Embed Size (px)
Citation preview
Social Media & Social Game How they works mutually
By Abang Edwin SA - @bangwinissimo – bangwin.net
Presented on
This presentation will contained
Playing tendencies on human
Social platform that change the world
The economics of social gaming
The future of social gaming
Playing tendencies on human
human defined as playful creatures (Johan Huizinga - 1872-1945)
Play!
Play!
Play!
Play!
Play!
in every real man, a child is hidden that wants to play
(Nietzsche)
That’s why everybody loves to play
Games Network Games Social Games
Games Network Games Social Games
Face-to-face Local Network Social Media
Social platform that change the world
There are two things that changed when social media & social game work together
Social game using social media as a platform
Local Network
Game
Global/ Internet Game
Social Media
Social Media using gaming approach to gain loyalty (Gamification)
Social Media
Loyalty & Monetization
Gamification
The economics of social gaming
How big is social gaming?
Source: Future Sessions – The Future of Social Network Gaming
How big is social gaming?
Over 300m active players a month
Source: Future Sessions – The Future of Social Network Gaming
How big is social gaming?
Over 300m active players a month
$6bn spent on virtual goods in 2011
Source: Future Sessions – The Future of Social Network Gaming
How big is social gaming?
Over 300m active players a month
$6bn spent on virtual goods in 2011
Social gaming industry to be worth $10-15bn by 2015
Source: Future Sessions – The Future of Social Network Gaming
Top social games – July 2012
Source: Future Sessions – The Future of Social Network Gaming
Top social games – July 2012
#1 Texas Holdem Poker - 33,200,000
#2 Cityville - 28,600,000
#3 Bubble Safari - 28,100,000
Source: Future Sessions – The Future of Social Network Gaming
#4 Farmville - 21,900,000
#5 Bubble Witch Saga - 19,800,000
Who are social gamers?
Source: Future Sessions – The Future of Social Network Gaming
Who are social gamers?
More than 50% are over 40
Source: Future Sessions – The Future of Social Network Gaming
Who are social gamers?
More than 50% are over 40
Source: Future Sessions – The Future of Social Network Gaming
Average social gamer is a woman aged 43
Who are social gamers?
76% continue to use a desktop for social gaming
Source: Future Sessions – The Future of Social Network Gaming
Who are social gamers?
83% of social gamers use Facebook to play games
Source: Future Sessions – The Future of Social Network Gaming
The future of social gaming
[short-terms prediction]
Facebook will still be the #1 place to play social games
[short-terms prediction]
Social games will become more like traditional video games (and vice versa)
[short-terms prediction]
Increased competition/ consolidation in the market
[long-terms prediction]
The rise of alternative platforms (Zynga / Google+)
[long-terms prediction]
Mobile becomes the dominant device
[long-terms prediction]
New and updated monetization models
[long-terms prediction]
The rise and implications of social gambling
That’s all, folks Thank you!
