GETTING READY TO ENTER - www · PDF fileThe 'How to Support Your Claims' and 'How to Present Your Papers' below ... Upload your completed submission document ... Here you need to provide

GETTING READY TO ENTER

For 2017 the entry system is our most flexible ever. To enter a piece of work multiple times, simply enter the title of the entry, fill in the entry information, let us know which companies and people were involved and select all the Spikes and relevant categories you wish to enter. Simple.

Don’t worry - you can still edit individual entries.

FIRST TIME ENTERING SPIKES ASIA?Need help? Drop us an email at [email protected] and we’ll arrange for one of our experts to talk you through the process.

DON’T HAVE ALL THE DETAILS RIGHT AWAY?Don’t worry, you can complete the form in any order and save your progress at any time.

WHAT YOU'LL NEED TO ENTER

ENTRY TITLE: Title, Client and Product/Service

COMPANIES: Details of companies which were involved in the work: advertising agencies, media agencies, PR agencies, production companies, etc.

CONTACTS: The contact details of someone in your company and on the client side that we can contact about the entry

MEDIA PLACEMENT & URLs: Launch date, different media placements and URLs of your entry

THE WRITTEN EXPLANATION: Written information of the work in line with festival/category guidelines

CREATIVE TEAM: Details of the people who were involved in the work (e.g. John Smith, Creative Director, BBDO)

MEDIA UPLOADS: Digital and/or physical materials in line with festival/category guidelines (for material requirements see the individual Spikes Pages)

You will also need to familiarise yourself with the different Spikes and categories and decide which you would like to enter.

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mailto:awards%40spikes.asia?subject=

https://www.spikes.asia/enter/categories_rules/creative_effectiveness/

CONTENTS

The entry form consists of common information required for all entries and Spikes specific information depending on the Spikes and category you choose.

COMMON INFORMATION

SPIKES SPECIFIC INFORMATION

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Spikes Asia

COMMON INFORMATION

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ENTRY TITLE

To start, you need to give your entry a title. We need this information before you select the Spikes and categories you would like to enter this work into.

If this work is being entered into multiple categories the title you give here will be applied across all of those selected entries:

ENTRY TITLE*The name you give the work being entered

CLIENT* The name of the brand, company or organisation who commissioned the work (e.g. Coca-Cola, P&G, Nike)

THIS ENTRY DOES NOT HAVE A CLIENT (FOR INNOVATION SPIKES ONLY)

PRODUCT / SERVICE* The product or service featured in the work (e.g. Coke Life, Crest toothpaste, Nike+)

COMMON INFORMATION

COMPANIES

WHICH COMPANIES WERE INVOLVED?You are the Entrant Company. The Entrant Company is responsible for payment of entry fees and will be considered the sole contact for any entry related queries. If your entry is awarded a Spikes, it is the Entrant Company who will receive the certificate/ trophy.

Then click 'Add company' to add other contributors. Every entry requires at least one 'Entrant company' and one 'Idea Creation' company. When making your entry please make sure you credit companies in the correct roles as this directly affects the calculations for the Special Awards.

You should enter the companies the order you would like them to be published as this is how they will appear on the Spikes Asia Website and on your certificates.

Depending on the Spikes and categories you select later you may be asked to return to this page to add other companies.

COMPANY NAME*

COMPANY ACTIVITY*Please select from the drop-down:

ADDRESS*

CITY* POSTCODE*

COUNTRY*

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COMMON INFORMATION

WHAT ROLES DID THIS COMPANY PLAY?Tick one or more boxes from the below.

ENTRANT COMPANY (COMPULSORY, ONLY 1)

The Entrant Company will not receive any points towards Special Awards unless they are also credited in one of the point-winning fields. You must be credited in at least one other role apart from Entrant Company (unless you are the client).

IDEA CREATION (COMPULSORY, MAX 5)

This role is for company/ies significantly involved in the creation of the idea at the core of the work that you are submitting, this can often be an advertising agency.

Receives points for Network of the Year, Asia-Pacific Agency of the Year, Independent Agency of the Year, and Country Agency of the Year Special Awards where appropriate. Points will be split evenly between all companies credited with this role.

PRODUCTION (MAX 5)

Production company that worked significantly or solely on the production of the published work being submitted. This can also be any type of company/agency who worked solely on production. This does not refer to companies who solely produced the 'case film' for the entry. If a production company was involved in both the idea creation and production of the entry then both idea creation and production roles should be credited.

Receives points for the Spikes Palm Award.

PR (MAX 5)

PR agency that worked significantly or solely on the PR campaign for the work being submitted. This can also be any type of company/agency who worked solely on the PR campaign. If a PR agency was involved in both the idea creation and PR aspects of the entry then both roles should be marked.

MEDIA PLACEMENT (MAX 5)

A media agency that worked significantly or solely on the media strategy of the work being submitted. This can also be any other type of company/agency who worked solely on the media strategy. If a Media Agency was involved in both the idea creation and media strategy of the entry then both roles should be marked. Receives points for the Media Agency of the Year award when entered into the Media Spikes.

ADDITIONAL COMPANY

Companies which have made smaller contributions to the work. Points for Special Awards are not allocated.

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COMMON INFORMATION

CONTACTS

WHO ARE THE LEAD CONTACTS?We might need to get in touch with you with questions regarding your entry during the processing stage. Please provide details of the best person to get in touch with.

JUDGING CONTACTThis is the person we will get in touch with if any queries are raised during the Judging stages. This person needs to be part of the 'Entrant Company' and immediately involved with the work. The judging contact will also need to be available inside and outside of office hours in the week preceding and the week of the festival.

NAME*

TITLE/POSITION OF CONTACT*

TEL/MOBILE NUMBER*

EMAIL ADDRESS*

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COMMON INFORMATION

CLIENT CONTACTContact at the brand, company or organisation that commissioned the work.

NAME*

TITLE/POSITION OF CONTACT*

TEL/MOBILE NUMBER*

EMAIL ADDRESS*

CITY*

COUNTRY*

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CREATIVE TEAM

WHO WAS INVOLVED?Enter the details of people who made a significant contribution to this entry. Enter the names of your creative team members in the order you would like them to be published as this is how they will appear on the Spikes Asia Website and on your certificates.

We accept a maximum of 30 names. Creative team credits can be altered two weeks before and after the festival, during a specific amendment period.

Want to change the order? You can 'drag and drop' the names to move them up or down the list.

NAME*

COMPANY*

POSITION*

ROLE ON THIS ENTRY*

EMAIL ADDRESSAny emails you provide will not be shared with any 3rd parties.

COMMON INFORMATION

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CHOOSE SPIKES & CATEGORIES

Select the Spikes you'd like to to enter with this piece of work. You'll be able to edit, remove or add to your entry at any stage. You can browse through the list of Spikes and categories here:

SPIKES AND CATEGORIES

COMMON INFORMATION

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https://www.spikes.asia/enter/categories_rules/creative_effectiveness/

SPIKES SPECIFIC INFORMATION:CREATIVE EFFECTIVENESS

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ENTRY HISTORY

Here we need you to detail your entry's history at Spikes Asia.

Please note only entries that were either shortlisted or Award winners at Spikes Asia Festivals 2014-2016 are eligible to enter in Creative Effectiveness Awards 2017.

ENTRY HISTORYList all the Spikes Asia categories (winning and non-winning) where the entry was submitted previously.

ENTRY TYPE* TITLE* AWARD TYPE* YEAR OF AWARD*e.g. Film e.g. My Movie e.g. Gold 2016/2015/2014

URLSIf your entry was entered into Digital or Mobile and Digital Craft Spikes, or if it had an interactive element, please include the URL for your submission here. Format must be http://, for more info on URLs please go to https://www.spikes.asia/enter/awards/digital_and_material_requirements/URL IS LIVE? PLUGINS?

e.g. http://www.domain.com YES/NO e.g. Silverlight

https://www.spikes.asia/enter/awards/digital_and_material_requirements/


http://www.domain.com


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THE WRITTEN EXPLANATION

The 'Written Explanation' is what the Jury will refer to during the judging process in Spikess. For this reason, we recommend that it's as detailed as possible.

Please don't mention your company or any of the companies who contributed to the entry (unless it's a self-promotion campaign) as our judging is anonymous.

Please see 'Resources' section on the following page.

This is compulsory and will be used for judging purposes.

We also require a Client Letter confirming that your submission has been approved by your client. Please download the template below.

The 'How to Support Your Claims' and 'How to Present Your Papers' below will help you crafting your entry submission.

SUMMARY* (500 WORDS)Please provide a 500 word summary of your entry below. This needs to be an overview of the campaign and an analysis of its effectiveness. You should first highlight the creative idea behind the work, then describe how the objectives of the campaign have been successfully met, referring to your verifiable sources

CONFIDENTIAL INFORMATION FOR THE JURY (400 WORDS)Text entered here will be visible to the jury but will not be shown on the website or at the awards show.


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UPLOAD MEDIA

Upload your completed submission document here.

Media uploads is where you can upload your work, supporting work and any supporting materials. All entries will be reviewed by our team and should any issues during this process, entrants will be invited to amend, correct or add data to their submission. It is in the entrants' interest to address these issues, take feedback on board and amend/improve submissions as necessary.

We strongly suggest you to download them before submitting your work. It is the responsibility of the entrant to ensure that the commissioning client has approved the campaign to be entered into Creative Effectiveness Spikes. In addition, it is also strongly recommended that the client review the entry before it is submitted into the competition. Please upload written confirmation from your client on their official company paper including company logo here. Your initial submission needs to meet the following requirements: Format: doc, docx, pdf, jpg.

RESOURCES

Entry Template

How To Present Your PaperExample Client LetterEntry ChecklistFor any queries regarding this category please contact us.

https://www.canneslions.com/mediaonline/downloads//SpikesCreff%20Downloads/Spikes_Entry%20Template

https://www.canneslions.com/mediaonline/downloads/SpikesCreff%20Downloads/Spikes_How%20to%20Present%20Your%20Papers

https://www.canneslions.com/mediaonline/downloads/SpikesCreff%20Downloads/Spikes_Example_Client_Letter

https://www.canneslions.com/mediaonline/downloads/SpikesCreff%20Downloads/Spikes_Entry%20Checklist

mailto:awards%40spikes.asia?subject=Contact%20us

SPIKES SPECIFIC INFORMATION:DESIGN

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MEDIA PLACEMENT

Here you need to provide media placement information for your entry.

To be eligible for this year's festival, your entry must have been implemented within these dates: 01/07/2016 - 31/08/2017.

LAUNCH DATE* COUNTRY/REGION*Must be between 01/07/2016 - 31/08/2017

MEDIA PLACEMENT*Please provide information about the different elements of your campaign.Tell us what you did and when and where it happened.

ELEMENT PLACEMENT / LOCATION DATE RANGEe.g. Live Event e.g. Trafalgar Square e.g. from 20/10/2016 to 25/10/2016

URLS [FOR CO1 COMPULSORY, ALL OTHER SECTIONS OPTIONAL]

Show us where your work was presented online. Format must be http://, for more info on URLs please go to www.spikes.asia/enter/awards/digital_and_material_requirements/URL TYPE IS LIVE? PLUGINS?

e.g. http://www.domain.com Please select YES/NO e.g. Silverlight from the drop-down:





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MEDIA PLACEMENT

PHYSICAL SUPPORT MATERIAL Does the entry have physical support materials (i.e. Packaging, stationery, book)?

YES NO

Please list the physical support material you will be sending through to us for judging e.g. 1 x Design sample: bottle of shampoo. Please make sure you use the barcoded label(s) (provided in the post-payment email) for us to identify your entry easily.

FOR ALL SECTIONSMounted Presentation Image (Physical)*


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The 'Written Explanation' is what the Jury will refer to during the judging process in Singapore. For this reason, we recommend that it's as detailed as possible.


BACKGROUND* (150 WORDS)• Situation• Brief• Objectives• Budget • Project scale and volume

DESCRIBE THE CREATIVE IDEA (40% OF VOTE)* (150 WORDS)

DESCRIBE THE STRATEGY* (150 WORDS)• Brand relevance• Choice of campaign elements• Target audience (consumer demographic/individuals/organisations)• Approach

SPIKES SPECIFIC INFORMATION:DESIGN SPIKES

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DESCRIBE THE EXECUTION (30% OF VOTE)* (150 WORDS) • Design elements and their integration• Design touch points• Materials, style elements, design choices• Design development and process• Scale

LIST THE RESULTS (30% OF VOTE)* (150 WORDS)• Value added to brand• Value for consumer• Reach/cultural impact• Sales• Achievement against brief• Other KPIs



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UPLOAD MEDIA

It's time to upload your work. Each Spike has different material requirements, you can find our accepted specs, examples and guidelines for materials using the buttons below.

Your media has to be the final version, remember we do not accept replacement files under any circumstances. You can only checkout once you’ve uploaded the 'compulsory media'.

Once you've uploaded some media it will become available in your 'Media Library'. From here, you can assign the media to multiple entries to save time.

You can learn more about media and material specifications here:


SPIKES SPECIFIC INFORMATION:DIGITAL

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MEDIA PLACEMENT




URLSShow us where your work was presented online. Format must be http://, for more info on URLs please go to www.spikes.asia/enter/awards/digital_and_material_requirements/URL TYPE IS LIVE? PLUGINS?


PHYSICAL SUPPORT MATERIAL [SECTIONS G AND H ONLY] Does the entry have physical support materials (i.e. Packaging, stationery, book)?

YES NO


http://www.spikes.asia/enter/awards/digital_and_material_requirements/



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[D.ONLINE VIDEO ONLY]'CAMPAIGN OF EXECUTIONS' INFORMATION Is this entry part of a ‘campaign of executions’?You may link a series of 2 or more executions of the same creative idea, advertising the same product/service with the same client, in the same medium as a 'campaign of executions.

YES NO

EXECUTION TITLE*Give each piece of work in your campaign a unique 'execution title'. For example, Trafalgar Square.

CAMPAIGN OF EXECUTIONS TITLE*The title of your 'campaign of executions' is taken from the 'entry title', it will copy across the campaign of executions. For example, Man on the Moon Campaign.

ENTER THE NUMBER OF EXECUTIONS IN THIS CAMPAIGN*Please tell us how many executions you are entering as part of this campaign of executions. Entries will be generated and given a sequence number, e.g. 1 of 4. Each execution will be counted as a single entry fee. For example, 1 of 4, 1 of 6 etc.

https://www.spikes.asia/enter/awards/things_you_need_to_know/


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BACKGROUND* (150 WORDS)• Situation• Brief• Objectives

DESCRIBE THE CREATIVE IDEA* (150 WORDS)

DESCRIBE THE STRATEGY* (150 WORDS)• Data gathering• Target audience (consumer demographic/individuals/ organisations)• Relevance to platform• Approach

DESCRIBE THE EXECUTION* (150 WORDS) • Implementation• Timeline• Placement• Scale


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LIST THE RESULTS* (150 WORDS)• Reach• Engagement• Sales• Achievement against business targets



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UPLOAD MEDIA





https://www.spikes.asia/enter/categories_rules/digital/


SPIKES SPECIFIC INFORMATION:DIGITAL CRAFT

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MEDIA PLACEMENT




URLS*Show us where your work was presented online. Format must be http://, for more info on URLs please go to www.spikes.asia/enter/awards/digital_and_material_requirements/URL TYPE IS LIVE? PLUGINS?e.g. http://www.domain.com Please select YES/NO e.g. Silverlight from the drop-down:

PHYSICAL SUPPORT MATERIALDoes the entry have physical support materials (i.e. Packaging, stationery, book)?

YES NO






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DESCRIBE THE EXECUTION* (300 WORDS) • Implementation• Placement• Scale• Brand relevance• Touch points• Materials, style elements, design choices• Methods and process• Timeline



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UPLOAD MEDIA





https://www.spikes.asia/enter/categories_rules/digital_craft/


$$$/Dialog/Behaviors/GoToView/DefaultURL

www.canneslions.com/Awards/Supporting_Material_Guidelines

SPIKES SPECIFIC INFORMATION:DIRECT

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MEDIA PLACEMENT












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MEDIA PLACEMENT


YES NO


FOR ALL SECTIONS Mounted Presentation Image (Physical)*


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WHY IS THIS WORK RELEVANT FOR DIRECT?* (100 WORDS)



DESCRIBE THE STRATEGY (20% OF VOTE)* (150 WORDS)• Data gathering• Target audience (consumer demographic/individuals/organisations) • Approach• Call to action

DESCRIBE THE EXECUTION (20% OF VOTE)* (150 WORDS) • Implementation• Timeline• Placement• Scale


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LIST THE RESULTS (30% OF VOTE)* (150 WORDS)• Business impact – sales, donations, site traffic• Response rate

• Change in behaviour

[ONLY FOR D01. USE OF DATA] * (150 WORDS) Describe the use of data, or how the data enhanced the campaign output • Data gathering and interpretation• Data insights and targeting• Data integration and impact

[ONLY FOR G02. LOW BUDGET/ HIGH IMPACT CAMPAIGN] PROVIDE BUDGET DETAILS* (150 WORDS)Provide budget details (text entered here will be visible to the jury but will not be shown on the website or at the awards show).• Overall budget• Breakdown of costs• Paid media budget (where applicable)



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UPLOAD MEDIA





https://www.spikes.asia/enter/categories_rules/direct/


SPIKES SPECIFIC INFORMATION:ENTERTAINMENT

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MEDIA PLACEMENT




[A01-A04 ONLY] NUMBER OF AIRINGS / PLACEMENTS*

[A01-A04 ONLY] PLACEMENTS / LOCATION*

MEDIA PLACEMENTPlease provide information about the different elements of your campaign.Tell us what you did and when and where it happened.



e.g. http://www.domain.com Please select from YES/NO e.g. Silverlight the drop-down:





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WHY IS THIS WORK RELEVANT FOR ENTERTAINMENT?* (100 WORDS)



DESCRIBE THE STRATEGY* (150 WORDS)



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DESCRIBE THE OUTCOME* (150 WORDS)• Reach• Engagement• Impact



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UPLOAD MEDIA





https://www.spikes.asia/enter/categories_rules/entertainment/


SPIKES SPECIFIC INFORMATION:FILM

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MEDIA PLACEMENT




FILM LENGTH*No more than 180 seconds for A. TV & Cinema Film categories

TOTAL NUMBER OF AIRINGS*

CHANNEL / PLATFORM*

URLS[COMPULSORY B01-B12, C01. OPTIONAL FOR C02-C05, D01] Show us where your work was presented online. Format must be http://, for more info on URLs please go to www.spikes.asia/enter/awards/digital_and_material_requirements/URL IS LIVE? PLUGINS?






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'CAMPAIGN OF EXECUTIONS' INFORMATION[ALL CATEGORIES EXCEPT D01]Is this entry part of a ‘campaign of executions’?You may link a series of 2 or more executions of the same creative idea, advertising the same product/service with the same client, in the same medium as a 'campaign of executions.

YES NO






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WRITE A SHORT SUMMARY OF WHAT HAPPENS IN THE FILM* (150 WORDS)• Do not reference your company. • Do not comment on the brief/challenges/success of the film

CULTURAL/CONTEXT INFORMATION FOR THE JURY (150 WORDS)Please explain any cultural terms, references or viewing context which would be known by the local audience, but may not be known by our international jury



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UPLOAD MEDIA




Different categories might have different media requirements. Please check the Film Spikes specific requirements here:


https://www.spikes.asia/enter/categories_rules/film/


SPIKES SPECIFIC INFORMATION:FILM CRAFT

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MEDIA PLACEMENT




NUMBER OF AIRINGS / PLACEMENTS*

PLACEMENT / LOCATION*

URLSShow us where your work was presented online. Format must be http://, for more info on URLs please go to www.spikes.asia/enter/awards/digital_and_material_requirements/URL IS LIVE? PLUGINS?






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'CAMPAIGN OF EXECUTIONS' INFORMATIONIs this entry part of a ‘campaign of executions’? You may link a series of 2 or more executions of the same creative idea, advertising the same product/service with the same client, in the same medium as a 'campaign of executions.

YES NO






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WRITE A SHORT SUMMARY OF WHAT HAPPENS IN THE FILM* (150 WORDS)• Do not reference your company. • Do not comment on the brief/challenges/success of the film


[ONLY FOR A01. DIRECTION] (150 WORDS) Tell the jury anything relevant about the direction. Do not name the director

[ONLY FOR A02. SCRIPT]* Provide the full film script in English

[ONLY FOR A03. CASTING] (150 WORDS) Tell the jury about the casting process

[ONLY FOR A04. PRODUCTION DESIGN / ART DIRECTION] (150 WORDS) Tell the jury about the production design/art direction. You may wish to comment on choices, challenges or effects


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[ONLY FOR A05. CINEMATOGRAPHY] (150 WORDS) Tell the jury anything relevant about the cinematography

[ONLY FOR A06. EDITING] (150 WORDS) Tell the jury anything relevant about the edit. Do not name the editor.

[ONLY FOR A07. USE OF ORIGINAL MUSIC] (150 WORDS) Tell the jury about the creation of the original music track.

[ONLY FOR A08. USE OF LICENSED OR ADAPTED MUSIC] (150 WORDS) Tell the jury about the choice of music track.

[ONLY FOR A09. SOUND DESIGN] (150 WORDS) Tell the jury about the elements of sound design.

[ONLY FOR A10. ANIMATION] (150 WORDS)Tell the jury about the types(s) of animation used and summarise any relevant challenges or techniques.

[ONLY FOR A11. VISUAL EFFECTS] (150 WORDS) Tell the jury about the visual effects and summarise any relevant challenges or techniques.


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[ONLY FOR A12. ACHIEVEMENT IN PRODUCTION]* (150 WORDS)Tell the jury about achievements of the production, including reference to its specific ambitions and challenges. You may wish to comment on scale of production, budget constraints, technical issues and/or challenges faced during the production process.



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UPLOAD MEDIA





https://www.spikes.asia/enter/categories_rules/film_craft/


SPIKES SPECIFIC INFORMATION:HEALTHCARE

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GUIDELINE

When it comes to entering into the Healthcare Spikes you will be required to enter your work in a slightly different way. Browse the categories and choose which categories your work is most suited to, (if you would like advice on which categories are most suitable for your work, send us an email along with a URL to the piece of work you’d like to submit.

Next you need to select which medium/s your work is. You can enter as many mediums as you like as long as long as the categories chosen are relevant. You can find them below:

You may notice that the mediums are closely related to certain Spikes e.g. the Film medium is really closely associated with the Film Spikes.

BRANDED CONTENT & ENTERTAINMENT: DIGITAL & SOCIALBRANDED CONTENT & ENTERTAINMENT: FILM, TV AND ONLINE FILM CONTENTBRANDED CONTENT & ENTERTAINMENT: LIVE EXPERIENCE

DIGITAL

DIGITAL CRAFT

DIRECT AND PROMO & ACTIVATION

FILM: CINEMA, TV AND DIGITAL FILM CONTENT

FILM CRAFT: ART DIRECTION / PRODUCTION DESIGNFILM CRAFT: DIRECTIONFILM CRAFT: SCRIPTFILM CRAFT: USE OF MUSIC / SOUND DESIGNFILM CRAFT: ANIMATION / VISUAL EFFECTSFILM CRAFT: CINEMATOGRAPHY

INTEGRATED

MOBILE

AMBIENT OUTDOORSTANDARD OUTDOOR

PR

COLLATERAL PRINTSTANDARD PRINT

PRINT & OUTDOOR CRAFT: ART DIRECTIONPRINT & OUTDOOR CRAFT: COPYWRITINGPRINT & OUTDOOR CRAFT: ILLUSTRATIONPRINT & OUTDOOR CRAFT: PHOTOGRAPHYPRINT & OUTDOOR CRAFT: TYPOGRAPHY

RADIO

RADIO CRAFT: SCRIPTRADIO CRAFT: USE OF MUSIC / SOUND DESIGN

USE OF TECHNOLOGY

mailto:awards%40spikes.asia?subject=


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ENTRY FORMS: HEALTHCARE

1. Complete the COMMON INFORMATION sections: Entry Title, Companies, Contacts, Creative Team

2. Choose your CATEGORIES > select your MEDIUMS from the drop-downs

3. The MEDIUMS you select will determine the remaining sections of the entry form. The remainder of the entry form

Step 1:

Step 2:

Step 3:

The MEDIUM-specific sections of the entry form mirror their associated

Spikes (with the exception of Use of Technology), you will find this document re-directs you to different sections in these cases. Need help? Drop us an email and we’ll arrange for one of our experts to talk you through the process.

mailto:awards%40spikes.asia%0D?subject=

mailto:awards%40spikes.asia%0D?subject=


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BRANDED CONTENT: DIGITALBRANDED CONTENT: FILM, TV & ONLINE FILM CONTENTBRANDED CONTENT: LIVE EXPERIENCE

DIGITAL

DIGITAL CRAFT




INTEGRATED

MOBILE


PR



RADIO


USE OF TECHNOLOGY

STEP 1. MEDIA PLACEMENT



In most cases the Media Placement page is identical to the related Spikes e.g. Radio medium information is the same as Radio Spikes information. Please choose which medium you are entering to see the medium specific media placement page:

Please see Healthcare Mediums for Physical Supporting Material Requirements.

http://www-assets.lionsfestivals.com/spikes/resources/downloads/entry_kits/Spikes_EntryKit_Healthcare.pdf


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STEP 2. THE WRITTEN EXPLANATION



DESCRIBE ANY RESTRICTIONS OR REGULATIONS REGARDING HEALTHCARE/RX/PHARMA COMMUNICATIONS IN YOUR COUNTRY/REGION (IMPOSED BY HEALTHCARE REGULATORY BODIES, GOVERNMENT, TV STATIONS, ETC.)* (50 WORDS)Please provide a 50 word summary of your entry below. This needs to be an overview of the campaign and an analysis of its effectiveness. You should first highlight the creative idea behind the work, then describe how the objectives of the campaign have been successfully met, referring to your verifiable sources

[SECTIONS E,F AND G] DESCRIBE THE TARGET AUDIENCE* (50 WORDS)• Doctors, specialist nurses, government officials, etc• Conference audience or particular job type

CONTINUED ON NEXT PAGE >


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Additionally you will need to supply medium specific information (in most cases this is identical to the related Spikes e.g. Radio medium information is the same as Radio Spikes information). Please choose which medium you are entering to see the medium specific information:

BRANDED CONTENT: DIGITALBRANDED CONTENT: FILM, TV & ONLINE FILM CONTENTBRANDED CONTENT: LIVE EXPERIENCE

DIGITAL

DIGITAL CRAFT




INTEGRATED

MOBILE


PR



RADIO


USE OF TECHNOLOGY


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STEP 3. UPLOAD MEDIA





http://www-assets.lionsfestivals.com/spikes/resources/downloads/entry_kits/Spikes_EntryKit_Healthcare.pdf



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USE OF TECHNOLOGY SPECIFIC QUESTIONS

MEDIA PLACEMENT







YES NO






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DESCRIBE ANY RESTRICTIONS OR REGULATIONS REGARDING HEALTHCARE/RX/PHARMA COMMUNICATIONS IN YOUR COUNTRY/REGION (IMPOSED BY HEALTHCARE REGULATORY BODIES, GOVERNMENT, TV STATIONS, ETC.)* (50 WORDS)

DESCRIBE THE TARGET AUDIENCE * (50 WORDS)• Doctors, specialist nurses, government officials, etc• Conference audience or particular job type



DESCRIBE THE STRATEGY* (150 WORDS)• Data gathering• Approach


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LIST THE RESULTS* (150 WORDS) • Human Impact• Reach • Engagement• Sales• Achievement against business targets


SPIKES SPECIFIC INFORMATION:INNOVATION

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MEDIA PLACEMENT





ELEMENT OR TECHNOLOGY DATE RANGEDetails e.g. 1st patent approved e.g. from 20/10/2016 to 25/10/2016

URLSShow us where your work was presented online. Format must be http://, for more info on URLs please go to www.spikes.asia/enter/awards/digital_and_material_requirements/URL TYPE IS LIVE? PLUGINS?e.g. http://www.domain.com Please select YES/NO e.g. Silverlight from the drop-down:





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WHY IS THIS WORK RELEVANT FOR INNOVATION?* (100 WORDS)

BACKGROUND* (150 WORDS)• Technological influences• Context• Limitations, restrictions, regulations• Budgets

DESCRIBE THE IDEA* (150 WORDS)• Insights• Intention/purpose• Adaptation of an existing platform or new innovation

DESCRIBE THE INNOVATION/TECHNOLOGY* (200 WORDS)If you would like to include further information you can attach a PDF in the Media Uploads section’.• How it works• Components• Platforms • What stage it is at


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DESCRIBE THE EXPECTATIONS/OUTCOME* (150 WORDS) • Long-term outcomes• Scalability• Industry relevance• Results/successes/developments to date• Investment received• Projected Sales



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UPLOAD MEDIA






SPIKES SPECIFIC INFORMATION:INTEGRATED

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MEDIA PLACEMENT






URLSShow us where your work was presented online. Format must be http://, for more info on URLs please go to www.spikes.asia/enter/awards/digital_and_material_requirements/URL TYPE IS LIVE? PLUGINS?e.g. http://www.domain.com Please select YES/NO e.g. Silverlight from the drop-down:


YES NO






60




WHY IS THIS WORK RELEVANT FOR INTEGRATED?* (100 WORDS)



DESCRIBE THE STRATEGY* (150 WORDS)• Target audience (consumer demographic/individuals/ organisations)• Integration• Approach



61

LIST THE RESULTS* (150 WORDS)• Reach• Engagement• Impact• Sales• Achievement against business targets



62

UPLOAD MEDIA





https://www.spikes.asia/enter/categories_rules/integrated/


SPIKES SPECIFIC INFORMATION:MEDIA

63

MEDIA PLACEMENT












64

MEDIA PLACEMENT


YES NO


FOR ALL SECTIONS Mounted Presentation Image (Physical)*


65




WHY IS THIS WORK RELEVANT FOR MEDIA?* (100 WORDS)


DESCRIBE THE CREATIVE IDEA / INSIGHTS (30% OF VOTE)* (150 WORDS)• Research and data gathering

DESCRIBE THE STRATEGY (20% OF VOTE)* (150 WORDS)• Target audience (consumer demographic/individuals/ organisations)• Media planning• Approach

DESCRIBE THE EXECUTION (20% OF VOTE)* (150 WORDS) • Implementation• Media channels and integration• Timeline • Scale


66

LIST THE RESULTS (30% OF VOTE)* (150 WORDS)• Action/business results – sales, donations, site traffic, achievement against

business target• Outcomes/awareness - change in behaviour, reach, public opinion, content

response

[SECTION C. DATA ONLY]* (150 WORDS)Describe the use of data, or how the data enhanced the campaign output• Data gathering and interpretation• Data insights and targeting • Data integration and impact



67

UPLOAD MEDIA





https://www.spikes.asia/enter/categories_rules/media/


SPIKES SPECIFIC INFORMATION:MOBILE

68

MEDIA PLACEMENT




URLS*Show us where your work was presented online. Format must be http://, for more info on URLs please go to www.spikes.asia/enter/awards/digital_and_material_requirements/URL TYPE IS LIVE? PLUGINS?



YES NO






69






DESCRIBE THE STRATEGY* (150 WORDS)• Data gathering and insights• Target audience (consumer demographic/ individuals/ organisations)• Relevance to platform• Approach



70

LIST THE RESULTS* (150 WORDS)• Reach• Engagement • Sales• Achievement against business targets



71

UPLOAD MEDIA





https://www.spikes.asia/enter/categories_rules/mobile/


SPIKES SPECIFIC INFORMATION:MUSIC

72

MEDIA PLACEMENT




MEDIA PLACEMENT* [EXCEPT A09]Please provide information about the different elements of your campaign.Tell us what you did and when and where it happened.


NUMBER OF AIRINGS / PLACEMENTS* [A09 ONLY]

PLACEMENT / LOCATION* [A09 ONLY]


e.g. http://www.domain.com Please select from YES/NO e.g. Silverlight the drop-down:





73




WHY IS THIS WORK RELEVANT FOR MUSIC?* (100 WORDS)



DESCRIBE THE STRATEGY* (150 WORDS)



74

DESCRIBE THE OUTCOME* (150 WORDS)• Reach• Engagement• Impact



75

UPLOAD MEDIA




Different categories might have different media requirements. Please check the Music Spikes specific requirements here:


https://www.spikes.asia/enter/categories_rules/entertainment_for_music/


SPIKES SPECIFIC INFORMATION:OUTDOOR

76

MEDIA PLACEMENT




NUMBER OF AIRINGS / PLACEMENTS* [EXCEPT F01]

PLACEMENT / LOCATION* [EXCEPT F01]e.g. Times Square, Kings Cross Train Station, within a pharmacy etc.

MEDIA PLACEMENT* [F01 ONLY]Please provide information about the different elements of your campaign.Tell us what you did and when and where it happened.



77

PHYSICAL SUPPORT MATERIAL

Does the entry have physical support materials (i.e. Packaging, stationery, book)?

YES NO


[FOR SECTION A. BILLBOARDS & STREET POSTERS AND B. INDOOR POSTERS]• Unmounted Proof (Physical)*• Mounted Proof (Physical)*

[FOR C. DIGITAL OUTDOOR, D. USE OF OUTDOOR, E. AMBIENT AND F. INTEGRATED CAMPAIGN]• Unmounted Presentation Image (Physical)*• Mounted Presentation Image (Physical)*


78

'CAMPAIGN OF EXECUTIONS' INFORMATION[A AND B ONLY] IS THIS ENTRY PART OF A ‘CAMPAIGN OF EXECUTIONS’?You may link a series of 2 or more executions of the same creative idea, advertising the same product/service with the same client, in the same medium as a 'campaign of executions.

YES NO






79




[ONLY FOR C. DIGITAL OUTDOOR, D. USE OF OUTDOOR AND E. AMBIENT] WRITE A SHORT SUMMARY OF WHAT HAPPENS IN THE AMBIENT OR DIGITAL EXECUTION OR CAMPAIGN* (150 WORDS)• Do not reference your company. • Do not comment on the brief/challenges/success of the campaign


[ONLY FOR A. BILLBOARDS & STREET POSTERS AND B. INDOOR POSTERS]*Provide a full English translation of any text.



80

UPLOAD MEDIA





https://www.spikes.asia/enter/categories_rules/outdoor/


SPIKES SPECIFIC INFORMATION:PR

81

MEDIA PLACEMENT PR




PLACEMENT PR*Please provide information about the different elements of your campaign.Tell us what you did and when and where it happened.





YES NO


• Mounted Presentation Image (Physical)*





82

PLACEMENT PR


YES NO


PHYSICAL SUPPORT MATERIAL• Mounted Presentation Image (Physical)


83




WHY IS THIS WORK RELEVANT FOR PR?* (100 WORDS)



DESCRIBE THE STRATEGY (30% OF VOTE)* (150 WORDS)• Target audience (consumer demographic/individuals/organisations) • Target media• PR planning• Approach

DESCRIBE THE EXECUTION (20% OF VOTE)* (150 WORDS) • Implementation of the PR activities• Timeline• Scale


84

LIST THE RESULTS (30% OF VOTE) – MUST INCLUDE AT LEAST TWO OF THE FOLLOWING TIERS:* (250 WORDS)• Tier 1: Media Outputs - coverage depth (quality/quantity), tone and message

delivery, purchase intent (survey)• Tier 2: Target Audience Outcomes - measurable changes in awareness,

comprehension, perceptions/attitudes/opinions, and target behaviors/actions/responses achieved

• Tier 3: Business Outcomes – campaign's measurable effect on sales/revenues/profits, market share, stock valuation, brand equity, reputation scores and other traditional marketing and business metrics

[ONLY FOR D01. PR EXCELLENCE IN EFFECTIVENESS]* (150 WORDS)Describe the effectiveness of the PR campaign• Achievement of results against KPIs• Effect of PR activities on brand awareness• Measurable impact of the PR effort on client's objectives

[ONLY FOR D02. RESEARCH, DATA ANALYTICS & INSIGHT GENERATION]* (150 WORDS)Provide evidence of how the research, insight and use of data enhanced the campaign output.• Data and/or insights gathering and interpretation• Data Targeting • Data and/or insight integration and impact

[ONLY FOR E02. COSTS / CREATIVE PERFORMANCE PR CAMPAIGN] * (150 WORDS)Provide budget details (text entered here will be visible to the jury but will not be shown on the website or at the awards show)• Overall budget• Breakdown of costs• Paid vs earned media budget (where applicable)



85

UPLOAD MEDIA





https://www.spikes.asia/enter/categories_rules/pr/


SPIKES SPECIFIC INFORMATION:PRINT & OUTDOOR CRAFT

86

MEDIA PLACEMENT



TYPE OF ADeg. newspaper, magazine, digital publication



PLACEMENT / LOCATION*e.g. Times Square, Kings Cross Train Station, within a pharmacy etc.




87

MEDIA PLACEMENT


YES NO


FOR ALL SECTIONS• Unmounted Presentation Image (Physical)*• Mounted Presentation Image (Physical)*


88

'CAMPAIGN OF EXECUTIONS' INFORMATIONIs this entry part of a ‘campaign of executions’?You may link a series of 2 or more executions of the same creative idea, advertising the same product/service with the same client, in the same medium as a 'campaign of executions.

YES NO






89





PROVIDE A FULL ENGLISH TRANSLATION OF ANY TEXT

CONFIDENTIAL INFORMATION FOR THE JURY (150 WORDS) Text entered here will be visible to the jury but will not be shown on the website or at the awards show.


90

UPLOAD MEDIA





https://www.spikes.asia/enter/categories_rules/print_outdoor_craft/


SPIKES SPECIFIC INFORMATION:PRINT & PUBLISHING

91

MEDIA PLACEMENT



TYPE OF AD* NUMBER OF PLACEMENTS*eg. newspaper, magazine, digital publication


TITLE OF PUBLICATION (WHERE YOUR AD RAN FIRST)*e.g. The Washington Post, The Times, New Scientist Magazine etc.


YES NO


[FOR SECTION A. PRINT]• Unmounted Proof (Physical)*• Mounted Proof (Physical)*

[FOR B. USE OF PRINT AND PUBLISHING, C. ORIGINAL PRINT AND PUBLISHING]• Unmounted Presentation Image (Physical)*• Mounted Presentation Image (Physical)*


92

'CAMPAIGN OF EXECUTIONS' INFORMATION[FOR SECTION A ONLY]Is this entry part of a ‘campaign of executions’?You may link a series of 2 or more executions of the same creative idea, advertising the same product/service with the same client, in the same medium as a 'campaign of executions.

YES NO






93




CULTURAL/CONTEXT INFORMATION FOR THE JURY (150 WORDS)Please explain any cultural terms, references or viewing context which would be known by the local audience, but may not be known by our international jury.

PROVIDE A FULL ENGLISH TRANSLATION OF ANY TEXT



94

UPLOAD MEDIA





https://www.spikes.asia/enter/categories_rules/print_publishing/


SPIKES SPECIFIC INFORMATION:PROMO & ACTIVATION

95

MEDIA PLACEMENT









YES NO


• Mounted Presentation Image (Physical)*





96




WHY IS THIS WORK RELEVANT FOR PROMO & ACTIVATION SPIKES?* (100 WORDS)



DESCRIBE THE STRATEGY (20% OF VOTE)* (150 WORDS)• Target audience (consumer demographic/individuals/organisations) • Approach

DESCRIBE THE EXECUTION (20% OF VOTE)* (150 WORDS) • Implementation• Timeline• Placement• Scale


97

LIST THE RESULTS (30% OF VOTE)* (150 WORDS)• Business impact – sales, donations, site traffic• Response rate• Impressions• Change in behaviour• Consumer awareness

[ONLY FOR F02. LOW BUDGET CAMPAIGN/HIGH IMPACT CAMPAIGN]* (150 WORDS)Provide budget details (text entered here will be visible to the jury but will not be shown on the website or at the awards show.• Overall budget• Breakdown of costs• Paid Media budget (where applicable)



98

UPLOAD MEDIA





https://www.spikes.asia/enter/categories_rules/promo_activation/


SPIKES SPECIFIC INFORMATION:RADIO

99

MEDIA PLACEMENT





PLACEMENT / LOCATION*e.g. Jazz FM, Spotify, Classic FM etc.







100

'CAMPAIGN OF EXECUTIONS' INFORMATIONIs this entry part of a ‘campaign of executions’? You may link a series of 2 or more executions of the same creative idea, advertising the same product/service with the same client, in the same medium as a 'campaign of executions.

YES NO






101




WRITE A SHORT SUMMARY OF WHAT HAPPENS IN THE RADIO ADVERT* (150 WORDS)• Do not reference your company. • Do not comment on the brief/challenges/success of the advert.

CULTURAL/CONTEXT INFORMATION FOR THE JURY (150 WORDS)Please explain any cultural terms, references or viewing context which would be known by the local audience, but may not be known by our international jury.

SCRIPT. PROVIDE THE FULL RADIO ADVERT SCRIPT IN ENGLISH*If the original advert is not in English, you must provide an exact translation.



102

UPLOAD MEDIA





https://www.spikes.asia/enter/categories_rules/radio/


Documents

GETTING READY TO ENTER - www · PDF fileThe 'How to Support Your Claims' and 'How to Present Your Papers' below ... Upload your completed submission document ... Here you need to provide