Get Hired - WordPress.com€¦ · Get Hired: Helping Your Clients Rise to the Top of Google Rankings ... B. Wordpress, Zerply, Brandyourself C. YouTube, Tumblr, ... • Keywords really

Get Hired: Helping Your Clients Rise

to the Top of Google Rankings

Using Social Media

#NCDABoston @acpeters @nancyrichmond @sabrina_woods

Presenters

Nancy Richmond

Florida International University

Amanda Peters

Harvard Kennedy School

Sabrina Woods

Northeastern University * Holistic

Career/Life Coach * Linkedin Trainer

What we will cover

• What is SEO?

• Why should you (and your clients) care?

• What should your clients share and where? – Brand

– Content

– Engagement and Tools

• Evaluating your clients’ SEO impact


Social Media Experience?


What is SEO?


What is SEO?

Search Engine Optimization

• Maximizing elements of your online presence to get unpaid traffic and exposure

• With SEO, the goal is to have the positive and on-message rise to the top of search engine results and show up often, while the negative is ‘buried’

• Google is just one of many search engines, but with 66% of search, it is our focus for today

Source: http://bit.ly/18fuxwP



But Why Should You Care?

Source: http://www.ratemyfunnypictures.com/index.php/21174/rate-my-google-ranking/

Why should you care?

• Your clients will be ‘Googled’

• You want them to be able to:

– Manage their reputation

– Advertise (and to the right audience)

• Be FOUND for keywords for their profession by

employers or potential clients

– Communicate their (current) brand


Why Should You Care?

Recruiters are searching for candidates

• The single greatest opportunity for

recruiters in 2013 is “increased access

to passive candidates via social media”

(p. 3)

• 98% of respondents used social media

for recruiting in 2012

Bullhorn Social Recruiting Report 2013


1 Billion names are searched

on Google everyday

What ranks highest

on Google?

Let’s take a poll.


Which of these rank

highest on Google?

A. Google+, About.me, YouTube

B. Wordpress, Zerply, Brandyourself

C. YouTube, Tumblr, Slideshare


Infographic: How to rank for your

name in Google

http://searchengineland.com/infographic-how-to-rank-for-your-name-in-google-129850




























BRAND


What’s Your Brand?

• Get your name

• Profile descriptions

• Your own website

• About.me

• Brandyourself.com



• What do you want to be known for?

• Get your

name

• Profile

descriptions

• Local



Your own website – Free – Weebly & Wix

Examples

Wix.com

http://stellamandehou.wix.com/mypage

Weebly.com

www.sabrina-woods.com


http://stellamandehou.wix.com/mypage

http://www.sabrina-woods.com/




About.me



Brandyourself.com


CONTENT


Content

• Contributing original, quality content, on a regular basis

• Keywords and phrases

• Starting a blog (and getting posts indexed)

• Including photos and videos on all sites

• Ensuring all sites work on mobile


Quality Content

• Content is key, in

context, on topic and

up-to-date

• Geared to the

reader, not to the

search engine

Source: Searchengineland.com/seotable


Why it Matters for SEO

http://www.youtube.com/watch?v=XSP05I8SciM


Keywords


Blogging


Images and Videos are King

Images and

Videos are

Vital


The Future is Mobile The Future Is Mobile


Proofread Content

• Spell check/carefully review content

• Misspelled words will not help your SEO


Linking/Guest Blogging

TOOLS


• LinkedIn

• Twitter

• Google+

• Facebook

• Klout & Brandyourself

LINKEDIN


Linkedin - Customize your Public Profile URL


• Keywords really are key

• Have an SEO &

Human Friendly Headline

• Summary


Linkedin - Keywords

Linkedin - Skills / Endorsements


Linkedin

How do you know if you’re successful?


If have paid account,

you will know what

terms people use

most to find your

profile

Linkedin

If have free account…..

• See who viewed your profile

• Is it attracting your target

audience?

• Who is engaging with your

updates?

• Who is responding to your

discussions?


TWITTER



How to Maximize Twitter SEO?

Clients should

1) Choose a handle (@) and account

name carefully

2) Include keywords in the bio (160

characters)

3) Select a relevant URL to your base

platform


How to Maximize Twitter SEO?

Clients should

4) Pay attention to the first characters of a

tweet (one source said 42 characters):

this may impact SEO relevance

5) Build an identity in terms of what tweet

about, who follow and RT


How to Maximize Twitter

SEO?

Clients should

6) Tweet regularly

7) Focus on retweetability (asking to be

retweeted can work)

8) Give credit to others



Facebook Graph Search & #Hashtags

Google+

Social Authority = Greater Google Search Visibility

Klout & Brandyourself

Klout

Klout

What comes next

• Have clients Google themselves during an appointment

• SEO is not a ‘once-and-done’ task

– Set regular times to keep all platforms up-to-date

– Is what’s online conveying their ‘one sentence’?

• Regularly reevaluate brand image and content for accuracy and impact

– Are clients meeting their goals?


Resources, tools & stats

http://careercounselortechnology.com/


http://careercounselortechnology.com/

Documents

Get Hired - WordPress.com€¦ · Get Hired: Helping Your Clients Rise to the Top of Google Rankings ... B. Wordpress, Zerply, Brandyourself C. YouTube, Tumblr, ... • Keywords really