German Business Semester (GBS) Course Catalog- FALL · PDF file · 2016-03-30German Business Semester (GBS) Course Catalog- FALL ... MKT 450 Business-to-Business Marketing –

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02/2015 MBS Course Catalog |German Business Semester

German Business Semester (GBS)

Course Catalog- FALL

Program Description

The German Business Semester is a program offered during the fall semester only and intended for students

enrolled in a business-related major. Students interested in the German Business Semester have to proof at least

a German level of B2 as courses will be taught 100% in German. Applicants must have completed a minimum of 3

semesters of business studies at their home university by the time they begin their studies at Munich Business

School.

Courses in the GBS are especially designed for students who have a special interest in business and have their

focus on Germany and the German language.

Key Facts

Application Deadline: June 1

Semester Dates: Early September through mid-December

Orientation Days: End of August

Language of Instruction: German German

German Requirements:

English Requirements:

At least a Level B2 for courses in German

TOEFL 83 or IELTS 6.0 for courses in English

Number of ECTS credits: 15 - 30 ECTS

21 ECTS are taught in German. Students who need

additional ECTS can enroll in up to 9 ECTS taught in English.

Tuition: Please check our website.

Students from MBS partner institutions may receive a

tuition waiver in the frame of cooperation agreements on

student exchange.

Website: www.munich-business-school.de/international

Contact: [email protected]

http://www.munich-business-school.de/international

mailto:[email protected]

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Index

Courses in German ............................................................................................................................................ 3

1. BCOM 450 Wirtschaftskommunikation | Business Communication – (Fall) 4 ECTS ........................ 3

2. ECON 450 Wirtschaftliche Rahmenbedingungen & Wirtschaftspolitik – (Fall) 3 ECTS | Business in

Germany ........................................................................................................................................... 5

3. FIN 490 Finanzen | Finance – (Fall) 3 ECTS ....................................................................................... 6

4. LAS 450 Deutsche Kultur & Gesellschaft | German Culture & Society – 5 ECTS (Fall) ..................... 7

5. MGMT 450 Internationales Wirtschaftsprojekt | International Business Project - (Fall) 3 ECTS .... 8

6. MKT 450 Business-to-Business Marketing – (Fall) 3 ECTS ................................................................ 9

Courses in English ............................................................................................................................................ 10

7. ENTR 420 Gamification for Entrepreneurs (Fall) – 3 ECTS ............................................................. 10

8. IM 420 International Management (Fall) – 3 ECTS ........................................................................ 11

9. LAS 421 Cinema and Media Culture (Fall) – 3 ECTS ........................................................................ 12

Course Selection Procedures ........................................................................................................................... 13

Course Registration Form ........................................................................................................................ 14

Advising Sheet for Exchange/ Semester Abroad Students at Munich Business School .................................. 15

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Courses in German

BCOM 450 Wirtschaftskommunikation | Business Communication – (Fall) 4 ECTS

Course Code BCOM 450

Course Name Wirtschaftskommunikation | Business Communication

Semester(s) Offered 1 Semester, fall

Instructor’s Name Anna Schuhmacher

Language of Instruction German

Number of ECTS-Credits 4 ECTS

Total Workload and Composition (e.g.

self-study, contact hours)

40 hours of instruction plus 80 hours of self-study/assignments

Course Outline/Contents Vocabulary and writing of letters + matching grammatical topics - Promotional letter, receipt of order (acceptance - rejection), goods

received (confirmation of receipt – advice of payment) - Separable and inseparable verbs, past participle, past perfect

passive voice, passive voice with modal verbs, replacement for passive voice, polite wording (polite imperative, subjunctive II) i.e. mögen, möchten, wollen, kennen, wissen

- Finances, e.g. Delivery, advice note, invoice, delay of payment, dun, credit report

- Tapping new markets, marketing mix, market analysis labor agreements

CV/Resume Writing Official language for negotiations + matching grammatical topics

- to address sb, to greet/welcome sb, to introduce oneself/sb to sb, to say goodbye to sb, social manners, to describe your own company and job

- to describe/compare products - open/close a business meeting, take part in a meeting, describe

statistics Complaints

- Intercultural communication situations between business partners Topics: Management

- How are companies organized? - Explanation of a diagram, vocabulary: owner- and family owned

businesses: medium-sized companies live - High-end companies, presentation: IBERIA, BMW

Explanation of a diagram, vocabulary air travel ever more popular vocabulary: Application

Reading comprehension: Job offer, application

http://www.dict.cc/englisch-deutsch/subjunctive.html

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Marketing

- Reading comprehension: What does the customer need? Market orientation of companies Presentation: IKEA

- What do you need to know about the market? Vocabulary exercise, diagram: Vacations for Germans

- Presentation: What would you recommend to a German tourist who is planning to go on vacation in your country? Explanation of a diagram, vocabulary: Vacation entitlement of employers in Europe

Advertisement – introduction of product on the market - Reading comprehension. A German powder becomes a global

brand - Presentation: Successful Advertisement - Language blocks of vocabulary - Topic-matching presentations

Assessment / Requirements for

Assignment of Credits

Lectures and practical exercises, presentations and case studies

Teaching and Learning Methods 100% course work (cooperation, presentation, project work etc.)

Readings Hueber: Geschäftskommunikation - besser schreiben

Hueber: Geschäftskommunikation - Verhandlungssprache

Langenscheidt: Wirtschaftskommunikation - Deutsch

Langenscheidt: Das Textbuch Wirtschaftsdeutsch Langenscheidt

Wirtschaftsdeutsch von A-Z

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ECON 450 Wirtschaftliche Rahmenbedingungen & Wirtschaftspolitik – (Fall) 3 ECTS | Business in Germany

Course Code ECON 450

Course Name Wirtschaftliche Rahmenbedingungen und Wirtschaftspolitik | Business in

Germany


Prerequisites Good command of the German language (min. level B2) and 3 semesters of

bachelor studies

Instructor’s Name Wolfgang Zirus






Course Outline/Contents The objective of the course is to provide a basic knowledge regarding the economy as well as an overview of the fundamental mechanisms of the German economy. We will then focus in particular on economic and social market, and competitive structures. In order to gain a better understanding of the German economy, we will take a closer look on its structure, the principal sectors of economy and the external commercial relations. The issues of economic policy will be stabilization policy, structural change and future prospects, students will therefore be able to better follow up current developments.

1. The Economic and Social Structure 2. The Economic Structure 3. State and Economy 4. Monetary and Credit Policy 5. The German Economy and the World Market 6. Objectives of Economic Policy 7. Current Economic Situation



- 40% Course Work (20% presentation + 20% mid-term test)

- 60% Final Exam

Teaching and Learning Methods Lectures and intensive Seminars with Discussion

Readings To be announced in class

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FIN 490 Finanzen | Finance – (Fall) 3 ECTS

Course Code FIN 490

Course Name Finanzen | Finance


Prerequisites Good command of the German language (min. level B2) and an introductory

Finance Course as well as knowledge of trade accounts, operation figures

Instructor’s Name Fr. Heike Barall-Quiring






Course Outline/Contents Analysis and assessment of the financing of selected companies on the basis of their business reports, thereby discussing various financing possibilities as to their advantages and disadvantages for a company. As the basic tools for the analysis of financial statements, the major German regulations on the compilation of financial statements will be explained. The students will familiarize themselves with the evaluation of a company from the point of view of its shareholders and above all its lenders. Based on case examples, the major ratios used to evaluate a company will be calculated. Financing, liquidity and profitability plans will be drawn up for the preparation of the audit for credit purposes.



- 40% Course Work (20% written tests + 20% presentation)

- 60% Final Exam

Teaching and Learning Methods Lecture

Presentations

Teamwork

Individual work on case examples


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LAS 450 Deutsche Kultur & Gesellschaft | German Culture & Society – 5 ECTS (Fall)

Course Code LAS 450

Course Name Deutsche Kultur & Gesellschaft | German Culture & Society


Prerequisites Good command of the German language (min. level B2) and a sound

interest in the culture and the history of Germany and German speaking

countries

Instructor’s Name Prof. Dr. Gabriella Maráz






Including one mandatory daily excursion

Course Outline/Contents This course is to give an overview over current issues of Germany's culture

and society. We will look deeper into the peculiarities which will probably

be realized first from outside: punctuality, order, thoroughness etc., and

will go into the historical backgrounds. There won't be final answers, but it

is astonishing, which answers history can give from this perspective. We

will look closer at the current political landscape, cultural issues which

move the public, the social structure, regional issues taking Bavaria as an

example, but also the situation of Germany within the EU. "German

Nation" - Regionalism - Federalism - Political structure and current situation

- Demography - Migration - Current issues in countries, mainly in Europe,

regarding the political structure, history and also society in general.



15% presentation (individual) about a subject comparing Germany to your

home country

15 % Report on an excursion (5 pages of text)

20 % Empiric Study - written (70%) and oral (30%)

50 % Written final exam (60 minutes) about the lectures

Teaching and Learning Methods Lectures, student presentations, workshop (empiric study), excursion

Readings Course readings

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MGMT 450 Internationales Wirtschaftsprojekt | International Business Project - (Fall) 3 ECTS

Course Code MGMT 450

Course Name Internationales Wirtschaftsprojekt | International Business Project


Prerequisites 3 semesters of business studies

Instructor’s Name Prof. Dr. Gottfried Schäffner

Language of Instruction Good command of the German language (min. level B2) and a sound

interest in the culture and the history of Germany and German speaking

countries


Total Workload and Composition (e.g. self-study, contact hours)


Course Outline Part I: Market place Germany - 10 hours of instruction

Introduction to the German business environment

Overview over the major criteria considering location

Part II: Introduction of a product or a service (from students’ home

country) to the German market – 20 hours

This is a group project. The product or service will be selected by the group.



Part I: Market place Germany

Examination of individual industry branches or companies. Mix of

Individual and group project (written report)

Results will be presented to a jury by the group.

Part II: Introduction of a product or a service (from a student’s home

country) to the German market

Submission of a written status report with presentation

The results of the entire project has to be presented in a business

plan format (2 printed copies and digital version on CD-ROM).

Students must also prepare a 30 minute presentation to a jury

who will grade the presentation.

Grading part I (counts as 30% of the total grade)

50% presentation/ 50% written report

Grading of part II (counts as 70% of the total grade)

20% Written Status Report (schriftlich)

40% Business Plan

40% Presentation

Teaching and Learning Methods Lectures and intensive Seminars with Discussion Individual and Group work; presentations

Readings To be announced in class.

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MKT 450 Business-to-Business Marketing – (Fall) 3 ECTS

Course Code MKT 450

Course Name Business-to-Business Marketing


Prerequisites Good command of the German language (min. level B2) and ideally a basic

marketing course

Instructor’s Name Prof. Dr. Gottfried Schäffner






Course Outline/Contents Introduction to key concepts of business marketing

Introduction to B2B Marketing

B2B Marketing Instruments

Buyers Conduct in B2B Markets

B2B Sales

Marketing Process

Dynamic Marketing

Final Case Study



Course Contribution, Group Work, Final Exam

- 40% Course Work

- 60% Final Exam

Teaching and Learning Methods Lecture, Case Studies, Plenary Discussion, Group Work


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Courses in English

ENTR 420 Gamification for Entrepreneurs (Fall) – 3 ECTS

Course Code ENTR 420

Course Name Gamification for Entrepreneurs

Semester(s) Offered Fall and Spring Semester

Duration of the Course 1 Semester

Prerequisites 3 semesters of business studies

Instructor’s Name Mr. Roman Rackwitz

Language of Instruction English






Assignments, individual and group project, presentations, final exam

Course Outline For entrepreneurs, their success is defined at the earliest stage, for

example when strategizing business development or market entry. This is

true not only for external business practices, but also for internal affairs.

And as a business is growing, it becomes more and more crucial for future

business success to lead employees and to wow customers and fans.

In this lecture, we will tackle the many dimensions of being an

entrepreneur and how to use Gamification as a 'path to mastery' for long-

term engagement of employees and customers.

Gamification stands for reverse-engineering what makes games successful

and transferring this into a business environment. So, after this course you

will know better why you are so engaged in games and how to benefit from

this even at your workplace.

Teaching and Learning Methods A combination of lecture, case discussion, class discussion, and student presentation will be used.


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IM 420 International Management (Fall) – 3 ECTS

Course Code IM 420

Course Name International Management

Semester(s) Offered 5th semester bachelor program

Duration of the Course 1 Semester, fall

Prerequisites 3 semesters of bachelor studies, preferably in business

Instructor’s Name Mr. Rene Salomon







Will be announced in class.

Course Outline Globalization

Political and Economic Differences between Nations

Cultural differences

Ethics in Int’l Business

Int’l Trade Theory

Economics of Int’l Trade

Foreign Direct Investment

Regional Economic Integration

The FX Market

The Int’l Monetary System

Strategy & Structure of Int’l Business

Int’l Business Organization

Export; Import & Counter-trade

Entry Strategy & Alliances

Global Production, Outsourcing & Logistics

Global Capital Markets

Financial Mgt in Int’l Business

Global HR Management

Teaching and Learning Methods Lectures, Group Work, Case Studies

Readings Required Text: International Business; 8th edition Author: Charles W. L. Hill Publisher: McGraw Hill International (International Edition) Plus case studies and hand-outs

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LAS 421 Cinema and Media Culture (Fall) – 3 ECTS

Course Code LAS 421

Course Name Cinema & Media Culture

Semester(s) Offered Semester, fall

Duration of the Course 1 Semester

Prerequisites 3 semesters of bachelor studies

Instructor’s Name Mr. Christopher Chamberlain








Will be announced in class.

Course Outline/Contents At the end of this course, you will be able to:

analyze film using a variety of models

compare different film cultures

discuss the role of women in film

debate modern media culture

utilize cinema, film and media as a medium for intercultural insight

Teaching and Learning Methods Various including Brainstorming, Discussion, Exponential Activities,

Independent Study, Q&A, Lecture, Presentation, Video analysis, Role-Play,

and Self Awareness Exercises

Readings Various articles and journals distributed within class

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Course Selection Procedures

1. Please have a look at the course selection form enclosed (next page).

2. Don’t forget to write your first and last name on the course selection form and to sign it at the end.

3. Please always check with your university about the classes you have to choose and the credits you have to transfer back to your university.

4. At Munich Business School exchange students must enroll in courses with a minimum of 15 ECTS.

5. It is not possible to add courses from a different study program.

6. Please check the prerequisites to ensure you have the necessary background to take the course.

7. There is no guarantee that all courses listed in this guide will be offered each semester due to the fact that the minimum number of participants for each course (6 participants) is required to take place.

8. There will be a two week “add and drop”-period at the beginning of each semester, where students can still change their course choices.

9. After the two week “add and drop” period attending lectures is mandatory and students must submit assignments and write exams in the courses they are enrolled in.

10. Not participating in exams will result in a grade FAILED.

11. Deadlines to hand in your course selection form:

Fall Semester: With your online application: June 1st or June 15th

12. If you hand in your course selection after the deadline your choice cannot be guaranteed.

13. The course selection form has to be sent with your application.

14. Due to German law we have to offer students the possibility to participate in repeat exams in case that an exam will be failed. However repeat exams, which are held a few months after the semester, have to be taken at Munich Business School. It is NOT possible to take the repeat exam at your home university. You therefore would have to travel to Germany again.

15. Please fill in the Advising Sheet on page 15 and upload it during the process of your online application.

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Course Registration Form

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Advising Sheet for German Business Semester at Munich Business School

Student Name: _____________________________________________

Home University: _____________________________________________

Please initial each item below to show that you have read and understood the following points.

I have been informed of the following:

MBS Academic Calendars indicate the lecture period, examination period and period of re-take exams. They can be found on the MBS website. I am advised not to book a flight back home before the last day of the examination period.

I have to enroll in a minimum of 15 ECTS to be enrolled as a full-time student.

I am aware that MBS reserves the right to make changes to the program, including course changes and/or cancellations.

Adding or dropping courses must be arranged via Daniela Ludwig (Incoming Exchange Coordinator) and I have to sign the changes. Only possible within the first two weeks of the semester.

Not attending classes I am enrolled in will result in a failing grade.

I have to pass the final exam with a 4.0 (German grading system) or better. If I do not pass the exam, the entire course is failed (German education law).

I have the possibility to participate in a re-take examination. However, the re-take exams are only during certain times and exams must be taken at Munich Business School.

MBS recommends that I take one more course than required by my university to have some extra credit in case I fail a course at MBS and do not have the opportunity to take part in the re-take exams at Munich Business School.

All classes I am enrolled in will show on my transcript.

Student’s Signature: _____________________________________________

Advisor’s Signature: _____________________________________________

Date: _________________________________________________________

*THIS FORM HAS TO BE UPLOADED WITH YOUR ONLINE APPLICATION

Documents

German Business Semester (GBS) Course Catalog- FALL · PDF file · 2016-03-30German Business Semester (GBS) Course Catalog- FALL ... MKT 450 Business-to-Business Marketing –