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Gafisa Day PresentationMarch 11, 2009
Important Notice
• We make forward-looking statements that are subject to risks and uncertainties. These statements are based on the beliefs and assumptions of our management, and on information currently available to us. Forward-looking statements include statements regarding our intent, belief or current expectations or that of our directors or executive officers.
• Forward-looking statements also include information concerning our possible or assumed future results of operations, as well as statements preceded by, followed by, or that include the words ''believes,'' ''may,'' ''will,'' ''continues,'' ''expects,'‘ ''anticipates,'' ''intends,'' ''plans,'' ''estimates'' or similar expressions.
• Forward-looking statements are not guarantees of performance. They involve risks, uncertainties and assumptions because they relate to future events and therefore depend on circumstances that may or may not occur. Our future results and shareholder values may differ materially from those expressed in or suggested by these forward-looking statements. Many of the factors that will determine these results and values are beyond our ability to control or predict.
2
3
Agenda
Introduction
Market and Macroeconomic Overview
Tenda
Wrap–up and Q&A Period
Gafisa: the Company
Gafisa Segment
AlphaVille
4
Agenda
Introduction
Market and Macroeconomic Overview
Tenda
Wrap–up and Q&A Period
Gafisa: the Company
Gafisa Segment
Alphaville
5
Wilson Amaral, CEO
Duilio Calciolari, CFO
João Audi, Managing Director, AlphaVille
Antonio Carlos Ferreira, Managing Director, Gafisa
Carlos Trostli, CEO
Paulo Mazzali, CFO
Management present
200652
1.005
2.236
4.195
2004 2005 2006 2007 2008
6
Launches2004-2008 CAGR: 87%
Our Company
R$ million
Sales2004-2008 CAGR: 78%
R$ million
254 450995
1.627
2.578
2004 2005 2006 2007 2008
60% control of TendaEquity Int’l increases stake by 5%
IPOAlphaVille Acquisition
Gafisa founded
GP takes control of the Company
Equity Int’l (Sam Zell) invests
Follow-on Equity OfferingNYSE listing
1954
2004
2005
2006
2007
2008
7
Agenda
Introduction
Market and Macroeconomic Overview
Tenda
Wrap–up and Q&A Period
Gafisa: the Company
Gafisa Segment
Alphaville
20.9%17.6%
8.8%
7.9%
10.3%
3.6 3.6
Cohabitation
Inadequate Housing
8
HOUSING DEFICIT PER REGION IN 2007In Thousands of Homes
Source: IBGE, FGV 2007, Ernst & Young
12.8%Relative Deficit
BrazilTotal Deficit: 7.2 million Homes
Brazil has a housing deficit of 7.2 million homes
1,223.5 1,235.6
Northeast2,459.1
446.6
550.6
North997.2
Central-West
236.4
123.6
360.0
468.2
257.8
South726.0
1,265.21,402.3
Southeast2,667.5
Brazil has a population of 190 million, 83% urban, 43% below 24 years.
9
Source: Brazilian Geography and Statistics Institute (IBGE), FGV, Ernst & Young.
New Families per year (in thousands)Monthly Income (Million Families)
Increased purchasing power will generate greater demand for new housing
Up to R$ 1,000 31.7 53% 29.1 31%
From R$ 1,000 to R$ 2,000 15.5 26% 27.6 29%
From R$ 2,000 to R$ 4,000 8.4 14% 21.8 23%
From R$ 4,000 to R$ 8,000 3.3 5% 11 12%
From R$ 8,000 to R$ 16,000 1.1 2% 4.3 5%
From R$ 16,000 to R$ 32,000 0.3 0% 1.3 1%
More than R$ 32,000 0 0% 0.3 0%
TOTAL 60.3 100% 95.4 100%
2007 2030
(113)
526
582
334
139
44
13
1.526
New Housing Formation
10
Brazil’s housing industry provides ample opportunity for growth and consolidation
• Real estate market highly fragmented, with no dominant player
• Biggest markets in Brazil are São Paulo and Rio de Janeiro. Gafisa is one of the largest players, yet its estimated market share is only ~ 5% in São Paulo and ~ 6% in Rio de Janeiro
• Untapped potential, especially in markets where the housing deficit is high
1
2%
58%
69%
13% 11%
US Spain Chile Mexico Brazil
11
Despite strong mortgage market growth recently, Brazil has low mortgage penetration
Source: JP Morgan, 2008
Mortgages to GDP
Sources: IBGE, BC. Does not include financing of existing homes.
Total Households
New Households
Formed
New Homes Financed by
SBPE and FGTS
% Financed Over New
Households
2002 48,035 1,530 83 5%
2003 49,710 1,675 104 6%
2004 51,752 2,042 112 5%
2005 53,114 1,362 101 7%
2006 54,610 1,496 151 10%
2007 56,343 1,733 166 10%
Households (in thousands)
12
Over the last few years, housing credit has increased – with better rates and longer terms
Source: Banco Central do BrasilNote: Housing credit available through December
Interest Rates vs. Housing CreditDec, 2008 – Interest rate=12.75%
Source: Febraban
Evolution of Financing TermsAverage term in running days – Housing Credit
0%
5%
10%
15%
20%
25%
30%
Dec
-02
May
-03
Sep-
03
Feb-
04
Jun-
04
Nov
-04
Mar
-05
Jul-0
5
Dec
-05
Apr
-06
Aug
-06
Jan-
07
May
-07
Sep-
07
Jan-
08
Apr
-08
Jul-0
8
Oct
-08
Jan-
09
20,000
25,000
30,000
35,000
40,000
45,000
50,000
55,000
60,000
65,000
Interest Rate (Selic) Real Estate Credit (R$MM)
0
500
1,000
1,500
2,000
2,500
3,000
Jan-
03
Jul-0
3
Jan-
04
Jul-0
4
Jan-
05
Jul-0
5
Jan-
06
Jul-0
6
Jan-
07
Jul-0
7
Jan-
08
Jul-0
8
13
Consumer mortgage financing has grown exponentially
Housing Credit GrowthCAGR (2003-2008): 43%
(R$ bn)
Sources: ABECIP, Banco Central do Brasil, CEF and FGV.
Savings Accounts and FGTS BalancesOver R$400 billion available (R$ bn)
115 126 135 150 187 215
154 161 173186
198210269 287
308336
385425
2003 2004 2005 2006 2007 2008
Saving Accounts Balance FGTS Balance
2.2 3 4.99.3
18.3
30.1
3.8 3.95.5
7
6.9
11.3
6 6.910.4
16.3
25.2
41.4
2003 2004 2005 2006 2007 2008Housing Credit using resources from FGTS
Housing Credit using resources from Savings Accounts
Recent government measures are expected to stimulate growth
• Since September 2008, the Brazilian government has made nearly $400 bn available to Brazilian businesses and consumers through the following vehicles:
Sources: Brazilian Central Bank, Gazeta Mercantil and Goldman Sachs
Value
Treasury funds lent to BNDES for onlending 100.0
Reduction of reserve requirements 99.2
Relaxation of bank capital requirements/ reg. changes 81.2
Supply of dollar hedge via dollar-swaps 33.3
Incremental farm lending 19.0
Cash foreign exchange sales to market 14.3
BNDES capital increase from National Treasury 15.0
FX made available thru repurchase auctions 7.4
Auctions of dollars for trade finance 6.0
Permission for small banks to use FGC funds for lending 5.4
Banco do Brasil new lines for small and medium companies 5.0
Income-tax schedule changes 4.9
Banco do Brasil new credit lines to automaker banks 4.0
Reduction of tax on financial operations 2.5
Reduction of industrial production tax on cars 1.0
Total 398.2
14
Additional R$10 billion to finance up to 20% of each development, at rates of TR+10% to TR+11%, within the limits of the 65% of savings balances which must be used for real estate financing.
FGTS Oversight Board announced new financing conditions:
• Builders: R$3 billion of FGTS to finance up to 80% of each development at TR+7% per annum for properties up to R$130,000, and TR+9%
New Housing Package expected. Goal is to build 500,000 to 1 million new houses by 2010, focusing on the low-income segment.
Dec2008
Mar2009
Oct2008
Specific measures for homebuilders have already been announced
15
16
Government to announce additional measures to support the sector
• Improved mortgage terms to increase attractiveness:– Lower costs related to insurance and origination– Use of Price Table, abandoning Constant Amortization System– 30-year maturity with loan to values close to 100%.
• Creation of Guarantee Fund to allow for a bridge of mortgage payments in case of unemployment
• Extend the Housing Financing System (SFH) eligibility requirements to allow unit values to R$500,000 from R$350,000
• Direct use of monthly worker’s compensation fund (FGTS) contribution to pay part of home buyer’s total installment
• Subsidies will be provided in inverse proportion to income level
I d t t t i tt ti
Government is expected to announce soon a plan to build up to 1 million new houses through 2010; special attention given to low income segment.
17
Agenda
Introduction
Market and Macroeconomic Overview
Tenda
Wrap–up and Q&A Period
Gafisa: the Company
Gafisa Segment
Alphaville
18
Key competitive advantages
100% focused on the residential market in all
income segments
Professional management
with a significant pipeline of talent
National reach &
strong local partnerships
Large land bank to sustain future growth
Well-developed
and recognized
brands
Reputation for financial discipline
181818
The strongest platform to sustain leadership in the
rapidly growing lower income segments
18
19
Gafisa is present in all income segments
Source: FGV/CPS, Feb. 2009
15,2%
52.3%
32.6%
Middle Income LevelBetween R$1,115 and R$4,807
Low Income LevelUp to R$1,115
High and Mid-High Income LevelAbove R$4,807
9.1 million families
31.5 millionfamilies
Families by Income Level* Gafisa Brands
Total: 60.3 million families
19.7 millionfamilies
15.1%
* Income percentage in six Brazilian metropolitan areas
Comprehensive portfolio of products
• Gafisa & Tenda’s Offerings:
20
High-income Mid-high Middle IncomeAffordable Entry
Level
Terraças Alto Lapa
São Paulo – SP
Average unit price: R$ 399,000
Parque Barueri
Barueri – SP
Average unit price:R$ 224,000
Tenda Clube Vivaldi
São Paulo - SP
Average unit price: R$ 70,000+
Nice
Manaus – AM
Average unit price: R$ 800,000
21
Professional management and established organizational structure
• Management with extensive experience in the sector
• Senior management with knowledge of diverse industries
• Reputation for on-time and on-budget execution
• Dedicated teams for each business line / market
• Standardized procedures with modern management system and tools
Our Product Lines:Focused Management for Each Market
Mid, Mid High and High
Vertical
Metropolitan areas
Financing: Banks
Unique Projects
Unit Prices: > R$200K
Sales through own sales force and brokers
60% owned by Gafisa
Mid High and High
Horizontal (lots)
Outside Metropolitan Areas
Financing: Direct
Unique Projects
Unit prices: R$70K –R$500K
Sales through own sales force and brokers
60% owned by Gafisa
Low Affordable Entry Level
Horizontal / Vertical
Metropolitan Areas and Outskirts
Financing: CEF and Banks
Standardized Projects
Unit Prices: R$50K –R$200K
Sales in stores through own sales force - and brokers
22
National reach and strong local partnerships
• The partnership strategy has many benefits:
23
Local market knowledge
Local culture knowledge
Access to local government, reducing time of approvals
Access to business opportunities
Reduce barriers to entry
Local operational support
A diversified, high quality landbank, with 53% acquired through swaps
• 199 different sites throughout the country
24
Company Potential Units (100%)
Potential Units(% Gafisa)
Future SalesR$ billion
Swap%
Total
ALPHAVILLE
TENDA
GAFISA 22,412 19,050 7.68 40
32,122 16,432 3.03 97
70,116 67,578 6.34 20
124,650 103,060 17.05 53
The size of the land bank gives us the ability to develop it selectively, according to market demand
25
The Gafisa brand is a household name
• Gafisa Is a Top of Mind, leading brand in our largest markets
• Our campaigns aim to reinforce Gafisa’s key brand attributes (honest, reliable, traditional, innovative and creative).
Safe Purchase GuideInstitutional Campaign Countdown to 1,000 Completed Buildings
GAFISA 22%
Spontaneous
13%
1st
2nd
3rd 10%
-
-
d
GAFISA 55%
Stimulated recall
32%
1st
2nd
3rd 29%
-
-
A reputation for financial discipline
• Strong relationship with the most important banks
• Sarbanes-Oxley Article 404 compliance as of December 2008
• SAP management information systems
• Credit Ratings:
– Moody’s: international Ba2 and local A1.br
– Fitch: A-(bra) local
– Standard & Poors: BrA local
26
Tenda is an anchor of the company’s future growth strategy
• Tenda is a platform for leadership in the affordable entry level segment:
– One of the largest land banks
– A business model with regional offices that enable strong local relationships with CEF’s (Caixa)
– Unique sales model based on retail stores that provides a range of products within a region
– Well trained own sales force focused exclusively on our products
• Gafisa owns 60% of Tenda shares and began consolidating 100% of this Company’s results as of October 21, 2008.
27
28
Agenda
Introduction
Market and Macroeconomic Overview
Tenda
Wrap–up and Q&A Period
Gafisa: the Company
Gafisa Segment
Alphaville
Gafisa’s Products
• Gafisa’s products are priced at more than R$ 200,000 and targeted to families with monthly income above R$ 4,800 (High and Mid-High Income Levels)
Breakdown of families by income level(millions of families)
Source: Brazilian Geographic and Statistics Institute (“IBGE”) and FGVSoSoururcece:: BrBrazazililiaian GGeogra hphic a dnd Statistics Institute (“(“IBGE”)”) a dnd FGV
R$ 4,000 to R$ 8,000 3.3 11
R$ 8,000 to R$ 16,000 1.1 4.3
R$ 16,000 to R$ 32,000 0.3 1.3
> R$ 32,000 0 0.3
TOTAL 4.7 16.9
2007 2030
Within 23 years, 12 million new
families
29
Condominiums Residential Buildings Planned Neighborhoods
Gafisa s Strategy
National presence
Strength of Gafisa brand Focus on sales
Products targeted to Mid, Mid-High and High segments and adapted to
regional needsStandardized processes
30
National Presence
• Developments in progress / Gafisa Landbank (Potential Sales Value)
Land Bank by Region
Land Bank by Segment• Up to R$ 200 thousand: 5%• R$ 200 to R$ 350 thousand: 28%• R$ 350 to 700 thousand: 50%• R$ 700 to 1,200 thousand: 12%• R$ > 1,200 thousand: 5%
North
5%
Center-West
3%
South
3%
Northeast
23%Southeast
66%2%
4%
16%
44%
EspiritoSanto
M inasGerais
R io deJaneiro
SãoP aulo
La
No
5
12 / R$380MM 22 / R$1.770MM
59 / R$5,080MM5903 / R$220MM
06 / R$230MM
31
Geographic Expansion
• Expertise in local culture and market • Lowers barriers to entry• Business prospecting enhanced• Speeds approval processes
• Centralization of activities• Cost reduction (offices only in SP and RJ)• Business model easy to replicate
Number of Cities where Gafisa Launched • Due diligence analysis on land acquisitions
• Product and project development
• Marketing campaign• Sales management• Administrative and
financial management
• Business prospection• Licenses and permits• Customized customer
services
Assignments in a typical development
GAFISA PARTNER
Importance of Local Partnerships
32
2004 2005 2006 2007 2008
5
9
16
23
31
Sales Force
• Gafisa Vendas (Gafisas’s own sales Team):– Operating in SP, RJ and BA– 123 brokers– Dedicated teams for inventory, launches and online sales– Gafisa Sales participation in 2008:
SP RJ
42% Inventory29% Launches
45% Inventory41% Launches
• External Sales Force:– Partnerships with Brokerage Companies
• 7 in SP• 6 in RJ• 26 in New Markets
Sales force of approximately 8,000 brokers
35.0%43.0%
33
Gafisa Vendas sells only Gafisa’s
products, resulting in
Efficient Sale of Inventory
Standardized Products
• Average unit price between R$ 200,000 and R$ 350,000• Standardized projects for apartments with 2 and 3 bedrooms • Cost optimization• Reduction of construction cycle • Faster approval and launching
34
Unique projects
Exclusive support/follow-up during the construction works, allowing for customized blueprints and finishings
E l i /f ll d i
• Units price above R$ 350,000• Customer-driven feasibility studies
regarding different income levels• Projects designed according to features
considered important by customers (research)
35
Current Scenario
Customers visiting sales stand several times
Decision-making period has increased from 20 to 70 days
Consumer / Buyer More Conservative
Customers concerned about reliable delivery:- customer research of real estate companies has increased
•Tradition: 54 years history.
•Reliability: 961 developments delivered.
•Credibility: 10 million m² built.
36
New Launches
• Assumptions for new launches:
– Construction financing secured– Pre-launch period up to 90 days to confirm demand– Launch only if 40% of units are likely to be sold during first month
Examples:
Brink
11/30/2008Pre-marketing:
70 days
75%Sold in the 1st month
Alphaville Barra da Tijuca
12/06/2008Pre-marketing:
20 days
90%Sold in the 1st month
Chácara Santana
Launching Date:
11/15/2008Pre-marketing:
75 days
68%Sold in the 1st month
Launching Date: Launching Date:
37
Case Study
Porto VelhoPopulation: 300,000 inhabitantsLocal economy stimulated due to the construction of 2 hydroelectric power plants
PSV: R$100 millionGafisa s Share: 80%
Units: 280 in 4 towers
Local market research:
�September ’07Local partner definition:
�November ’07
Land Acquisition:
�April ’08
Launch:
�September ’08
Sales:
�76%
38
39
Agenda
Introduction
Market and Macroeconomic Overview
Tenda
Wrap–up and Q&A Period
Gafisa: the Company
Gafisa Segment
Alphaville
AlphaVille Overview40
41
• No national competitor in the segment
• The concept is well established throughout the country, with a visible presence in 38 Alphavilles in 26 different cities and 16 states
National Presence
2005
Top de Marketing
2007 2005
Superbrands2005
FIABCI2005
Pop ListMaster Imobiliário
AlphaVille – Brand Recognition Prizes
Strategic and Geographic Positioning
Brand Recognition
Track Record
Leadership Position
Master Developer
• AlphaVille is one of the best known brands in the country and the most desired in the markets where it is established
• Residential Lots in Gated Communities coupled with local Commercial Facilities
Project Approval Process
Long-term perspective and complex approval process are significant entry barriers to the segment
42
PROJECT ANALYSIS
Analysis of legal and environmental aspects, location, market and feasibility studies
LAND SWAP CONTRACT
Contract with land owner
MKT & SALES On average, 80% of the units are sold in the launching week
CONSTRUCTION AlphaVille manages the construction, contracting third parties through a centralized procurement. Average development takes 2 years
OCCUPATION Customers are invited to begin construction of their houses under specific regulations developed for an organized occupation
DUE DILIGENCE / STRATEGIC ANALYSIS
PARTNER/ LAND SWAP CONTRACT OCCUPATIONPROJECT
APPROVALMARKETING
& SALES CONSTRUCTION
3 years 2 years
APPROVAL PROCESS
Development of master plan to be submitted to local authorities for analysis, registration and approval. This process takes an average of three years and deals with federal and local authorities
43
Launches (R$ Millions) Sales (R$ Millions)
Recent Growth
Steady launch growth at a CAGR of 46% since 2006
111
237
312
2006 2007 2008
140
238
300
2006 2007 2008
3
6
11
114%
32%
70%
26%
44
(R$ Millions)
Sales Velocity Q4/08
December´ s Launches Barra-RJ Mossoró-RN Nova Esplanada-SP
Launching date Dec. 13th Dec. 5th Dec. 17thLaunched PSV 59,6 12,1 29,4 So ld PSV 53,6 12,0 21,0 Sales / PSV - unt il December 31st 90% 99% 71%Launched Units 249 119 472Average Ticket (R$) 713.721 101.454 207.931Average R$/ m² 1.002 260 300
The average sales of these 3 launches reached 86% above the PSV, in spite of adverse market conditions.
Note: Total PSV amounts to R$172 million, part belonging to Alphaville and part to Gafisa Segment
Land Bank reaches R$3 billion
Targeting cities that have unique commercial potential
Dec 08Areas VGV
São Paulo State 978
Brasília 668
Porto Alegre - (2 projects) 207
Florianópolis - (2 projects) 177
Among Other 18 areas 1.001 Total 3.032
45
Land Bank of almost 10 years based on 2008 launch level; 98% of them based in land swaps
PSV potential (R$ millions) Total
January 1st 2008 2,929
Launches 2008 PSV (313)
Additions 2008 314
Revision/Change in PSV 102
Land Bank position in december 2008 3,032
Land Bank AUSA sustains 9.7* years* Based on 2008 launching figures
Prospective Pipe Line of 4.4 billion
46
A typical Alphaville project
RESIDENTIAL AREAS
LEISURE AREAS
COMMERCIAL AREAS
BUILDING AREAS
ALPHAVILLE CLUB
GOLF COURSE
COMMERCIAL AREAS RESIDENTIAL
AREAS
RESIDENTIAL AREAS
AlphaVille Graciosa (Curitiba, Paraná)
Project Design
Highly sustainable business model
Land swaps: no cash outlay
Infrastructure development after the launch
Outstanding Sales Velocity
Use of Alphaville Foundation to help the social integration of neighborhood
47
CONTRACT DATE: 2002
LAUNCH DATE: December 2007
LOCATION: Vitória - ES
PSV R$: 102.9 Million
PRICE R$/m²: 275 (launch price)
UNITS: 775
SALEABLE AREA: 475,000 m²
SALES SPEED: 90% upon launch
SALES MIX: 40% Short Term
Case StudyAlphaVille Jacuhy – Vitória - ES
Case StudyJacuhy – Vitória - ES
Construction started on Jan/08
48
49
R$ Millions
Construction – 24 months
90% sold on launching week
Minimum Cash Exposure
Receivables securitization after completion
Case StudyJacuhy – Vitória - ES
50
Agenda
Introduction
Market and Macroeconomic Overview
Tenda
Wrap–up and Q&A Period
Gafisa: the Company
Gafisa Segment
Alphaville
51
FY2008 and 4Q08: Financial & Operating Highlights
1,204
1,740
2007 2008
Net Revenues
526336
2007 2008
Gross Profit
221
137
2007 2008
EBITDA
110
92
2007 2008
Adjusted Net Income
Net Revenues (R$ million) Gross Profit (R$ million) 544*
56%
61
261*
171*40
45%
61% *
20%
$$ million) 44$ million)*Excluding non-recurring items
Net Income (R$ million)EBITDA (R$ million)
7.6% 6.3%12.7%11.4%
30.2%27.9%
4*4*** 31.3%
9.9%
15%
52
Gafisa’s Solid Financial Position
• R$606 million cash in addition to R$300 million in securitizable receivables.• R$3.4 billion in construction finance lines of credit provided by all of the major banks:
– R$1,699 million signed contracts– R$751 million contracts in process– R$951 million additional availability
• 73% of our debt is long term
4Q08 3Q08 4Q07
Total Debt 1,552 1,377 695
Cash and Cash Equivalents 606 790 517
Obligation to Investors 300 300 0
Net Debt & Obligation to Investors 1,246 887 178
Shareholder’s Equity 1,612 1,689 1,485
Total Capitalization 3,164 3,066 2,180
Net Debt & Obligation to Investors / Equity 77.3% 52.5% 12.0%
53
Highest Trading Volume in Real Estate Sector
0
20
40
60
80
Gaf
isa
Cyr
ela
Ro
ssi
MR
V
PD
G
Ag
ra
Ten
da
Inpa
r
Tecn
isa
Lop
es
CC
DI
Ab
yara
Kla
bin
Eve
n
Bra
scan
Inve
st T
ur
Ro
dob
ens
EZ T
ec
Tris
ul
São
Car
los
JHSF
CR
2
0
750
1,500
2,250
3,000Avg. daily volume from Feb 01 of 2008 - Feb 28 of 2009 (R$ MM) Market Cap (R$ MM )
0100200300400500600
Feb-
06
Mar
-06
Apr
-06
Jun-
06
Jul-0
6
Aug
-06
Sep-
06
Oct
-06
Nov
-06
Dec
-06
Feb-
07
Mar
-07
Apr
-07
May
-07
Jun-
07
Jul-0
7
Aug
-07
Oct
-07
Nov
-07
Dec
-07
Jan-
08
Feb-
08
Mar
-08
May
-08
Jun-
08
Jul-0
8
Aug
-08
Sep-
08
Oct
-08
Nov
-08
Jan-
09
010203040
Volume (R$ MM) Price
NYSE Listing: Gafisa is the only Brazilian real estate company listed in the United States.
54
Agenda
Introduction
Market and Macroeconomic Overview
Tenda
Wrap–up and Q&A Period
Gafisa: the Company
Gafisa Segment
Alphaville
55
Key competitive advantages
• A presence in all income segments
• Professional management and a pipeline of talent
• National reach & strong local relationships
• Large land bank to sustain future growth
• Well-developed and recognized brands
• Reputation for financial discipline
• The strongest platform to sustain leadership in the rapidly growing lower income market segments
56
Strategy
• Continue diversification (Product & Geography)
• Maintain financial discipline and ‘preferred borrower’ status
• Benefit from expertise, positioning and key relationships in the fast-growing affordable housing segment
• Leverage reputation for quality and brand strength in new and existing markets
• Maximize sales of broad product portfolio through complimentary sales channels
• Focus on high-return opportunities
• Maintain land bank of 2-3 years
High ROE & Capital Appreciation
Superior Revenue Growth
57
Navigating the current market environment
• Ongoing Measures:
– Fortified product and geographic portfolio with acquisition of Tenda
– Implemented conservative approach to launch strategy
– Renewed focus on cash flow and returns
– Strengthening of financial relationships
– Launched consumer educational campaign “Safe Purchases”
Poised to respond quickly to new potential financing opportunities aimed at spurring continued growth in the sector
58
Outlook
– Given the current economic situation and the continued disruption in the credit markets, visibility on overall growth in the industry is limited.
– Despite these factors, we are optimistic that government actions including the additional R$3 billion in FGTS funds designated for financing within the construction industry, the stimulus program aimed at building one million houses by 2010, and the lowering of the Selic interest rate by the Central Bank will result in the increased availability of funds to support the growth of homebuilding.
– However, without all of the elements currently in place, we are not providing guidance in the short term.
– In 2009, we will continue to be very selective with our launches, conserve cash and increase our sales efforts towards our inventory.
59
Gafisa Day Presentation
www.gafisa.com.br