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01101 GEMIUS – INTERNET IN SERBIA, ADRIA REGION

AND CEE FILIP PIECZYŃSKI

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01101 SERBIA AND ADRIA REGION

// / ADRIA REGION:GEMIUS

GEMIUS AUDIENCE MEASUREMENT IN ADRIA REGION

Source: Gemius/Valicon, gemiusAudience in BiH and Croatia, MOSS-SOZ - Valicon/Gemius in Slovenia, ABC gemiusAudience in Serbia.

Croatia – since January 2007

Slovenia – since June 2007

Partners

B&H – since January 2008

Serbia – since July 2011

Gemius - more than

4 years of experience in

Adria region

// / ADRIA REGION: MARKET SIZE

ADRIA INTERNET MARKET OVERVIEW

Total Population (users’ age:15-75): over 4M inhabitants Online Population (users’ age:15-75): 1 303 794 Internet Penetration rate (users’ age:15-75): 44% Total Population (users’ age:12-75): over 4M inhabitants Online Population (users’ age:12-75): 1 995 756 Internet Penetration rate (users’ age:12-75): 51% Total Population: 7 306 677 Online Population: 4 107 000 Internet Penetration rate: 56 % Total Population (users’ age:10-75): over 2M inhabitants Online Population (users’ age:10-75): 1 167 558 Internet Penetration rate (users’ age:10-75): 68%

Croatia

B&H

Serbia

Slovenia

the highest penetration in

Slovenia, lowest in

Bosnia and Hercegovina Biggest online population in

Serbia

// / SERBIA: MOST POPULAR WEBSITES

RANKING OF THE MOST POPULAR WEBSITES IN SERBIA

source of data: Gemius SA

NO DOMAIN URL

1 www.b92.net

2 www.novosti.rs

3 www.sportal.rs

4 www.sportske.net

5 www.halooglasi.com

6 www.svet.rs

7 forum.burek.com

8 www.alo.rs

9 www.scandal.rs

10 www.story.rs

11 www.conquiztador.rs

12 forum.b92.net

13 www.mojkvadrat.rs

14 www.021.rs

15 www.hellomagazin.rs

Some big websites still missing in data like blic.rs.

// / SERBIA: POSSIBLE DIRECTIONS

WHAT MIGHT HAPPEN?

source of data: Megapanel PBI / Gemius, July 2011

Advertising networks: curently HTTPool In Poland 5 networks. Arbo Interactive with 94% reach – more then Google. Affiliate platforms: no activity in Serbia. In Poland 6 platforms. Video and mobiles has insignificant share in ad spends.

// / SERBIA: SEARCH ENGINES

SEARCH ENGINES IN SERBIA (by

share of visits)

Source:: Gemius SA

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Google MSN (Bing) Yahoo

// / ADRIA REGION: WEB BROWSERS

TRENDS OF WEB BROWSERS IN CROATIA

Source: Gemius/Valicon, gemiusTraffic, Q1 2009 – Q2 2011

0%

10%

20%

30%

40%

50%

60%

I.2009 II.2009 III.2009 IV.2009 I.2010 II.2010 III.2010 IV.2010 I.2011 II.2011

Firefox

Safari

MSIE

SymbianBrowser

SafariMobile

NetFront

OperaMini

Chrome

Opera

Firefox – leader

since Q4 2009

// / SERBIA: BROWSERS

BROWSERS IN SERBIA (by share of

cookies)

Source:: Gemius SA

0%

5%

10%

15%

20%

25%

30%

35%

40%

// / SERBIA: OPERATING SYSTEMS

OPERATING SYSTEMS IN SERBIA

Source:: Gemius SA

Windows XP

Windows 7

Windows Vista

Android

Mac OS X

Linux

Windows 2003

Symbian 9.3

Symbian 9.2

Symbian 9.4

within the ranking of

OS Windows is the

undisputed leader

// / SERBIA: MOBILE

TOP 5 MOBILE DEVICES IN SERBIA (by share of page views)

among all

mobile devices used in Serbia to access the internet

iPhone is

the most popular

Apple iPhone

19,3%

Apple iPad

14,4%

Nokia E72

2%

Nokia C3

5,2%

Nokia 2700 classic

1,8%

Source:: Gemius SA

// / ADRIA REGION: TOOLS

TOP 5 MOBILE DEVICES IN SLOVENIA

among all

mobile devices used in Slovenia to access the internet

iPad is

the most popular

Apple iPad

24,90%

Apple iPhone

11,69%

Samsung Galaxy SII

6,09%

Samsung Galaxy S

7,04%

HTC Desire

2,56%

top 5 mobile devices in Slovenia by the website-averaged percentage share of page views generated by internet users form Slovenia, who visit the Slovenian websites using gemiusTraffic (gemiusTraffic, September 2011)

// / SERBIA: MOBILE

TOP MOBILE DEVICES MANUFACTURERS IN SERBIA (by

share of page views)

Source:: Gemius SA

0%

5%

10%

15%

20%

25%

30%

35%

40%

// / ADRIA REGION: MAIN MARKET PLAYERS

THE FACEBOOK PHENOMENON (mm internet users)

2011 in CEE

was the year of Facebook?

the global giant began a

constant growth

source of data: www.socialbakers.com

0,0

0,5

1,0

1,5

2,0

2,5

3,0

3,5

Serbia Croatia B&H Macedonia Slovenia

march 2011

september 2011

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01101 CENTRAL AND EASTERN EUROPE

// / CEE: MARKET SIZE

INTERNET POPULATION (mm internet users / 2011)

the biggest pure

CEE markets are:

Russia (53.7 million internet users)

and Poland (18.9 million internet users)

Turkey takes the second place in this ranking (24.5 million internet

users)

internet population in the CEE region (June 2011); source of data: Ukraine: gemiusAudience; Hungary: gemius/Ipsos Fusion Data; Latvia: gemiusAudience; Czech Republic: NetMonitor - SPIR - Mediaresearch & Gemius;

Romania: Mercury Research; Slovakia: AIMmonitor - AIM – Mediaresearch & Gemius; Bulgaria: gemiusAudience (data collected using Synovate research); Poland: Megapanel PBI/Gemius; Slovenia: gemiusAudience; Turkey: Ipsos KMG (data for July 2011); Russia: Gemius estimation based on FOM statistics/gemiusFusion Data;

Estonia: gemiusAudience (data collected using TURU-UURINGUTE AS research); Lithuania: gemiusAudience; Croatia: Gemius/Valicon; Belarus: gemiusAudience; Romania: Euromonitor; Bosnia: gemiusAudience; Serbia: www.internetworldstats.com (June 2010) [age groups – Lithuania, Poland: 7+; Czech Rep.: 10+; Croatia, Turkey: 12+; Estonia,

Latvia,Hungary: 15+; Ukraine: 16+ Russia: 18+; Slovenia: 10-75; Slovakia: 14-79;Bosnia: 15-65; Bulgaria: 15-69; Belarus: 15-74]

0

10

20

30

40

50

60

Serb

ia

Ru

ssia

Turk

ey

Po

lan

d

Ro

man

ia

Cze

ch R

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Hu

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Be

laru

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a

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atia

Lith

uan

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Slo

ven

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Latv

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nia

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ion

s

June 2010

June 2011

// / CEE: MARKET SIZE

INTERNET POPULATION (2010-2011 growth)

the whole CEE +16 million new internet users

Russia = fastest

growing market:

30% increase in the number of internet users

internet population in the CEE region – growth (June 2010 – June 2011); source of data: Hungary: gemius/Ipsos Fusion Data; Latvia: gemiusAudience; Czech Republic: NetMonitor - SPIR - Mediaresearch & Gemius; Romania: Mercury Research;

Slovakia: AIMmonitor - AIM – Mediaresearch & Gemius; Bulgaria: gemiusAudience (data collected using Synovate research); Poland: Megapanel PBI/Gemius; Slovenia: gemiusAudience; Turkey: Ipsos KMG; Russia: Gemius estimation based on FOM statistics/gemiusFusion Data;

Estonia: gemiusAudience (data collected using TURU-UURINGUTE AS research); Lithuania: gemiusAudience; Croatia: Gemius/Valicon; Belarus: gemiusAudience; Romania: Euromonitor; Bosnia: gemiusAudience; [age groups – Lithuania, Poland: 7+; Czech Rep.: 10+; Croatia, Turkey: 12+; Estonia, Latvia, Hungary: 15+; Ukraine: 16+ Russia: 18+;

Slovenia: 10-75; Slovakia: 14-79;Bosnia: 15-65; Bulgaria: 15-69; Belarus: 15-74]

0%

5%

10%

15%

20%

25%

30%

35%

// / CEE: MARKET DEVELOPMENT

INTERNET PENETRATION (2010-2011 change) smallest markets

= the highest penetration level

Eastern markets = the lowest penetration level

Belarus = the greatest improvement:

+16 percentage points

Internet penetration in the CEE region (2010 – 2011); source of data: Ukraine: gemiusAudience; Hungary: gemius/Ipsos Fusion Data; Latvia: gemiusAudience; Czech Republic: NetMonitor - SPIR - Mediaresearch & Gemius;

Romania: Mercury Research; Slovakia: AIMmonitor - AIM – Mediaresearch & Gemius; Bulgaria: gemiusAudience (data collected using Synovate research); Poland: Megapanel PBI/Gemius; Slovenia: gemiusAudience; Turkey: Ipsos KMG; Russia: Gemius estimation based on FOM statistics/gemiusFusion Data;

Estonia: gemiusAudience (data collected using TURU-UURINGUTE AS research); Lithuania: gemiusAudience; Croatia: Gemius/Valicon; Belarus: gemiusAudience; Romania: Euromonitor; Bosnia: gemiusAudience; Serbia: www.internetworldstats.com (June 2010) [age groups – Lithuania, Poland: 7+; Czech Rep.:

10+; Croatia, Turkey: 12+; Estonia, Latvia, Hungary: 15+; Ukraine: 16+ Russia: 18+; Slovenia: 10-75; Slovakia: 14-79;Bosnia: 15-65; Bulgaria: 15-69; Belarus: 15-74]

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

Serb

ia

Esto

nia

Lith

uan

ia

Slo

ven

ia

Latv

ia

Bu

lgar

ia

Cze

ch R

ep.

Slo

vaki

a

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lan

d

Cro

atia

Hu

nga

ry

Be

laru

s

Ru

ssia

Bo

snia

Turk

ey

Ukr

ain

e

2010

2011

// / CEE: MARKET POTENTIAL

ONLINE ADSPENDS (mm € / 2009-2010 change)

Russians, Poles and Czechs spend

the biggest amount of money on internet advertising

Slovakia opens

the group of small markets – Serbia must catch up

online adpends in the CEE region (2009-2010); source of data: IAB Europe, TNS LT, SPIR, ZenithOptimedia, Gemius. All countries except for Ukraine, Belarus and Serbia: gross values

€ 0

€ 100

€ 200

€ 300

€ 400

€ 500

€ 600

€ 700

€ 800

Serb

ia

Ru

ssia

Po

lan

d

Cze

ch R

ep.

Turk

ey

Hu

nga

ry

Slo

vaki

a

Slo

ven

ia

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lgar

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Cro

atia

Ukr

ain

e

Ro

man

ia

Esto

nia

Latv

ia

Lith

uan

ia

Be

laru

s

Mill

ion

s

2009

2010

// / CEE: MARKET POTENTIAL

ONLINE ADSPENDS PER INTERNET USER (€ / 2010)

within the ranking of online adspends per user the

Czech Republic is the undisputed

leader

the least money per average user last year was spent

in Serbia (2,04€)

online adpends per internet user in the CEE region (2010); source of data: IAB Europe, TNS LT, SPIR, ZenithOptimedia, Gemius. All countries except Ukraine, Belarus and Serbia: gross values

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01101 THANK YOU!

FILIP.PIECZYNSKI@GMIUS.COM