Please read the instructions printed at the end of this form. One of these sheets, fully completed, should be attached to the assessed work of each candidate.

Unit Title Introducing media products and audiences Unit

Code J/504/0521 Year 2 0 1 5

Centre Name South Devon College Centre Number 5 4 3 5 9Candidate Name Harrison Harvey Candidate Number

Teacher commentPage

No./Evidence locationPass Merit Distinction

Learning Outcome 1: Understand media products and the institutions that create themP1: Learners explore a media institution of their choice to find out about the institution’s:a) ownershipb) productsc) competitors

You have produced a glossary of terms about organisations and their types of company structure. You have given several real life examples. Could be more detailed but information is correct. You didn’t show the difference between horizontal and vertical integration.

Your glossary has led onto you identifying your chosen institution’s structure, products and competitors. You have successfully addressed the institution Universal’s ownership.You have given detail of Universal’s many products and shown good knowledge of its structure. Good research Harrison. Spelling, grammar and punctuation is good. Presentation of report is well laid out and clear. You have included the organizational structure of the company and shown images of product from this company.

Grade

P

J/504/0521/URSOxford Cambridge and RSA Examinations

OCR Level 2 Cambridge Technical in MediaUnit 01 Introducing media products and audiences

Unit Recording Sheet

P2:Learners choose one media product that is produced by the institution they have explored, and investigate its:a) purposeb) genrec) contentd) meaning e) production process

M1: Learners use correctmedia terminology intheir investigations. Theydemonstrate a goodunderstanding of theconventions of the mediaproduct’s genre, andtheir understanding issupported by exampleswithin the chosen mediaproduct

D1: Learners’ investigationsshow a thoroughunderstanding of therelationship betweenpurpose, content andmeaning

An excellent report here Harrison, very well written.Some excellent observations here Harrison. You’ve explored the film’s purpose, genre, content and meaning to a high standard and used appropriate terms illustrating your understanding of the generic conventions of horror and thriller films. You made insightful comments, a pleasure to read. You have also research the pre-production, production and post-production stages of the movie.You’ve explored the film, matching content with meaning through genre conventions and using subject terminology to good effect.Grade

D

Assessment Criteria Teacher comment Page No./Evidence

locationPass Merit Distinction

Learning Outcome 2: Understand the relationship between media products and their target audienceP3: Learners investigate the target audience for their chosen media product, identifying the audience’s: a) gender b) age c) lifestyle d) spending power

M2: Learners’ investigations of the target audience show a good understanding of the relationship between the target audience and their chosen media product

You have gathered reliable data which includes age, gender, lifestyle and spending power gathered from the reputable website YouGov. This is supported with summative comments and opinions to support data and general evaluative comments which shows your understanding of how the target audience has a relationship with the film on a slide presentation.Excellent analysis showing the relationship between the audience and the film, in all areas gathered and your reflection is very detailed. Very good Work Harrison!You have made some very interesting and insightful comments throughout this work, based on solid research and general knowledge.

Grade

M

Learning Outcome 3: Understand how media products are distributed and promoted

J/504/0521/URSOxford Cambridge and RSA Examinations

P4: Learners explore how their chosen media product reaches its intended audience by investigating the product’s: a) distribution channels b) advertising

This is Merit quality work Harrison, you have concisely gathered information on the marketing leading up to the release of the film as well as some other distribution outlets. This is supported by reference to how new technology helped in the process.You always give reasonable and insightful comments when describing that you find showing you have an analytical mind.Good work Harrison!

Grade

P

J/504/0521/URSOxford Cambridge and RSA Examinations

Assessment CriteriaTeacher comment

Page No./Evidence

locationPass Merit Distinction

Learning Outcome 4: Understand ethical, legal, and regulatory issues associated with media productsP5: Learners demonstratetheir understanding of their chosen media product by explaining: a) the product’s effect on

the audience b) relevant representation

issues c) relevant legal and/or

ethical issues

M3: Learners’ investigations of their chosen media product demonstrate a good understanding of how legal and ethical constraints affect the product. They give at least one example of how a relevant regulatory body affects their chosen media product

You have examined your film, making comment on the effect on the audience, any representation issues of the main characters and legal & ethical considerations when making the film. You have, for example, analysed the effect of violence on the audience from this film as well as looking at the possible discrimination od adopted children. There is a description of the how the movie considered and worked along the guidelines. You have gone on to describe BBFC regulatory body guidelines for this film and linked this to you film.

Grade

M

Overall Grade D

Completed by: Date :

Please tick to indicate this work has been standardised internally

Please note: This form may be updated on an annual basis. The current version of this form will be available on the OCR website (www.ocr.org.uk).

Guidance on Completion of this Form1 One sheet should be used for each candidate.2 Please ensure that the form is fully completed.3 Please enter specific page numbers where evidence can be found in the portfolio, or where electronic evidence is being submitted, the location of this.

J/504/0521/URSOxford Cambridge and RSA Examinations

J/504/0521/URSOxford Cambridge and RSA Examinations