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George B. Paulin
President & CEO
Frederic W. Cook & Co., Inc.
March 18, 2004
What the Top Compensation Consultants are NOW Telling Compensation Committees
NASPP Webcast
2
Overview
1. Move beyond the recent focus on regulatory compliance
2. Prepare for change in equity compensation structure
3. Abandon traditional methods for determining equity compensation grant amounts
4. Be persistent on executive ownership
5. Address all of the important related areas other than direct compensation
Major points of “real-time” advice . . .
3
Compliance Focus
Efforts in 2002-03 to improve process were largely effective
Independent membership
Compensation Committee Charters
Control of consultants and pay studies
Executive session meetings without management
Greater clarity in disclosure
Time, now, to concentrate on pay strategy
How should programs be designed for competitive advantage?
Process has temporarily overtaken substance . . .
4
Equity Compensation Structure
Employees and outside directors eligible
All possible grant types
Administrative provisions in grant agreements, not in the plan
As-issued share count
Anticipate fewer shares more often, and no evergreen authorizations
“Fungible” pool for trading-off options and full-value grants
Potential for 3rd-party option transfers
Provide maximum flexibility in the shareholder-approved stock plan . . .
5
Equity Compensation Structure (cont’d)
Restricted stock is not pay for performance
Performance stock is preferable but requires multi-year goal setting
Very difficult for younger, growth companies
Option pricing models overstate option value
So discounting is necessary for a fair trade-off (e.g., 3-or-4 option shares to 1 full-value share)
Shift from options to full-value grants should be carefully thought through . . .
6
Equity Compensation Structure (cont’d)
Expect FAS 123 to impact future option design . . .
Winners Losers
Stock SARs Cash SARs
Attached dividend rights ISOs
Discount price Premium price
Indexed price Reloads
Performance vesting
3rd-party transferability
7
Equity Grant Amounts
“Run rates” are coming down
Executive grant values are coming down
About 20% lower year-to-year for proxy officers
75th percentile is moving back closer to median
About 25% lower year-to-year for proxy officers
After spread above median roughly doubled in the last 10 years
Lower-level grants are coming down
What the current data shows . . .
8
Equity Grant Amounts (cont’d)
Run rates (and dilution overhang) are no longer meaningful as grant value shifts from options
Most of the grant-value reduction is from 2 sources
Lower stock prices in early 2003 versus early 2002
Discounting in conversion from options to full-value grants
Reduction in lower-level grants is only partially complete
Driven by stock-exchange rules (not accounting), and many board-approved plans still had shares available in 2003
Look beyond the numbers . . .
9
Equity Grant Amounts (cont’d)
New method for determining grant size is necessary but controversial . . .
Old Method New Method
Determine competitive individual grant values
Convert to company shares (or cash)
Aggregate individual grants to determine total grants
Start with competitive aggregate grant value as a percent of company market cap
Allocate to individuals based on competitive proportionate percentages of total grant value
10
Equity Grant Amounts (cont’d)
Most agree with the logic
Equalizes different grant types (i.e., options vs. full-value)
Provides comparative basis for budgeting FAS 123 costs
Eliminates stock price impact on shares granted
Parallels ISS “SVT” methodology
However, implementation is slow
Higher grant value if market cap is relatively high and vice versa
No survey data on competitive lower-level allocations
Transition to new method is difficult, especially for larger and more mature companies . . .
11
Executive Ownership
A major theme of investor groups and best-practice initiatives, but more work to be done . . .
“Best Practice” Reality
Ownership
Guidelines
Real ownership of specified salary multiple or number of shares; usually after 5 years
About half of mid-to-large caps; almost never in small caps and techs or West of the Mississippi
Retention
Guidelines
Hold net shares from compensation program for at least 1 year (i.e., no run-up and flipping)
GE, Citicorp, Lilly and a few other early adopters; few have followed
12
Related Areas
Setting goals for annual bonuses to better balance pay for performance and pay for results
Possibly the most significant implication of ISS’s new voting guidelines
Understanding the value of supplemental executive retirement plans (SERPs), above-market interest on deferred compensation, and severance arrangements
Aligning outside directors’ compensation with their current responsibilities and risks
And compensation committees again taking charge of directors’ compensation, where it has moved to nominating/governance committees that may be less knowledgeable of compensation techniques
Committees need to spend more time on . . .