1. R&B magazinesR&B music magazines often contain a
simple layout of puffs being around the central image.The centre
image usually tends to be the focal point of the magazine that
withdraws the attention of the reader.This is effective as it is
eye catchy which is successful as it attracts their ideal young
target audience.This is important as young people have diposable
income that they can spend on buying magazines. 7-1: - K.JD 2:
DfFEPIT Many R&B magazines consist of a colour scheme which
includes the combinationof neutral colours as well as ablaze
colours such as red,yellow and etc.These use of colours are
effective as they create a sense of organisation and order. In most
of R&B magazine the masthead is covered by the celebrity
featured in the magazine.This connotes that the deeper message is
portrayed by the celebrity endorsement rather than the
masthead,which attracts most target audience.On the other
hand,R&B magazine are one of the most popular genres which
means they don't have to worry about the readers not recognising
them as they are wellknown . R&B music magazines,often stay on
the top chart,this means that they need their celebrity to wear top
trendy outts.This is important as this will inuence the audience
into thinking they are experts and only reading their magazines the
readers will nd aspirations for their life goals and become
toptrendy pupils.
2. I,. BFIIBAIIE cumsmz.. APLAYSYAVIMAJ QC. llUl. ' . . I pig
1L5,.Rock genre magazines often portray a very dark atmosphere
towards its ideal target audience. This is because their target
audience are often readers who live a rebellious lifestyle.This is
important as it means rock magazines have to consist of very
dominate dark colours rather than use light colours such as pink,as
this will not satisfy their readers needs.This leads magazines such
as Kerrange to use props such as fake blood and to present violence
as it will attract the readers attention. Rock magazines often show
minimum use of puffs,as their centre image is the focal point of
the magazines.This is similar in other genres such;as R&B,where
the audience is more intrigued by the celebrity endorsement rather
than the puffs.This leads Rock magazines to give out free gifts of
many posters of well- known bands.This is effective as it satisfies
the needs of their readers as they can decorate their room with
Kerrangs free posters and create this edgy and rebellious mood they
aspire to consist of,in their own room.This is successful as more
readers will buy Keerangs and other rock magazines,just to get free
gifts.Also,I had realised that most rock genres magazines consist
of an edgy or broken masthead.This iseffective as it outstands from
other genres magazines such as classical magazines which consist of
simple font.
3. Country music genre magazines are mostly associated with
nature and country side music.By researching many country genre
music magazines,I had realised that the main style of fonts is font
which is very simplistic and sophisticated.This portrays a very
calm and old school atmosphere,which arguably attracts older
audience,preferably,in their middle age ( 30 years old who want to
make the world a betterplace).However,due to modern celebrity
endorsement such as Taylor Swift,shown above.It can be argued that
country music attract young audiences attention as well.This is
successful and effective as the widerrange of audiences the better
as more people will buy the magazine. The use of props such as
cowboys hats and instruments (guitar,etc) delegates the country
theme,which is suitable and effective for country music lovers.This
is important as it addresses to their target audience needs. The
common feature of these three country music magazines,is the use of
red,which denotes danger.This is because often when people think of
country music they think of cowboys,which relates to danger as
cowboys often work with dangerous animals on the ranch.This is
effective as it allows the reader to relateto these actions,making
them feel better.
4. Straight away,the readers can spot that Pop magazines are
usually targeted towards young teenager girls (around 11-15 years
of age) who aspire to live a trendy lifestyle.This is because
often,pop magazine use attractive and fancy codes of conventions
such as bold text to outline the importance of the new gossip.This
is effective as it shows that the editor fulfils their audiences
needs of being inform and educated,in the uses and gratification
needs theory. The magazine layout is mostly overcrowded or covered
by lots of secondary images of celebrities.They often include free
gifts such as posters,this is effective as their ideal target
audience will be attracted and encourage to buythe magazine,as they
desire to have the poster of their favourite celebrities.For
example,Justin Bieber.This will benet the magazine company as the
institution will make more profit and their sale rates will
increase,making themagazine more popular.This is effective as the
more popularthe magazine is the more readers it will attract,and
influence in purchasing the magazine.
5. urii E11 JLg,11311-D1114 231/ll IT~.Iji 31, HIE-' ESE music
genre magazinesHip-Hop magazines often conveya violent and
aggressive mood for its target audience.Hip-hop magazines are
commonly targeted towards male .audience who are between 16-26
years old because its features (codes and conventions) would not
appealto female.For examp| e,the use of propsuch as guns suggest
danger which links to use of red as red connotes crime and blood.As
well as,the fact that the editor had purposely showntattoos on
their model's body,communicates roughness and dominancy,makingthe
audience desire to contain the same level of authority as
theircelebrity has.This is successful as it gives the readers
values and aspiration,which will influence their lifestyle choices.
In many Hip-Hop magazines,the reader can observe outstanding
jewellery mainlyto illustrate the wealth of their celebrity
endorsement.~ . This is effective for the magazine as it deceives
the idea of men wanting .9i~T. "i5'; -*= ;"; -1-I"-~r": 's" success
and in order to be successful and rich then they will have to '1
13change themselves and become/ act more like their main
celebrity.This 1_ - .I .5. has a negative aspect on the readers as
the readers loose itsindividuality.However,it benets the
magazine,as more male areencourage to read and buy the
magazine,which increases their sale rates.
6. lassicalGJ'4/m4,o, u', c/ magazi. n.e, yThe presented above
music magazines,represent the classical genre.They are coherently
organised as the sructure of the magazine consists of simple layout
of font mostly being located on the right or left alignment of the
cover (around the central image) to rraintain a clear viewpoint of
the focal focus of the cover i. e the celebrity endorsement.
Classical music magazine often convey a calm and relax atmosphere
towards its oldest target audience which are mostly generalised
into the WA and MA,men and women in the socialecono nic groups,in
the ITV sales categories.This type of audience enjoy the basic
layout,which allows them to relax and escape from their utopians
lifeyle.This links to the uses and gratification theory of escapism
which all classical magazine allow their readers to fulll. 1git .7
at 94r'j; (]! !I#lli bx ' #55 M Mrclassical music magazine mostly
use san-serif font because it appeals and attracts their readers as
it's appropriate because it creates a wealthier mood which makes
their readers feel powerful when reading the magazine.The high
statued core buyer otall classical magazines would not be attracted
by overcrowded covers and gratti font.which makes it so important
that classical music magazine fulfill these codes and conventions.
During my researoh, l had realised that 'music' magazines (shown
above) consist of the similar codes and conventions.For
aiample.they both have a flashes which attract the readers
attention as the readers feel as they are being treated politely by
the editor,which is a benet for the magazine a it makes the reader
to personalise with the editor.This can lead to readers becoming
loyal customers which will always buy 'music' magazines.This is
important as itwill increase the profit made by the magazine,which
will make 'music' magazine number one seller otthe month.Another
common featurethese three magazines consist of is the fact that
they all have the barcode shown on the frontcover on the right
alignment.This is important as not all types of magazines show
their barcode on the front cover.For example,some editions of
fashion magazines dont show their barcode such as 'ELLE
magazine.The barcode communicates to the reader how much they need
to pay for the magazine and sometimes consist the date of issue of
the magazine. nally,I would like to point out about the
institutions that classical music magazines such as 'music'
collaborates with.For aiample,music magazine collaborated with BBC
institution,which is successful as it will help attract wider
target audience,which will encourage customers to purchase the
magazine.For example,the magazine can be advertised through a TV
advert before the shows such as Downtown Abbey where same target
audience watches the show.This will help the magazine to be known
which will influence reader to buy the magazine.
7. lassicalGJ'4/m4,o, u', c/ V|40grztl4The presented above
music magazines,represent the classical genre.They are coherently
organised as the aructure of the magazine consists of simple layout
of font mostly being located on the right or left alignment of the
cover (around the central image) to rraintain a clear viewpoint of
the focal focus of the cover i. e the celebrity endorsement.
Classical music magazine often convey a calm and relax atmosphere
towards its oldest target audience which are mostly generalised
into the WA and MA,men and women in the socialecono nic groups,in
the ITV sales categories.This type of audience enjoy the basic
layout,which allows them to relax and escape from their utopians
lifeyle.This links to the uses and gratification theory of escapism
which all classical magazine allow their readers to fulll. gtit .7
at 9r'j; (jl! I#lli bx ' #55 M Mrclassical music magazine mostly
use san~serif font because it appeals and attracts their readers as
it's appropriate because it creates a wealthier mood which makes
their readers feel powerful when reading the magazine.The high
statued core buyer otall classical magazines would not be attracted
by overcrowded covers and gratti font.which makes it so important
that classical music magazine fulfill these codes and conventions.
During my research, l had realised that 'music' magazines (shown
above) consist of the similar codes and conventions.For
aiample.they both have a flashes which attract the readers
attention as the readers feel as they are being treated politely by
the editor,which is a benet for the magazine a it makes the reader
to personalise with the editor.This can lead to readers becoming
loyal customers which will always buy 'music' magazines.This is
important as itwill increase the profit made by the magazine,which
will make 'music' magazine number one seller ofthe month.Another
common featurethese three magazines consist of is the fact that
they all have the barcode shown on the frontcover on the right
alignment.This is important as not all types of magazines show
their barcode on the front cover.For example,some editions of
fashion magazines dont show their barcode such as 'ELLE
magazine.The barcode communicates to the reader how much they need
to pay for the magazine and sometimes consist the date of issue of
the magazine. nally,I would like to point out about the
institutions that classical music magazines such as 'music'
collaborates with.For arample,music magazine collaborated with BBC
institution,which is successful as it will help attract wider
target audience,which will encourage customers to purchase the
magazine.For example,the magazine can be advertised through a TV
advert before the shows such as Downtown Abbey where same target
audience watches the show.This will help the magazine to be Known
which will influence reader to buy the magazine.