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German ArciniegasPrincipal Product Manager E Business Intelligence

Business IntelligenceOracle Balanced Scorecard

Business Intelligence Tool VendorsTechnology Stack

PortalPortal

ReportingReporting

Ad Hoc/OLAPAd Hoc/OLAP

Design / ETLDesign / ETL

MetadataMetadata

DatabaseDatabaseVendor XVendor X

Vendor CVendor C

Vendor BVendor B

Vendor AVendor A

Vendor QVendor Q

Vendor SVendor S

Vendor IVendor I

Vendor MVendor M

Vendor VVendor V

Vendor FVendor F

Vendor HVendor H

Vendor NVendor N

Vendor PVendor P

•Strong as Weakest LinkStrong as Weakest Link•UncertifiedUncertified•Expensive to supportExpensive to support and maintain and maintain•Subject to high degree ofSubject to high degree of risk from employee risk from employee turnover turnover

Oracle Confidential

E-Business Suite Business Intelligence Technology Stack

PortalPortal

ReportsReports

Disco/ExpressDisco/Express

OWBOWB

CWMCWM

8i / 9i8i / 9i

•Industry Leading SolutionsIndustry Leading Solutions•Certified – with each new releaseCertified – with each new release•Leverages Economy of ScaleLeverages Economy of Scale•Minimizes Risk, leveragingMinimizes Risk, leveraging common skill set based on common skill set based on industry standard technologies industry standard technologies

We Support our BI Applications fromWe Support our BI Applications fromEnd-to-End, not just individual tools.End-to-End, not just individual tools.

Oracle Confidential

Information requirements

Front line employees and managers

Business Analysts

Executives

Historic

Real Time

Transaction Summarized

Oracle Confidential

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Measure Align

Communicate Collaborate

Communicate

Measure

Performance

Collaborate

AlignStrategies

Measure

Align

Communicate

Collaborate

Oracle Business Intelligence Solution

Oracle Confidential

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E-Business Suite Transaction Tables

DBI

PortletsPMV Reports

MV

Oracle Business Intelligence Solution

Analytic IntelligenceOperations IntelligenceStrategic Intelligence

Oracle Confidential

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OBSC

BusinessIntelligence

Team

BusinessIntelligence

Team

BusinessIntelligence

Team

BusinessIntelligence

Team

Portal

Measures

Portals

Reports

Measures

Portals

Reports

Measures

Portals

Reports

Measures

Portals

Reports

Common Technical Platform & Single, Global Instance

ProjectsFinancials HR Procure-ment

DBI

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Portal

Oracle Business Intelligence Solution

Analytic IntelligenceOperations IntelligenceStrategic Intelligence

E-Business Suite Transaction Tables

DBI

PortletsPMV Reports

MV

Non Oracle Sources Tables

OBSC

PortletsOBSC Reports

OBSCTables

Ad-Hoc

Discoverer Workbooks

BVs. EDW

EUL

PlanningBudgetingAnalyzers

Oracle Confidential – Internal Use Only

ExecutivesExecutivesLOBLOB

ManagersManagersBusinessBusinessAnalystsAnalysts

ProfitabilityProfitabilityAnalysisAnalysis

ForecastingForecasting& Modeling& Modeling

Planning & ModelingPlanning & Modeling

BudgetingBudgeting

Goal SettingGoal Setting

Financials, Supply Chain, Projects, PLM, Sales & Marketing, HR, ServiceFinancials, Supply Chain, Projects, PLM, Sales & Marketing, HR, ServiceUs

ers

Us

ers Transaction ProcessingTransaction Processing

OperationalOperationalReportingReporting

Ad-HocAd-HocReportingReporting

Cost to Cost to BudgetBudget

PerformancePerformanceScorecardsScorecards

Management ReportingManagement Reporting

Legacy Systems,Legacy Systems,33rdrd Party Apps Party Apps9iAS / 9iR29iAS / 9iR2

Oracle: Complete E-Business Intelligence

Deliver Daily Business Intelligence

Align Operations with Corporate Strategy

Maximize Customer and Product Profitability

Accelerate Planning and Budgeting Cycles

Deliver Daily Business Intelligence

Align Operations with Corporate Strategy

Maximize Customer and Product Profitability

Accelerate Planning and Budgeting Cycles

Enable us to……

Oracle Business IntelligenceRelevant, Timely, and Accurate

Deliver Daily Business Intelligence

Align Operations with Corporate Strategy

Maximize Customer and Product Profitability

Accelerate Planning and Budgeting Cycles

Deliver Daily Business Intelligence

Align Operations with Corporate Strategy

Maximize Customer and Product Profitability

Accelerate Planning and Budgeting Cycles

Oracle Business IntelligenceRelevant, Timely, and Accurate

Align Operations with Corporate Strategy

Enable us to……

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What is What is Balanced Balanced

Scorecard?Scorecard?

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The Balanced Scorecard extends Daily Business Intelligence

with custom scorecards and performance indicators.

The Balanced Scorecard application enables

organizations to design, configure,

manage and deploy customized

performance management

systems and helps them in the successful

implementation of their business strategy.

Business Pressures

Increased Uncertainty• How to permanently evaluate the

validity of a competitive strategy

• How to ensure that my strategy is being successfully implemented?

Increased Uncertainty• How to permanently evaluate the

validity of a competitive strategy

• How to ensure that my strategy is being successfully implemented?

Data explosion• How to make sense of data

coming from an increasing number of sources

Data explosion• How to make sense of data

coming from an increasing number of sources

Organization Complexity• How to align large, complex, and

dispersed organizations to deliver value to customers

• How to communicate the strategy to the organization

Organization Complexity• How to align large, complex, and

dispersed organizations to deliver value to customers

• How to communicate the strategy to the organization

Fast Changing Business Conditions

• How to have great flexibility in building performance management systems to accommodate changing needs

Fast Changing Business Conditions

• How to have great flexibility in building performance management systems to accommodate changing needs

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Why Oracle?

Integrated solution Industry strength that will let us grow Integrated with Oracle’s E-Business Suite, Oracle

Portal and Daily Business Intelligence First release of BSC in 1999 - five years of

experience One of the first vendors to be certified by

BSCollaborative (Kaplan & Norton) Flexible to configure all types of Performance

Management systems Clients in over 30 countries Translated into 28 major languages

What Oracle Customers are Saying…

“By gathering all the employees around BSC, we were able to concentrate our foundation for the performance-oriented organization culture. It has not been merely a performance management tool but has become KT’s core philosophy and a key driver for organizational change.” – Young-Han Song Executive Senior Vice President & Chief, Office of Planning and Coordination

“We are using Oracle Balanced Scorecard to be sure the whole organization acts in a coordinated way. It helps us

push our business objectives and make sure they are realized on schedule.”

– David Dalton, Global Head of Business Analysis

“With the implementation of Oracle Balanced Scorecard, we have defined and formalized key strategic objectives to run

our company, to make the best decisions and become more proactive.”

– Laurent Singer, IT Director

SalesSales

ExecutivesExecutives

FinanceFinance

FinanceFinance

SalesSales

ITIT

BSCBSC

Web-Enabled Design and Reporting Simplify Design, Loading, and Accessibility

Web Web

Design• Scorecards

• Reports

• KPIs

Access• Scorecards

• Reports

• KPIs

• Design and access BSC system through web browser

9i / 9iAS9i / 9iAS

Legacy Systems, 3rd Party Apps

Spreadsheets

• Feed BSC system with Oracle or non-Oracle data

Flexible Performance Mgmt SystemsDesign Dashboards to Meet Your Needs

Present information in more strategic ways (e.g. cause and effect relationships)

Create performance management dashboards

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Sample of OBSC Views and reportsSample of OBSC Views and reports

Management by ExceptionAccelerate Problem Analysis

•Provide performance color alarms for exception alerting

•Identify out-of-target performance with color-coded graphs

•Scope reasons for exception through cause and effect analysis

Assessment and CollaborationCompliment Data with Personal Insights

FromFrom the latest numbers received from the regions we should be improving our revenue figures rapidly. I have some ideas that I would like to share with you in our next monthly meeting.

Enable owner of strategic objective to share personal assessment about performance, such as availability of new data not incorporated in graph

Consolidated Notes & Document LinksCommunicate and Support Strategic Intent

Annotations describeAnnotations describethe intent of athe intent of astrategic objectivestrategic objective

Links direct attention Links direct attention to related documents, to related documents, including DBI reportsincluding DBI reports

BSC-DBI IntegrationSpeed BSC System Design & Simplify Management

BSC Customized ViewBSC Customized View

DBIDBIMeasureMeasure

BSC Report Showing DBI MeasureBSC Report Showing DBI Measure•Easily display out-of-the-box DBI measures in BSC views with point and click process

•Eliminate need to map or load data into BSC for DBI measures

Repository of Available DBI MeasuresRepository of Available DBI Measures

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BSC StrategicProcess

OracleBalancedScorecard

DataCollectionProcess

Balanced Scorecard Process

Oracle Confidential

Client TierView application

via Browser

Middle TierApplication

Server

Third TierOracle

Database

OBSC 3 Tier Deployment

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Data Transformation:Input Table

BaseTable

MaterializedViews

Metadata Metadata OptimizerOptimizer

OBSCOBSCLoaderLoader

ConcurrentConcurrentManagerManager

ETL or PL/SQL Procedures

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Oracle Balanced Scorecard process

ŒDecide what you want to measure, how you want to present it and to whom

Build your own measures, dashboards and views and personalize them with very powerfull and flexible OBSC design tools and Oracle Portal, if desired.

ŽIf you have intelligence modules on top of your Oracle Applications, choose the measures you want to use in OBSC and make them part of your views with a point and click easy process

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Map and feed OBSC measures with data from Oracle or non Oracle sources, including Excel Spreadsheets and automate the process with Oracle Applications Concurrent Manager

Determine security responsibilities using Oracle Applications

‘ Give secured personalized access to end users through easy to navigate web enabled OBSC Viewer or through Oracle Portal if desired.

Oracle Balanced Scorecard process

Oracle Confidential

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Denmark Police Department Royal Air Force – Innsworth, UK Police, Immigration and National Defense Ministries, Singapore. Korea Ministry of Information and Communication US Army Cambridgeshire County City of Reijkiavik – Iceland Singapore Sports Council LA Transit Authority Central Missouri State University Stakes - Centre for Welfare and Health - Finland

Active Government organizations :

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D E M O N S T R A T I O ND E M O N S T R A T I O N

Oracle Balanced Scorecard

Oracle Confidential

Cause and effect

relationships

100% Configurable

Flexible

Oracle or non Oracle sources

Integrated with DBI

DBI andStandalone

Portlets Great graphic flexibility

Oracle Balanced Scorecard

Key Features

OA Security

and Data Loading

Collaboration tools

What if analysis

Web enabledWeb enabledViewerViewer

Ease of Use Ease of Use Powerful DesignPowerful Design

WizardsWizards

Oracle Confidential

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Screen Shots OBSC Screen Shots OBSC

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