Embed Size (px)
Citation preview
Search engine optimisation (SEO) for sole practitioners: Getting you found online
Gavin Ward
Search & Social Media Marketing ManagerMoore Legal Technology Ltd
www.moorelegaltechnology.co.uklinkedin.com/in/gavward
@gavward
Delivering solutions for law firms since 2003 www.mltechnology.co.uk
• Today’s High Street Lawyer?• What is SEO?• The Search Landscape for Legal Services• SEO Best Practices• SEO Worst Practices• Case Studies – Success Stories• Questions
Discussions
SEO for sole practitioners
Delivering solutions for law firms since 2003 www.mltechnology.co.uk
Delivering solutions for law firms since 2003 www.mltechnology.co.uk
Today’s High Street Lawyer?
SEO for sole practitioners
Delivering solutions for law firms since 2003 www.mltechnology.co.uk
What is Search Engine Optimisation (SEO)?
SEO for sole practitioners
Delivering solutions for law firms since 2003 www.mltechnology.co.uk
“the practice of improving and promoting a web site in order to increase the number of visitors the site receives from search
engines.” SEOmoz
SEO for sole practitioners
Delivering solutions for law firms since 2003 www.mltechnology.co.uk
PAID
ORGANIC
SEO for sole practitioners
Delivering solutions for law firms since 2003 www.mltechnology.co.uk
10% CLICK THROUGHS
90% CLICK THROUGHS
SEO for sole practitioners
Delivering solutions for law firms since 2003 www.mltechnology.co.uk
The Search Landscape – UK search engine market share
SEO for sole practitioners
Delivering solutions for law firms since 2003 www.mltechnology.co.uk
The Search Landscape – For Legal Services
SEO for sole practitioners
Delivering solutions for law firms since 2003 www.mltechnology.co.uk
SEO Best Practices
SEO for sole practitioners
Delivering solutions for law firms since 2003 www.mltechnology.co.uk
SEO Best Practices
SEO for sole practitioners
Delivering solutions for law firms since 2003 www.mltechnology.co.uk
SEO Worst Practices
• Building your site using Flash• Using images instead of text• Improper use of meta titles/descriptions• Hiding content from search engines• Publishing pdfs that can’t be searched• Not updating the content/blog• ‘Over-optimisation’• No social signals (LinkedIn, Twitter, Google+ and more)
SEO for sole practitioners
Delivering solutions for law firms since 2003 www.mltechnology.co.uk
Case Studies – Success Stories
Search engine optimisation (SEO) for sole practitioners: Getting you found online
Gavin Ward
Search & Social Media Marketing ManagerMoore Legal Technology Ltd
www.moorelegaltechnology.co.uklinkedin.com/in/gavward
@gavward
Delivering solutions for law firms since 2003 www.mltechnology.co.uk
