G322 Institutions and Audiences: Video Games

The areas your exam question will be based on will be the following;

1. Production2. Distribution3. Marketing4. Consumption5. Exchange

The question will also include a technical term which you will need to refer to. These include the following;

1. Media Convergence2. Technological Convergence3. Proliferation4. Synergy5. Media Ownership

Past exam question example:

Discuss the importance of cross media convergence and synergy in production and marketing?

Remember

When answering the question you must make sure you refer to both your case studies (Red Dead Redemption and you chosen game).

Stick to the areas that are in the question ONLY. So, for the question above only discuss PRODUCTION and MARKETING in terms of MEDIA CONVERGENCE and SYNERGY.

Always use EXAMPLES from the two games you have studied to back up your points.