General Services Administration Federal Acquisition ... · CREATIVE SERVICES Creative Director Education/Experience: Master’s degree with 25+ years experience. ... Supervises photo

BETTERWORLDADVERTISINGGeneralServicesAdministration

FederalAcquisitionServiceAuthorizedFederalSupplySchedule

Catalog/PriceList

http://www.socialmarketing.com

Onlineaccesstocontractorderinginformation,termsandconditions,up-to-datepricingandtheoptiontocreatean

electronicdeliveryorderareavailablethroughtheGSAAdvantage!menu-drivendatabasesystem.TheinternetaddressforGSAAdvantage!iswww.gsaadvantage.gov.

SCHEDULETITLE: FederalSupplyScheduleSolicitationNo.

7FCB-H2-070541-B,forMultipleAwardSchedule541,entitledAdvertising&IntegratedMarketingSolutions(AIMS)

CONTRACTNUMBER: GS-07F-021CACONTRACTPERIOD: October24,2014–October23,2019FormoreinformationonorderingfromFederalSupplySchedulesclickontheGSAScheduleslinkathttp://www.gsa.gov.CONTRACTOR: BetterWorldAdvertising(BWA) 655CommercialStreet SanFrancisco,CA94111 415-979-9775 Fax:415-979-9335 http://www.socialmarketing.comCONTRACT DavidA.ContoisADMINISTRATOR: SeniorVicePresident 415-979-9775 [email protected] http://www.socialmarketing.com BUSINESSSIZE: Small

BetterWorldAdvertising(BWA)ContractNo.:GS07F021CA

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CUSTOMER INFORMATION 1a.TABLEOFAWARDEDSPECIALITEMNUMBERS

SIN DESCRIPTION

541-1 AdvertisingServices

541-3 Web-BasedMarketing Services

541-4F CommercialArtandGraphicDesignServices

541-5 IntegratedMarketingServices

541-1000 OtherDirectCosts(ODCs)

1b.LOWEST-PRICEDMODELNUMBERANDPRICEFOREACHSIN N/A

1c.HOURLYRATES (SeeApprovedPriceList)

2.MAXIMUMORDER* $1,000,000perSINand$1,000,000perorder.

*Orderingactivitiesmayrequestapricereductionatanytimebeforeplacinganorder,establishingaBPA,orinconjunctionwiththeannualBPAreview.However,theorderingactivityshallseekapricereductionwhentheorderorBPAexceedsthesimplifiedacquisitionthreshold.SchedulecontractorsarenotrequiredtopassontoallscheduleusersapricereductionextendedonlytoanindividualorderingactivityforaspecificorderorBPA.

3.MINIMUMORDER $100


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4.GEOGRAPHICCOVERAGE Domestic(50states,Washington,D.C.andPuertoRico).

5.POINTSOFPRODUCTION N/A

6.DISCOUNTFROMLISTPRICES GSANetPricesshownontheattachedGSAPriceList.NegotiateddiscounthasbeenappliedandtheIFFhasbeenadded.

7.QUANTITYDISCOUNTS Noneoffered.

8.PROMPTPAYMENTTERMS Net30.InformationforOrderingOffices:Promptpaymenttermscannotbenegotiatedoutofthecontractualagreementinexchangeforotherconcessions.

9a.GOVERNMENTPURCHASECARDS Yes,belowthe$2,500micro-purchase threshold.

9b.GOVERNMENTPURCHASECARDS ContactBWAforlimit.AREACCEPTEDABOVETHEMICRO-PURCHASETHRESHOLD

10.FOREIGNITEMS None.

11a.TIMEOFDELIVERY TobedeterminedattimeofTaskOrder.

11b.EXPEDITEDDELIVERY ContactBWA..

11c.OVERNIGHTAND2 ContactBWA..DAYDELIVERY

11d.URGENTREQUIREMENTS ContactBWAforaccelerateddelivery.

12.FOBPOINT Destination.

13a.ORDERINGADDRESS Sameascontractoraddress.Customershouldcontactcontractorforadditionaladdresses.


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13b.ORDERINGPROCEDURES: Forsuppliesandservices,theorderingproceduresandinformationonBlanketPurchaseAgreements(BPAs)canbefoundinFAR8.405-3.

14.PAYMENTADDRESS Sameascontractor.15.WARRANTYPROVISION StandardCommercialWarranty.

CustomershouldcontactBWAforacopyofthewarranty.

16-24A.TERMSANDCONDITIONS N/A24b.SECTION508COMPLIANCEFOREIT: Asapplicable25.DUNSNUMBER: 96-7795451 26.NOTIFICATIONREGARDINGREGISTRATION ActiveINSYSTEMFORAWARDMANAGEMENT(SAM)DATABASE


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AboutBetterWorldAdvertisingBetterWorldAdvertising(BWA)wasestablishedin1996toprovidehigh-quality,costeffectiveadvertisingservicestogovernmentagencies,non-profitorganizationsandeducationalinstitutionsthatarecommittedtoadvancinginitiativesintheareasofpublichealthandsocialwelfare.BWAhasgrownasanestablishednationalleaderinsocialmarketingbylaunchingeffectivepublichealtheducation.

Wedonothaveanycommercialclients.Wearepeoplewhovalueintegrityovermoneyandrelationshipsoverprofits.Wecareaboutideasandthepowertohelppeoplethroughcommunication.BWAemploysboldmessaging,vibrantimageryandinnovativeapplicationsofnew,socialandtraditionalmediatoreachdiversepopulations.Ourgoalistochangeperceptionsabouthealthandsocialissuestopromotebehaviorchange.

BWAhasanextensivetrackrecordofcreatingresults-orientedsocialmarketingandpublicrelationscampaignsonavarietyofpublichealthandsocialwelfareissues.Someareasofexpertiseincludedrugandalcoholabuse,tobaccoprevention/cessation,vaccinations,HIV/STDs,obesity,suicideprevention,fostercareandadoption,andyouth/childwelfare.

WhyBWA?Weknowouraudiences.Havingdesignedandimplementedsuccessfulhealtheducationcampaignsfordiversecommunitiesacrossthecountry,weknowwhatittakestocommunicateeffectivelywithavarietyoftargetaudiences.Wepayattentiontothenuancesandunderstandwhatworksatthelocal,stateandnationallevel.

Wehaveareputationforbold,hard-hittingcampaignsthatcuttotheheartoftheissue,usingstrongmessagesandpowerfulvisualstogetattentionandresults.Simply:webringauniquemixofcreativeandpublichealthpowertocampaigndesign,materialsdevelopment,publicrelations/marketing,audio/videoproductionandinteractivedesign.Whilepaidmediaisanimportantelementofourcampaigns,everycomponentofourmediaplanwillworksynergisticallytodriveearnedmedia.Theadditionalmediacomingfromjournalists,activistsandothercontentcreatorsgiveaddedvalueandROIbeyondthepaidmediaandhelpbringthemessagehometoouraudiences.

Althoughcampaignsarethecoreofourwork,wealsodoeverythingrelatedtoanadcampaignasstandaloneproducts.Wedesignwebsites;conductfocusgroups;createandexecutemarketingstrategies;designthefullrangeofonline,printandoutdoormaterials;shoottelevisioncommercialsandperformevaluations.


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EngagingHard-to-ReachAudiencesWemaintainrelationshipswithvariedaudiencesandthemanydifferentvoicesandexperiencesthatmakeupthecommunitiesrepresentedinanycampaignwedesign.Ourworkhasconnectedwithabroadrangeofaudiences:lowincome/under-resourcedcommunities:indigenousandnativecommunities,youth,communitiesofcolor,peoplewithdisabilitiesand/ormentalillness,immigrants,fosteryouthandLGBTQindividuals.

BWA’sworkhasmadeapositivehealthimpactonmulti-culturalcommunitiesinbothurbanandruralsettingswithanestablishedtrackrecordinreachingat-riskandunderservedcommunitiesacrossthecountry.OneofBWA’scorecompetenciesisreachingpeopleofalowersocioeconomiclevelandnon-NativeEnglishspeakerswithculturalsensitivity.

AtBWA,diversitywithinthecompanyisoneofourbiggestassets.OurstaffincludesmenandwomenwhoareBlack,White,AsianandLatino,acrossawideagespectrum.BWA’sdiversityextendsbeyondrace,age,gender,sexualorientationandclassbackgroundtoincludeexperiences,perspectivesandintereststhathelpusunderstand,empathizeandrelatetoourclientsandtheirtargetpopulations.

Asanagency,ourculturehasmuchincommonwiththegovernmentagenciesandmission-drivennonprofitsweserve.Ourgoalistoimproveoverallsocietalhealthandwellbeingthroughthedesignandimplementationofstrategicinterventionsthatchangeattitudes,normsandbehaviors.Indeed,itisnotjustourname,itisourmission—wecometoworkeverydaytomakeabetterworld.

Samplesofourworkcanbeviewedatwww.socialmarketing.com.

CapabilitiesWeareparticularlyexperiencedinthefollowingissueareas:

• Youth&ChildWelfare• Tobacco• HIV&STDs• Health&Wellness• Lesbian,Gay,Bisexual&Transgender• Substanceuse• Stigma&Discrimination• Healthcare• Obesity&Diabetes

Ourprofessionalsareskilledinthefollowingdiverseareas:

• Socialmarketing• Branding• MediaStrategyandBuying• GraphicDesignServices• DigitalEngagement• Research&Evaluation


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PRICELIST(allSINs)10/24/16-10/23/17

AIMSLaborCategories HourlyRate

President $226.00

SeniorVicePresident $179.79

VicePresident $154.09

CreativeDirector $179.79

ArtDirector $133.55

SeniorGraphicDesigner $118.14

GraphicDesigner $97.59

ProductionDesigner $77.05

Copywriter $102.72

SeniorInteractiveDesigner $128.42

InteractiveDesigner $113.00

MediaDirector $133.55

MediaBuyer/Planner $92.46

SeniorProjectManager $154.09

ProjectManager $113.00

ProjectCoordinator $71.91

SeniorPublicRelationsPlanner $148.95

PublicRelationsCampaignManager $92.46

PublicRelationsCoordinator $71.91

ResearchDirector $148.95

FocusGroupPlanner/Facilitator $128.42


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OtherDirectCosts

Service Cost

NewswireDistribution $1,994.96

VideoConcept/Production(onedayshooting) $60,453.40

VideoEditing(hourly) $201.51

FocusGroup(recruiting,screening,facilitating,facilityrental,incentives,refreshmentsandfocusgroupreport) $15,415.62

Photoshoot(onedaywithcastingcall,logistics,makeup,wardrobe,equipment,

modelstipendsandphotographer) $21,586.9

Materials-VinylBanner5.5''x8'withgrommets $282.12

Materials-Mountedposter3'x4'onGatorboard $141.06

Materials-VinylBanner72'x30"withgrommets $151.13

Materials-Printing8-panelbrochure,finishedsize4"x5"(perpiece) $0.22

Materials-Posters11"x17"(perpiece) $0.86

Materials-PrintingCashJackets3.75"x8.25"(perpiece) $0.46


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LaborCategoriesMANAGEMENT

PresidentEducation/Experience:Master’sdegreewith25+yearsexperience

ResponsibilitiesDevelopsandmanagesclientrelationships,evaluatesperformanceandprovidesorganizationaloversight.Meetswithclients,generatesnewbusiness,makespresentationsatconferences,consultswithnonprofits/healthdepartmentsandcoordinatesprojectswithcreativeteam.Overseesfinancialmanagement,developsandimplementsbusinessplanandworkswithinternalteamstoachieveclient’sgoals.

SeniorVicePresidentEducation/Experience:Master’sdegreewith20+yearsexperience.

ResponsibilitiesLeadsstrategicpartnershipandbusinessdevelopmentforthecompany.WorkswiththePresidentonmaintainingtheoverallvisionforthecompany.Leadsstaffmeetings.Supportsthesynergyofthecreativeandaccountteamsinordertomaintainaunifiedcreativevision.Maintainsawarenessofexternalandinternalcompetitivelandscape.Possessesahighlevelofexpertiseinmarketing,publicrelations,advertising,andspecificissueareascoveredbythecompany’scampaigns.

VicePresidentEducation/Experience:Bachelor’sdegreewith10+yearsexperience.

ResponsibilitiesProvidesseniorprojectmanagementforthedevelopmentandimplementationofsocialmarketingcampaigns,including:formativeresearch/messagetesting,campaignstrategy,creativedevelopment,copywriting,mediastrategy,mediabuying,publicrelationsandmediamonitoringandoutcomeandprocessevaluation.Supportsproposalandgrantwritingprocesses.Servesasaseniorpointofcontactforclients.Contributestonewbusinessefforts,includingdevelopingstrategicpartnerships.


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CREATIVESERVICES

CreativeDirectorEducation/Experience:Master’sdegreewith25+yearsexperience.

ResponsibilitiesLeadsthecreativedevelopmentprocessinallcampaigns,brandcreation,andrelatedmarketingandadvertisingventures.Interpretstheclient’scommunicationsstrategyanddevelopsproposedcreativeapproachesthatalignwiththatstrategy.Supervisesphotoandvideoshoots.Initiatesandprovidescreativeguidanceforallstaffinvolvedinthecreativeprocess.Approvesallcreativeworkbeforeitispresentedtoclient.

ArtDirectorEducation/Experience:Bachelor’sdegreewith10+yearsexperience.

ResponsibilitiesManagescreativeteam,andworksdirectlywiththeCreativeDirectortodeveloptheoveralllookforcampaignsandbranding.Workswithdesignteamtodevelopvisualandcopycreative.Supervisesandartdirectsseniordesigners,graphicdesigners,writers,illustrators,photographersandanyexternalcontractors.Overseestheartisticdesignandcreativeproductionofallonlineandprintmaterials.

SeniorGraphicDesignerEducation/Experience:Bachelor’sdegreewith7+yearsexperience.

ResponsibilitiesDevelopsdesignprojectsfromconceptiontocompletion.Possessesspecializedskillsinweb,multimedia,andvideo.Experiencedinpublicationlayout,imagemanipulation,andpre-presspreparation.ProvidessupporttoArtDirectorandcreativeteam.Workswithaccountmanagementteamoncreativeneedsforspecificprojects.

GraphicDesignerEducation/Experience:Bachelor’sdegreewith3+yearsexperience.

ResponsibilitiesPerformsallaspectsofdesignandproduction.Createsdesignsforprintedmaterials,websites,electronicdocuments,andallmediachannels.Hastheabilitytoproducelayouts,createillustrations,manipulatephotographs,andperformallothernecessarytasksinexecutingfinaldesigns.Preparesdesignfilesforprintandwebproduction.ProvidessupporttoSeniorGraphicDesigneronspecificprojects.


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ProductionDesignerEducation/Experience:Bachelor’sdegreewith2+yearsexperience.

ResponsibilitiesPerformsallaspectsofcomputer-basedproduction.Producesfinalartworkforallprintedoroutdoormaterials.Hastheabilitytoproducelayouts,createillustrations,manipulatephotographs,andperformallothernecessarytasksinexecutingfinaldesigns.Preparesdesignfilesforprintandwebproduction.ProvidessupporttoGraphicDesignersonspecificprojects.

CopywriterEducation/Experience:Bachelor’sdegreewith3+yearsexperience.

ResponsibilitiesDevelopsadvertisingcopyandothercreativetextfordigital,traditional,andintegratedprograms.Collaborateswithinternalteamsandclientstounderstandclientobjectives,message,audience,andresources.WorksdirectlywithArtDirectorandCreativeDirectortodevelopcampaignmessaging.

DIGITALSERVICES

SeniorInteractiveDesignerEducation/Experience:Bachelor’sdegreewith7+yearsexperience.

ResponsibilitiesExpertinhtml,.php,.netprogramming,CMSconversion,aswellasup-to-dateoncurrenttrendsandtechnologyintheprogrammingworld.Leadsdigitalteam,completestasksinisolationaswellasingroupsettings.Isabletocommunicatetechnicalissuestoaudiencesunfamiliarwithtechnicalvocabulary.WorksdirectlywithArtDirectorandCreativeDirectorondigitalneedsforeachcampaign.

InteractiveDesignerEducation/Experience:Bachelor’sdegreewith3+yearsexperience.

ResponsibilitiesProficientinhtml,flashand.phpprogramming,aswellasintroubleshootingissuesconcerningcross-browsercompatibilityandcoding.Juniormemberofthedigitalteam,capableofimplementingsolutionstovariousissuesandmaintainingmosttechplatforms.WorkswithSeniorInteractiveDesigneronspecificcampaigntasks.


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MEDIASERVICES

MediaDirectorEducation/Experience:Bachelor’sdegreewith10+yearsexperience.

ResponsibilitiesOverseesmanagementofallmediastrategy/planning.Accountablefortherelationshipwiththeclientandaccountmanagementteam,includingoverallsatisfactionandmanagementofexpectationswhileensuringthattheworkisonstrategy,ontime,andwithinbudget.Overseesmulti-facetedmedia/communicationsprogramarea.MeetsregularlywithCreativeDirectortodiscussperformance,proposeinitiatives,andestablishpriorities.

MediaPlanner/BuyerEducation/Experience:Bachelor’sdegreewith5+yearsexperience.

ResponsibilitiesManagestheday-to-dayprocessofallmediaplanningeffortsforassignedclients.Evaluatesandanalyzespublicresponsesandadjustscommunicationtacticsaccordingly.Meetswithclientregularlytodiscussperformance,proposeinitiatives,andestablishpriorities.MeetswithMediaDirectortoensurecompanymediastrategiesareimplementedsuccessfully

ACCOUNTSERVICES

SeniorProjectManagerEducation/Experience:Bachelor’sand/orMaster’sdegreewith8+yearsexperience.

ResponsibilitiesOverseesmultipleclientaccounts,servingasoverallrelationshipmanager.Supervisesallaspectsofclientengagements,including:media,creative,strategy,andtechnology,acrossallagencydisciplinesandservices.OverseesmultipleProjectManagersandrelatedcampaigns.

ProjectManagerEducation/Experience:Bachelor’sdegreewith3+yearsexperience.

ResponsibilitiesManagesprojectsfrominceptiontocompletion.Servesasapointofcontacttoclientsaboutprojectprogress.Managesspecificclientengagements,campaigns,andprojects.Coordinatesinternaldepartmentstoexecutemulti-facetedcommunicationsprograms,includingcreative,technology,strategy,andsocialmediadepartments.WorksdirectlywithCreativeDirectoroncampaigndesignandstrategy.


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ProjectCoordinatorEducation/Experience:Bachelor’sdegreewith1+yearsexperience.

ResponsibilitiesSupportstheaccountmanagementteamonspecificprojectsandtasks.Supportsteaminproducinghighqualitydeliverables.Administrativehelpwithmultiplecampaigns.Supportsbusinessdevelopmentteam.

PUBLICRELATIONSSERVICES

SeniorPRPlannerEducation/Experience:Bachelor’sand/orMaster’sdegreewith8+yearsexperience.

ResponsibilitiesDevelopsPRstrategy,including:researchandanalysis,messagedevelopment,mediadevelopment,government,mediaandcorporaterelations.SupervisesPRstaffandworkscooperativelywithcreativestaffforcampaignimplementation.Conductsfocusgroups,messageworkshopsandotherhigh-levelmeetings.Overseesclientrelations,contractmanagement,managementandadministration.

PRCampaignManagerEducation/Experience:Bachelor’sdegreewith3+yearsexperience.

ResponsibilitiesSupervisesallaspectsofpublicrelations:strategyandcampaignimplementation,researchandanalysis,messagedevelopment,focusgroups,strategicplans,mediadevelopmentandtraining,government,mediaandcorporaterelations,eventcoordination,planningandmanagement.WorksdirectlywithaccountmanagementstafftoimplementPRstrategiesonspecificcampaigns.

PRCoordinatorEducation/Experience:Bachelor’sdegreewith1+yearsexperience.

ResponsibilitiesWorkswithPRandcreativestafftoimplementPRcampaigncomponents:strategy,researchandanalysis,messagedevelopment,focusgroups,strategicplans,mediadevelopmentandtraining,government,mediaandcorporaterelations,eventcoordination,planningandmanagement,writing(draftsandeditsmedia/PRplans,pressreleasesandotherpertinentdocuments).


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RESEARCH

ResearchDirectorEducation/Experience:Master’sdegreewith5+yearsexperience

ResponsibilitiesGuidesthedesign,methodology,dataanalysis,andreportingforallresearchandevaluationactivities.WorkswithProjectManagersonallcampaigns,ensuringaccountabilityandqualitycontrolsothatservices/deliverablesareperformedaccordingtoapprovedscopeofworkandtimelinesandsoundbudgetandfiscalmanagementofallprogramresourcesismaintained.

FocusGroupPlanner/FacilitatorEducation/Experience:Bachelor’sdegreewith3+yearsexperience.

ResponsibilitiesDevelopsfocusgrouprecruitmentplan,andmoderatorguide.Organizesandconductsfocusgroups,including:venueresearch,developingandmanaginglistsofpotentialfocusgroupparticipants,anddraftingquestionsandancillarymaterialsforon-sitefocusgroupuse.Draftsfocusgroupfindingsandreport.Workswithaccountmanagementteamtounderstandandimplementresearchneededforspecificcampaigns.


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PartialClientList

AdvocatesforYouth

AIDSFoundationofChicago

AIDSInstitute/HealthResearch,Inc.

AlaskaDepartmentofHealthandHumanServices

AlamedaCountyPublicHealthDepartment

BostonPublicHealthCommission

CaliforniaDepartmentofPublicHealth

CaliforniaDepartmentofHealthCareServices

CaliforniaDepartmentofAlcoholandDrugPrograms

CentersforDiseaseControlandPrevention(CDC)

ChicagoDepartmentofPublicHealth

CityofLongBeachDepartmentofHealth&HumanServices

ClevelandDepartmentofPublicHealth

ColumbiaUniversity

ContraCostaPublicHealthDepartment

CountyofSantaClaraEmergencyMedicalServices

FDACenterforTobaccoProducts

FenwayHealth

FirstFiveAlamedaCounty

GayMen’sHealthCrisis

HarvardUniversitySchoolofPublicHealth

HumanRightsCampaign

IllinoisChildSupportServices

Inter-tribalCouncilofMichigan

LosAngelesCountyDepartmentofHealthServices

LosAngelesLGBTCenter

MarylandDepartmentofHealth&MentalHygiene

MichiganDepartmentofHumanServices

NewYorkCityDepartmentofHealthandMentalHygiene

NewYorkStateDepartmentofHealth

NewYorkStateHealthFoundation

NewYorkStateTobaccoControlProgram

NorthCarolinaDepartmentofHealthandHumanServices

CityofOakland

OhioDepartmentofPublicHealth

OregonDepartmentofHumanServices

PlannedParenthoodofNewYorkCity,Inc.

SaltLakeCityDepartmentofPublicHealth

SanFranciscoAIDSFoundation

SanFranciscoDepartmentofPublicHealth

SantaClaraCountyPublicHealthDepartment

SargentShriverNationalCenterofPovertyLaw

SonomaCountyDepartmentofHealthServices

U.S.DepartmentofHealthandHumanServices,OfficeforCivilRights

U.S.FoodandDrugAdministration(FDA)

UniversityofCalifornia

UniversityofWashington

VirginiaDepartmentofPublicHealth

Documents

General Services Administration Federal Acquisition ... · CREATIVE SERVICES Creative Director Education/Experience: Master’s degree with 25+ years experience. ... Supervises photo