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CONSUMER PREFERENCEFOR FACEBOOK OVER OTHER SOCIALNETWORKING SITES
SUBMITTED BY - GARIMA BEHL10SBCM0141
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INTRODUCTION
Social networking sites are online outlets used toform communities based around particularinterests. Facebook has been around for a fewyears, but only recently has become the biggest
and fastest growing online social networking site.It was started in 2004 by a Harvard student as away to connect with classmates and soonexpanded to open up its community with otheruniversities in the United States and today it is
used worldwide. I conducted a research to studyconsumer preference of three famous socialnetworking sites (orkut, twitter andfacebook)which are used by people of all ages.
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OBJECTIVE OF THE STUDY
The objective of the study is:
� To understand the consumer preference towards
facebook (features ) as compared to other socialnetworking sites (features).
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HYPOTHESIS
} NULL HYPOTHESIS: H0: there is nosignificant difference between the ratings of the features of the three social networkingsites.
} ALTERNATIVE HYPOTHESIS: H1: There is asignificant difference between the ratings of the features of the three social networkingsites.
} Here the ratings is considered as thedependant variable and the type of socialnetworking sites is the independent variable
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RESEARCH DESIGN
The survey research method was thebasic research design. Each respondentwas asked to fill in a questionnaire ondifferent social networking sites.Questioner had few questions thathelped to find out customer preferenceand why they prefer the same.
} Survey was done on a sample population.
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SAMPLING} Sample unit
students of Alliance university} Sample plan
} The selection of the samples is done following thesampling technique, which is:
Convenience sampling
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Sample size: -
Customers-40(Both male & female)
Collection of data: -
The data was collected from primary sources. A survey was
conducted through structured questionnaire. The study was
done in Alliance university
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DATA ANALYSIS:
Anova
} From the anova table it was interpreted thatthe value 0.011 is less than 0.05 thus wereject the null hypothesis.
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PIE CHART REPRESENTATION
PREFERENCE OF CONSUMERS
ORKUT
OTHERS
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CONCLUSION
} As the primary research work reveals and asthe results of my survey reveal ,we see thatsocial networking is new way of feelingconnected to our near ones and the ones we
know. Most preferred social networking sitein my survey was Facebook because of itsfeatures and the best ever platform that itprovides to new and prevailing businesses tomarket themselves. Its brand image has
grown so high in few years that it hasbecome obvious for everyone to have aprofile on it.
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THANK
YOU
