Imagination at work. Imagination at work.

May 1, 2014 United Way Worldwide Employee Engagement Forum

GE - Using Technology to Engage

It’s about the user. What do they want from GE’s content

machine? It’s the wonder of big technology, moments of

scientific delight and a connection to the brains at GE - delivered

to them in the places and by the storytellers that they trust.

Examples:

Surprise & Delight (Twitter)

GE InstaWalk (Instagram)

6SecondScience (Vine)

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External Engagement

Surprise & Delight - Twitter Inspired a community member to make art

Learning: Continue seeking personalized S&D opportunities among engaged fans

and enthusiasts

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Link: https://twitter.com/rlukns/status/440535074648231936

• While fishing for the hashtag

#3DPrinting in December 2013, a

Community Manager spotted Ryan

Lukens, an employee of MakerBot,

posting personal illustrations and

S&D’d him with a sketchpad and

drawing pencils

• This gift inspired Ryan to post daily

drawings on his website and

resulted in an expression of

gratitude on Twitter.

#GEInstaWalk

We invited 6 Instagram

Influencers & 6 GE Super Fans

to take a special tour of GE

Aviation in Peebles, OH:

• 3.5MM Instagram followers

across InstaWalker feeds in

aggregate

• 200K+ social engagements

in first 48 hours

“They’re the first… As far as we can tell, the #GEInstaWalk is the biggest instawalk

of its kind…” – Social Media Contractors

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#GEInstaWalk Influencer Posts

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@generalelectric

#6SecondScience

We asked science fans to

celebrate their inner scientist

by posting their favorite

experiments on Vine:

• 600+ submissions

• 800K+ compilation video

views (all organic)

• 40+ press hits

“Forget the classic science fair display board, GE’s #6SecondScience fair uses Vine

to explain concepts like electromagnetism and frog anatomy.” – CNET

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@adamsenatori

@adamsenatori

@adamsenatori

Internal: Commercial Listening “What one thing can GE do to help you deliver better, faster or smarter for your customers?”

Goal: Pilot listening tool to socialize ideas

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Idea Categories

• Actionable/Fix Now

• Business specific

• Opportunity for FastWorks projects

Next Steps

• Deep dive with participants

• Assign teams to drive action plans

• Repeat quarterly – determine lead

Key Themes

• Customer response/empowerment

• Single point of contact

• Who owns the customer?

Results: Global Involvement & teams built on

one another’s ideas

Internal: Employee Feedback Help GE Simplify

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Internal: Campaign Structure What resonates for each GE Business?

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Geography? Function

?

Building

?

And how deep to

dive?