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8/7/2019 Gayatri dairy
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By:- Vinay Kumar
Parag GoregaonkarRitesh Pathak
Naqui Shaikh
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` Introduction` Evolution of the business idea` Objective of the business` Business idea
` Operational structure` Marketing strategy` Implementation plan` Costing` Financial analysis` Second phase` Exit strategy` Q & A
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` India is the largest producer of milk
` Huge market potential in the metros, asMilk and
milk products constitute an integral part of the
daily diet of all Indian households, withoutexception, across all regions and all social and
economic categories.
` Over 70% of milk production is from unorganized
sector.
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Need & benefits of milk consumption` Milk plays an important role in daily diet
` It provides protein, fat carbohydrates and minerals
` Its calcium content.
Large number of unsatisfied consumers` Lack of purity, milk is either contaminated with water or urea.
` If they consume packaged milk, they dont find the natural taste as
its is treated chemically.
` Sometimes they get milk of morning in the evening and vice-versa.So customers are dissatisfied.
` They dont get the milk on time i.e either in morning before 9:00 am.
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Vision statement
` To provide the customers their true value for their
money, and add value to the society with an aim
of generating employment for the poor.Mission statement
` We propose to become the first choice of the
consumers when it comes to the requirement of
fresh n pure milk, as we want to get ourselvesknown for our good quality.
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` The concept of opening a dairy farm is to provide
consumers of metro the taste of pure and fresh
milk. We will supply milk to our customers on the
day the animal is being milked and that too at theprevailing market price, through our well managed
supply and logistics department. Also, our dairy
farm will be near to the cities so that we can
minimize the travelling time that is being taken.
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We will maintain our supply chain and purity maintenancethrough following measures:-
` We have to start our day as early as possible, which shouldnot exceed 3:00am.
` We have to finish milking of cows latest by 6:00am.` Since, supply of fresh n pure milk is our main usp, so we
have to reach city latest by 7:00am, this is the main reason,why, We are not going beyond 50kms to setup my dairyfarm, as we cannot cover more than 50kms in an hour.
` There will be two distribution centres in Delhi, one in
Patparganj area while the other at Rajendra Nagar this maychange respectively. The reason being these two places asthey lie in ring road and it will be easier to reach there.
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` After reaching the city they will be packed in oneand half lts pack and would be delivered to
customers at their door and the target to completethe delivery process latest by 8:30am.
` The same would be repeated for the milkproduced in the evening.
`
The surplus milk will be sold through ourdistribution centres.
` The food requirement of animal would be fulfilledby local as well as urban market as fodder foranimals are easily available.
` The amount of milk supplied would be realised ona monthly basis.
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Four ps
` Product specification
` Pricing strategy
` Promotiona)radio
b)sales personnel
c)newspaperd)hoardings & posters
` Place
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SWOT analysis:-
` Strength- it is the supply of fresh n pure milk
directly to the consumers.` Weakness- we dont have a brand image, but we
are sure that we will build our brand image
through our quality product.
` Opportunities- The huge market potential in the
national capital region and large number of
unsatisfied customers.
` Threats- The existing players are the biggest
threat. But, we are coming with our own unique
selling proposition, so we are sure to make an
impact.
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` Selection and obtaining a land will take one
month time.
` Two months time would be needed for erection
of sheds, fencing the land area and building thewhole dairy structure.
` Purchasing of animals would take another one
month time.
` So a total time of four months would be neededfor building the full capital structure and to start
the operation.
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` Initial investment required
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Particulars Cost if land is taken on lease(15 years) Cost if land is purchased on outright
Land (10 acres) 15,00,000 1,00,00,000
Fencing the land area 5,00,000 5,00,000
Construction of sheds & godowns 10,00,000 10,00,000
Purchase of animals(100 cows) 40,00,000 40,00,000
Refrigerator(1500 lts each) 3,00,000 3,00,000
Coolers& fans 50,000 50,000
Shops for DC 5,00,000 5,00,000
Containers 30,000 30,000
Vehicle 5,00,000 5,00,000
Water facilities construction 1,50,000 1,50,000
Construction of pool 1,00,000 1,00,000
Furniture 1,00,000 1,00,000
Two wheeler and bicycle 90,000 90,000
Packaging machine 80,000 80,000
Other expenses 3,00,000 3,00,000
Total 92,00,000 1,77,00,000
4.1 Initial investment required
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Operational cost required
Requirement Rate Cost
Maintenance
of animals
Whole year for
100 cows
100/cow 36,50,000
Insurance 100 cows 1,000 1,00,000
Labour charge 12 nos 3,000/month 3,96,000
Supervisors 2 nos 6,000/month 1,44,000
Driver 1 nos 4,500/month 54,000
Compounder 1 nos 5,000/month 60,000
Fuel cost - - 3,50,000
Shop rent 2 nos 6,000/month 1,44,000
Electrical
charges
- 2,000/month 24,000
Telephone
charges
- 2,000/month 24,000
Other costs - - 10,54,000
Total - - 60,00,000
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Financial summary
Projected profit and loss account for first four years:
Particulars 1 2 3 4
Sale of milk 1,36,87,500 2,05,31,250 2,73,75,000 5,47,50,000
Sale of cow
dung
1,12,500 2,18,750 3,25,000 7,50,000
Net revenue 1,38,00,000 2,07,50,000 2,77,00,000 5,55,00,000
0perating cost 60,00,000 90,00,000 1,20,00,000 2,40,00,000
Gross profit 78,00,000 1,17,50,000 1,57,00,000 3,15,00,000Depreciation
(39%)
15,60,000 23,50,000 31,40,000 63,00,000
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t cost
20,00,000 25,00,000 30,00,000 50,00,000
Other expense 5,40,000 9,00,000 10,60,000 12,00,000
Net profit 37,00,000 60,00,000 85,00,000 1,90,00,000
Tax 13,50,500 21,90,000 31,02,500 69,35,000
Pat 23,49,500 38,10,000 53,97,500 1,20,65,000
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` The second phase of the plan is very ambitious
which consists of bigger investments. It is for this
reason that we plan to start this phase at least
after two years of the establishment of the dairyfarm, as lot of expertise and management would
be needed. There would be multiple benefits that
would be realised for a longer period of time.
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` In this phase we intend to purchase around One
hundred acres of land along the radius of three
hundred kilometres around the Delhi NCR region.
And then we will purchase around 1000-3000 calfof higher breed and we will start animal farming. At
the initial stage we will start only with dairy farming
& fishing and then we will swiftly start with other
types animal farming activities.
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` Land:
` Animals:
` Fencing the land area:
` Sheds:` Building of ponds:
` Mode of transport:
` Manpower requirements:
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Particulars amount
cost of the land 5,00,00,000
cost of calves(1500nos) 30,00,000
fencing the land area 20,00,000construction of sheds 40,00,000
construction of ponds 10,00,000
other expenses required 50,00,000
TOTAL 6,50,00,000
Initial Investment Required:
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` In animal farming business there is multiple type of
sources from where income could be generated.
` These calves when they become a mature cow. Each
one could be sold for 25,000-30,000.
` Even if they are not sold, their milk that would be
generated could be sold through our established dairy
networks, or it can be processed and transformed into
other milk products.
` A creation of land bank, and a continuous appreciation
of the price of land.
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