Data Type 2010 (Estimate)

Population 4.4 million

Literacy rate 100%

Per capita GDP US $4,400

Urban/rural population 53%/47%

Cell phone penetration 2.8 million

Internet penetration 28.5%

Georgia Country Snapshot

Georgia’s Advertising Market:

“TV Takes All” Share of Advertising by Medium in Georgia compared to the rest of the World

80% goes to television marketers

Only1% goes to newspapers

5,1% Newspapers 4,6% Magazines0,2% Internet 5,9% Outdoor 6,7% Radio 77,6% TV

25% Newspapers 12%

Magazines10% Internet 7 % Outdoor 8 % Radio 37% TV

Share in % Globally 2008Share in % Georgia 2008

In 2010, the Georgian ruling party spent:

GEL 10.13 million

(approx. US $5.75 million) on TV ads

and only GEL 493,800(approx. US $280,000) on •Print media and ads•Billboards

Political Control through Advertising Spending:

The Ruling Party is the “Best Political Customer”

Case study:

EGYPT

Data Type 2010 (Estimate)

Population 80.4 million

Literacy rate 71.40%

Per capita GDP US $6,200

Urban/rural population 43%/57%

Circulation of Al-Ahram (largest newspaper)

1 million

Land line telephone connections 10 million

Cell phone penetration 82.19 million

Internet penetration 20% (broadband: 1 million)

Egypt Country Snapshot