Gateway Airlines Business Proposal Group Project

8/6/2019 Gateway Airlines Business Proposal Group Project

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Sheena Leslie, Jacqueline Munroe, Michael Mutuku, Antoniel Rivera Hernandez



Executive Summaryy This paper outlines a business proposal for starting a

domestic airline called Gateway Airlines.

y Gateway Airlines will be launched to offer affordable flightsto predetermined destinations while focusing onimproving in-flight customer service, and creatingbeneficial airline-customer relationship.

y Since the airline market is already saturated with flights,this proposal offers a variety of differentiation strategiesthat will enable the company to enter the market andremain competitive.

y The latest technology will be used to ensure the company enters the market and positions itself as the leading airlineoffering affordable seasonal f lights.



Goals and Objectives of Gateway

Airlines.y To encompass the companys strategic goals and

objectives, the following mission statement in

proposed: Save money. Fly affordable

y The objective of the company is to be the best in theindustry and to have a continuous focus on customer

service at every level of a passenger's experience.

y The overall goal of the company is broken into threesections: Global Market, Premium and Airline.



Gateway Airbus 320 Aircraf t



Competitive Strategies for Gatewayy The following proposals are put forth to enable the

company enter the market and establish itself as

offering the best value for the customers money.y In the first year, the revenue earned will be used for

advertisement to attract more customers.

y The company will minimize its flight activities to areas

prone to snow storms as much as possible. This willreduce the costs associated with delaying of flights andalso reduce the number of complaints from angry stranded customers.



The Proposed Information Systemsy People resources: The management will ensure that

an active information system management team is in

place and full in operation at all times.y Hardware resources: Desktop computers or laptops

will be bought and made available to all Gateway employees to assist in collecting and storing data.

ySoftware resources: Computer data protection will beimportant in ensuring the companys information iskept safe and secure. Point-of-sale system software willbe used at the flight ticket purchase booth.



Gateway Hub: Sanford Airport



El ctro ic B si ss & Co rc

Co o tsy The proposed type of business model to be used for

Gateway airlines will be based on the business-to-consumer e-commerce model.

y The information systems that will operate behind theproposed business model are: Customer RelationshipManagement (CRM), Enterprise ApplicationIntegration, Enterprise Collaboration Systems,

Functional Business Systems, ManufacturingInformation Systems, Human Resource InformationSystems, Accounting Information Systems andFinancial Management Systems.



Decisio S ort Systems

Compo entsy Given the nature of business operations, it is imperative for

Gateway airlines to employ decision support systems that will allow the company to remain competitive in thepresent as well as in the future.

y These systems are planned to be used as a method toconduct operational and strategic management decisionsfrom lower to upper level management workers.

y Management Information systems, Online AnalyticalProcessing systems, Geographic Information and Visualization systems, Executive Information systems,Enterprise Information Portals.



Gateway Airbus 320 Aircraf t



Developing usiness IT Solutions.y The proposed strategy for Gateway airlines in

developing and establishing IT and business solutionsis to follow a systems analysis and design to achieve allthe objectives for the company and future customers.

y As an airline some of the key factors that will dictatethe development of these systems are security,redundancy, ease of use and scalability.

y The second step would be the design of the systems. Itis during this stage where the development of logicalstructural models for IT networks and infrastructure

will take place.



Security Ethical Challengesy The Security of Gateway Airlines as a company and

also the security of its employees and customers are

extremely important.y Explosives and f lammable materials will be prohibited

on the company premises and also in flight.

y Passengers will be limited to one carry-on bag and one

personal item.y Gateway will respect all privacy. As documented the

airline will explain all the various forms of communications used via the web-site.



Conclusiony In todays economy and competitive airline business,

Gateway Airlines, based on a conservative approach forintroduction and future operational strategies should beable to effectively sustain and establish itself as a seriouscontender to other low cost airlines in the nation.

y Creating an airline that understands the advantages of establishing a robust information system infrastructure to

manage every facet of its objectives, business componentsand the needs of potential passengers, Gateway Airlines will most likely secure a successful future in the airlineindustry.



Gateway AirlinesCall Gateway Now!

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Gateway Airlines Business Proposal Group Project