The purchasing power and brand loyalty of lesbians and gay men has been thorough-ly researched, documented and reported over the past several decades. Community Marketing, Inc., a research, marketing and communications firm established in 1992, succinctly states on its website:

“The facts are plain: gay men and les-bians travel more, own more homes and cars, spend more on electronics, and have the largest amount of disposable income of any niche market. Undaunted by events in the news, gay and lesbian consumers make up at least 10% of the consumer market. Critically, their dollars go to products, services and destinations that recognize their unique buying preferences and offer them differentiated value.”

GLBT buying power in the United States in 2009 was estimated to be $712 billion, according to the research and marketing company Witeck-Combs Communica-tions. That number is expected to rise to $835 billion in 2011. Results from a poll conducted by Witeck-Combs and Harris Interactive in November 2009 underscore the extraordinary discretionary income gay men and lesbians have to influence the marketplace and illustrate that even in the midst of a struggling economy gays still spend.

In a press release from Dec. 7, 2009, Witeck-Combs stated:

The nationwide survey of 2,516 U.S. adults, (ages 18 and over) was conduct-ed online between Nov. 2 and 11, 2009,

by Harris Interactive, a global market research and consulting firm, in conjunc-tion with Witeck-Combs Communica-tions, Inc., a strategic public relations and marketing communications firm with special expertise in the GLBT market.

The survey revealed that compared to what they spent last year on holiday gifts, 29% of GLBT adults planned to spend more. In comparison, only 9% of heterosexual adults planned to spend more.

The GLBT community in Atlanta is both large and active. In the American Com-munity Survey (US Census Bureau) of 2005, Atlanta ranked third in cities with the largest GLBT population at 12.8%. Only San Francisco (15.4%) and Seattle (12.9%) ranked higher. There are 250+ GLBT and AIDS-related organizations within the metro area alone and Pride at-tendance has placed Atlanta in the top five in the country for well over a decade.

Atlanta was named “America’s gayest city” by “The Advocate” in its January 2010 issue. Reporter Mike Albo count-ed points based on same-sex households per capita, statewide marriage equality, gay elected officials, gay dating per sin-gle male population, gay bars per capita, cruising spots per capita, and gay films in Netflix favorites to determine first place. Albo explained that social and cultural life put Atlanta at the top of the Advocate’s list.

“Atlanta is undoubtedly our gayest city - with 29 gay bars here, there’s a reason

it’s dubbed Hotlanta,” Albo wrote. “At-lanta guys are hunky, the ladies are gra-cious, the gay sports leagues are seriously well organized, and its housewives (and their gay BFFs, complete with handbags and heels) are now camp icons. And who doesn’t love the sweet lilt of a Georgia ac-cent on a knockout guy or gal?”

While the article in The Advocate was low on science and high on camp, it nevertheless confirms what both activ-ists and the party crowd have known for several decades: Atlanta in its own laid back style is the epicenter of GLBT life in the South and can hold its own as both a bastion of civil rights and gay culture with any other city in the coun-try. In 2007, Atlanta won the “Dinner of the Year” award from the Human Rights Campaign (HRC) based on attendance and fundraising. HRC is the nation’s largest LGBT civil rights organization with some 700,000 members and sup-porters. Corporate sponsors of the HRC Dinner in Atlanta have included Coca-Cola, Delta, Home Depot, Bank of America, Wachovia and Cox Enterpris-es among others. Atlanta LGBT Pride is one of the largest in the country with major corporate sponsorships and atten-dance in excess of 100,000 every year.

Georgia Voice, in addition to loyal local advertisers, has within its first few issues garnered marketing dollars from national corporations and organizations such as Orbitz, Bridgestone, Miller Lite/Coors, GlaxoSmithKline, US Census Bureau and Frito-Lay.

GLBT Market strong despite economy

When Southern Voice closed on Nov. 16, 2009, it left Atlanta’s lesbian, gay, bisexu-al and transgender communities without a voice for the first time in almost 22 years. An institution since its inception in 1988, Southern Voice offered its loyal reader-ship a professional and highly regarded publication that disseminated local and national news, timely information on events and organizations and commen-tary on the news of the day. Profitable since 1993, the free weekly newspaper was sold to Window Media in 1997 and enjoyed continued success for over a de-cade. Plagued by management problems that were exacerbated by a deep recession, Southern Voice was forced to cease pub-lication. Within a few days, former SoVo Editor Laura Douglas-Brown and origi-nal SoVo founder (1988) Christina Cash developed a plan to launch a new media outlet that would surpass the mission and the success of Southern Voice. They held a community meeting to introduce and name the new publication, established a corporate structure, identified and hired an experienced staff, and developed new business models for a LGBT media out-let that would help lead its readership into the future. The Georgia Voice web-site launched on March 5, 2010 and the first print edition hit the streets on March 19, 2010. History has come full circle.

HISTORY &

Making History

Christina Cash, Publisher

The web and print versions of Georgia Voice work in concert to give readers a comprehensive LGBT media outlet that provides both immediate access to infor-mation and the analysis and perspective to understand how it impacts all of us.

We publish daily online and in print every other week. The website, www.thegavoice.com, is a robust web portal for LGBT news, events and community interaction. Updated multiple times daily, it provides breaking news as it happens, developments in ongoing stories as they evolve, the day’s top events and headlines, expansive video and photo galler-ies, and a directory of community organiza-tions. The Georgia Voice website works in conjunction with strong social media efforts including Facebook, Twitter and YouTube to keep in constant contact with readers and dis-seminate our coverage as quickly and widely as possible. Currently, GA Voice has more than 1,500 fans and growing every day. Our website, though very new, has had 15, 106 unique visitors (May 13, 2010) who spend more than three minutes on the site. In ad-dition, our bounce rate is significantly under industry standard.

Complimenting the compelling content at www.thegavoice.com, a variety of online

advertising options give local and national companies the opportunity to engage daily with an active, savvy readership. Advertisers have a choice of four placements and receive discounts on web advertising if they also purchase print advertising.

The print edition of the Georgia Voice offers news, analysis, features and commentary in an engaging, news-magazine style. The Georgia Voice publishes every other Friday with a current press run of 6,500 copies and a readership of 16,000 in the Atlanta metro area and Savannah.

Publishing every other week, rather than weekly, was an intentional decision that al-lows the Georgia Voice to offer what is too often missing in today’s information-satu-rated society: context. Thanks to the Internet and the 24/7 cable news cycle, people are often bombarded with an endless stream of information. There is no shortage of head-lines, but readers remain starved for insight, analysis, perspective, and time to sit back, make sense of it all, and develop and share their own opinions. Our longer news cycle allows Georgia Voice to offer readers more depth than is often possible in the breaking news-driven world of the web, as we have more time for more analysis and investiga-tive reporting.

The Georgia Voice, LLC, is managed by its co-founders, Chris-tina Cash and Laura Douglas-Brown, bring-ing almost 25 years combined experience to lead both the edito-rial division and busi-ness division of the company. Christina

Cash founded Southern Voice in 1988 and served at various times as publisher and editor until 1997 when the newspaper was sold to Window Media. During her tenure, Southern Voice grew from a very small start-up to a profitable business with revenue in excess of $1,200,000. Cash has vast expe-rience and knowledge in all aspects of the alternative newspaper publishing business.Laura Douglas-Brown served as a reporter and news editor for Southern Voice from 1997-2006. In 2006, she was named Editor and served in that role until the closure of Southern Voice in November 2009. She is known in the community for her fairness of reporting, her high standards of journalism and her superb writing skills. Brown is re-sponsible for the hiring and management of the editorial and art departments. The staff she has assembled for the Georgia Voice includes three former employees of South-ern Voice who serve in their same capacity.A Board of Advisors comprised of experts in the fields of accounting and taxes, digital me-dia, sales and marketing and editorial serves as a resource to both staff and management.

Complete Coverage EXPERIENCE MATTERS

Laura Douglas-Brown,Editor-in-Chief

The purchasing power and brand loyalty of lesbians and gay men has been thoroughly reported over the past several decades. Community Marketing, Inc., a research, marketing and communications fi rm, succinctly states on its website:

“The facts are plain: gay men and lesbi-ans travel more, own more homes andcars, spend more on electronics, and have the largest amount of disposable income of any niche market...their dollars go to products, services and destinations that recognize their unique buying preferenc-es and offer them differentiated value.”

LGBT buying power in the US in 2010 is estimated to be $743 billion, according to the reasearch by Witeck-Combs. Totals are expected to hit $835 billion in 2011.

The LGBT community in Atlanta is both large and active. In the American Community Survey (US Census Bu-reau) of 2005, Atlanta ranked third in cities with the largest LGBT population at 12.8%. There are 250+ LGBT and AIDS-related organizations within the metro area alone and Pride attendance has placed Atlanta in the top fi ve in the country for well over a decade.

Although there is no “typical” GA Voice reader, we can confi dently report that our readers are extremely well-educat-ed, have higher than average incomes, are frequent travelers and are ardent us-ers of technology and social media.

This demographic information is taken from an online survey conducted June-July, 2010, by Community Marketing Services, Inc. Complete survey reports on GA Voice readers and the national LGBT market are available upon request..

Contact: tboyd@thegavoice.com

AGE INCOME

GENDER

EDUCATION

65%

76%61%

26%

32%

18 to 24:25 to 34:35 to 54:Over 55:

Male:Female:Other:

.4%17.7%

58.8%18.4%

57%40%

3%make more than $50,000 a year.

are college graduates.

own a home.

make more than $100,000 a year.

have post-grad degrees.

TRAVEL (In the last 12 months):75% have taken 1 or more round trip fl ights 53% have taken 2-21 round trip fl ights

60% have taken 1-4 vacations in last 12 months

26% have spent 10-25 nights in a hotel room

READERSHIP:75% read local LGBT pubs at least once a month53% read local LGBT publications regularly34% visit LGBT internet sites daily32% visit LGBT internet sites weekly

SOCIAL MEDIA/E-COMMUNICATION:35% check Facebook several times per day27% check Facebook all day long

32% text several times per day25% text all day long

56% use e-mail all day long36% use e-mail several times per day

PURCHASING DECISIONS:36% make buying decisions on behalf of employer19% are self-employed and make buying decisions for business

PURCHASES LAST 12 MONTHS:35% have bought a laptop 30% have bought a HD-TV 27% have bought furniture 21% have bought an automobile 7% have bought a primary residence

PLANNED PURCHASES NEXT 12 MONTHS:35% plan a major vacation 22% will buy a laptop19% will buy an automobile

BEVERAGE PREFERENCES:70% drink bottled water 70% drink coffee60% drink wine 46% drink light beer42% drink Vodka

HEALTH:55% take vitamins daily 50% get regular massages39% are regular runners 35% go to a gym regularly

INCOME

65%

INCOME

65%

GA Voice Readers: A Dream Demographic

Less than $25,000

$25,000 - $50,000

$50,000 - $75,000

$75,000 - $100,000

$100,000 - $150,000

$150,000 - $200,000

More than $200,000

10% Chose not to answer.

6%

19%

22%17%

16%

6%

4%

EDITORIALCALENDAR

2011

Jan. 7: 2011 PreviewJan. 21: Health & Fitness

January is the peak of fi tness season. Promote your brand to readers with resolutions.

JANUARY

FEBRUARY

Feb. 4: Sex & DatingFeb. 18: Faith & Religion

1 2 3 4 5 6 7 8 9 10 11 1213 14 15 16 17 18 1920 21 22 23 24 25 2627 28

MARCH

March 18: GA Voice First Anniversary

1 2 3 4 5 6 7 8 9 10 11 1213 14 15 16 17 18 1920 21 22 23 24 25 2627 28 29 30 31

12 3 4 5 6 7 89 10 11 12 13 14 1516 17 18 19 20 21 2223 24 25 26 27 28 2930 31

The Georgia Voice offers discounts to advertisers who appear in multiple issues, but who are we to decide the best dates for your business?

Check out our list of street dates and special issues so you can decide when to deliver your message to our readers.

Street dates: BOLDSpecial issues: HIGHLIGHTED

Dates may be be subject to change. Certain special issues may require early deadlines. Ask your advertising representative for more details.

appear in multiple issues, but who are we to decide the best dates for

Certain special issues may require early

APRIL

MAY

April 29: Travel Issue

Studies have shown that gay men and lesbians love to travel, so this is the perfect issue for travel agents, des-tination locales, hotels, B&Bs and transportation.

May 27: Gay Days of Summer Issue

1 2 3 4 5 6 7 8 910 11 12 13 14 15 1617 18 19 20 21 22 2324 25 26 27 28 29 30

1 2 3 4 5 6 78 9 10 11 12 13 1415 16 17 18 19 20 2122 23 24 25 26 27 2829 30 31

JUNE

JULY

AUGUST

June 10: Stonewall Weekend PreviewJune 24: National Pride Weekend Preview

Even though Atlanta’s Pride is in October, Stonewall weekend is still heavy with local events.

July 8: ‘Best of Atlanta’

The Best of Atlanta Issue offers readers’ and editors’ picks for the city’s best in gay and lesbian... well, everything!

August 5: Pet IssueAugust 19: Black Gay Pride Preview

1 23 4 5 6 7 8 910 11 12 13 14 15 1617 18 19 20 21 22 2324 25 26 27 28 29 3031

1 2 3 4 5 67 8 9 10 11 12 1314 15 16 17 18 19 2021 22 23 24 25 26 2728 29 30 31

1 2 3 45 6 7 8 9 10 1112 13 14 15 16 17 1819 20 21 22 23 24 2526 27 28 29 30

SEPTEMBER NOVEMBER

OCTOBER

Sept. 2: Black Gay Pride and Fall PreviewSept. 16: Auto SectionSept. 30: Pride Issue

Pride: our biggest issue!

Nov. 25: Holiday Guide and World AIDS Day IssuePlace your ads in in time for the gift-giving season.

Oct. 14: Home & Real EstateOct. 16: AIDS Walk Atlanta

1 2 34 5 6 7 8 9 1011 12 13 14 15 16 1718 19 20 21 22 23 2425 26 27 28 29 30

1 2 3 4 5 6 7 8 9 10 11 1213 14 15 16 17 18 1920 21 22 23 24 25 2627 28 29 30

12 3 4 5 6 7 89 10 11 12 13 14 1516 17 18 19 20 21 2223 24 25 26 27 28 2930 31

DECEMBER

Dec. 23: New Year’s Preview and Year in Review

1 2 34 5 6 7 8 9 1011 12 13 14 15 16 1718 19 20 21 22 23 2425 26 27 28 29 30 31

speaking out.

ADVERTISINGRATES & SPECSPRODUCTION CHARGES AND DISCOUNTSRates listed are for camera-ready ads. Submitted ads must meet all format requirements, and no work by GA Voice need be completed in order for an ad to be considered camera-ready.

Production services are available.

Send materials to:production@thegavoice.com

ACCEPTED PRINT FILE FORMATSIn order for your ad to be considered camera-ready, it must be the proper size and meet the following requirements:

• TIFF or JPG: 200-300 dpi resolution• PDF: Press or Press Optimized settings; fonts embedded• Illustrator EPS: all fonts must be converted to Outlines• CMYK with no bleeds, crop marks or borders• Document size should equal listed ad size• Black text converted to 100% K

ACCEPTED ONLINEFILE FORMATSIn order for your ad to be considered camera-ready, it must be the proper size and meet following requirements:

• JPG, GIF & BITMAP: 72 dpi resolution, less than 500k

• Flash documents: Optimized fi le sizes for reliable and prompt load times

DEADLINEAll materials for ads that require production must be submitted 10 days prior to publication date. Proofs must be approved 5 days prior to publication date. Camera-ready ads must be submitted 5 days prior to publication date.

SOCIAL MEDIAInclusion in our weekly e-mail blast: $75 for 1x | $65 for 4x | $55 for 8x | $50 for 12x

Single blast to Facebook and Twitter followers: $50

FULL JUNIOR

HALF

HALF 3/8

1/41/8

1/8

10” X 10.5”

4.917” x 5”

7.458” X 7.833”

2.375” X 10.167”

10” X 5”

10 X 2.418”

4.917” X 10.167” 4.917” X 7.583”

4.917” X 2.418” 2.375” X 5”

PRINT ADVERTISING

WEB ADVERTISING

Size & Frequency* 1x 4x 8x 12x

Full $850 $825 $800 $750

Premium $1050 $1000 $950 $900

Junior $650 $630 $615 $600

Half $460 $440 $415 $400

3/8 $345 $330 $315 $300

1/4 $240 $225 $210 $200

1/8 $125 $115 $110 $100

Directory (3.22” x 1.481”) $60 $50 $40

Double Directory (3.216” x 3.12”) $100 $80 $60

* 1x = 1-3 times insertion; 4x = 4-7 times insertion; 8x = 8-11 times insertion; 12x = 12 insertions or moreAsk your advertising representative about the placement of directory advertisements.

Size & Frequency Weekly Monthly

Header(728x90)

$150 $480 (Save 20%)

Med. Rectangle(300x250)

$100 $320 (Save 20%)

Footer(728x90)

$75 $240 (Save 20%)

Button(125x125)

$35 $119 (Save 15%)

Weekly: Ads appear in rotation during the contracted 7-day period. Monthly: Ads appear in rotation during the contracted 30-day period

Inclusion in our weekly e-mail blast:

MULTIMEDIA

DISCOUNT PACKAGES

GA Voice print advertisers of a half-page or

larger, contracting for four or more ads, qualify

for the following discounts on web advertising:

purchase a weekly web ad of any size and receive

a 20% discount on that ad; purchase a monthly

web ad of any size and receive a 25% discount on

that ad. Example: Contract for a 4-time half-page

display ad and purchase a medium rectangle for

one week = $80 for medium rectangle.

1/4

1/4

Increase the exposure of your business through our online business directory.

How it works:

A business directory link appears on all pages of thegavoice.com. A drop down menu reveals each category.

Clicking a category takes users to a second page with complete listings.

A business directory link appears on all pages of thegavoice.com. A drop down menu reveals each category.

Clicking a category takes users to a second page with complete listings.

1

2

PRINT SIZE DURATION RUNDATE(s) SIZE DURATION RUNDATE(s)

WEB SIZE DURATION RUNDATE(s)

E-MAILBLAST RUNDATE(s)

FACEBOOK& RUNDATE(s)TWITTERBLAST

speaking out.

ADVERTISINGINSERTION FORM

PAYMENTTERMSPayment for first run of any ad is due with insertion order. Payments for contracts less than 4x are due by each ad publication date.

Payment for 4x or greater: first payment due with insertion order; subsequent ads will be billed to advertiser via credit card or invoice. Payment for invoiced ads are due in 15 days. GA Voice reserves the right to cancel any advertising for non-payment.

WEB-ONLYADVERTISINGPAYMENTTERMSFor web-only advertising, payment of entire contracted period (weekly or monthly) is due at signing of contract. For multi-media packages, payment terms are the same as print only advertising terms based on frequency of advertising. Payment of your discounted web advertising is included in your total due for first payment and subsequent billing of your print ad.

NOTICEOFLIABILITYThe submission by the advertiser of any materials for publication in GA Voice shall be considered a representation to the publisher that the advertiser is appropriately authorized to publish such materials, and that all necessary consent to utilize such materials in this manner has been obtained. The advertiser assumes full responsibility and liability for the content of all materials submitted and published, and agrees to indemnify and keep the publisher and its agents harmless from any and all damages, losses, expenses or other liabilities resulting from demands, claims or suits that may arise, directly or indirectly, from the publication of said advertising.

CANCELLATIONPOLICYCancellations cannot be accepted after insertion form deadline for that issue. Premium positions are not cancellable.

ADVERTISER INFORMATION

ADVERTISING AGREEMENT

BILLING INFORMATION

COMPANY

TOTALDUE CHECK#

CASH VISA MASTERCARD AMEX

NAME

CARDNUMBER EXP.DATE

ADDRESS

NAMEASPRINTEDONCARD

CITY

PHONE FAX

ONSUBSEQUENTADS: BILLMYCARD SENDINVOICE

SIGNATURE

DATE

E-MAIL

STATE ZIP

AUTHORIZEDSIGNATURE

TERMSAGREEMENTI have read, understand and agree to the provisions and specifications of this contract including the schedule of deadlines and format requirements. I have authority to execute this contract on behalf of the advertiser.

Is your ad camera- or web-ready, meaning no production is required by GA Voice?

Yes No

NOTES