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gemiusSequence gemiusSequence
The study of the Russian Internet users’ activity
October 2006
2
2
• Methodology ................................................................................................3
• Summary .....................................................................................................6
• Demographic structure of the sample…......................................................9
• Internet usage - general Information…………………………………………14
• The most popular websites by demographic group…………………………26
• Activity of Russian Internet users (panelists) by hours….………………….41
• Activity of Russian Internet users (panelists) by employment position……48
• Definitions of concepts .................................................... ..........................119
Contents
3
Methodology
4
4
• The main objective of the study is to identify and characterize the online audience activity in
Russia.
• In this report the following parameters are analyzed:• the sessions performed by Internet users (panelists) • the internet activity (time spend, number of page views and sessions) of Internet users
(panelists)• the socio-demographic profile of the sample• the popularity of websites and categories of websites among Internet users (panelists)• the starting and ending points in the path performed by Internet users (panelists)
Objectives
5
5
• gemiusSeqence is a study designed to provide for the client the description of Internet users’ (panelists) activity.
• gemiusSequence is a research conducted on the basis of gemiusAudience study. The main source of data is an Internet users panel. User-centric measurement makes use of especially developed panel software designed to gather user's socio-demographic and their online behavior characteristic. The research is based on analysis of session performed by panelists.
•The research was conducted between 9th and 22nd of October 2006. During this period, there were gathered 292 Internet users, and the software recorded 7 717 sessions.
•The analysis were made for 5 target groups:•top managers: president, general/executive director, board member, functional director of big enterprise (100+ employees), etc.•owners or co-owners of a company•middle level managers: functional director or department, manager of SME (under 100 employees), chief accountant, team manager etc. •specialists and experts: department member, production member, specialist, expert, sales manager etc.•young specialists under 25 years old
Methodology
6
Summary
7
7
• The research was conducted between 9th and 22nd of October 2006. Among this period, 292 Internet users were gathered using net panel software, who performed at least one session.
•During analyzed period panelists performed 7 717 session, spending 5 407 hours in the Internet and performing 395 607 page views.
В среднем, каждый проводил в интернете 1,3 часа в день.
•The biggest group of the Internet user were the following people:•Males (59,2%)•Users aged 25 to 35 (43%)•People working as functional director or department manager of SME (under 100 employees), chief accountant, team manager etc (32,5%)
•The most popular websites according with the number of session was yandex.ru, whilst the most time were spent on mail.ru.
•The Internet users’ (panelists) activity, measured by number of sessions, decreased during weekends. Number of session performed during weekend is around three times less than for the rest of the week. The average time spent on websites during a session follows the same pattern.
Summary (1)
8
8
• Considering Internet users’ (panelists) activity during a day, number of sessions is the lowest between 00:00 and 07:00, then it grows rapidly until 09:00 and it stay almost stable until 17:00. After 17:00, it can be noticed a decrease of number of sessions.
• Considering session characteristics, most the visits last between 5 and 30 minutes, consist of 11 –50 page views and includes 3-5 different websites.
•Considering session performed by users (panelists) having different employment status, the obtained results are similar to results of general analysis: most of the visits last between 5 and 30 minutes, consist of 11 – 50 page views and includes 3-5 different websites categories visited. It is worth to mention that highest fraction of long sessions (lasting more than 2 hours and consisting of more than 100 page views) were performed by young specialists. On the other hand, the highest fraction of short sessions (lasting less than 30 seconds and consist of only 1 page view) were register for group of experts and specialists.Клерки – самое слабое внимание.
Summary (2)
9
Demographic structure of the sample
10
10
The socio-demographic profile of the sample (1)
• The biggest groups in the Internet user panel were people: Males (59,2%) Users aged 25 to 35 (43%) Working as functional director or department manager of SME (under 100 employees), chief
accountant, team manager etc (32,5%)
• Main functional divisions: Sales (15,1%) Marketing and advertising (13,4%)
• Main Industry: Audit, consulting, market research, recruiting (9,9%) IT, Internet (9,6%) Wholesale and distribution (9,2%)
11
11
Under 2525%
25 - 34 years43%
35 - 44 years22%
More than 45 10%
Female40,8%
Male59,2%
The socio-demographic profile of the sample (2)
N = 292
N = 292
SexAge
Source: gemiusSequence, 09-22.10. 2006
12
12
President, general/executive
director, board member,
functional director of big
enterprise (100+ employees), etc
13,4%
Owner or co-owner of a company
9,2%
Young specialist under 25 years
old26,0%
Functional director or department
manager of SME (under 100
employees), chief accountant, team
manager etc 32,5%
Department member,
production member,
specialist, expert, sales manager
etc.18,8%
The socio-demographic profile of the sample (3)
N = 292
N = 292
Position Functional division
Law2,1%
Finance9,2%
Sales 15,1%
HR5,5%
Production4,8%
PR6,2%
Strategic planning &
OrgDev8,9%
Client relations8,6%
Logistaics1,0%
MKT, advertising13,4%
R&D1,0%
Administration4,1%
IT7,2%
Security0,3% General mngt
12,7%
N = 292
Source: gemiusSequence, 09-22.10. 2006
13
13
The socio-demographic profile of the sample (4)
Source: gemiusSequence, 09-22.10. 2006
14
Internet usageGeneral Information
15
15
Internet usage – general information (1)
• During analyzed period (09 – 22.10.2006) 7 717 sessions were registered, performed by 292 panelists. The average session lasted 58 minutes and 12 seconds, and consist of 52,3 page views.
• The most popular websites considering number of session were major portals (yandex, mail, rambler), whilst the most popular categories, apart from portals, were community, news and entertainment. (базовые вещи – как главные порталы, новости)
• Considering average time spent and number of page views performed per session, the most interesting aspect is that the dating services were the most popular ones. Internet users (panelists) spent 34 minutes and 18 seconds on such websites performing 43,8 page views, on average per session. (дейтинг среди белых воротничков. Вообще в комьюнити – по-принципу сайта знакомства может быть структура).(Отдельно – удобные вещи для работы с информацией и обмена ей)
• The session usually were started from main portals (yandex, rambler, mail), Google and rbc.ru. The ranking of the last websites in the sessions shows similar results, with small exception namely Google, which were placed on 8th place in the ranking of ending domains. This is natural result considering the purpose of using Google – finding websites, which can provide needed information.
16
16
Internet usage – general information (2)
• The Internet users’ (panelists) activity, measured by number of sessions, decreased during the weekend. Number of session performed during weekend is around three times less than for the rest of the week. The avg. time spent during session follows the same pattern.
• Considering Internet users (panelists)’ activity during a day, number of session is the smallest between 00:00 and 07:00, then it grows rapidly until 09:00 and it stay almost stable until 17:00. After 17:00, evening’s drop of number of sessions may be noticed.
• The 24 hours distribution of number of pages views and time spent during a session is quite different from number of session distribution. One can observe 2 minimums: the first one is connected with night rest (sessions started between 02:00 and 06:00), the second one takes place around 17:00. This behavior is probably connected with end of a working day – people return to their homes and then start the second, „night” Internet usage turn, which ends around 02:00.
17
17
Internet usage – general information (3)
• Considering session characteristics, the most of the visits (32%) lasted between 5 and 30 minutes, consist of 11 – 50 page views (38%) and 3-5 different websites (27%). Подумать над логикой
• Only small fraction of sessions (7%) consisted of just 1 page views, and 13% of them are long sessions (100 page views and more).
• Taking into account time spent during a session, it is worth to notice that over 20% of all visits lasted more than 1 hour. On the other hand, 60% of sessions consisted of less than 6 different websites categories.
• These fact s suggest that typical Internet user is very active but during a single session focuses his/her attention on few chosen subjects.
18
18
The most popular websites categories
Source: gemiusSequence, 09-22.10. 2006
19
19
The mosty popular websites
Source: gemiusSequence, 09-22.10. 2006
20
20
Rankings of the most popular websites
Source: gemiusSequence, 09-22.10. 2006;
Ranking of the most visited websites Ranking of first websites in the path Ranking of last websites in the path
21
21
Session by days (1)
Source: gemiusSequence, 09-22.10. 2006; N = 7 717
8,8% 8,6%9,0% 9,0%
8,2%
2,9%3,1%
9,1%9,3%
9,9%
8,7%
8,3%
3,1%
2,1%
0,0%
2,0%
4,0%
6,0%
8,0%
10,0%
12,0%
2006
-10-
09
2006
-10-
10
2006
-10-
11
2006
-10-
12
2006
-10-
13
2006
-10-
14
2006
-10-
15
2006
-10-
16
2006
-10-
17
2006
-10-
18
2006
-10-
19
2006
-10-
20
2006
-10-
21
2006
-10-
22
To
tal
sess
ion
s sh
are
22
22
Session by days (2) – Avg. time spent and No. Of page views per session
Source: gemiusSequence, 09-22.10. 2006; N = 7 717
63,5
59,0
47,4
48,4
47,5
52,7
53,0
55,2
49,6
47,0
47,6
47,6
47,9
52,2
0:50
:13
0:47
:21
0:38
:23
0:39
:46
0:40
:01
0:34
:15
0:34
:50
0:44
:49
0:41
:23
0:44
:58
0:42
:07
0:40
:54
0:33
:12
0:34
:49
0,0
10,0
20,0
30,0
40,0
50,0
60,0
70,0
2006
-10-
0920
06-1
0-10
2006
-10-
1120
06-1
0-12
2006
-10-
1320
06-1
0-14
2006
-10-
1520
06-1
0-16
2006
-10-
1720
06-1
0-18
2006
-10-
1920
06-1
0-20
2006
-10-
2120
06-1
0-22
0:00:00
0:10:00
0:20:00
0:30:00
0:40:00
0:50:00
1:00:00
1:10:00
Avg. number of page views per session Avg. time spent per session [hh:mm:ss]
23
23
Session by hours* (1)
Source: gemiusSequence, 09-22.10. 2006; N = 7 717*No. of session started in the specific hour
1,7%
0,9%
0,4% 0,5% 0,4%
0,8%
1,5%
2,2%
4,5%
7,3%
8,1%7,8%
7,6%
8,0% 7,9%
7,1% 7,0%
6,6%
4,9%
3,6%
3,1%2,9% 2,8%
2,1%
0,0%
1,0%
2,0%
3,0%
4,0%
5,0%
6,0%
7,0%
8,0%
9,0%
00:0
0
01:0
0
02:0
0
03:0
0
04:0
0
05:0
0
06:0
0
07:0
0
08:0
0
09:0
0
10:0
0
11:0
0
12:0
0
13:0
0
14:0
0
15:0
0
16:0
0
17:0
0
18:0
0
19:0
0
20:0
0
21:0
0
22:0
0
23:0
0
To
tal
sess
ion
s sh
are
24
24
Session by hours (2) – No. of page views and avg. time spent per session
Source: gemiusSequence, 09-22.10. 2006
72,0
63,0
31,5
33,1
23,2
40,6
34,5
42,9
49,4
88,3
56,7
57,9
42,8
56,0
42,9
46,3
41,7
34,3
41,4
44,7
49,1
57,8
68,9
50,4
0:33
:46
0:27
:05
0:41
:57
0:28
:39 0:
34:4
8
0:31
:06
0:37
:50
0:40
:24
1:02
:23
0:53
:47
0:49
:20
0:39
:39
0:48
:59
0:40
:03
0:38
:40
0:36
:14
0:26
:58
0:28
:55
0:31
:59 0:36
:37
0:38
:43
0:42
:48
0:57
:32
0:37
:36
0,0
10,0
20,0
30,0
40,0
50,0
60,0
70,0
80,0
90,0
100,000
:00
01:0
002
:00
03:0
004
:00
05:0
006
:00
07:0
008
:00
09:0
010
:00
11:0
012
:00
13:0
014
:00
15:0
016
:00
17:0
018
:00
19:0
020
:00
21:0
022
:00
23:0
0
0:00:00
0:10:00
0:20:00
0:30:00
0:40:00
0:50:00
1:00:00
1:10:00
Avg (per session) Avg time spend per session [hh:mm:ss]
25
25
Sessions’ characteristic
Source: gemiusSequence, 09-22.10. 2006
N = 7 717
Sessions by number of page views per session
N = 7 717
Sessions by time spent during session
N = 7 717
Session by number of different websites in a session
26
The most popular websites by demographic group
27
27
The most popular webistes by demographic group (1)
• The analysis of the most popular websites among panelist belonged to different demographic group were done. In general, results are similar to the data for the whole sample – the most popular websites are yandex.ru, mail.ru and news services. On the next slides the top 40 most visited websites are presented for each demographic group.
• The most visited by top managers website was yandex.ru (349 sessions) whilst they spent the most time on win.mail.ru (total time spent on the website amount to 27 hours). The most time per session among domains visited at least 10 times, were spent on e1.ru (17 min 14 sec.) whilst the highest number of page views were performed during visiting love.mial.ru (28,6 page views per session, on average).
• Considering company owners, yandex.ru was the most visited website (217 sessions) whilst they spent the most time on rbc.ru (total time spent on the website amounted to 31 hours). The most time per session were spent on newsru.com (16 min 21 sec. on average). The highest number of page views were performed during liveinternet.ru (22,7 page views per session, on average).
• Taking into account tom managers and company owners together, the most time were spent on rbc.ru (48 hours), whilst the highest number of page views per session were performed during visiting love.mail.ru (26,8 page views per session on average). The most time per session was spent on liveinternet.ru (13 min 06 sec.).
28
28
The most popular websites by demographic group (2)
• The website visited by middle level managers website the most was mail.ru (734 sessions) whilst they spent the most time on win.mail.ru (total time spent on the website amount to 110 hours). The most time spent and the highest number of page views per session was registered during visits on e1.ru (1 hour 18 min 54 sec. and 177 page views, on average per session).
• Considering specialist and experts, yandex.ru was the most visited website (564 sessions) whilst they spent the most time on dating.ru (total time spent on the website amount to 68 hours). Also the most time spent and the highest number of page views per session was registered during visits on dataing.ru (1 hour 28 min 47 sec. and 74 page views, on average per session).
• Taking into account young specialists, the most time were spent on win.mail.ru (total time amounted to 138 hours), whilst the highest number of sessions were register for yandex.ru (1 052 sessions). People belonging to this target group spent the most time and performed the highest number of page views per session during visits on love.mail.ru (28 min 55 sec. and 79,5 pagev views, on average per session).
• Considering age and gender, yandex.ru was the most visited by males, females and visitors (panelist) aged under 45 years old. People aged over 45 years old visited mostly mail.ru website. All users (panelist), except people 35-44, spent the most time on win.main.ru (panelist aged from 35 to 44 spent the most time on e-xexutive.ru).
29
29
The most visited by males websites
Source: gemiusSequence, 09-22.10. 2006
30
30
The most visited by females websites
Source: gemiusSequence, 09-22.10. 2006
31
31
The most visited by people aged under 25 websites
Source: gemiusSequence, 09-22.10. 2006
32
32
The most visited by people aged 25 - 34 websites
Source: gemiusSequence, 09-22.10. 2006
33
33
The most visited by people aged 35 - 44 websites
Source: gemiusSequence, 09-22.10. 2006
34
34
The most visited by people aged over 45 websites
Source: gemiusSequence, 09-22.10. 2006
35
35
The most visited websites by employment position (1)Group 1: Top managers: president, general/executive director, board member, functional director of big enterprise (100+ employees), etc
Source: gemiusSequence, 09-22.10. 2006
36
36
The most visited websites by employment position (2)Group 2: Owner or co-owner of a company
Source: gemiusSequence, 09-22.10. 2006
37
37
The most visited websites by employment position (3)Group 1 + 2: President, general/executive director, board member, functional director of big enterprise (100+ employees), etc + owner or co-owner of a company
Source: gemiusSequence, 09-22.10. 2006
38
38
The most visited websites by position (4)Group 3: Middle level managers: functional director or department manager of SME (under 100 employees), chief accountant, team manager etc
Source: gemiusSequence, 09-22.10. 2006
39
39
The most visited websites by position (5)Group 4: Specialists and experts: department member, production member, specialist, expert, sales manager etc.
Source: gemiusSequence, 09-22.10. 2006
40
40
The most visited websites by position (6)
Group 5: Young specialist under 25 years old
Source: gemiusSequence, 09-22.10. 2006
41
Activity of Internet users (panelists) by working hours
42
42
Activity of Internet users (panelists) by working hours
• During all day, the most popular domains were yandex.ru, win.mail.ru and mail.ru, which occupied the top three places in ranking of most popular domains.
• The highest number of session started on yandex.ru, except the night (00:00 – 08:00) when mail.ru took the first position in the ranking of first domains in the sessions.
• The top third of websites starting and ending a session consisted of yandex.ru, mail domains (mail.ru, win.mail.ru) and rambler.ru in various configurations.
• Considering the most popular paths, most of them consisted of major portals (yandex.ru, mail.ru, rambler.ru). However, there are differences between results for different part of the day. During night, he most popular path was edition.cnn.com, whilst for the next hours (until 5 pm) e-xecutive.ru appeared more frequently in sessions. On evenings, paths consisted of dating.ru were registered.
43
43
Internet activity by working hours (1)
Source: gemiusSequence, 09-22.10. 2006
44
44
Internet activity by working hours (2)
Source: gemiusSequence, 09-22.10. 2006
45
45
Internet activity by working hours (3)
Source: gemiusSequence, 09-22.10. 2006
46
46
Internet activity by working hours (4)
Source: gemiusSequence, 09-22.10. 2006
47
47
Internet activity by working hours (5)
Source: gemiusSequence, 09-22.10. 2006
48
Activity of Russians Internet users (panelists) by employment position
49
49
Internet users (panelists) activity by employment position (1)
• Additional analysis were conducted to describe the behavior of Internet users (panelists) taking into account their employment position.
• The sample was split into 5 target groups:1. top managers: president, general/executive director, board member, functional director of
big enterprise (100+ employees), etc. (1 050 session)2. owners or co-owners of a company ( 779 session)3. middle level managers: functional director or department, manager of SME (under 100
employees), chief accountant, team manager etc. ( 2 457 session)4. specialists and experts: department member, production member, specialist, expert, sales
manager etc. ( 1 394 session)5. young specialists under 25 years old (2 037session)
• Analysis were done for each target group, and additionally for target group 1 and 2 together (due to small number of session performed by panelists belonging to these target groups).
• The most active users were middle level managers (the highest number of page views per session – 58,4) and young specialists (the longest time spent in the Internet per session – 1 hour 11 minutes and 27 seconds). On the other hand, the less active groups were top managers and specialists and experts.
50
50
Internet users’ (panelists) activity by employment position (2)
• Taking into account sessions distribution by hours, differences between groups were noticed. During the working hours, the maximum number of session for middle level managers were noticed at 9 am, whilst the highest number of visits for young specialist and company owners were recorded at 10 am. On the other hand, the maximum of top managers’ activity were noticed at 13 am. There is a decrease in number of session at about 6 pm for all analyzed group, and the biggest one was register for company owners.
• Considering avg. number of page views and avg. time spent per session, it is worth to noticed that there are big fluctuations in these indicators’ distributions, especially for middle level managers and young specialists. For all target groups one can observed evening decrease of number of page views and amount of time spent per session, but activity of specialists and experts decreased at about 3 pm, and than stayed more or less stable. For the rest of panelists, one can observe increasing in users’ (panelists) activity after 6 pm.
• Considering session characteristics, the results are similar to results of general analysis: the most of visits lasted between 5 and 30 minutes, consisted of 11 – 50 page views and includes 3-5 different websites. It is worth to mention that highest fraction of long sessions (lasting more than 2 hours and consisting of more than 100 page views) were performed by young specialists. On the other hand, the highest fraction of short sessions (lasting less than 30 seconds and consist of only 1 page view) were register for group of experts and specialists.
51
51
Internet users (panelists)’ activity by employment position (3)Most popular websites and paths during working hours
• Considering activity of top managers group, the most popular websites were main portals – yandex.ru and mail.ru. Apart form websites belonging to mail and yandex categories, news websites appeared quite frequently. The most of the sessions started on major portals (yandex, mail), Google and rbc.ru. The most popular paths consist of major portals and news services.
• In the case of company owners similar results were register. Beside the main portals, rbc.ru was one of the most popular domains. This website took also one of the top positions in the ranking of first domains in a session. Among categories, apart from yandex and mail services, community pages were recorded quite often. Paths consisted mainly of major portals, news and regional sites.
• Considering company owners and top managers together, the most popular websites were major portals (yandex.ru, mail.ru) and rbc.ru. The top popular categories were portals (yandex, mail), news and community services. Apart from these websites, regional sites were found int the most popular paths.
• Results obtained for experts and specialists, follow the similar pattern. Among the most popular websites, apart form major portals, one can find news services. The most of the session started on portals (yandex, mail). It is worth to noticed that beside of yandex and mail services, entertainment, dating and sport websites were register in the main parts.
52
52
Internet users’ (panelists) activity by employment position (4)Most popular websites and paths during working hours
• Considering activity of middle level managers, major portals (yandex, mail, rambler) dominanted among the most popular websites and most of sessions stared from these domains. Besides portals, one can find recruiting, community and news websites in the list of most popular paths.
• In the case of young specialists group, it is worth t noticed that yandex dominated all rankings. Yandex was register in around 50% sessions at each hour, what is significantly more than for the rest of target groups. Major portals (yandex, mail and rambler) appeared most frequently in the list of most popular websites and paths. Also the most of visits started and ended on these websites.
53
53
Avg. time spent and number of page views per session by employment status
41,8 44,6 58,4 38,9 58,6 43,0
00:48:0100:53:43
00:58:30
00:48:27
01:11:27
00:50:27
0
10
20
30
40
50
60
70
President,general/executive
director, board member,
functional director of big enterprise (100+
employees), etc.
Owner or co-owner of acompany
Functional director ordepartment
manager of SME (under100 employees),
chief accountant, teammanager etc.
Department member,production member,
specialist, expert, salesmanager etc.
Young specialist under 25 years old
President,general/executive
director, board member,
functional director of big enterprise (100+
employees), etcand
Owner or co-owner of acompany
Avg
. nu
mb
er o
f p
age
view
s p
er s
essi
on
00:00:00
00:10:00
00:20:00
00:30:00
00:40:00
00:50:00
01:00:00
01:10:00
01:20:00
Avg
. tim
e sp
ent
per
ses
sio
n [
hh
:mm
:ss]
Avg.number of page views per session Avg. time spent per session
Source: gemiusSequence, 09-22.10. 2006
54
54
Sessions by hours
Source: gemiusSequence, 09-22.10. 2006
55
55
Sessions by hours - avg. time spent per session
00:00:00
00:20:00
00:40:00
01:00:00
01:20:00
01:40:00
00:00-08:00
08:00 09:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 -24:00
Avg
. ti
me
sp
ent
pe
r s
ess
ion
President, general/executive director, board member, functional director of big enterprise (100+ employees), etc.
Owner or co-owner of a company Functional director or department manager of SME (under 100 employees), chief accountant, team manager etc.
Department member, production member,specialist, expert, sales manager etc.
Young specialist under 25 years old
President, general/executive director, board member, functional director of big enterprise (100+ employees), etcandOwner or co-owner of a company
Source: gemiusSequence, 09-22.10. 2006
56
56
Sessions by hours - avg, number of page views per session
0
10
20
30
40
50
60
70
80
90
100
110
120
130
140
150
160
00:0
0-08
:00
08:0
009
:00
10:0
011
:00
12:0
013
:00
14:0
015
:00
16:0
017
:00
18:0
0
19:0
0 - 2
4:00
Avg
. n
um
be
r o
f p
ag
e v
iew
s p
er s
ess
ion
President, general/executive director, board member, functional director of big enterprise (100+ employees), etc.
Owner or co-owner of a company Functional director or department manager of SME (under 100 employees), chief accountant, team manager etc.
Department member, production member,specialist, expert, sales manager etc.
Young specialist under 25 years old
President, general/executive director, board member, functional director of big enterprise (100+ employees), etcandOwner or co-owner of a company
Source: gemiusSequence, 09-22.10. 2006
57
57
Session characteristics by employment status(1)Avg. time spent during a session
11,4%
11,0%
13,8%
15,9%
10,7%
11,3%
3,6%3,3%
3,1%3,9%
3,7%3,5%
14,1%
13,6%
13,6%
13,7%
12,4%
13,9%
35,1%
34,0%
29,7%
30,4%
28,3%
34,7%
18,5%
18,4%
17,9%
18,9%
17,0%
18,4%
11,3%
12,6%
13,5%
11,8%
16,7%
11,9%
5,9%
7,1%
8,4%
5,4%
11,2%
6,4%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
President, general/executive director, board member, functional director of big enterprise (100+ employees), etc.
N = 1 050
Owner or co-owner of a company;N = 779
Functional director or department manager of SME (under 100 employees),
chief accountant, team manager etc; N = 2 457
Department member, production member,specialist, expert, sales manager etc;
N = 1 394
Young specialist under 25 years old;N = 2 037
President, general/executive director, board member, functional director of big enterprise (100+ employees), etc
andOwner or co-owner of a company;
N = 1 829
less than 30 s 30 s - 1 minute 1 - 5 minutes 5 - 30 minutes 30 minutes - 1 hour 1 - 2 hours More than 2 hours
Source: gemiusSequence, 09-22.10. 2006
58
58
Session characteristics by employment status(2)Avg. number of page views performed during a session
5,9%
6,8%
8,3%
7,9%
5,4%
6,3%
13,1%
13,4%
12,7%
15,2%
12,5%
13,2%
15,7%
15,1%
14,9%
18,5%
15,0%
15,5%
41,0%
40,2%
37,3%
36,5%
35,6%
40,7%
13,9%
12,7%
13,2%
12,3%
13,6%
13,4%
10,3%
11,8%
13,6%
9,5%
18,0%
10,9%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
President, general/executive director, board member, functional director of big enterprise (100+ employees), etc.
N = 1 050
Owner or co-owner of a company;N = 779
Functional director or department manager of SME (under 100 employees),
chief accountant, team manager etc; N = 2 457
Department member, production member,specialist, expert, sales manager etc;
N = 1 394
Young specialist under 25 years old;N = 2 037
President, general/executive director, board member, functional director of big enterprise (100+ employees), etc
andOwner or co-owner of a company;
N = 1 829
1 page view 2-4 page views 5-10 page views 11-50 page views 50 - 100 page views More than 100 page views
Source: gemiusSequence, 09-22.10. 2006
59
59
Session characteristics by employment status(3)Number of different domains categories visited during a session
15,7%
20,3%
18,4%
19,4%
14,3%
17,6%
15,5%
13,5%
16,3%
18,1%
13,2%
14,8%
24,9%
28,2%
26,4%
28,5%
27,0%
26,2%
24,8%
22,2%
22,7%
21,7%
24,1%
23,5%
16,7%
13,7%
12,0%
10,0%
17,9%
15,2%
2,5%
2,1%
4,2%
2,2%
3,5%
2,8%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
President, general/executive director, board member, functional director of big enterprise (100+ employees), etc.
N = 1 050
Owner or co-owner of a company;N = 779
Functional director or department manager of SME (under 100 employees),
chief accountant, team manager etc; N = 2 457
Department member, production member,specialist, expert, sales manager etc;
N = 1 394
Young specialist under 25 years old;N = 2 037
President, general/executive director, board member, functional director of big enterprise (100+ employees), etc
andOwner or co-owner of a company;
N = 1 829
1 domain 2 domains 3-5 domains 6-11 domains 12-30 domains more than 30 domains
Source: gemiusSequence, 09-22.10. 2006
60
Internet activity of the top managers
61
61
Internet activity of the top managers (1)
• During the night (00:00 – 08:00), the most popular websites were: mail.info-com.ru, yendex.ru and mvsb.ru. Considering websites’ categories; yandex, education and web mail were visited the most. These websites and categories appeared also in the visits’ paths.
• Between 8 and 9 am, the highest number of visits started and ended on a-service.ru. The service was also third from the most popular ones, following yandex.ru and win.mail.ru.
• Among sessions started at 9 am, yandex.ru, e-xecutive.ru and rbc.ru where the most visited by users (panelists). It turned up that news was the most popular category and the most of sessions ended on e-xecutive.ru.
• Between 10 and 12 am, news, yandex and mail were the most visited websites’ categories. Considering domains, the most popular websites were yandex.ru and rbc.ru, followed by mail services. Most of visits started on Google.
62
62
Internet activity of the top managers (2)
• Among visits started at 12 am, it turned up that most of visits ended on win.mail.ru, and paths mostly consisted of portals (yandex.ru, rambler.ru, mail.ru).
• Considering period 1 pm – 3 pm, the most visited websites were yandex.ru, and the most popular categories were yandex and news. Similar to previous hour, the most popular visits consisted of portals and news services.
• Among evening sessions (4 – 7 pm), the most popular websites were yandex.ru, rbc and lenta.ru, and the most popular categoires were news and yandex. The most visits started on yandex.ru, Google and rbc.ru.
• After 7 pm, yandex.ru was the most popular website followed by Google. It is worth to noticed, that most of sessions started on Google.
63
63
Internet activity (1)
Source: gemiusSequence, 09-22.10. 2006
top managers
64
64
Internet activity (2)
Source: gemiusSequence, 09-22.10. 2006
top managers
65
65
Internet activity (3)
Source: gemiusSequence, 09-22.10. 2006
top managers
66
66
Internet activity (4)
Source: gemiusSequence, 09-22.10. 2006
top managers
67
67
Internet activity (5)
Source: gemiusSequence, 09-22.10. 2006
top managers
68
68
Session by days (1)
Source: gemiusSequence, 09-22.10. 2006; N = 1 050
top managers
69
69
Sessions by days (2) – avg. No. of page views and time spent per session
Source: gemiusSequence, 09-22.10. 2006
47,8 34,9 43,7 36,2 42,5 46,1 49,6
00:54:09
00:41:19
00:53:00
00:47:42 00:46:57
00:40:50
00:43:29
0,0
10,0
20,0
30,0
40,0
50,0
60,0
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
00:00:00
00:10:00
00:20:00
00:30:00
00:40:00
00:50:00
01:00:00
01:10:00
Avg. number of page views per session Avg. time spent per session [hh:mm:ss]
top managers
70
Internet activity of company owners
71
71
Internet activity of company owners (1)
• During the night (00:00 – 08:00), the most popular websites were: rbc.ru and yendex.ru. It turned up that most of visits started and ended on rbc.ru.
• Considering websites’ categories, yandex, comunity and mail were visited the most during all day.
• Between 8 and 10 am, the most popular vebsites were yandex.ru and rbc.ru. The most popular paths consist of yandex, regional sites, bussines and news services.
• Among sessions started at 10 am, yandex.ru and mail services were the most popular ones. The most of sessions started and ended on mail.ru.
• Between 11 am and 1 pm, yandex.ru and rbc.rul were the most visited websites. Also most of visits started on one of these domains.
72
72
Internet activity of company owners (2)
• Among visits started at 1 pm, it turned up that most of visited websites were yandex.ru and mail (mail.ru, win.mail.ru). E-xecutive.ru was on the top of ranking of the first domians in a visit.
• Considering sessions started between 2 pm and 4 pm, the most popular websites were yandex.ru, rbc.ru and mail.ru. Also the most of sessions started on these websites. Sessions started during the evening (4 pm – 7 pm) followed the similar patern.
• After 7 pm, yandex.ru was the most popular website followed by rbc.ru. It is worth to noticed, that the most of sessions started and ended on yandex.ru.
73
73
Internet activity (1)
Source: gemiusSequence, 09-22.10. 2006
company owners
74
74
Internet activity (2)
Source: gemiusSequence, 09-22.10. 2006
company owners
75
75
Internet activity (3)
Source: gemiusSequence, 09-22.10. 2006
company owners
76
76
Internet activity (4)
Source: gemiusSequence, 09-22.10. 2006
company owners
77
77
Internet activity (5)
Source: gemiusSequence, 09-22.10. 2006
company owners
78
78
Session by days (1)
Source: gemiusSequence, 09-22.10. 2006; N =779
company owners
79
79
Sessions by days (2) – avg. No. of page views and time spent per session
Source: gemiusSequence, 09-22.10. 2006
company owners
80
Internet activity of top management and company
owners
81
81
Internet activity of top management and company owners (1)
• During the night hours (00:00 – 08:00), the most popular websites were: yandex, rbc.ru and Google. The most of the panelist were started theirs sessions on these websites.
• Between 8 and 9 am, the most popular website was yandex.ru, win.mail.ru and rbc.ru The most of sessions started and ended on a-service.ru. It was as well the most popular path by domain.
• Among sessions started at 9 am, yandex.ru and rbc.ru and e-xecutive.ru were the most popular ones. In this period yandex.ru was on the top in each ranking. Most popular domains’ categories besides yandex were news, community and mail.
• Between 10 and 11 am yandex, rbc.ru and mail were visited the most. The sessions were started and ended mostly on mail.ru.
• In the period between 11 am – 1 pm the top three websites were yandex.ru, win.mail.ru and rbc.ru. News, yandex and mail were the most visited domains’ categories
82
82
Internet activity of top management and company owners (2)
• Among visits started at 1 pm, it turned up that most of visits started and ended on yandex.ru. Yandex was also ranked on the top as it concerns the most visted domain categories togheter with news and community. E-xecutive.ru was the most popular path by domain.
• Considering period between 2 - 4 pm, beside the yandex.ru and rbc.ru which are on the top, Google took third position in the most popular websites. In these hours the most popular categories were news and yandex.
• During evening sessions (4 – 7 pm) the importance of mail services is growing – mail.ru and win.mail.ru were taking higher position than in other periods of the day. In this period yandex.ru is the started and ended website mostly.
• After 7 pm, yandex.ru took first place in each ranking. The most popular domains’ categories were yandex, news, mail and community.
83
83
Internet activity (1)
Source: gemiusSequence, 09-22.10. 2006
top managers + company owners
84
84
Internet activity (2)
Source: gemiusSequence, 09-22.10. 2006
top managers + company owners
85
85
Internet activity (3)
Source: gemiusSequence, 09-22.10. 2006
top managers + company owners
86
86
Internet activity (4)
Source: gemiusSequence, 09-22.10. 2006
top mamagers + company owners
87
87
Internet activity (5)
Source: gemiusSequence, 09-22.10. 2006
top managers + company owners
88
88
Session by days (1)
Source: gemiusSequence, 09-22.10. 2006; N = 1 829
top managers + company owners
89
89
Sessions by days (2) – avg. No. of page views and time spent per session
Source: gemiusSequence, 09-22.10. 2006
top managers + company owners
90
Internet activity of middle level managers
91
91
Internet activity of middle levele managers (1)
• During the night (00:00 – 08:00), the most popular websites were: mail.ru and rambler.ru reaching almost the same percentage level - above 31%. Next to them took place win.mail.ru domain with 27% . Rambler.ru was noticed on the top as it was about first and last domains as well.
• Considering websites’ categories mail, news and rumbler was visited successively the most.
• Between 8 and 9 am, the most popular website besides the previously mentioned ones was e-xecutive.ru. The most popular paths visited in this period were edition.cnn.com, e-xecutive.ru as well as rumbler.ru
• Among sessions started at 9 am, mail.ru, win.mail.ru yandex.ru were the most popular ones. The most of sessions started and ended on mail.ru.
• Between 10 and 11 am rambler.ru was in the top two domains visited by panelists as the website when they started and ended their sessions the most, the same as the most popular paths by domain.
92
92
Internet activity of middle levele managers(2)
• Among visits started at 12 am, it turned up that most of visits started and ended on rumbler.ru. yandex.ru was also ranked on the top as it concerns the most visted domain categories. Mail and news category took place just behind it. E-xecutive.ru was website where the sessions was ended mostly as well as it was the most popular path by domain.
• Considering period between 1 - 4 pm, the most visited websites were mail.ru, and yandex.ru the most popular categories were mail, yandex and news.
• During evening sessions (4 – 7 pm), beside the mail.ru, yandex.ru and win.mail.ru which are on the top, Google took high position in the most popular websites. In these hours the most popular categories were mail, yandex and news.
• After 7 pm, the importance of entertainment and community categories is growing. It is worth to noticed, that most of sessions started on Google. Edition.cnn.com is the most popular path by domains.
93
93
Internet activity (1)
Source: gemiusSequence, 09-22.10. 2006
middle level managers
94
94
Internet activity (2)
Source: gemiusSequence, 09-22.10. 2006
middle level managers
95
95
Internet activity (3)
Source: gemiusSequence, 09-22.10. 2006
middle level managers
96
96
Internet activity (4)
Source: gemiusSequence, 09-22.10. 2006
middle level managers
97
97
Internet activity (5)
Source: gemiusSequence, 09-22.10. 2006
middle level managers
98
98
Session by days (1)
Source: gemiusSequence, 09-22.10. 2006; N = 2 457
middle level managers
99
99
Sessions by days (2) – avg. No. of page views and time spent per session
Source: gemiusSequence, 09-22.10. 2006
middle level managers
100
Internet activity of experts and specialists
101
101 101
Internet activity of experts and specialists (1)
• During the night hours (00:00 – 08:00), the most popular websites were: mail.ru, win.mial.ru and yandex. The most of the panelist were started and ended theirs sessions on mail.ru, yandex.ru and ngs.ru.
• Between 8 and 9 am, the most popular website was yandex.ru, win.mail.ru and mail.ru The most of sessions started and ended on yandex.ru. It was as well the most popular path by domain.
• Among sessions started at 9 am, yandex.ru, mail.yndex and win.mail.ru were the most popular ones. Most popular domains’ categories were yandex, news and mail.
• Between 10 and 12 am yandex and mail were visited the most. In this period yandex.ru was on the top of each ranking.
• In the period between 12 am – 2 pm the top websites were yandex.ru and mail.ru. Also yandex and mail were the most mopular paths by domains’ categories
102
102 102
Internet activity of experts and specialists (2)
• Considering period between 2 - 4 pm, beside the yandex.ru, which is on the top, mail.ru and win.mail.ru took position in the first third of the most popular websites. In these hours the most popular categories were news and yandex and mail.
• During evening sessions (4 – 7 pm) yandex.ru was mostly the started point of the sessions. The most categories were yandex, mail, news and community. Websites belonging to dating and entertiment categoire were also register n the paths performed in this period.
• After 6 pm, the importance of mail services is growing – mail.ru and win.mail.ru were taking higher position than in other periods of the day. In this period mail.ru is the started point of the most of session performed.
103
103
Internet activity (1)
Source: gemiusSequence, 09-22.10. 2006
experts and specialists
104
104
Internet activity (2)
Source: gemiusSequence, 09-22.10. 2006
experts and specialists
105
105
Internet activity (3)
Source: gemiusSequence, 09-22.10. 2006
experts and specialists
106
106
Internet activity (4)
Source: gemiusSequence, 09-22.10. 2006
experts and specialists
107
107
Internet activity (5)
Source: gemiusSequence, 09-22.10. 2006
experts and specialists
108
108
Session by days (1)
Source: gemiusSequence, 09-22.10. 2006; N = 1 394
experts and specialists
109
109
Sessions by days (2) – avg. No. of page views and time spent per session
Source: gemiusSequence, 09-22.10. 2006
experts and specialists
110
Internet activity of young specialists
111
111
Internet activity of young specialists (1)
• During the whole day the most visited domains were yandex.ru and mail.ru. Similar pattern was observed for categories ranking, where the most popular one was yandex followed by mail. Only exception was sessions started at 1 pm when community was classified on the second place. Between midnight and 6 pm the most of sessions started and ended either on yande.ru or mail.ru.
• During night hours (00:00 – 08:00), the most popular path were: yandex, mobile and community
• Between 8 and 12 am, the most path consist of main portals (yandex, mail and rambler). It is worth to notice that business category was noticed in the most popular paths.
• Among sessions started at 12 am – 2 pm, apart from main portals, telecom, community and recruiting sites were register in the most popular paths by categories.
• During the afternoon sessions (4 pm – 7 pm), beside mail and yandex websites, domains belonging to media, entertainment and community categories were noticed.
• In the evening, users (panelists) visited mostly main portals (mail, yandex).
112
112
Internet activity (1)
Source: gemiusSequence, 09-22.10. 2006
young specialists
113
113
Internet activity (2)
Source: gemiusSequence, 09-22.10. 2006
young specialists
114
114
Internet activity (3)
Source: gemiusSequence, 09-22.10. 2006
young specialists
115
115
Internet activity (4)
Source: gemiusSequence, 09-22.10. 2006
young specialists
116
116
Internet activity (5)
Source: gemiusSequence, 09-22.10. 2006
young specialists
117
117
Session by days (1)
Source: gemiusSequence, 09-22.10. 2006; N = 2 037
young specialists
118
118
Sessions by days (2) – avg. No. of page views and time spent per session
Source: gemiusSequence, 09-22.10. 2006
young specialists
119
Definitions of concepts
120
120
Definitions
• Number of page views – the number of page views generated by a given target group on selected website(s) in the given time period.
• Page view duration - amount of time between executing one page view and the next page view within a given time limit. It is assumed that the duration of the last page view of a given visit has a duration of 0.
• Session – the sequence of page views, the time between consecutive page views has to be shorter than 30 minutes.
• Average time spent per session – total time spent by visitor (real user) during an average session.
• Average number of page views per session – the number of page views on selected website(s) generated during an average session
• Average page view duration – the average time between two consecutive page views in the same session.
121
Gemius SA
Contact person:
Marina Solovyeva [email protected]
Author:
Daniel Kikoł[email protected]
Contact