalysis
Hall, Jones, Raffo,Business Studies
3rd
Edition, Unit56.
Phillips, IBRevision Guideunit 3.6 7,
9,10,,11
IB Learner ProfileFocus:Thinkers,
Communicators,Open-minded,Reflective
Cross-CurricularLinks
None
TOK: What sort of
knowledge iscommunicatedthrough a set ofbusiness accounts?
1. The contentfocus of the unitProfitability Ratios
Gross Profit Margin
Net Profit MarginLiquidity Ratios
Current ratios Acid test ratios
Efficiency Ratios
Stock turnover
Return on Capital Employed (ROCE)Gearing Ratios
2. Essential knowledgerequired to successfully completeassessments
Calculate ratios.
Use ratios to interpret and analyse financial statements fromthe perspective of various stakeholders.
Evaluate possible financial and other strategies to improve the
values of ratios.3. Key skills to be developed throughout unit
Calculate, Interpret, Analyse,, Evaluate
Case Studies
How is my business doing?
ICI will halve dividend topay off debt.
Glyme Valley Farm ColdAston Farm
END OF MODULE 3
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Grade # 11 HL&SL BUSINESS AND MANAGEMENT
Module 4: Marketing
Unit of WorkSSISOILs
IBFramework
Unit Skills, Content or KnowledgeCommon
Assessments
IB Learner Profile1. The contentfocus of the unit
Market size
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Grade # 11 HL&SL BUSINESS AND MANAGEMENT
Unit 4.1: The Roleof marketing
Studies 3rd Edition,Units 18, 20, 21. 18,20, 21.
Phillips, IB RevisionGuide unit 4.1
7,9,10,,11
Focus:Thinkers,Communicators,Open-minded,Reflective
Cross-CurricularLinks
DesignTechnology:People and Markets
TOK: Is thepractice ofdeveloping ethicalobjectives solely asa marketingstrategy, in fact,ethical?
Market Share
Market growthDefinition and nature of marketing:
Market and product orientation.
Marketing of goods vs marketing of services.
Social Marketing ( HL)
Asset Led Marketing (HL)
Marketing in non-profit organization. A marketing plan
2. Essential knowledgerequired to successfullycomplete assessments
Examine the characteristics of the market in which a firm isimmersed.
Calculate market share from given information.
Define marketing and describe its relationship with otherbusiness activities.
Describe the difference between market and productorientation.
Explain the difference between marketing of goods andservices.
Analyse the influence of marketing orientation on thesuccess or failure of firms. (HL)
Analyse the marketing techniques of non-profitorganizations.Describe the elements of a marketing plan
3. Key skills to be developed throughout unitExamine, calculate, Define, Describe, Analyse
Case Studies
Tiny to branch out from PCs
Dreamcast heads for defeatin console wars.
Students research andpresentation on how non-profit organizations of theirchoice market theirproducts/services.
Unit 4.2: MarketPlanning
7,
9,10,,11
IB Learner ProfileFocus:Thinkers,Communicators,
Open-minded,Reflective
IB Learner ProfileFocus:Thinkers,Communicators,
1. The contentfocus of the unitMarketing Mix
Product
Place Price
Promotion
People
Process
Physical evidence
Packaging
Case StudiesCinemas and internet
Banning pest power
Glamour
Recovery Kitchen
Super Market ShoppersThe market for trainers
Scope and Sequence Page 15 of 25
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Grade # 11 HL&SL BUSINESS AND MANAGEMENT
Jones, Hall and Raffo,Business Studies 3rdEdition,Units19,20,31,32,33,35,3
6
Phillips, IB RevisionGuide unit 4.2
Open-minded,Reflective
Cross-CurricularLinks
DesignTechnology:
People and Markets
TOK:To whatextent arebusinesses ethicalin the marketing ofgoods/services?
Is the practice ofdeveloping ethicalobjectives solely as
a marketingstrategy, in fact,ethical?
IB Learner ProfileFocus:Thinkers,Communicators,Open-minded,Reflective
Ethics of marketing
Discuss the ethical issues of what is marketed and how it ismarketed: nationally internationally and across cultures.
Apply the elements of the marketing mix to a givensituation.
Marketing Audit
Porters Five Forces (HL)
Market research Role of market research
Sampling (HL Only)
Methods of sampling
Limitations of sampling
Sampling errors
Primary and secondary research
Market Segmentation and consumer profile and Targeting
Product Positioning
Position/Perception maps
Unique selling point/Proposition
Development of marketing strategies and tactics
Sales forecasting and trends (HL Only)
2. Essential knowledgerequired to successfullycomplete assessments
Apply the elements of the marketing mix to a givensituation.
Discuss the effectiveness of a selected marketing mix inachieving marketing objectives.
Construct an appropriate marketing mix for a particularproduct or firm
Discuss the effectiveness of a selected marketing mix inachieving marketing objectives.
Construct an appropriate marketing mix for a particularproduct or firm.
Explain the value of marketing audit as a business tool.
Apply Porters Five Forces model to classify and analysecompetitive pressures in the market place.
Examine how appropriate the marketing objectives are in
The classic watch companyRecovery Kitchen
Change of direction at AsianAirways.
A new Marketing strategy
for T and T clothing.
McDonalds Should theyadopt a pan-globalstrategy?Heritage Cottage Ltd
Sales at Sodhi ConvenienceStore
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Grade # 11 HL&SL BUSINESS AND MANAGEMENT
Cross-CurricularLinks
None
TOK:To whatextent arebusinesses ethicalin the marketing ofgoods/services?
Is the practice ofdeveloping ethicalobjectives solely asa marketingstrategy, in fact,ethical?
achieving the goals of an organization.
Analyse the role of market research.
Evaluate different methods of market research
Evaluate the different methods of sampling, for example,quota Random, stratified, cluster and snowballing.
Analyze the usefulness of market segmentations andconsumer profiles.
Construct a product position map from given information.
Discuss how organizations can differentiate themselves andtheir products from competitors.
Design or evaluate marketing strategies for given situation.Apply appropriate marketing mix to the strategy
Analyze sales trends and forecast from given data, andevaluate the significance for marketing and resourceplanning.
3. Key skills to be developed throughout unitAnalyse, design, discuss, explain, Analyse, Examine, Construct
4.3: The Product
Jones, Hall and Raffo,Business Studies 3rdEdition, Units 24, 27
Phillips, IB RevisionGuide unit 4.3
7,9,10,,11
IB Learner ProfileFocus:Thinkers,Communicators,Open-minded,Reflective
Cross-CurricularLinks: DesignTechnologyProduct InnovationDesigners and the
product cycleProductdevelopmentLife cycle analysis
TOK:To whatextent are
1. The contentfocus of the unit
Classification of products
New Product design and development
The Product Life Cycle
Extension strategies
Relationship with investment, profit and cash flow
Product Portfolio Analysis: Boston Consulting Group Matrix.
Branding
Family branding; Product branding; Company branding; Ownlabel branding; Manufacturers brand
2. Essential knowledgerequired to successfullycomplete assessments
Classify products by line, range and mix.
Describe the importance of innovation in an era of rapidtechnological change and discuss the problems of financingresearch and development.
Analyze the relationship between the product life cycle and
Case Studies
Pfizer gives new shape toresearch and development
Dyson enters the brutalworld of handless laundry.
Murphy drinks
Nestle drops LCI Go! Brand
after poor sales.
Chocolate wars lead to meltdown.
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Grade # 11 HL&SL BUSINESS AND MANAGEMENTbusinesses ethicalin the marketing ofgoods/services?
Is the practice ofdeveloping ethicalobjectives solely asa marketing
strategy, in fact,ethical?
the marketing mix and determine appropriate extensionstrategies.
Analyze the relationship between the product life cycle,investment, profit and cash flow.
Analyze the BCG Matrix to a given situation.
Use the BCG Matrix to help in developing future strategicaction. (HL Only)
Discuss the importance and role of branding. Distinguish between different types of branding.
Analyze the role of branding in a global market.
3. Key skills to be developed throughout unitAnalyse, Classify, Describe, Discuss, Distinguish
Cash Cow at the diary
McDonalds Disney
alliance grows.
4.4. Pricing
Jones, Hall and Raffo,Business Studies 3rdEdition, Units 25,26
Phillips, IB RevisionGuide unit 4.4
7,9,10,,11
IB Learner ProfileFocus:Thinkers,Communicators,Open-minded,Reflective
Cross-Curricular
LinksNone
TOK:To whatextent arebusinesses ethicalin the marketing ofgoods/services?
Is the practice ofdeveloping ethicalobjectives solely asa marketingstrategy, in fact,ethical?
1. The contentfocus of the unit
Cost Based Cost Plus Pricing
Competition Base Pricing
Market Base PricingHL Only
Marginal Cost Pricing; Contribution Pricing; Absorption andFull Cost Pricing
Price discrimination; Loss Leader; Psychological; Promotional
Supply and Demand (HL Only)
2. Essential knowledgerequired to successfullycomplete assessments
Evaluate the impact of changes in the conditions of supplyand demand.
Analyze the appropriateness of each pricing strategy.
Analyze the appropriateness of each pricing policy
Calculate and interpret price, income, cross and advertisingelasticity.
Discuss the relationship of elasticity with product life cycle.
3. Key skills to be developed throughout unitEvaluate, Analyse, Calculate
Case Studies
Falling Coffee Price fail tobudge bean counters.
PC price wars look set to
intensify.
Levi claims Tesco cut-pricejeans bad for its image.
Body Line
Kaldor Manufacturers
Falling coffee price fails tobudge bean counters.
Kaldor Manufacturers
Ice style Manufacturer
4.5: PromotionJones, Hall and Raffo,Business Studies 3rd
IB Learner ProfileFocus:Thinkers,Communicators,
1. The contentfocus of the unit
Above the line
Below the lineGroup activity: Choosingand product and preparing
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Grade # 11 HL&SL BUSINESS AND MANAGEMENTEdition, Units 28,29,
Phillips, IB RevisionGuide unit 4.5
Open-minded,Reflective
Cross-CurricularLinks
None
TOK:To whatextent arebusinesses ethicalin the marketing ofgoods/services?
Is the practice ofdeveloping ethicalobjectives solely asa marketingstrategy, in fact,ethical?
Promotional Mix
2. Essential knowledgerequired to successfullycomplete assessments
Distinguish between the different types of promotion.
Analyze the various promotional tools and discuss theireffectiveness.
Prepare an appropriate promotional mix
3. Key skills to be developed throughout unitDistinguish, Analyse, prepare
an appropriate promotionalmix
Group activity: Choosingand product and preparingan appropriate promotionalmix
4.6:Place(Distribution)
Jones, Hall and Raffo,Business Studies 3rdEdition, Units 30
Phillips, IB RevisionGuide unit 4.6
7,9,10,,11
Cross-CurricularLinks
None
TOK:To whatextent arebusinesses ethicalin the marketing ofgoods/services?
Is the practice of
developing ethicalobjectives solely asa marketingstrategy, in fact,ethical?
1. The contentfocus of the unit Channels of distribution
Distribution strategies
Supply chain management/logistics (HL Only)
2. Essential knowledgerequired to successfullycomplete assessments
Discuss the effectiveness of different types of distributionchannels.
HL Only
Evaluate the effectiveness of different distribution channelsincluding producers, wholesalers, agents and retailers (HLOnly)
Examine how organizations can increase the efficiency of thesupply chain
Case Studies
Tesco
ZimHotel Group
Coke Chefs Latest DaftIdea A cola tap in everyhouse.
Promoting Gulf Equipment
Apple to open its own store.
7:InternationalMarketing
IB Learner ProfileFocus:Thinkers,Communicators,
1. The contentfocus of the unit
Entry into international marketsCase Study
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Grade # 11 HL&SL BUSINESS AND MANAGEMENTJones, Hall and Raffo,Business Studies 3rdEdition, Units 34
Phillips, IB RevisionGuide unit 4.7
7,9,10,,11
Open-minded,Reflective
Cross-CurricularLinksEconomics-Globalization ofmarkets.
TOK: Areglobalization andthe maintenance ofcultures mutuallyexclusive.
2. Essential knowledgerequired to successfullycomplete assessments
Evaluate the opportunities and threats pose by entry intointernational markets.
Analyze given situations considering the cultural, legal,political, social and economic issues of entering international
markets3. Key skills to be developed throughout unitEvaluate, Analyse
Mcdonalds
4.8: E- commerce
Hoang, BusinessManagement, Unit
4.8
Phillips, IB RevisionGuide unit 4.8
7,9,10,,11
IB Learner ProfileFocus:Thinkers,Communicators,Open-minded,Reflective
Cross-CurricularLinks
None
TOK: Doesmarketing respondto, or change, theperceptions ofindividuals andsocieties?
1. The contentfocus of the unit
Business to Business (B2B)
Business to customers (B2C)
2. Essential knowledgerequired to successfullycomplete assessments
Analyse the effects of E-commerce on the marketing mix.
Discuss the costs and benefits of E-commerce to firms andconsumers.
3. Key skills to be developed throughout unitAnalyse, discuss
Case StudiesApples iTunesAmazon.com
END OF MODULE 4
Module 5: Operations Management
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Grade # 11 HL&SL BUSINESS AND MANAGEMENT
Unit ofWork
SSISOILs
IB Framework Unit Skills, Content or KnowledgeCommon
Assessments5.1:ProductionMethods
Jones, Hall andRaffo, BusinessStudies 3rdEdition, Units78,79,80
Phillips, IBRevision Guideunit 5.1
7,9,10,,11 IB Learner ProfileFocus:Thinkers,
Communicators,Open-minded,Reflective
Cross-CurricularLinksDesign TechnologyProduct Innovation
AdvancedManufacturingTechniques
1. The contentfocus of the unitJob, batch, line, flow and mass production.
2. Essential knowledgerequired to successfully
complete assessments Describe and compare the features and applications of
each method.
Cell Production, team work and productivityimplications(HL Only
Analyze the implications for marketing, human resourcemanagement and finance
Analyze the most appropriate method of production for agiven situation.
Understand the need for organizations to use more thanone method of production.
3. Key skills to be developed throughout unitDescribe, Analyse
Case StudyIn search of quality and
quantity.
Motorola Plans Scottish softwareplant.
Gateshead Holdings
5.2: Costs andRevenuesJones, Hall andRaffo, BusinessStudies 3rdEdition, Units38,39
Phillips, IB
Revision Guideunit 5.2
7,9,10,,11
IB Learner ProfileFocus:Thinkers,Communicators,Open-minded,Reflective
Cross-CurricularLinks
None
TOK: What sort ofknowledge iscommunicatedthrough a set ofbusiness accounts?
1. The contentfocus of the unit
Types of Costs
Fixed; Variable; Semi-variable; Direct; Indirect/overheads
Revenue
Contribution to Fixed Costs
Cost and profit centers (HL Only)
Contribution analysis for multi-product firms.
2. Essential knowledgerequired to successfully
complete assessments Define, explain, and give examples of each type of cost.
Explain the meaning of revenue and comment onpossible sources of revenue for different firms.
Explain and calculate the contribution to fixed costs.
Explain the nature of costs and profit centers.
Case Study
Customer Service Training.
Bureau Office Supply Ltd
Kumas Kitchen.
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Grade # 11 HL&SL BUSINESS AND MANAGEMENT Analyze the value of costs and profit centers to a firm.
Analyze the role of contribution analysis in determiningthe viability of each product in a multi-product firm.
3. Key skills to be developed throughout unitExplain, Analyse, Define, Calculate
MacSports.
German Efficiency Low LabourCosts.
5.3: BreakEven Analysis
Jones, Hall andRaffo, BusinessStudies 3rdEdition, Units41,53
Phillips, IBRevision Guideunit 5.3
7,9,10,,11
IB Learner ProfileFocus:Thinkers,Communicators,Open-minded,Reflective
Cross-CurricularLinks
None
TOK: What sort of
knowledge iscommunicatedthrough a break-evenanalysis?
1. The contentfocus of the unit
Break-even quantity
Profit or Loss
Margin of SafetyBreak-even Analysis (HL Only)
Changes in break-even.
Limitations of break even analysis.
Target profit and revenue
2. Essential knowledgerequired to successfullycomplete assessments
Use graphical and quantitative methods to calculate thebreak-even quantity, profit and margin of safety.
Use graphical and quantitative methods to analyze theeffects of changes in price or costs of break-evenquantity, profit and margin of safety.
Analyze the assumptions and limitations of break evenanalysis.
Calculate required output level for a given target profitor level of revenue.
3. Key skills to be developed throughout unitCalculate, Analyse
Case StudyJeffers Garden design
Two IB exam questions
5.4: QualityAssurance
Jones, Hall and
Raffo, BusinessStudies 3rdEdition, Units 83
Phillips, IBRevision Guideunit 5.4
7,9,10,,11
IB Learner ProfileFocus:Thinkers,Communicators,
Open-minded,Reflective
1. The contentfocus of the unit
Quality control
Quality assurance
Total Quality Culture
HL Core Continuous improvement
Benchmarking.
National and International quality standards
Case Studies
Haisho Electronics: Is lean
production the answer?
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Grade # 11 HL&SL BUSINESS AND MANAGEMENTCross-CurricularLinksDesign TechnologyProduct DevelopmentProduct Design
TOK: Is quality aabstract concept?
IB Learner ProfileFocus:Thinkers,Communicators,Open-minded,Reflective
TOK: Is quality aabstract concept?
2. Essential knowledgerequired to successfullycomplete assessments
Analyze the move from traditional quality controlmethods to Total Quality Management (TQM).
Explain the role of Kaizen in quality improvement.
Evaluate different approaches to quality improvement.
Explain the role of local and national standards inassuring quality for customers.
3. Key skills to be developed throughout unitAnalyse, Explain, Evaluate
CaribSugar plc- Low prices failto keep customer
Unit 5.5:Location
Jones, Hall andRaffo, BusinessStudies 3rdEdition, Units 88
Phillips, IBRevision Guideunit 5.5
7,9,10,,11
IB Learner ProfileFocus:Thinkers,Communicators,Open-minded,Reflective
Cross-CurricularLinksGeography- Location
of industries
TOK: Areglobalization and themaintenance ofcultures mutuallyexclusive.
1. The contentfocus of the unit
Location: National; InternationalHL Core
Impact of globalization on location.
2. Essential knowledgerequired to successfullycomplete assessments
Explain the causes and consequences of location andrelocation, both domestically and internationally.
Consider the effects of globalization on location.
Analyze the impact of location on different areas ofbusiness activity (Production, Marketing, HumanResources, and Finance)
4. Key skills to be developed throughout unitExplain, Analyse
Case Studies
Motorola plans Scottish softwareplant.
German Efficiency, Low LabourCosts
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Grade # 11 HL&SL BUSINESS AND MANAGEMENT5.6: InnovationThis unitapplies toHigher LevelStudents only
Jones, Hall andRaffo, Business
Studies 3rdEdition, Units85,87
Phillips, IBRevision Guideunit 5.6
7,9,10,,11
IB Learner ProfileFocus:Thinkers,Communicators,Open-minded,Reflective
TOK: Are innovationand the maintenance
of cultures andethical practicemutually exclusive.
1. The contentfocus of the unit
Research and development
Patents, copyrights and trade marks (IntellectualProperty Rights
Factors affecting innovation
2. Essential knowledgerequired to successfully
complete assessments Explain the importance of R&D for a business.
Explain the role and importance of intellectual propertyrights for business.
Analyze the factors affecting innovation.3. Key skills to be developed throughout unit
Explain, Analyse
Innovation Research andPresentation
5.7:ProductionPlanning
Jones, Hall andRaffo, BusinessStudies 3rdEdition, Units 82
Phillips, IBRevision Guideunit 5.6
7,9,10,,11
IB Learner ProfileFocus:Thinkers,Communicators,
Open-minded,Reflective
Cross-CurricularLinks
None
TOK: What is the roleof tacit knowledge inoutsourcingdecisions?
1. The contentfocus of the unit
Stock Control:Just-in-case; Just-in-timeHL Core
Traditional Stock Control
Outsourcing and Sub-contracting
2. Essential knowledgerequired to successfullycomplete assessments
Recognize the need for optimum stock levels; prepareand analyze appropriate graphs.
Explain the different stock control methods and analyzethe appropriateness of each method in a given situation.
Explain outsourcing and subcontracting.
Discuss arguments for and against outsourcing andsubcontracting compared with provisions by the firmitself.
4. Key skills to be developed throughout unitAnalyse, Explain, Discuss
Case StudiesNissan cuts stock to almost zero.
Toyota production halted.
Haisho Is lean production theanswer?
Kaizen thinking fires productivity.
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Grade # 11 HL&SL BUSINESS AND MANAGEMENT
END OF MODULE 5
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