Generating Content For Local

● Blogs

● Video

● Infographics

● Graphics

● Articles

● Photos

● eBooks/Marketing Kits

● Podcasts

● 10,000 words across pages (blog is different)● 2+ videos● 1 infographic● Authentic photos

○ (Careful with stock, stock is often death)● Ebook & marketing kit● Try for a podcast or audio clip on the site● More important to get it done than highest quality

● Get ebooks, videos and other stuff○ Search Google for “Master Resale Rights” or “PLR + Niche”

○ Try this list for videos: Link

○ Fiverr.com: It’s worth a shot, SHARE SUCCESSES

● Be a search ninja, ask and you will receive

● Awesome Trick: Content should be used for link building/sharing as well

● All the DTM resources, of course● PLR Master Rights stuff: $1.50+● TextBroker.com

○ Teams and direct orders ~$30 x500 words● INeedArticles.com < cheap decent content ~$11 x500 words

○ Wordpress API● Live accessible team $50 + x500 words

● Syndicate: Patch.com, Pitchbox.com

● Resources:

○ Creating the perfect blog post

■ http://socialtriggers.com/perfect-blog-post/

■ http://www.blogtyrant.com/how-to-write-the-perfect-blog-post/

○ On-Page Analysis

■ Basic: use Yoast SEO

■ Insane: https://metaforensics.io/

● For live: use “takes”, avoid editing in post unless the budget islarger, you have the skills, or you have help.

● Add a simple branded contact graphic at the end

● Make at least 1 min vid and 3-4 min vid○ Examples of explainer videos

● Consider using video for each service page (or critical pages)

○ It will convert better!

● Use long form stuff in the blog and transcribe through Rev.com

● CowboyStudio Continuous Triple Lighting Kit: $44.99

● Neewer 5-in-1 Collapsible Multi-Disc Reflector Bag: $17.73

● Cell Phone Tripod Adapter iPhone 6, etc. By Davoice: $6.95

● Rode SmartLav+ Lavalier Microphone for iPhone etc. $65.99

● Tripod: ~$50-$100 tripod works, I use a Velbon VideoMate

● Switch stuff out as you desire!

● Voice over: outsource or use somebody nearby

● Videos and editing:

○ Fiverr (DFY)

○ Slide.ly (DIY)

○ Software:

■ Editing: Adobe Premier, iMovie, ScreenFlow, Camtasia

● Simple: 30 seconds to 1 minute, THEN 3-4 minute

○ Problem / Solution / How It Works / CTA

● A Closer Look:○ Ask them a question (based on the problem) in the first 9 seconds

○ Focus on THEM, what do THEY get in this solution?

○ What does their desired outcome look like? Paint a vivid image.

○ Specific CTA that needs to happen now.

○ Why is NOW critical?

● Video converts better than anything● People actually watch more videos!● Leverage into blog posts, podcasts, funnels,

webinars…● Video based funnels are powerful for local

○ Total stand out and converts well

● Infographics: The toughest part is the data○ Piktochart, Fiverr, mglinfographic.com

○ Find existing infographic/data then cite your source/s

● Graphics: Canva○ Use built in stuff or make yourself a custom template

○ Even works for PRINT PEOPLE!

○ Be a Canva ninja!

● eBooks

○ Fiverr:

■ CEBooker I will create an amazing ebook!

■ Hipster Designs I will make all kinds o’ stuff!

○ Software:

■ Beacon Create a Lead Magnet from your posts■ Designerr.io Social posts and lead magnets

● Planning your ebook and managing the process○ Create a page by page outline

■ Intro, content, credibility, conversion

○ Collect content for each page with a good idea of page length

○ Collect highlighted callout text and social proof for interest

○ Collect relevant graphics and photos for pages

○ Collect deadlines, stay on it, but be cool

● Collect up photos, they help you convert and rank!

○ Get outside, inside, at work, special photos, etc.

○ Galleries if the business has them

○ Geo-tag them strategically

○ Use on the site, on GMB and citations

○ We use Photoshop for geo-tagging

● Extract audio from your videos

● Record interviews and stuff

● Use these “podcasts” for sharing and link building

● If it’s good, put it on the site

● Transcribe and use as a blog post