Get Yourself Tested

An empowering social movement to normalize & promote testing for STDs among youth.

A Partnership of MTV, The Kaiser Family Foundation, Planned Parenthood Federation of America, and the Centers for Disease

Control and Prevention

Objectives

Present testing in a context that is familiar and relatable to young people.

Encourage testing as an act of pride, not shame.

Connect viewers to testing centers in their area.

Promote an open dialogue about STDs including by encouraging young people to spread the word about the campaign.

Health CommunicationsProject ManagementWeb Site DesignConsumer Materials

Health CentersTesting ServicesPoint-of-Service PromotionsCommunity OutreachEvaluation

Communication assetsCreative developmentYouth market expertiseOn-air and online promotions/programming

Technical ExpertiseResearch in Communications and STDsSTD Testing LocatorMobilize PartnersExpand ServicesEvaluation

PROVIDER.GYTNOW.ORGResources for health care providers to help them better serve their teen and young adult patients

Boston, MA Philadelphia, PA Baltimore, MD* Raleigh, NC Atlanta,GA Orlando, FL Ft. Lauderdale* St. Petersburg, FL Pensacola, FL Houston, TX San Antonio, TX* Dallas, TX Tulsa, OK Mesa, AZ Anaheim, CA

San Diego, CA West Hollywood, CA Sacramento, CA Portland, OR Seattle, WA Salt Lake City, UT Denver, CO Omaha, NE Des Moines, IA Chicago, IL* Covington, KY Pontiac, MI Pittsburgh, PA Buffalo, NY New York, NY

Media Partners:

Local Health Departments and AIDS Service Organizations

Testing Partners:

Evaluation data available

Porter-Novelli YouthStyles TRU survey Post-campaign implementation survey Web metrics PPFA data IPP data* Qualitative analyses: social networking, kit

distribution, other feedback

www.gytnow.orgSMS: GYTNOW (498669)

CDC Contacts:Allison Friedman alf8@cdc.govMelissa Habel mhabel@cdc.govRachel Kachur rkachur@cdc.gov

Mary McFarlane mmcfarlane@cdc.gov