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Geoffrey London delivered the first keynote of Design Skills Symposium 2014 on how design is being used to catalyse change in Melbourne and the state of Victoria.
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Geoffrey London Government Architect, Victoria, Australia
OVGA Office of the Victorian Government Architect Champions quality of design in the built environment. The OVGA provides leadership and strategic advice to government about architecture and urban design and promotes an awareness about how good design can make great living places and urban environments. ��
OVGA Office of the Victorian Government Architect Improving the quality of public buildings and spaces and enhancing the quality of the built environment. What is Good Design? Good design refers to how things work, not just how they look. Within the built environment, good design is about functionality, performance, build-quality, as much as about innovation and creativity. Good design is sustainable and resource efficient. It embraces its context and makes a positive contribution to its environment. Good design delivers value-for-money as well as better buildings, particularly when attention is paid to the full costs of a building over its whole lifetime.
Advice Project inception The OVGA offers expert and independent advice assisting clients to: • Scope a project and ensure design ambitions are clear • Define a procurement route that meets the design ambitions of the
project • Develop a project brief and an appropriate selection process • Select a design team which matches the aspiration for design quality
Design development The OVGA offers consistent design review of significant projects through: • Victorian Design Review Panel (VDRP) • Design Quality Teams, or • OVGA desk-top peer review �
VDRP Victorian Design Review Panel Free high level expertise through formal peer review Aim: To support Government clients in raising the design quality of proposals, achieve best value and ensure that all opportunities are realised for all Victorians in public projects • Election commitment • 3 year pilot project • Year 1 – Government projects • Year 2/3 – Government + private sector
Advice
Advocacy Victorian Government Policy on Architecture and the Built Environment Leader Leading the Design Agenda Enabler Enabling Design Excellence Procurer Procuring Good Design
Advocacy Good design series • What is Good Design? • Good Design and Transport • Good Design and Ecological
Sustainability • Good Design and The Coast • Good Design in Local
Government �
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Advocacy • Senior support • Appropriate budgets • Design workshops • Procurement strategies • Early demand for design quality • RFP evidence of design quality • Link practices • Architect selection • Architect fees • Design review • Emerging architects • Research • Life-time costing • Design champions • Policy instruments • Public forum
Issues
Advocacy GOVERNMENT AS ‘SMART CLIENT’ Guidelines for building procurement processes, the implications for design quality arising from these processes, and the recommendation of strategies to enable good design.
Procurement Best practice in Government procurement • of Design Services • of Buildings and Infrastructure
Government as Smart Client
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Public Private Partnerships (PPPs)
Government as Smart Client
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GOVERNMENT AS ‘SMART CLIENT’ Guidelines for building procurement processes, the implications for design quality arising from these processes, and the recommendation of strategies to enable good design.
http://www.ovga.vic.gov.au/images/Government_as_Smart_Client.pdf
Advocacy Celebration of Victorian Architecture 2001-2010 �
The Age 5 May 2004
Marvellous Melbourne
The Age 5 May 2004
The Age c. 1980
The Age c. 1980
1983
1836 city block
plan
19th century subdivision
20th century consolidaMon
of land
accessibility
The Age c. 1980
The Age c. 1980
The Age c. 1980
The Age c. 1980
The Age c. 1980
The Age 5 May 2004
> Delivering Better Design
Medium Density Housing – A Case Study
In March 2000, Bob Carr, Premier of NSW, convened a forum that brought together 233 developers, architects, planners and local council and government representatives. The aim of the forum was to determine ways of improving the design quality of residential flat development and SEPP 65 and the Residential Design Code is the result.
OGA
SEPP 65 Design Quality Principles:
Principle 1: Context
Principle 2: Scale
Principle 3: Built Form
Principle 4: Density
Principle 5: Resource, energy & water efficiency
Principle 6: Landscape
Principle 7: Amenity
Principle 8: Safety & Security
Principle 9: Social dimensions
Principle 10: Aesthetics
> Delivering Better Design
>A consistent policy across the state.
>Guiding developers, architects, authorities, planners and residents with the Residential Flat Code.
>Mandating the use of architects.
>Providing a basis to evaluate the merit of proposed design solutions.
>Establishing Design Review Panels to advise consent authorities on development applications, policies and initiatives.
OGA
SEPP 65 does this by:
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Victoria's biggest event
• Over 1.7 million people at Mcketed venues • Plus 380,000 at free road events • Over 2.1 million spectators for sports and
ceremonies • 90,000 tourists from around the world • 2 million a<ended the Largest cultural fesMval ever
staged. • 1.5 billion viewers worldwide
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• 2 million people a+ended across Victoria • 100,000 a day through Alexandra Gardens, Federa=on Square and the Arts Centre • 80,000 at the Sidney Myer Music Bowl over 9 concerts • Fes=val embraced by Melbournians & at live sites in Ballarat, Bendigo, Traralgon & Moe
FESTIVAL MELBOURNE 2006
MELBOURNE ON THE MOVE
• Free public transport • Increased services every day of the
Games • 1.8 million extra people travelled by
public transport to venues and events • Ave. of 150,000 people travelled to and
from events each day • V/Line carried 75% more passengers than
last year • 90% of people surveyed rated public
service as ‘good’ or excellent’
TOURISM
• Busiest fortnight in the history of Melbourne’s hotel industry – 94% occupancy
• 250,000 room nights sold for the Games
• EsMmated 90,000 internaMonal and interstate visitors
• Over 25% of Mckets sold to interstate & overseas visitors
• Pre & post touring around Australia
• Global exposure money can’t buy
THE MEDIA COVERAGE
• 2,950 journalists/ photographers based at the Main Press Centre and InternaMonal Broadcast Centre
• Extensive coverage worldwide • Australian media Coverage from January to March 2006; 68,583 electronic stories 38,232 print stories
• Website hits during Games Mme:
86 million pages viewed during 13.1 million visits
TRADE & INVESTMENT PROMOTION • Business Club Australia: M2006 • Joint iniMaMve of the Australian and
Victorian Governments • 7,823 Australian and internaMonal
members • 25 Events in 11 Countries leading
up to the Games • 32 Business networking events over 11 days with over 5,000 a<endees • PromoMng trade and investment between Commonwealth countries • 6 internaMonal business deals already confirmed with another
4 under negoMaMon
AUSTRALIAN BRAND LEVERAGE
THE GAMES LEGACIES • PromoMng relaMonships with Commonwealth
countries • Encouraging tourism to Victoria and Australia • PromoMng trade & investment • Leveraging business opportuniMes • Maximising employment and training • Establishing an environmental framework • A dedicated educaMon program. • Increasing sports parMcipaMon • Involving indigenous communiMes • PromoMng equal access • Involving local communiMes • PromoMng opportuniMes for regional and rural
Victoria
GAMES INFRASTRUCTURE LEGACIES: Parkville urban development Melbourne Cricket Ground
Melbourne AquaMc Centre State Mountain Bike Track State Lawn Bowls Centre