Performance

Vampire Weekend – A PunkThis is one of the many performance based

music videos created by Vampire Weekend.

By having a band a performance based music

video is very important. By having the whole

video performance based it allows us to see

each member of the band and allows us to

understand each members role towards the

band.

Concept

With concept videos, you have a visual of the lyrics,

which allows us to understand the concept of the

song. Occasionally, you will have concept music

videos that have no link towards the lyrics of the song.

An example of this would be Vampire Weekend –

Giving up the gun that bases their music video of a

game of tennis and does not have a clear link towards

the lyrics.

Narrative

A narrative music video is the way the story is structured and

organized in a way to make sense to the audience. It displayed

how events have happened In time and space. An example of

this would be Of Monsters and men – Little Talks. Within this music

video it is based around the visuals of the music video rather

than the performance.