GAYSTARNEWS

11 May 2016Scott Nunn

GAYSTARNEWS

GAYSTARNEWS

We see every day that reporting the truth is the most powerful of tools in destroying hatred and improving the lives of LGBTI people around the world.

When we started Gay Star News we underestimated the incredible speed with which our audience would grow and how much impact that would have in delivering positive change.

We can do more good with just one article than many get to do in a year. It’s an awesome opportunity to serve the community we love. But it is also a big responsibility. So our whole global team works hard to get it right, providing accurate, impartial information.

We can only do good because of our amazing audience and how engaged they are. They are the ones who make a difference. If we lose their attention, we are useless. So we make sure we entertain as we educate and inform. We don’t apologize for mixing the fun with the serious across our coverage – it works.

In the same way, as we dig out stories to expose what is happening to the most vulnerable, we also share success and highlight good news to inspire and encourage.

When you engage with Gay Star News, you are joining over 5 million people in 238 countries – lesbian, gay, bisexual, transgender, intersex, queer, questioning and allies. Every ad, sponsorship and partnership helps us do more. Every click, comment and share helps us go further. Every time you care, you help us empower our community globally and make a difference.

★ Tris Reid-Smith ★ Scott Nunn Co-founder and editor-in-chief Co-founder and director of sales

OURMISSION

SERVING THE LGBTIWORLD, 24-7

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TOP 10 COUNTRIES

★ USA ★ UK★ CANADA★ AUSTRALIA★ GERMANY★ FRANCE★ INDIA★ PHILPPINES★  SINGAPORE★  SOUTH AFRICA

PRIDEBAGS2016

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55%Male

45%Female

DIG

ITAL

EN

GAG

EMEN

TG

END

ER S

PILT

5 millionUnique visitors each month 55%

63% access at home and work via their computer

access on the go on their smartphone

★ ABC1 75% BUT WHO ARE GSN’S LGBTI AUDIENCE…? ★ An average personal income of £30 - £60K pa ★ Young professionals as well the executive level ★ Predominantly aged between 18-24 and 35-44 ★ Early adopters and advocators for new technologies ★ More likely to click online adverts and buy online ★ Spend disposable income on high-end products, travel, going

out, fashion and tech

PRIDEBAGS2016

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5 millionUnique visitors each month globally

1.6 millionUnique visitors each month from the UK

16 million Reach for UK each month

8%Audience is from London, making it top city on GSN and GSN social media

38 millionOrganic reach each month on social media

663,626

126,412 Post reach this week5.5 million

New followers this week8,897

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PRIDE

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PRIDEBAGS2016

Your stress-free way to market to the LGBTI community at the leading UK LGBTI Pride events

Visual reach of 3 million people

20,000 quality cotton tote bags handed out with your branding

Backed by digital reach to 6 million people or more

Event marketing that LGBTI people actually take home

Editorial and social media support, our Pride Bags are proven builders of online buzz

Bags and their contents are a ‘must have’ at events

Exclusive design by a different A-list celebrity each year

PRIDEBAGS2016

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PRIDEBAGS 2014

JEAN PAULGAULTIER

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PRIDEBAGS 2015

SIR IAN MCKELLEN

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PRIDEBAGS 2016

SHARONOSBOURNE

PRIDEBAGS2016

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ONE OF A KIND DESIGN BY SHARON OSBOURNE

PRIDEBAGS2016

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GAY STAR NEWS INTERVIEW FEATURED IN…

PRIDEBAGS2016

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PRIDEBAGS 2016

SHARONOSBOURNE

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DIGITALPRIDE

DIGITALPRIDE

25,870,339

IMPRESSIONS OVER SIX DAYS

#

TRENDED ON TWITTER TWICE

HIGHEST POSITION, NO 2

#

TWO 10 MINS FACEBOOKLIVE VIDEOS REACHED

350,665

DIGITALPRIDE#

PRIDEBAGS2016

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WE POSTED TWO 10 MINSFACEBOOK LIVE VIDEOSDURING BIRMINGHAMPRIDE

REACH352k

VIEWS30K

LIKES2.3K

COMMENTS580

DIGITAL PRIDE 2017…

MONDAY 24 - SUNDAY 30 APRIL 2017

THANKYOU

GAYSTARNEWS

GAYSTARNEWS

Scott Nunn

Director of sales and marketing

E: scottn@gaystarnews.comM: +44 (0) 7876 786 820L: +44 (0) 20 3589 6081