GCR Planning Committee19-JUN-2012

1

DRAFT GCR Strategy and Operational Goals

Purpose/Agenda

• Purpose• Review update Strategy and Operational Goals• Approve for presentation at Board of Directors off-site

• On 5/31/12, the Planning Committee approved. . .• Strategy• Operational Goals• NEW Board of Directors Goals• NEW Board of Directors Strategy/Operational Goals presentation

• Agenda• Financial• Programs• Community Relations• Merger with CSC• Board of Directors

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DRAFT GCR Strategy and Operational Goal

Themes for 2012

• For Strategy• Detail to remain in Word documents

• For Operational Goals• Detail to remain in Excel document• NEW Board of Directors goals

• For presentation to Board of Directors• NEW summary presentation

3

DRAFT GCR Strategy and Operational Goal

FinancialShort Term Theme: Financial Responsibility

4

Overall Measure: Balanced Budget

GREEN On Schedule

YELLOW Moving Towards Goal

RED Area of ConcernLege

nd

As of

Target goal Stretch goal 6/12/2012

RED $15,633

GREEN $15,949

YELLOW

YELLOW

YELLOW

YELLOW

YELLOW

YELLOW

YELLOW

YELLOW

YELLOW$30,460

Jill, Tricia & Bob

19 Development

18 Development United Way$46,000

20 DevelopmentAnnual Appeal /

Tribute TreeJill, Tricia & Bob

Walk:$32,149

3rd Party:$60,000

TOTAL:$313,069

Grants$60,000

Jill net

17 Events Special Events (net)

SIS:$19,925

net

Johanna, Jill & Bob

Golf:$14,850

Marathon:$23,755

Other Events:$25,000

Heroes Ball: $137,390

Current Year (FY12)

OwnershipGoal

NumberArea Goal Status

DRAFT GCR Strategy and Operational Goal

Financial

5How do we know we are moving towards our Long Term Stability? Ratio of event $ to non-event $

Long Term Theme: Long Term Stability

Target goal Stretch goal

45

15 DevelopmentMeet with corporate donors/prospects

40add'l

revenue of $20,000

Jill & Bob YELLOW

16 DevelopmentMeet with government

leaders5

add'l revenue of

$1Bob & Jill YELLOW

22 DevelopmentCorporate Sponsors for

Events & Programs15 new 25 new Jill YELLOW

23 Development Planned GivingLaunch New

ProgramJill & Bob YELLOW

YELLOW14 DevelopmentMeet with individual donors/prospects

add'l revenue of $10,000

Jill & Bob

Current Year (FY12)

OwnershipGoal

NumberArea Goal Status

GREEN On Schedule

YELLOW Moving Towards Goal

RED Area of ConcernLege

nd

DRAFT GCR Strategy and Operational Goal

Programs

Short Term Theme: Maintain/Expand Programs to meet our member needs

6

Overall Measure: Survey

Target goal Stretch goal

200

16,900

3Program Delivery

Individuals Served 15,000 15,500Mary, Annette &

JenniferYELLOW

3

6Program Delivery

Develop and offer art days 4 5 Annette & Mary YELLOW

2

2

9Program Delivery

Increase children’s membership

10% 15% Jennifer& Mary YELLOW

YELLOW

YELLOW

YELLOW

YELLOW

YELLOW

YELLOW

1

18Program Delivery

Offer a support group for parents with cancer

Mary & Jennifer

Mary, Annette & Bob

7Program Delivery

Develop and offer 2 workshops for tweens and teens (7-12 yrs & 13-19

Mary & Jennifer

5Program Delivery

Develop & offer new adult programs never offered at

GCR5

Mary

4Program Delivery

Conduct follow up calls to all new members

1 weekMary, Annette &

Jennifer

2Program Delivery

Visits to the Clubhouse 17,400

Current Year (FY12)

Ownership

1Program Delivery

New members 225 Mary & Bob

Goal Number

Area Goal Status

GREEN On Schedule

YELLOW Moving Towards Goal

RED Area of ConcernLege

nd

DRAFT GCR Strategy and Operational Goal

Programs

7How do we know we are moving towards our Long Term strategy? Ratio of in-house visits to participation outside the clubhouse

Long Term Theme: Provide better access to our programs

Target goal Stretch goal

11 Outreach Gilda’s on the Road500

individuals600

individualsMary,Annette,

JenniferYELLOW

4,000

13 Outreach

Meet with Interlakes, Lipson, Pluta, Unity,

Wilmot representatives, at their centers

5 5 Mary, Bob & Jill YELLOW

YELLOW

YELLOW

12 Outreach Community outreach 4,500Mary,Annette, Jennifer & Bob

10 Outreach

Conduct a survey of members and visitors

Respond to suggestions & comments.

>96% Mary & Bob96%

Current Year (FY12)

OwnershipGoal

NumberArea Goal Status

GREEN On Schedule

YELLOW Moving Towards Goal

RED Area of ConcernLege

nd

DRAFT GCR Strategy and Operational Goal

Community Relations

Theme: Increase Brand RecognitionWho are we? What do we do? Where are we? When?

8

How do we know we are moving towards our Long Term strategy? # of times each subject is mentioned on target media

Target goal Stretch goal

24Marketing and

Public Relations

Press releases & calendar listings to targeted media list

95 100 Johanna YELLOW

25Marketing and

Public Relations

Develop topical stories 7 10Johanna, Bob &

MaryYELLOW

26Marketing and

Public Relations

Marketing, Branding, PR 2 3 Johanna & Bob YELLOW

Current Year (FY12)

OwnershipGoal

NumberArea Goal Status

GREEN On Schedule

YELLOW Moving Towards Goal

RED Area of ConcernLege

nd

DRAFT GCR Strategy and Operational Goal

Merger with CSC

Theme: Take full advantage of CSC partnership to ensure we are properly positioned to service our members in the future

9

How do we know we are moving towards our Long Term strategy? Maximize the use of programs, branding and/or

financial support originating with CSC

Target goal Stretch goal

3

2

2

9Program Delivery

Increase children’s membership

10% 15% Jennifer& Mary YELLOW

27Marketing and

Public Relations

Leverage Merger 2 3 Bob & Johanna YELLOW

YELLOW

YELLOW

YELLOW

1

18Program Delivery

Offer a support group for parents with cancer

Mary & Jennifer

Mary, Annette & Bob

7Program Delivery

Develop and offer 2 workshops for tweens and teens (7-12 yrs & 13-19

Mary & Jennifer

5Program Delivery

Develop & offer new adult programs never offered at

GCR5

Current Year (FY12)

OwnershipGoal

NumberArea Goal Status

GREEN On Schedule

YELLOW Moving Towards Goal

RED Area of ConcernLege

nd

DRAFT GCR Strategy and Operational Goal

Board of Directors

Theme: Active and engaged Board of Directors

10

GREEN On Schedule

YELLOW Moving Towards Goal

RED Area of ConcernLege

nd

Target goal Stretch goal

1 GovernanceActively participate in

Board meetings80% 100%

Executive Committee,

Board, Committee

Chairs

2 GovernanceActively participate on Committees and Task

Forces1 2

Executive Committee,

Board, Committee

Chairs

3 FinancialParticipation on the

annual appeal100% 100% Board YELLOW

4 Financial Donation Promise $ 500 $ 750 Board YELLOW

5 Advocate

When asked, be strong and vocal advocates in the

community for GCR by sharing our story to

individuals, civic groups, etc.

100% 100% Board YELLOW

6"Purpose

2015"

Create Committee to develop business plan for

hospital psycho-social support needs in the

future

Create Committee

Develop Plan

Board, Bob, Mary, Committee

RED

YELLOW

GoalCurrent Year (FY12)

OwnershipGoal

NumberArea Status

DRAFT GCR Strategy and Operational Goal

Questions. . .

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