Gamification

CONFIDENTIAL

Gamification

January 2013

© 2011 SAP AG. All rights reserved. 2Confidential

Agenda

What is Gamification ?

Elements of Gamification

Where can it be used ?

Future of Gamification


Gamification

Gamification is the use of game elements and game design techniques in non-game contexts.

Games have:

• Pre-Lusory Goal

• Constitutive Rules

• Lusory Attitude

• Voluntarily overcoming unnecessary obstacles.





Dynamics – Big picture aspects; “grammar”

ConstraintsEmotionsNarrative ProgressionRelationships



Mechanics - Processes that drive the action forward; “verbs”. It is used to get the players in the game, to move them from one state to another

Challenges – goalsChance- random outcomeCompetitionCooperationFeedbackResource AcquisitionRewardsTransactions –buying or sellingTurns – e.g. Tic Tac ToeWin States – e.g. Tic Tac Toe



Components – Specific instantiations of mechanics and dynamics; “nouns”

Achievements – challengesAvatarsBadgesBoss Fights CollectionsCombatContent UnlockingGifting - altruismLeaderboardsLevelsPointsQuestsSocial Graph TeamsVirtual Goods


Don’t forget the Fun


Where can Gamification be Used ?

Three main areas where Gamification can be used:

External: marketing, sales, customer engagement

Internal: HR, productivity enhancement, crowdsourcing

Behavior Change : health and wellness, sustainability and personal finance


Example: Innovation



Future of Gamification

An interesting perspective of the future if gamification becomes all pervasive in our lives:

http://www.youtube.com/watch?v=ziHCvpikLh8


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Thank You!

Abhishek Datta Gupta

[email protected]

Documents

Gamification