CONTACT gaurigupta88@gmail.com+917087501714

Nvish Solutions PVT LTD June 2015 — Present

Edwave Apr 2015 — May 2015

Tata Consultancy Services, Bangalore,India

Jun 2012 — Dec 2014

Gauri Gupta

EXECUTIVE SUMMARYBusiness analyst with 3.5 years of work experience with expertise in French, Market Research and WebAnalytics.

WORK EXPERIENCE

Senior Business Analyst

Currently working with Chandigarh based IT company called Nvish Solutions as Senior Business Analyst fortheir clients VMware and Presidio.Ke y Re s pons ibil it ie s :Ke y Re s pons ibil it ie s :

We b Analyt ic s :We b Analyt ic s : Analyze the web traffic for the client in respect to services/functions provided to theusers and thereafter give key insights in form of graphs etc to help them improve their services.Bus ine s s De ve lopme nt :Bus ine s s De ve lopme nt : Create business proposals and business requirement documents (BRD's)for the new clients.Re port ingRe port ing : Generate excel based reports by fetching data from a client tool called 'Service Now' andthen populating the data on excel in a comprehensible format by using excel formulas.Trained in scrum for project management.

Te c hnic al S k il ls :Te c hnic al S k il ls :Omniture, Google Analytics and Tableau.

Data Analyst

Interned with Pune based start-up called Edwave; a data analytics driven career assistant.Ke y ro le : Ke y ro le : Analyzed the web data to measure traffic and to check the response of audience and for marketing campaign'swith the help of Google analytics on FB, Twitter, Reddit and Quora etc.

Business Analyst- Analytics & Insights

Worked with AC Nielsen (France) a global leader in measurement research & consulting services; providedtheir clients a precise understanding of consumer and market conditions which enabled them to makeinformed & strategic business decisions.

Role s and Re s pons ibil it ie sRole s and Re s pons ibil it ie s :

In-depth market research analysis for major actors in the FMCG sector in France on projects for CocaCola, DANONE, Carrefour, Monoprix and others.To recognize opportunities, potential risks and areas of improvement to grow sales, strengthen market

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share and increase profitability.Addressed issues by extracting the data from Nie ls e n t ools Nie ls e n t ools and providing meaningfulinsights through quantitative and qualitative analysis.Qualit y c ont ro l Qualit y c ont ro l and making sure SLA is achieved.Single point of contact for major clients such as P&G and Monde le zP&G and Monde le z (earlier Kraft foods).C e rt if ie d Proc e s s Traine rC e rt if ie d Proc e s s Traine r by TCS; training new employees on methodology of Market research.Publis he d mont hly ne ws le t t e rsPublis he d mont hly ne ws le t t e rs and success stories which include VOC, Q/A between onshoreand offshore team.RC A S POCRC A S POC of the teamHR c at alys tHR c at alys t of the team

Proje c t s Unde rt ak e n:Pro je c t s Unde rt ak e n:1) Sauce market: Business issue:

Client wanted to see the overall performance of the sauce market and why their brand performance wasgoing down.It was an estimated presentation of 150 slides with a turnaround time of 36 hours.

Solution:With a structural proble m s olvingproble m s olving approach, identified the main threat that the leading saucebrand was facing which was the growth in Euro volumes and distribution of at least one big competitorper province.Recommended on improving promot ional and pric ing s t rat e g ie spromot ional and pric ing s t rat e g ie s and the s oc io de mog raphic ss oc io de mog raphic sthat had a potential to be recruited.

Results:The entire presentation was wrapped in 40 slides and in 20 hours.Pleased with this analysis, End client entrusted Nielsen with 2 additional analyses of theirother segments.Hence, I was nominated Nie ls e n S t ar of t he Ye ar 2014 by t he c l ie ntNie ls e n S t ar of t he Ye ar 2014 by t he c l ie nt .

2) Retail Calendar Planning Tool: Business issue:

Client had requested for a promotion timeline, i.e. which category would be promoted overwhich months.

Solution:With additional research, provided promotional themes in a ready to use presentation for the end client

Results:Quality - Insightful and End Client ready work saved seven business days for ClientProficiency - Market knowledge and understanding of data + Proactive research helped createpromotional themes for End Client to answer “WHEN & WHY” to promote the particular product

Te c hnic al S k il ls :Te c hnic al S k il ls :

Process Modeling | Data extraction ( CASE | Nitro | Macros | Answers Desktop) | Expert in MS OfficeSuite (Word | Excel | PowerPoint)

Ac c omplis hme nt s :Ac c omplis hme nt s :Nielsen Performer of the month and On the spot awards during 2013 and 2014Nominated for ‘Hi-potential program’ -2015SME for CASE (Neilsen tool).

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Ministère chargé de l'Éducation nationale Sep 2011 — May 2012

Masters in Psychology 2009 — 2011

Delf B2 2010

B.A Hons in English with Psychology andEconomics

2006 — 2009

English communication trainer (Assistante d'Anglais)

Facilitating active learning among students using the tools of both Andragogy and Pedagogy.Giving Cultural insights and drawing parallels between different Societies for overall development ofparticipants.Amongst the 42 English Training Assistants chosen by the French Embassy for 2011-12.Nominated for renewal of contract due to exceptional deliverance of Results.

EDUCATION

D.A.V college, Panjab University, Chandigarh

Alliance Francaise, Chandigarh

Government college for Girls, Panjab University

LANGUAGESEnglish, French, Hindi and Punjabi

INTERESTS AND EXTRA CURRICULAR ACTIVITIESTreasurer at Rotaract club in 2009 and Volunteered for blood donation camps.Participated in National conference of Psychology on Conflict resolution.Won medals in Table tennis and athletic meetsLike to travel, Bake and Read online blogs and Novels of any genre in free time

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