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Germany – Opportunities and Potentials Ljubljana 22. Mai 2014

Germany – Opportunities and Potentials

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Ljubljana 22. Mai 2014. Germany – Opportunities and Potentials . Germany at a Glance. Slovene German Business Relations. Key Sectors in Germany. Germany at a Glance. Slovene German Business Relations. Key Sectors in Germany. Germany. From “the sick man of Europe” - PowerPoint PPT Presentation

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Page 1: Germany –  Opportunities and Potentials

Germany – Opportunities and Potentials

Ljubljana 22. Mai 2014

Page 2: Germany –  Opportunities and Potentials

Germany at a Glance

Slovene German Business RelationsKey Sectors in Germany

Page 3: Germany –  Opportunities and Potentials

Germany at a Glance

Slovene German Business Relations

Key Sectors in Germany

Page 4: Germany –  Opportunities and Potentials

GermanyFrom “the sick man of Europe”

(The economist, 19.5.2005)

To “Europe´s engine!”(The economist, 11.3. 2010)

To “Germany´s Economic Model: what it offers to the world”

(The economist, 14. 4.2012)

Page 5: Germany –  Opportunities and Potentials

Germany: One of the most productive economies in OECD

Vocational education More important still to Germany's industrial strength is the country's education system.

Lessons learned Mittelstand and family business: the backbone of the German industry

Successful model of export and investment support sheme

Page 6: Germany –  Opportunities and Potentials

Doing business in Germany

Mario Ingo SoosDeutsche Botschaft Laibach

Why Germany?

Page 7: Germany –  Opportunities and Potentials

How foreign investors view Germany’s future

• 54% expect Germany to become even more attractive to investors over the next three years

• Becoming increasingly attractive for innovation activities and highly skilled talent

• How surveyed investors see Germany in the year 2020:Global leadership in environmental technologyCentre for research and developmentModel for entrepreneurially minded society

Source: Ernst & Young

Page 8: Germany –  Opportunities and Potentials

8

Germany after the crisis

Source: Ernst & Young

France

PolandGreat Britain

Switzerland

Russia

Others

Nobody

Not specified

„“ Which EU-countries will benefit the most from the crisis from your point of view?”

Germany

Figures in %

Bright outlook for investorsin Germany

Page 9: Germany –  Opportunities and Potentials

High labour productivity: opinions from the business world

• Germany’s level of training and process and product quality make it Europe’s No. 1 investment location for US companies(US Chamber of Commerce, Business Barometer 2014)

• 82% of foreign-company managers surveyed rate German workers’ skill levels as attractive(Ernst & Young, Germany as a Business Location 2010)

• “Despite comparatively high wage costs, our German locations are among the most productive worldwide thanks to the workers’ outstanding skill levels and motivation.” (Rolls-Royce)

• Germany is the most attractive Investment location in Europe(US Chamber, Business Barometer 2014)

Page 10: Germany –  Opportunities and Potentials

Privileged geographical location

From Berlin to any EU destination in 24 hours Economic centre of a market with 500 million people, and a GDP of 12,506 billion EuroGermany accounts for 17% of population and 20% of GDP of the EU

• Perfect springboardfor exports to East- Europe, Russia andthe world

Source: GTaI

24 h

3 h

1.5 h

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12 hL on d on

M oskau

48 h

24 h

W arschauPrag

Ber lin

W ien Bu d ap est

24 h

3 h

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3 h

1.5 h

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12 hL on d on

M oskau

48 h

24 h

48 h

24 h

W arschauPrag

Ber lin

W ien Bu d ap est

Brü ssel

M ad r id

R iga

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W ien Bu d ap est

Brü ssel

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P aris

S tockh olm

Page 11: Germany –  Opportunities and Potentials

“Invented in Germany” High Tech and Innovation:

Innovation clusters: close cooperation between research institutes, the business sector and universities2008: more than 11,000 European patents (twice as many as France and the United Kingdom combined)EU leader in patents that are also registered in the EU, USA and Japan (“triad patents”)German business sectors – global leadersin terms of market size and growth potential:

information and communication technologychemicals and plasticstransport and logisticsphotovoltaicsmedical technology

Source: GTaI

Picture: Hahn Meitner Institute

Berlin

Page 12: Germany –  Opportunities and Potentials

Germany at a glance• Germany: back to its old strength• Germany´s industry recovery escalating …• Domestic economy intact and expectation on

highest level since 2003.• Economy at full speed ahead in 2014 with

growth rates by 2%

Page 13: Germany –  Opportunities and Potentials

Germany at a glance

• Construction: booming business cycle after period of weakness

• German exports are on the highest level since 2011

• “European home market” are making major contribution

• Shortage of skilled worker becoming acute again

Page 14: Germany –  Opportunities and Potentials

Germany at a glance

Quelle Commerzbank, Statistisches Bundesamt Deutschland

Indicators (Percentage change on preceding year) 2012 2013 2014Forecast

GDP (real) 0,7 0,4 2,1GDP by expenditure (real):Private consumption expenditure 0,8 0,9 1,4Machinery and equipment -4,0 -2,2 4,0Construction -1,4 -0,3 3,2Domestic Demand -0,3 0,7 2,0Export (Mrd. EUR) 1.096 1.094 / -Growth rate 3,2 0,6 4,1Import (Mrd. EUR) 906 896 / -Growth rate 1,4 1,3 5,0GDP per Head (EUR) 32.280 33.355 /Unemployment rate in % 6,8 6,9 6,8Total employment 1,1 0,6 0,6

Page 15: Germany –  Opportunities and Potentials

Germany at a glanceShare of Total GDP and Population in the European Union 2013

GDP (in EUR billion)

Share of Total GDP (EU-27)

Population (in million)

Share of Total Population (EU-27)

GERMANY 2.738 21% 80,5 16%France 2.059 15,7% 65,6 13%UK 1.908 14,6% 63,9 12,6%Italy 1.560 12% 59,7 11,8%Spain 1.022 7,8% 46,7 9,2%Netherlands 603 4,6% 16,8 3,3%Sweden 420 3,2% 9,6 1,9%Poland 390 3% 38,5 7,6%USA 10.957 309 Japan 4.122 128 EU-27 13.075 501 Eurozone 9.170 331

Page 16: Germany –  Opportunities and Potentials

Germany at a Glance

Slovene German Business Relations

Key Sectors in Germany

Page 17: Germany –  Opportunities and Potentials

Slovenian-German Economic Relations

German-Slovenian foreign trade balance (in 1000 EUR)

Quelle: Statistikamt Slowenien

2005 2006 2007 2008 2009 2010 2011 2012 2013

-1,000,000

0

1,000,000

2,000,000

3,000,000

4,000,000

5,000,000

Export to GermanyImport from GermanySaldo (Ex-ports-Imports)

Page 18: Germany –  Opportunities and Potentials

Quelle: Statistikamt Slowenien

1000 EUR 2013 1000 EUR 2013

Country Import share (%) Import Country Export Export

share (%)

Total 100 22.196.684 Total 21.627.647 100

Germany 19,12 4.244.165 Germany 4.449.301 20,57

Italy 15,63 3.469.033 Italy 2.493.537 11,53

Austria 11,36 2.520.667 Austria 1.843.978 8,53

Croatia 4,80 1.064.788 Croatia 1.441.499 6,67

France 4,34 963.287 France 1.153.853 5,34

Netherlands 3,01 667.294 Russia 1.018.784 4,71

Russia 2,03 451.929 Serbia 664,842 3,07

Serbia 1,86 411.929 Hungary 631.890 2,92

Page 19: Germany –  Opportunities and Potentials

Market share of German federal states in Slovenian exports to Germany

Market share of German federal states in Slovenian imports from Germany

Quelle: Statistikamt Slowenien

Slovenian-German Economic Relations

18%

16%17%

5%

5% 8%

Baden-WürttembergBayernNordrhein-WestfalenHessenNiedersachsenNeue Bundesländer

31%

22%20%

5%7% 8%

Baden-WürttembergBayernNordrhein-WestfalenHessenNiedersachsenNeue Bundesländer

Page 20: Germany –  Opportunities and Potentials

Germany at a Glance

Slovene German Business Relations

Key Sectors in Germany

Page 21: Germany –  Opportunities and Potentials

Key Sectors in Germany

• Automotive

• Machinery & Equipment

• Metal and Metal Processing Industry

• Food & Beverage, Organic Food

• ICT Industry

• Energy & Environmental Industry

• Construction Industry

Page 22: Germany –  Opportunities and Potentials

Renewable Energies & Resources- Photovoltaics

- Energy Efficiency

- Renewable Resources and Bioenergy

- Energy Storage and Fuel Cells

- Solar Thermal Energy

- Geothermal Energy

- Wind Energy

- Waste to Energy, Recycling and Sustainable Water Resource Management

Chemicals & Healthcare

- Chemical Industry and Polymers

- Chemicals-Related Process Industry

- New Materials/ Composite Materials

- Red Biotech

- Medical Devices Industry

- Pharmaceuticals Industry

Service Industries- Consumer Goods/Retail

- Food and Beverages

- Information and Communications Technology

- Business Services

- Transportation and Logistics

- Tourism

Mechanical & Electronic Technologies

- Electronics and Microtechnology

- Machinery and Equipment

- Transportation and Technologies

- Applied Sciences and Technology Transfer

Growth Industries

Germany Trade & Invest

Page 23: Germany –  Opportunities and Potentials

Gertrud Rantzen Predsednica

Telefon: +386 252 88 63 E-Mail: [email protected] http://slowenien.ahk.de