Startup Marketing 101

How to market when you have no money

What is a startup?

What people think it looks like:

What you think it looks like:

I’m a genius smirk.They all love me.

What it actually is:

- Gary Vaynerchuk

Marketers ruin everything.

Google Ad for “Wine”1997 = $.10 per click

Google Ad for “Wine”2014 = $10 per click

100X MORE

So where’s my channel?

$500 to use• You sell a really nice,

handcrafted watch• Goal: get new customers• Ideas?

• Google Ads

• Facebook Dark Posts

• Instagram

Idea #1: Google Ads

Idea #2: Facebook Dark Posts

Idea #3: Instagram

Pre-vetted Eyeballs

Test it.ABT: Always be Testing

Experiment chartExperiment Estimated

Impact Cost Time

Google Ads 10 New Customers $200 1 day

Facebook Dark Posts

10 New Customers $150 1 day

Instagram 10 New Customers $150 1.5 days

Experiment resultsExperiment Cost Estimated

Impact Actual Results

Google Ads $200 10 New Customers

2 New Customers

Facebook Dark Posts $150 10 New

Customers10 New

Customers

Instagram $150 10 New Customers

20 New Customers

$100/new customer

$10/new customer

$7.50/new customer

CaveatYou have a great product. Word of mouth always wins.

Thanks for listening!@etang20

eva@opencare.com