Get Started Selling on Amazon - g-ecx.images-amazon…g-ecx.images-amazon.com/images/G/02/Webinar/20120621UKSOAGet... · Amazon.co.uk receives about 18M unique visitors monthly. Whether

Get Started Selling on Amazon

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Confidential © 1996-2012, Amazon.com, Inc. or its affiliates. All rights reserved.

Agenda


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INTRODUCTION

PART I – Account Setup

• Infos & Policies

• Review Account Information

• Shipping Costs

PART II – Listing Overview

• Listing Options

• Create your first listing

• Create a new item

• Check product appearance

• Categories requiring approval

• Listing Loader

PART III – Order Management

• Managing Orders

• Cancelling or refunding orders

PART IV – Performance

Management

• Monitor your customer metrics

• Business Reports

56% 44% International

North America

• Over 164 million active

customers in the last year

• Over 2 million sellers on

Amazon platforms

• 30% of the total Amazon units

were sold by 3rd Party sellers

© 1996-2012, Amazon.com, Inc. or its affiliates


Introduction – Amazon Business Worldwide

Amazon operates in the UK, Germany, France, Italy, and Spain which represent 81%

of the estimated $122 billion online retail spending in Western Europe in 2011*

Amazon.co.uk receives about 18M unique visitors monthly.

Whether selling one item or millions, Selling on Amazon is a low-cost,

low investment, incremental sales channel.

WorldWide

Europe

Sources: Forrester Research, Online spending data excluding travel and cars.,

Amazon Investor Relations, ComScore.

© 1996-2012, Amazon.com, Inc. or its affiliates


Introduction – Selling on Amazon

• Open a new sales channel

• Reach tens of millions of

Amazon shoppers in the UK,

Germany, France, Italy and Spain

• No listing fees

• Sell in over 20 categories

http://services.amazon.co.uk/jumpstart/pricing/?WT210612

http://services.amazon.co.uk/services/sell-on-amazon/features-and-

benefits/?WT210612

http://services.amazon.co.uk/services/sell-on-amazon/features-and-benefits/?WT210612













Agenda


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INTRODUCTION




• Shipping Costs


• Listing Options





• Listing Loader


• Managing Orders



Management



PART I Account Setup – Infos & Policies


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• Seller Central’s Infos & Policies section provides

customers with information about your

o Contact information

o Returns & Refunds policies

o Shipping information

o Gift services

• You may be legally required to provide content for your

Infos & Policies in Seller Central

https://sellercentral-europe.amazon.com/gp/help-content/home.html/ref=ag_infopol_dnav_home_





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Accessing your account’s Information & Policies section in Seller Central



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Your account’s Information & Policies section on the Amazon website

PART I Account Setup – Review your account information


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PART I Account Setup – Shipping Costs


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• You can define your own Shipping Settings for your Seller

Central account

• Different calculation methods are available:

• Various shipping regions are available o Standard vs Expedited (optional for UK)

https://sellercentral-europe.amazon.com/gp/shipping/dispatch.html/ref=ag_shipset_dnav_infopol_

PART I Account Setup – Shipping Costs


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Accessing your account’s Shipping Settings in Seller Central

Agenda


12

INTRODUCTION




• Shipping Costs


• Listing Options





• Listing Loader


• Managing Orders



Management



PART II Listing Overview – Create your first listing


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• Bar Codes

o What is a bar code?

o Why does Amazon require bar codes?

o Which bar code types are supported?

• Listing technologies

o 1x1 (“add a product”)

o Product templates (“Flat Files”)

o AMTU/MWS

PART II Listing Overview – Create a new item with the 1x1 GUI


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Product that does exist



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Product that doesn’t exist



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PART II Listing Overview – Assigning a product category


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PART II Listing Overview – Gated product categories


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• Some product categories require Amazon pre-approval

before you can list your offers for these categories

• These product categories include

o Health and Beauty Care

o Watches

o Jewellery

o Apparel

o Grocery

• Contact seller support to request approval

https://sellercentral-europe.amazon.com/gp/contact-us/contact-amazon-form.html/ref=ag_contactus_cont_200700310

Agenda


20

INTRODUCTION




• Shipping Costs


• Listing Options





• Listing Loader


• Managing Orders



Management



PART III Order Management – Managing Orders


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• You can manage your orders o via Seller Central

o per file interface (Flat File, XML)

• Order data will appear o in your Seller Central account

o in your order confirmation email

o in your order report

• Order Holdback Window o duration: about 30 minutes

o customers can cancel / modify their orders during this time span

o after Order Holdback Window has passed, order will be visible to the

seller.


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You can confirm, cancel, refund, print packing slip or buy delivery for an

order



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Confirming an order



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Cancelling an order



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Issuing a full refund



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Issuing a partial refund


Agenda


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INTRODUCTION




• Shipping Costs


• Listing Options





• Listing Loader


• Managing Orders



Management



PART III Order Management - Monitor your Customer Metrics


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Monitor your Order Defect Rate

PART III Order Management – Business Reports


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Get detailed and personalised Business Reports

Any questions?

Q & A

Selling on Amazon

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Thank you!

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Contact us: http://services.amazon.co.uk/standards/contact-us/

http://services.amazon.co.uk/standards/contact-us/




Documents

Get Started Selling on Amazon - g-ecx.images-amazon…g-ecx.images-amazon.com/images/G/02/Webinar/20120621UKSOAGet... · Amazon.co.uk receives about 18M unique visitors monthly. Whether