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Getting Online & Doing it Well. ACLU of Illinois Chapter Training April 14, 2012 Champaign, Illinois. Contents of this presentation. All aboard the social media bandwagon! Elements of a successful website Using email to spread the word Let us help you . The Social Media Revolution. - PowerPoint PPT Presentation
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ACLU of Illinois Chapter TrainingApril 14, 2012
Champaign, Illinois
Getting Online & Doing it Well
Contents of this presentation
• All aboard the social media bandwagon!• Elements of a successful website• Using email to spread the word• Let us help you
The Social Media Revolution
Facebook Insights
Our Twitterverse
Social Media VisibilityA little elbow grease goes a long wayfacebook.com/ACLUofCI:
Social Media Visibility
Social Media TakeawaysEngage frequently
Listen to your networks
Don’t spend too much time
Elements of a successful website• Frequently updated content• Prominent calls to action• Easy access to social networks• Visuals!• Menus & directories
Use a blog as a website!
What the #@&*^$ is a WYSIWYG?
What You See Is What You Get
Social Media Integration
Website Takeaways• Use images, links, and calls to action to
make your website engaging• Promote your social networks• Keep your content relevant & up-to-date• Use a blog as a website• Don’t be intimidated!
Using our email system
Give us the who, what when, where & why, and we’ll whip up an email for you!
Email Performance
Ideal Click-through rate =
1.6%+
e-benchmarksstudy.com
Email Takeaways
• Give sufficient lead time
• Always have a landing page
• Use images• Content should be
punchy & pithy
At Your Service
I am happy to help you with:• Social media questions &
requests• Website troubleshooting• Sending email
Questions?
Contact me!Maude CarrollOnline Advocacy CoordinatorACLU of [email protected](312) 201-9740 x339