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8/7/2019 g324 Inset Exemplar 1
http://slidepdf.com/reader/full/g324-inset-exemplar-1 1/7
Advanced Portfolio Exemplar 1
Set brief 2 – Main task: Teaser trailer; ancillary tasks: poster for the film and a filmmagazine front cover, featuring the film.
This submission demonstrates how well the electronic presentation of the
artefacts, research, planning and evaluation can work. All the candidate’s work ison the blog (http://enorfmcmanusb.blogspot.com/ ), including the artefacts, whichare clearly labelled and tagged for ease of navigation. Earlier drafts are includedand clearly labelled. Both moving image and print skills have clearly been taughtand it is evident from the blog that an appropriate amount of time has beenallocated to a unit worth 50% of the A2 marks. The centre’s coversheetassessment comments were detailed and focused and greatly aided moderation.The marking of the main construction was harsh by the Centre but this wasbalanced by the generosity of the marking of the Evaluation and their slightly highPlanning marks. The two ancillaries were accurately marked. The Centre markwas 82; overall the moderated mark would be 81
Main task - teasertrailer
Low Level 4 –34/40The work shows Excellence in the creative use of many (if notmost) of the technical skills set out on p 75 of SpecificationCentre has been harsh in awarding a high level 3 (30/40). Theircoversheet says:
CameraUses a fair range ofwell-framed shotdistances and angles(included canted anglesas needed). Cameraonly unsteady whereneeded for narrativepurposes. This iscontrolled and effective.
Uses pulled focus effecton light to show subjectgaining consciousness
8/7/2019 g324 Inset Exemplar 1
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EditingPace increasesthroughout to build uptension/excitement;appropriate non-linearapproach to narrative
but sets up genre andenigma . Effective useof dissolves andsuperimposition onlywhen needed. Alsouses cuts to createpace.
Uses intertitlesappropriately(especially as this
trailer also uses voiceover and dialogue fromfilm)
Effective and controlleduse of visual effects
Thoughtful choice oftitle font
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Mise en sceneCareful selection of/construction ofmise en scène, including setting,props, costume, makeup, lighting andfigure/performance
Uses Institutional conventions egproduction company details – but lackssome expected details at the end
SoundMultilayered soundtrack. Effective useof well-recorded voiceover and soundeffects. Musical soundtrack createsmood and controls the changes ofmood and pace throughout.
8/7/2019 g324 Inset Exemplar 1
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Ancillary task 1 -film poster
Centre awards low level 3 appropriately (7/10). As they say:
Follows conventionsbut the layout iscramped and therange of typographyis not alwaysappropriate Sometext is difficult toread especially as ithas beensuperimposed on a‘busy’ image.
Care has been takenin terms of mise enscene
The institutionaldetails are in placeincluding tagline,credit block andcritical quotation.
The poster does tiein with the film
8/7/2019 g324 Inset Exemplar 1
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Ancillarytask 2 - filmmagazinefront coverfeaturing the
same film
Again the Centre is accurate in awarding a low level 3 (7/10). Asthey note:
Followsconventionsand showssomeoriginality indesigning anew
magazine
Employs arange offonts; hassomeconsistencyuse of fonts inthe straplines
Uses the
space well,largelyintegratingtext andimage
Originalimages
But…The central
image is outof focus andsecondaryimage isawkwardly cutout
It needs morecare inproofreadingand the strip
at bottom ismissing sometext
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Planning Mid level 4 – 17/20. The centre was slightly generous in its marking of
this element, awarding the candidate a high level 4 (19/20), saying:
The blogevidences a goodlevel of detail andengagement inboth the researchand planningstages for all
three artefacts.Research andplanning islargely excellent;use of ICT inpresenting thework is mainlyproficient,although theirbody text is verysmall!
Analysed teasertrailers for thesame genre,investigatingstylistic detailsuch ascamerawork andissues ofrepresentation
Undertookaudienceresearch
Produced atimeline andstoryboard
Also presented arough cut of thetrailer allowing for
improvementsbeforesubmission
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Evaluation High level 3 – 16/20. The Centre awards a high level 4 (19/20) which isfar too generous:
Uses a variety ofapproaches toanswer the fourset questions,embedded videocommentaries,comparativeimages andanalysis UsesICT fairlyproficiently butthe font size israther small, thelayout slightlyuntidy)
Questions areclearly labelledand tagged forease of
navigation but areslightly lessdeveloped thanthe initial impactsuggests.
Audiencefeedbackquestion couldhave linked to theentry on the blog
showing thequestions andgraphs, forexample.
The clip artdoesn’t add muchvalue and the useof screen shots inthe technologyquestion was
somewhatdescriptive.