• Firmly establish a foundation for success with your MDM program—or expand it to new directions.

• Link your MDM program effectively to your business and IT initiatives.

• Evaluate MDM solution providers and technologies, including cloud-based offerings.

• Understand MDM’s role in business applications, ERP, BI, performance management and information architecture.

HOT TOPICS

Achieving World-Class MDM

Early-bird savings Register by March 11 and save $300

May 4 – 6Los Angeles, CAgartner.com/us/mdm

Gartner Master Data Management Summit 2011

2 Register by March 11 and save $300.2

MDM offers huge benefits to organizations. But few have reached a level of experience to reap them. Where are you on the MDM maturity curve?

New to the MDM world? This is an excellent event to start off on the right foot with lessons learned from others’ experiences.2010 MDM summit attendee

Unleash the power of MDM MDM helps organizations perform better by creating a single coherent version of customers, products and suppliers. But how do you get started? And if you’ve already laid the foundation, how do you grow toward world-class? The Gartner MDM summit is the only conference with the widest span across all aspects of MDM, including technology and discipline. We deliver the tools, technologies and best practices to help you take control of your master data and dramatically improve business performance.

Take your critical next steps • Create and solidify an MDM vision and strategy.• Build and manage an MDM initiative.• Develop a strong, convincing business case for MDM.• Deliver better decisions, based on clean, consistent master data.• Use MDM to govern critical data across a complex application landscape.• Understand where MDM fits with other initiatives.• Get the most from MDM solution providers, including emerging cloud providers.

3Visit gartner.com/us/mdm or call 1 866 405 2511.3

2 Overview 3 Who Should Attaned 4 Keynote Sessions 5 Meet the Analysts 6 Real-Life MDM Scenarios 7 Summit Highlights 8 Agenda Tracks 9 Agenda at a Glance 10 Solution Showcase 11 Registration

Who Should Attend• IT managers involved in MDM• MDM, CDI and PIM project and program managers• Business line executives who understand the

value of a single version of the customer, product, supplier and location

• Executives in sales, marketing, service, brand/product, manufacturing, operations, finance, procurement and supply chain who seek a single version of products, customers, assets, suppliers, accounts/ledgers, hierarchies, tools and resources

• Business application managers—CRM, SCM, ERP, PLM and procurement

• Information managers and architects• Data managers and architects• ERP, PLM, CRM, procurement, operations and

SCM architects• Data and data model architects• Enterprise and solution architects• Application development and integration managers• Application development and portfolio managers• Application architects• Business intelligence and performance

management leaders• Business analysts and system analysts

• Hands-on workshops aimed at getting MDM programs up and running

• Case studies of successful implementations and advancements of MDM

• Critical understanding of how MDM links to BPM, EIM and ERP

• Complete breakdown of today’s MDM solutions market

• All-new MDM Excellence Award: finalists, voting and winner announced

Table of contents

New and notable in 2011

4 Register by March 11 and save $300.

Andrew WhiteVice President Gartner Research

Guest keynote Second City Communications: What an Intelligent Idea!Presenters: Second City PlayersA unique perspective on a serious topic from the Second City Players: The Second City has been performing sketch comedy in front of audiences for over 50 years, making it the standard by which comedy and improv in America is judged. So much talent has come from the ranks of the company’s many theaters over the years, it reads like a “who’s who” of contemporary American comedy. Some of their most well-known alumni are Mike Myers, Chris Farley, Tina Fey, Steve Carell and Stephen Colbert, to name a few. Imagine the fun we’ll have exploring the comic side of the oxymoron “business intelligence,” the debate over whether we master data or it masters us, absurd (yet painfully real) examples of data quality gaffs, and more. So come join the historic Second City improvisational troupe for a fun, interactive and unconventional yet memorable keynote.

Gartner keynote The MDM ScenarioPresenters: John Radcliffe and Andrew White Interest in MDM continues apace. More and more organizations are recognizing the value of “single version” of the truth of critical data like “customer” or “product” or “hierarchy.” But the barriers to adopting MDM remain high. It is a different way to manage data as an asset, and it impacts so many other things in IT and in the business. This scenario takes stock of what has been achieved with MDM so far, and charts the journey going forward. We share our predictions about where MDM is going in terms of technology, best practices, the market and the vendor landscape, to give you the Gartner vision for the future of MDM.

John RadcliffeVice President Gartner Research

Keynote Sessions

By 2015, less than 15% of new, large, packaged business applications will deliver a ‘single version’ of master data (MDM).

5Visit gartner.com/us/mdm or call 1 866 405 2511.

Focus areas: Data management and integration; application development and integration

Mark A. BeyerVice President

Focus areas: ERP and supply chain management; software markets

Charles M. EschingerDirector

Focus areas: Data integration; data quality; information/data governance

Ted FriedmanVice President and Distinguished Analyst

Focus areas: Master data management programs; information architecture; information governance

Dimitris GeragasDirector Gartner Consulting

Focus areas: Application development and integration; Web services; business process management

Janelle B. HillVice President

Focus areas: Enterprise business applications and ERP

Andy KyteVice President and Gartner Fellow

Focus areas: Enterprise information management programs; relationship of MDM to information management; context aware computing

Anne LapkinVice President

Focus areas: Enterprise content management; IM roles

Debra LoganVice President and Distinguished Analyst

Focus areas: Master data management; customer data integration; single view of the customer

John RadcliffeVice President

Focus areas: Business intelligence; analytics; performance management

Kurt SchlegelVice President

Focus area: Business metrics; business case development

Michael SmithVice President

Focus areas: MDM for ERP; business value of ERP; benefits realization; BPM for ERP

Bill SwantonVice President and Distinguished Analyst

Focus areas: Master data management; business applications and process

Andrew WhiteVice President

Meet the Analysts

Get insight from Gartner analystsDelivering the right level of intelligence, analysis and adviceFor more than 25 years, Gartner analysts have been trusted advisors to many of the world’s largest and most innovative organizations. Their analytical perspectives are informed by the challenges and solutions experienced by 60,000 clients worldwide. In addition to conference sessions, you’ll interact with analysts in a variety of stimulating settings including analyst-user roundtables and one-on-one sessions. Gartner pioneered the world’s first MDM summit and continues to provide the widest and deepest research dedicated to the topic.

Real-Life MDM Scenarios

6 Register by March 11 and save $300.

Desired business outcome: Increased revenue and growthTo be more market-driven, a consumer goods firm operates in a decentralized manner but with centralized governance of corporate data. However, its new product launches are vulnerable to complex processes, spanning many departments and regions. The result: valuable lead time is squandered, and its flagship products are losing market share due to the tarnished performance of its newer products.

Solution: MDM for product data can synchronize all product and location data across supply chain processes to support customer service, returns and logistics and ensure that the right data is used at the right place. Retailers and partners get new products to shelves faster.

Desired business outcome: Improved customer serviceA large retail chain is losing customers to competitors due to poor customer centricity—a direct result of growth through acquisition. Without an accurate single-view of the entire customer base, upselling, cross-selling and upgrading opportunities were being wasted and—even worse—existing customers were being mistakenly identified as “new” prospects.

Solution: MDM for customer data synchronizes customer and account data across all sources and systems to support accurate marketing analysis as well as customer-facing sales teams and processes.

Desired business outcome: Enhanced reporting and decision makingA healthcare provider struggles to provide its users with necessary information on a timely basis. Despite several costly BI initiatives, it still lacks a process that aligns the line of business users’ governance efforts with the efforts of the BI initiatives. Too many attempts at cleaning the master data have resulted in lots of one-off projects that eventually undermine the enterprise view of master data.

Solution: Analytical MDM helps align the uses of master data in a BI environment with the operational governance routines required by the line of business. It ensures that the right master data is in the right place whenever a decision is needed.

Desired business outcome: Business transformationA key part of the business vision for a large telecommunications operator is to provide its consumers with multiplay offers and packages. However, due to rapid growth, the operator has a legacy of multiple order management systems, product catalogs, CRM systems, provisioning systems and billing systems. What’s needed is better integration and consistency among its different applications, as well as greater flexibility and agility in creating or customizing new applications and new product bundles.

Solution: The adoption of SOA is one part of the technology answer to the challenge. However, the organization also realizes that MDM, particularly for customer and product data, is a key foundation for SOA. Without MDM there is no trusted source for the master data on which the new SOA depends.

Event experience was very good. Got to know more about MDM and how other companies are implementing it.2010 MDM summit attendee

Complimentary, preconference MDM 101 sessions get you up-to-speed on MDM with terms, definitions and perspective• Interactive workshops: Analyst-led workshops

offer a how-to focus on a variety of topics for a range of MDM maturity levels. Sessions provide an interactive learning experience within a small-group setting. Seating is limited and reserved for end users only.

• Hospitality suites: A great way to network with conference sponsors and fellow attendees at the end of day two.

• End-user case study sessions: Delivered in the first-person, case study sessions offer a behind-the-scenes look at different organizations’ successes and challenges with their MDM initiatives.

• Solution provider sessions: An exclusive look at how new solutions and products work in the real world. Leading providers and their customers share best practices, strategy and implementation advice.

• Solution provider showcase: Compile your shortlist of providers and solutions here. The showcase is a great way to kick-start your research by meeting with company representatives to discuss specific MDM challenges.

Have a private, 30-minute sit-down with one of our analysts and enjoy personalized and targeted advice on a sourcing topic of your choice.

Gartner analyst one-on-ones

Moderated by Gartner analysts, our popular peer roundtable sessions offer the opportunity to explore today’s hottest MDM issues in an interactive, collaborative setting with your peers. Sessions focus on real-life user experiences, and are exclusive to end users.

Analyst-user roundtables

Summit Highlights

7Visit gartner.com/us/mdm or call 1 866 405 2511. 7Visit gartner.com/us/mdm or call 1 866 405 2511.

Agenda tracksEngage: Building a Solid Foundation for Your First MDM Program As in any journey, carefully placed early steps with MDM will foster ongoing success. This track is designed to help you do just that. We’ll explore the Gartner Seven Building Blocks of MDM Success and show how you can apply them as you launch your own program. Given that MDM is a business discipline and not a technology project, we’ll help you build the vision for MDM, scope it out, build the business case, measure its success, and better understand the organizational requirements and process impact of MDM. You’ll come away with a detailed list of action items and best practices for embarking on your MDM journey in your organization.

Expand: Moving Up the MDM Maturity CurveFor those who have launched an MDM program, this track is designed to help you take it to the next level, and further success levels thereafter until MDM is part of the very fabric of your organization. We’ll help you move beyond your first initiative to capture more data domains, use cases, and implementation styles until you have a single, enterprisewide view of all of your information assets. We’ll show you how to manage master data as an asset across the organization, and to put processes in place to ensure continuous improvement in the management and use of that information asset. We’ll also demonstrate, through practical case studies and benchmarks, why achieving this level of mastery is critical to your organization’s success.

Connect: Making Sure MDM Is Linked to Where It’s Needed MostMDM practitioners quickly recognize that, as they develop their MDM program, MDM has a great impact on, and is affected by, a wide variety of systems, processes, initiatives and technologies across IT as well as the business. You’ll learn how it is intertwined with and critical to the success of initiatives such as service-oriented architecture (SOA), enterprise information architecture (EIA), data quality and integration, metadata management, business process management (BPM), business intelligence (BI) and performance management (PM). We’ll also show you how MDM strengthens each endeavor as well as your organization’s overall performance.

Online Agenda GuidanceUse our convenient Agenda Builder to custom-create your own conference curriculum, prior to the event. See complete details at gartner.com/us/mdm.

8

An experience-driven agenda Whether you’re an early adopter, fast follower, new to MDM or ready to take the next critical step in your journey, we’ll show you how MDM can add value.

Agenda Tracks

Register by March 11 and save $300.

9Visit gartner.com/us/mdm or call 1 866 405 2511.

Agenda at a GlanceWednesday, May 4 7:00 a.m. Registration

9:00 a.m. T1. MDM for Beginners Andrew White

10:15 a.m. T2. The Seven Gartner Building Blocks for MDM: Start Your MDM Journey Here John Radcliffe

1:15 p.m. K0. 60 Seconds or Bust: Meet the Gartner MDM Analysts

1:30 p.m. K1. Gartner Keynote: MDM Scenario Andrew White, John Radcliffe

2:30 p.m. Networking Coffee Break

Track A Engage: Building a Solid Foundation for Your First MDM Program

Track B Expand: Moving Up the MDM Maturity Curve

Track C Connect: Making Sure MDM Is Linked to Where It’s Needed Most

2:45 p.m. A1. Creating a Winning MDM Vision and Strategy John Radcliffe

B1. From Establish to Expand: Using the Gartner MDM Maturity Model to Evolve Your MDM Discipline Andrew White

C1. Enterprise Information Architecture and Enterprise Information Management, 2011 Anne Lapkin

3:45 p.m. Networking Coffee Break

4:00 p.m. K2. Guest Keynote: Second City Communications—What an Intelligent Idea!

5:15 p.m. Solution Showcase

Thursday, May 5 7:00 a.m. Registration

7:00 a.m. Birds of a Feather Networking Breakfast

8:00 a.m. A2. How to Measure the Benefits and Build the Business Case for MDM Michael Smith

B2. It’s Not MDM Without Data Quality Competency: Effective Techniques for Ensuring Superior Master Data Ted Friedman

C2. The Roles and Relationship of MDM and Metadata Management Mark A. Beyer

Workshop #1. Putting Your MDM Program Together Dimitris Geragas

9:00 a.m. Networking Coffee Break

9:15 a.m. A3. Getting Started With Governance of Master Data Debra Logan, Andrew White

B3. MDM Market Movements and Trends 2011 and Beyond: Does the Phoenix Rise Again? Charles M. Eschinger

C3. Not Your Father’s ERP: MDM in a Complex Application Landscape Anne Lapkin, Bill Swanton

AUR2. Overcoming Barriers to a Single View of Customer John Radcliffe

10:15 a.m. Networking Coffee Break

10:30 a.m. Solution Provider Sessions

11:30 a.m. Attendee Lunch and Solution Showcase Dessert Reception

1:30 p.m. A4. Case Study: Successful Starts With MDM

B4. Case Study: Examples of Expansion—Taking MDM to the Next Level

C4. Case Study: Embedding MDM Throughout the Enterprise

Workshop #2. Building Your Business Case for MDM Michael Smith, Bill Swanton

2:15 p.m. Networking Coffee Break

2:30 p.m. A5. Mastering MDM: Roles and Organizational Approaches Ted Friedman, Debra Logan

B5. Plan for Orphaned Data When Decommissioning Applications Andy Kyte

C5. BPM and MDM: A “Chicken or the Egg” Story Janelle B. Hill, Andrew White

AUR3. Leveraging Operational MDM in Business Intelligence Kurt Schlegel

3:30 p.m. Networking Coffee Break

3:45 p.m. Solution Provider Sessions

4:45 p.m. Workshop #3. Barriers and Best Practices for Organizing and Governing Master Data Debra Logan, Dimitris Geragas

4:45 p.m. Networking Coffee Break

5:00 p.m. A6. The Elusive MDM Magic Quadrant: One Cohesive Market or Is It More Complex? John Radcliffe, Andrew White

B6. Business Intelligence and Master Data Management Synergy Kurt Schlegel

C5. SOA-Based MDM: Why We Need It Now Mark A. Beyer

AUR4. Linking and Leveraging MDM and Business Process Management Janelle B. Hill

6:00 p.m. Solution Showcase

7:30 p.m. Hospitality Suites of Solution Providers

Friday, May 6 7:00 a.m. General Breakfast

8:00 a.m. K3. Plenary Session: MDM Excellence Award—Finalists’ Presentations

9:00 a.m. Networking Coffee Break

9:15 a.m. A7. Orchestrating Your Enterprise-Specific MDM Reference Model Mark A. Beyer

B7. MDM and Content Management Can Work Together (Even With SharePoint) Debra Logan

C7. Data Integration Strategy, Technology and Architecture to Fuel MDM Initiatives Ted Friedman

AUR5. How to Get Your MDM Program Started Next Monday Andrew White

10:15 a.m. Networking Coffee Break

10:30 a.m. Solution Provider Sessions

11:30 a.m. Networking Coffee Break

11:45 a.m. K4. Plenary Session: MDM Excellence Award—Winner Announced

12:00 p.m. K5. Plenary Session: Open Research Meeting All Analysts

12:45 p.m. Conference Adjourns

Premier SponsorsBackOffice Associates® is the leading provider of ERP data migration, data governance and master data management (MDM) solutions for Oracle®, PeopleSoft®, JD Edwards®, SAP®, Infor® and other leading ERP solutions. Concentrating on enhancing ERP data quality since 1996, our products and services are the recognized best practice for companies using Oracle, SAP and other solutions. BackOffice Associates delivers the industry’s only “Boring Go Live®” process for the uneventful implementation of ERP. For data governance solutions, BackOffice Associates is the choice of customers who require “Business-Ready Data Every Day™”.

Unreliable enterprise information and master data affects all business areas resulting in suboptimal decisions; missed revenue opportunities; and costly workarounds. Companies want to deploy an effective approach to enterprise information management to ensure compliance to mandates, timely insight, and efficient operations. SAP solutions for MDM help companies optimize performance with information that is complete, accurate, and accessible.

Informatica is the world’s number one independent leader in data integration software. Thousands of organizations around the world gain a competitive advantage in today’s global information economy with timely, relevant and trustworthy data for their top business imperatives, whether using traditional IT computing systems or the internet cloud.

Information Builders’ next generation data cleansing and MDM technology profiles, cleanses, and reconciles information using any integration pattern: real-time, event-driven batch-oriented, and others. Its high-performing and scalable engine integrates thousands of system and message types, which makes it useful for B2B integration, event-driven integration, data warehousing, and more.

IBM Master Data Management solutions deliver a single, unified, trusted version of truth about an organization’s critical entities – customer, supplier, product and more. Armed with this trusted view, organizations can make better decisions and improve business outcomes: higher revenue, better customer satisfaction, lower cost and risk.

Oracle (NASDAQ: ORCL) is the world’s most complete, open, and integrated business software and hardware systems company. For more information about Oracle, visit oracle.com.

Orchestra Networks’ multidomain Master Data Management (MDM) software solution, EBX5, a single product providing an end-to-end, model-driven and flexible MDM with a simplified business user experience puts companies on a fast track to achieving the strategic goal of management and governance of their most important asset – Data.

How can MDM improve processes? How can you get business managers to own and manage data? Visit Software AG to learn how a process-driven approach to MDM helps you deliver the right master data and control changes. With the acquisition of Data Foundations, Software AG is now offering webMethods OneData.

Stibo Systems develops enterprise software solutions to help companies gather, manage and share master data across the information supply chain. We deliver proven, innovative solutions that simplify the management of master data, data quality and data governance to deliver a fast and tangible ROI.

10 Register by July 20 and save $300.Register by March 11 and save $300.

Platinum Sponsors

Silver Sponsors Kiosk

Media and Association Partners

as of January 13, 2011

10

Our Solution Showcase provides you with access to the world’s leading solution providers and the opportunity to discuss your MDM challenges in detail. It’s also a great place to follow up on the information you’ve gathered at a solution provider or Gartner analyst-led session.• Become more informed on the latest products and services in a low-hype,

high-value environment.• Engage a solution provider who can address your requirements.• Walk away with a shortlist of vendors.

Ataccama Corp.DatafluxGlobal IDs

Hub Solution DesignsRiversand TechnologiesTalend

Rhapsody Technologies, Inc.

Solution Showcase

Register by March 11 and save $300!

Early-birdsavings

Dan Anibal (A – N)+1 203 455 0570dan.anibal@gartner.com

Brian Hobbs (O – Z)+1 203 316 3042brian.hobbs@gartner.com

11Visit gartner.com/us/outsourcing or call 1 866 405 2511.

Kiosk

3 easy ways to registerWeb: gartner.com/us/mdmPhone: 1 866 405 2511 E-mail: us.registration@eventreg.com

PricingGartner Master Data Management SummitEarly-bird discount: $1,850 (Applies if credit card payment is received by March 11, 2011.)

Standard price: $2,150

Access to both summits, May 2 – 6Full-access pass: $3,400 You save over 20%!

Gartner event tickets We accept Gartner conference tickets as a full payment. If you are a client with questions about tickets please contact your Gartner account manager.

Registration feeConference registration fee includes conference attendance, documentation and planned functions.

11Visit gartner.com/us/mdm or call 1 866 405 2511.

Sponsorship opportunities

Registration

Bring the team and save!With so much pivotal content to cover, and so many collaborative sessions to attend, it pays to bring your entire team. Benefits include:• Team meeting with a Gartner analyst

(end users only)• Optional team meeting(s) with select

executives from vendor organizations• Advice and support on building

personalized agendas• 10-plus free multimedia sessions from

Gartner Events on Demand

• Complimentary team lounge and meeting space

• Concierge service, both pre-event and on-site

Registration rate team discounts:4 for the price of 37 for the price of 512 for the price of 8

Get more details at us.teamsend@eventreg.com or contact your Gartner account manager.

Make your hotel reservations as soon as you register for the conference to secure the best accommodations. A limited block of rooms has been reserved for attendees of the Gartner Master Data Management Summit until April 4. Mention the summit to obtain special Gartner pricing.

Hyatt Regency Century Plaza2025 Avenue of the StarsLos Angeles, CA 90067Phone: +1 310 228 1234

Special Gartner hotel room rate: $199 per night

Early-birdsavings

Special Gartner hotel room rate: $199 per night

Gartner Business Intelligence Summit 2011May 2 – 4 • Los Angeles, CA gartner.com/us/bi

At the Gartner Business Intelligence Summit you will learn about the next generation of BI, analytics and performance management, along with the latest trends, strategic and tactical insights, frameworks, and best practices needed to implement business analytics initiatives that drive better decision making and business performance across the organization.

Hot topics• Self-service BI• How BI can support business growth• Aligning resources across businesses and IT• BI architectures• Reporting• Do’s and don’ts in BI project management• BI and business process management• The future of BI• Developing an effective BI strategy• Next-generation business analytics• BI road maps• Defining the right metrics• Real-time dashboards• Linking BI to business strategy

Make it a full week in Los Angeles and Save!Hyatt Regency Century Plaza, Los Angeles, May 2 – 6

Next-generation analytics depends on smarter data.

Data quality, integration and aligning initiatives with corporate strategy and objectives, all remain challenging. Despite an improving economy and a return to long-term priorities, many organizations will still be asked to cut costs and improve operational efficiency in 2011.

Join us this May in Los Angeles for one highly efficient week and gain the insight to meet these challenges, get your data warehouse in order, create a single view of your customers or constituents, and create the strategic next steps for your BI and MDM programs.

The Gartner Business Intelligence Summit will explore how next-generation performance management and analytics optimize business decisions and performance.

The Gartner Master Data Management Summit will show you the next steps to increase data consistency, improve compliance and create new business value from a single version of your customer, product and financial data.

You can adopt or exploit MDM and BI separately. Or, you can holistically plan your future information management strategy. Join us for both summits to harness all the elements you need to build and support a more intelligent enterprise.

Save $900 when you stay the full week!

© 2

011

Gar

tner

, Inc

. and

/or

its a

ffilia

tes.

All

right

s re

serv

ed. G

artn

er is

a re

gist

ered

trad

emar

k of

G

artn

er, I

nc. o

r its

affi

liate

s. F

or m

ore

info

rmat

ion,

e-m

ail i

nfo@

gart

ner.c

om o

r vi

sit g

artn

er.c

om.

3 ea

sy w

ays

to re

gist

erW

eb: g

artn

er.c

om/u

s/m

dmP

hone

: 1 8

66 4

05 2

511

E-m

ail:

us.re

gist

ratio

n@ev

entre

g.co

m

Prio

rity

code

:

Gar

tner

Mas

ter

Dat

a

Man

agem

ent

Sum

mit

2011

May

4 –

6 •

Lo

s A

ngel

es, C

A •

gar

tner

.co

m/u

s/m

dm

Pre

sort

edS

tand

ard

U.S

. Pos

tage

PAID

Gar

tner

56 T

op G

alla

nt R

oad

PO

Box

102

12S

tam

ford

, CT

0690

4-22

12

Ear

ly-b

ird

sav

ing

sR

egis

ter

by M

arch

11

and

save

$30

0.

Put

MD

M t

o w

ork

fo

r yo

u,

for

incr

ease

d p

erfo

rman

ce