Generation M 2 Media in the Lives of 8 to 18-Year Olds

Generation M2

Media in the Lives of 8 to 18-Year Olds

Victoria J. RideoutUlla G. FoehrDonald F. Roberts

A Kaiser Family Foundation StudyJanuary, 2010

Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2009.

• 3rd in a series of studies

• 1999, 2004, 2009

• Separate sample of respondents

MethodologyMethodology


• 2,002 respondents

• Ages 8-18

• Written questionnaire in the classroom

• Media use diaries: 702 participants


Recreational Media Use(excludes in-school media)


• Fieldwork: Harris Interactive

• Data analysis: Kaiser Family Foundation

• October 2008 – May 2009



0

2

4

6

CHART 5

Among all 8- to 18-year-olds, amount of time spent with each medium in a typical day:

Media Use, By PlatformMedia Use, By Platform

4:29

2:31

1:29

:38 :25

TV content Music/audio Computers Print Movies

1:13

Video games

HOURS

10:45


0

2

4

6

8

10

12

CHART 6

Among all 8- to 18-year-olds, total amount of media exposure in a typical day, over time:

Media Exposure, Over TimeMedia Exposure, Over Time

7:29

1999

8:33

2004

10:45

2009

Increase of 1:04

Increase of 2:12HOURS


0

2

4

6

CHART

Among all 8-18 year-olds, amount of time spent with each medium in a typical day, over time:

Media Use Over Time, By PlatformMedia Use Over Time, By Platform

3:47

4:29

1:48

2:31

:27

1:29

:26

1:13

:43 :38:18 :25

TV content Music/audio Computers Video games Print Movies

1999 2009


Computers Video games Music/audio TV content Movies Print

CHART

Among all 8- to 18-year-olds, change in average amount of time spent with each medium in a typical day:

Changes in Media Use, 1999-2009Changes in Media Use, 1999-2009

+1:02

+:47+:43 +:42

+:07-:05


0

2

4

6

8

10

12

CHART 9

Among all 8- to 18-year-olds, total amount of media exposure, multitasking and media use in a typical day, over time:

Total Media Exposure and UseTotal Media Exposure and Use

10:45

Total media exposure

7:38

Total media use

HOURS

29%Media multitasking


0% 20% 40% 60%

CHART 10

Among all 8- to 18-year-olds, percent who multitask “most of the time” they are using each medium:

Media Multitasking, By GenreMedia Multitasking, By Genre

Listening to music

Watching TV

Playing video games

43%

39%

22%

Using a computer

Reading

40%

27%


0% 20% 40% 60% 80% 100%

Among all 8- to 18-year-olds, percent who own each item:

Mobile Media, Over TimeMobile Media, Over TimeCHART 11

iPod/MP3 player76%

66%

29%

Cell phone

Laptop

18%

39%

12%

2004 2009


CHART 12

Among all 8- to 18-year-olds, time spent in cell phone activities in a typical day:

Mobile Media ActivitiesMobile Media Activities

0

1

:33

Talking on a cell phone

:49

Consuming media on a cell phone

:15 TV

:17 Games

:17 Music

HOURS


0

2

4

6

CHART 13

Among all 8- to 18-year-olds, amount of time spent with each medium in a typical day:

Media Use, By PlatformMedia Use, By Platform

4:29

2:31

1:291:13

:38 :25

TV content Music/audio Computers Video games Print Movies

HOURS


0

2

4

6

Total TV Content3:47



0

2

4

6

Live TV 3:05 Live TV 3:04 Live TV 2:39

DVDs :32

DVDs :32DVDs :27

Cell phone :15

Time-shifted TV :22Time-shifted TV :14Time-shifted TV :14

iPod :16

1999 2004 2009

CHART 14

Among all 8- to 18-year-olds, amount of time spent with TV content, over time:

TV Content, Over TimeTV Content, Over Time

Online :24

HOURS

- :25

+ :38


Among all 8- to 18-year-olds, proportion of TV content consumed in a typical day via:

CHART 15

TV Viewing, By PlatformTV Viewing, By Platform

Live TV59%DVDs

12%

Online9%

Mobile12%

On Demand/self-recorded

6%


0

2

4

CHART 16

Among all 8- to 18-year-olds, average amount of time spent listening to music and other audio in a typical day, over time:

Listening to Music, Over TimeListening to Music, Over Time

1:49

1999

1:44

2004

2:31

2009

HOURS


Among all 8- to 18-year-olds, proportion of time spent listening to music on:

CHART 17

Listening to Music, By PlatformListening to Music, By Platform

iPod30%

CellPhone12%

Radio23% Computer

23%

CD12%


0

1

2

CHART 18

Among all 8- to 18-year-olds, average amount of time spent using a computer in a typical day, over time:

Computer Use, Over TimeComputer Use, Over Time

:27

1999

1:02

2004

1:29

2009

HOURS


0% 20% 40% 60% 80% 100%

CHART 19

Among all 8- to 18-year-olds, percent with Internet access at home, over time:

Home Internet Access, Over TimeHome Internet Access, Over Time

1999

2004

2009

47%

74%

84%


0% 20% 40% 60% 80% 100%

CHART 20

Among all 8- to 18-year-olds, percent with high-speed Internet access at home, over time:

High-Speed Access, Over TimeHigh-Speed Access, Over Time

1999

2004

2009

n/a

31%

59%


0% 20% 40% 60% 80% 100%

CHART 21

Among all 8- to 18-year-olds, percent with Internet access in their bedroom, over time:

Internet in the Bedroom, Over TimeInternet in the Bedroom, Over Time

1999

2004

2009

10%

20%

33%


Proportion of recreational computer time 8- to 18-year-olds spend in various activities:

CHART 22

Computer Time, By ActivityComputer Time, By Activity

Socialnetworking

24%

Otherwebsites

12%Instant

messaging13%

Playinggames

19%Videosites16%

Email6%

Graphics/photos 6%

Other 5%


0

1

2

CHART 23

Among all 8- to 18-year-olds, average amount of time spent using video games in a typical day, over time:

Video Game Use, Over TimeVideo Game Use, Over Time

:26

1999

:49

2004

1:13

2009

HOURS


0

1

CHART 24

Video game use among 8- to 18-year-olds in a typical day, over time:

Video Game Use, By Platform, Over TimeVideo Game Use, By Platform, Over Time

:32

:17

:38:36

Console player Handheld player

2004 2009

HOURS


0

1

CHART 25

Video game use among 8- to 18-year-olds in a typical day, by gender:

Video Game Use, By Platform, By GenderVideo Game Use, By Platform, By Gender

:17

:56

:14:16

Cell phone Console player

:24

:18

Handheld player

Boy GirlHOURS


0

1

CHART 26

Among all 8- to 18-year-olds, average amount of time spent using print media in a typical day, over time:

Reading, Over TimeReading, Over Time

:43

1999

:43

2004

:38

2009

HOURS


0% 20% 40% 60% 80% 100%

In a typical day, percent of all 8- to 18-year-olds who spend time reading:

ReadingReadingCHART

Books

47%

35%

23%

Magazines

Newspapers

46%

55%

42%

2004 20091999

46%

47%

34%


0

2

4

6

CHART 28

Amount of time spent with each medium in a typical day:

Time with Media, By Platform and AgeTime with Media, By Platform and Age

3:41

1:08:46

1:01

TV content Music Computers Video games

5:03

2:22

1:461:25

8-10 yr-olds 11-14 yr-olds1:22

1:14

1:00:24

HOURS


0

2

4

6

8

10

12

14

CHART 29

Among all 8- to 18-year-olds, total amount of media exposure in a typical day, by race/ethnicity:

Total Media Exposure, By Race/EthnicityTotal Media Exposure, By Race/Ethnicity

12:59

8:36

13:00

BlackWhite Hispanic

HOURS


0

2

4

6

8

10

12

14

CHART 30

Among all 8- to 18-year-olds, total amount of media exposure in a typical day, by race/ethnicity over time:

Total Media Exposure, By Race/EthnicityTotal Media Exposure, By Race/Ethnicity

9:01

1999

12:59

2009

6:56

8:368:19

13:00

+ 1:40

+ 4:00 + 4:41

BlackWhite Hispanic BlackWhite Hispanic

HOURS


65%Good

grades

31%Fair/poorgrades

3%School doesn’t

use grades

Moderate media users

51%Good

grades

47%Fair/poorgrades

Heavy media usersLight media users

66%Good

grades

23%Fair/poorgrades

10%School doesn’t

use grades

CHART 31

Percent of light, moderate, and heavy media users who get mostly good vs. mostly fair/poor grades:

Media Use and GradesMedia Use and Grades


Among 7th-12th graders, proportion who say they use a computer, watch TV, play video games, text message, or listen to music while doing their homework:

CHART 32

Multitasking with HomeworkMultitasking with Homework

A little of the time

22%

Most of the time

31%

Some of the time

25%

Never 19%


Among all 8- to 18-year-olds, proportion who say:

CHART 33

Household Media EnvironmentHousehold Media Environment

TV is not usually on during meals

36%

TV is usually on during meals

64%


Among all 8- to 18-year-olds, proportion who say the TV is left on even if no one watching:

CHART 34

Household Media EnvironmentHousehold Media Environment

A little of the time

15% Most of the time

45%

Some of the time

34%

Never 4%


Among all 8- to 18-year-olds, proportion who say they have a TV in their bedroom:

CHART 35

Media in the BedroomMedia in the Bedroom

No TV in their

bedroom28%

TV in their bedroom

71%


0% 20% 40% 60% 80% 100%

Among all 8- to 18-year-olds, percent who say they have rules about the amount of time they can spend with each medium:

Media RulesMedia RulesCHART 36

Music

5%

10%

30%

68%

36%

28%

60%

66%

TV

Video games

Computer

Yes, has rules N/A No, does not have rules

85%

5%

4%

5%


0

2

4

CHART 37

Amount of time spent watching TV in a typical day, by children who say the TV in their home is left on even when no one is watching:

TV in the HomeTV in the Home

3:17

Most of the time

1:42

Little/none Some of the time

2:20

+ 1:35HOURS


0

2

4

CHART 38

Amount of time spent watching TV by children who have a TV in their bedroom vs. those who do not:

Bedroom TV and Time Spent WatchingBedroom TV and Time Spent Watching

2:58

TV in the bedroom

1:54

No TV in the bedroom

HOURS

+ 1:04


0

2

4

6

8

10

12

14

CHART 39

Amount of total recreational media exposure in a typical day, by children who say they have:

Media Rules and Time Spent With MediaMedia Rules and Time Spent With Media

9:51

Some media rules

12:43

No media rules

+ 2:52HOURS


Documents

Generation M 2 Media in the Lives of 8 to 18-Year Olds