Proprietary & Confidential

Get Storganized!!! FYQ4 2014

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Get Storganized Campaign Objective and Goal

Objective:

Optimize / increase sales dollars within each product sub-category by 20%

Introduce and bring awareness of new Premier Drawers and SOHO Decorative products features/benefits

Leverage Staxonsteel products for maximum increase to overall sales revenue

Reinforce trade-up within each sub-category with education of trade up benefits/features

Work office organization tips

Strategy:

Develop brand awareness of Bankers Box Front Office/Back Office products and to reinforce our leadership in consumer solutions within the Record Storage category

Proprietary & Confidential

Get Storganized Campaign Draft ONLY

• Each month we will focus on a new area/product of the office for superior Records Storage organization

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Get Storganized Campaign Timelines

LAUNCH TIMING – FYQ4 (January 1 - March 31, 2014)

FOCUS

– Commercial OP accounts, and ultimately end-users.

– Vertical markets - Finance, Legal, Healthcare.

– Horizontal Targets – Administrators, facility managers, office managers.

PRESENT CAMPAIGN TO YOUR CUSTOMER – October 1, 2013

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Get Storganized Campaign Promotional Support

Bankers Box® Campaign

January 2014 February 2014 March 2014

FRONT OFFICE BACK OFFICE YOUR OFFICE

20% off invoice 20% off invoice 25% off invoice

Premier™ Storage Drawers Staxonsteel Storage Drawers Decorative Assortment

FEATURED

PRODUCT

Get Storganized!

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Get Storganized Campaign Program Elements – Customer Tools

All support material to be finalized by mid-November and posted to:

S:\Markham\Sales Central\Promotions\CY 2014\Campaigns\Resolution Organization

(Http: microsite to follow). Please allow 10 working days for customized tools.

Customer Tool How to use? English and French? Customizable?

Sell Sheet - Creative to optimize themePDF on website for eduction piece, e-

blastYes No

Flyer Ad - CreativePromotion values by feature product, by

month (suggested layout for customer)Yes Yes by request

Promotional Offer and Sell Sheet -

Creative by month PDF on website for promo offer, e-blast Yes

No - this is a national

offer

Trade up Tool - features and benefits

from each sub-category

Education piece, sales rep and

customer service toolYes No

Product Sell Sheet - Premier, Stax and

Office Organization

Education piece for customer/end-user

explaining features and benefits and

sku numbers

Yes No

Web Tools - Banner AdPost on your customers home page,

category page, or product line pageYes Yes by request

Video Clips - New Premier Drawers,

Staxonsteel demo video, Drawer vs Box

Demo Video

Post on your customers home page,

category page, or product line page

Yes - Stax and Drawer

vs boxNo

Cost Savings Tool - Calculator, End-user

presentation, dealer presentation,

records room assessment

Conversion tools for you to present to

your customer "spot the messy room" and

"off-site storage"

Yes No

Cost Savings Brochure Education piece, sales rep and

customer service toolYes No

Proprietary & Confidential

Get Storganized Campaign Program Elements – End user outreach

PUNCH Communications

Build brand awareness and support marketing messaging

Utilize social media outlets (Facebook, Twitter) to expand and support marketing activities

Fellowes Social Media Conversation Calendar

Work office organization tips

Contest – “Messy Office”

Call to action - invitation to end-users post their current unorganized office for a chance to win an office make-over

Exposure – compile entries and post for social media

Education – include images/milestones of history of Bankers Box

Winner – win an office make-over from Fellowes/Bankers Box re-fresh with a designer

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Get Storganized Campaign What we need our customers to do?

WHAT WE NEED CUSTOMERS TO DO?

Pass on off-invoice savings to end-user (retail % to match that of invoice)

Communicate all offers to their customers / end-users

Utilize web banner, on-line and printed flyer at all accounts

Implement all support elements for campaign

GROW their record storage sales!

Proprietary & Confidential

Product Info

Proprietary & Confidential

Stor/Drawer® Premier™

Proprietary & Confidential

Stor/Drawer® Premier™

• 18” & 24” deep drawers

• Letter and Legal sizes

• 2 Colors Black & Blue

• Stacks 5 high

• Contemporary design

• New handle with label holder

Item # Description Pack Size

3791001 Stor/Drawer® Premier™ Black 18" Letter 5

3791101 Stor/Drawer® Premier™ Black 18" Legal 5

3792001 Stor/Drawer® Premier™ Black 24" Letter 5

3792101 Stor/Drawer® Premier™ Black 24" Legal 5

3793001 Stor/Drawer® Premier™ Blue 18" Letter 5

3793101 Stor/Drawer® Premier™ Blue 18" Legal 5

3794001 Stor/Drawer® Premier™ Blue 24" Letter 5

3794101 Stor/Drawer® Premier™ Blue 24" Legal 5

Proprietary & Confidential 12

Stax Installation - Before vs. After

Proprietary & Confidential

Staxonsteel®

• Stack up to 10 high, # 00511 (letter) and # 00512 (legal)

• Sold in cartons of 6/priced in each

• Base sold separately – not required (gets product off the floor, finished look, perceived stability)

• One base for each column no matter how high

• Size –letter or legal (both 24” deep)

• Easy to assemble

• Each “set” comes with:

Shell with steel framework attached

Drawer – to put together

Stacker bars to build each drawer

Proprietary & Confidential

Home/Front Office Decorative Line

Proprietary & Confidential

Home/Front Office Decorative Line

• Pinstripe and Brocade FastFold® Style box, Literature sorter and Magazine file

• Consumer preferred patterns – Classic designs that fit front/home office

Item # Description Pack Size

0029803 Pinstripe Stor/File™ 4/Ctn

6170101 Pinstripe Mag Files 6/Ctn

6170301 Pinstripe Literature Sorter 3/Ctn

0022705 Brocade Stor/File™ 4/Ctn

6171101 Brocade Mag Files 6/Ctn

6171301 Brocade Literature Sorter 3/Ctn