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AUSTRALIAN FILM TELEVISION & RADIO SCHOOL Whose stories? Diversity in Australian Media

Georgie McClean - Whose Stories Australian Diversity on Screen · 2017. 11. 30. · • Don’t identify with stories outside the known ... Microsoft PowerPoint - Georgie McClean

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Page 1: Georgie McClean - Whose Stories Australian Diversity on Screen · 2017. 11. 30. · • Don’t identify with stories outside the known ... Microsoft PowerPoint - Georgie McClean

AUSTRALIAN FILM TELEVISION & RADIO SCHOOL

Whose stories?Diversity in Australian Media

Page 2: Georgie McClean - Whose Stories Australian Diversity on Screen · 2017. 11. 30. · • Don’t identify with stories outside the known ... Microsoft PowerPoint - Georgie McClean

SCREEN FOREVER Q&A

Page 3: Georgie McClean - Whose Stories Australian Diversity on Screen · 2017. 11. 30. · • Don’t identify with stories outside the known ... Microsoft PowerPoint - Georgie McClean

YOU’RE DOING THAT WHITE THING AGAIN…

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HEADINGDIVERSITY

CONVERSATIONS

Page 5: Georgie McClean - Whose Stories Australian Diversity on Screen · 2017. 11. 30. · • Don’t identify with stories outside the known ... Microsoft PowerPoint - Georgie McClean
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MEMBERS

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1. We aim to actively reflect the diversity of Australian society at every level of our workforce, by gender, age,

race, sexual orientation, nationality, religion and disability or geographic location, both in our employees and the

stories we tell.

CHARTER

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Page 10: Georgie McClean - Whose Stories Australian Diversity on Screen · 2017. 11. 30. · • Don’t identify with stories outside the known ... Microsoft PowerPoint - Georgie McClean
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THE DIVERSITY PROBLEM – ON SCREEN

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Focus on practitioners and career pathways

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PRACTITIONERS – THE BARRIERS

• Exclusive industry• Geographic (and socio economic) concentration of

industry • Financial barriers to participation• Access issues • Gender related workforce issues• Conscious and unconscious bias• Eternally emerging categories• Underestimation of audience

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THE ISSUES – PRACTICES

• How we hire/ fund/ develop talent

• Need to move from consultation to creative agency

• Need to build capacities across the sector in engaing with diversity

• Need to create inclusive work places

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THE ISSUES – DECISION-MAKERS

• Such a white industry

• Don’t identify with stories outside the known

• Hire alike

• Low risk tolerance

• Low awareness – failure to ask the second question

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IMPROVING PRACTICE• Try it• Do it• Make mistakes• Learn from them• Go back to the

beginning• “We’re the

creative industries, let’s be creative”

Deborah WilliamsCreative Diversity

Network (UK)

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THE NEW MOMENTUM

• Issue of relevance – in era of ubiquitous choice

• Commercial imperative – “ultimately you are talking about people, and people spend money”

• Understanding of audience is broadening

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THE STEPS FORWARD

• Measurement system

• Targets

• Diversity Action Plans + dedicated funding

• Collaborations to develop career pathways

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TALENT CAMP

• Partnership model

• 15-20 new creatives in each state

• Practical training into internships

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