Getting Started Using a Facebook Page

Global Visibility, LLCDenise Beins & Tami Blodgettwww.GlobalVisibilityPlan.com

Created April 2, 2013 (Due to Facebook’s frequent updates, this will be different tomorrow)

Anatomy of a Facebook Page1. Post as personal or as page2. Access settings3. Fill in page information4. Brand your page with a timeline cover image5. Page avatar (shows next to all your posts)6. Customize your page tabs

Page Settings1. Allow your page to show in Facebook’s recommended pages2. Set if you want to receive email notifications – click link to

establish further email notification preferences3. Receive a notification when someone sends a message to

your page

Manage Permissions1. Publish or unpublish your page2. Set preferences of what others can post on your page3. Turn off page messaging feature (by default this is turned on)4. Delete your page

Basic Information1. Set page type2. Set unique page name. This can only be changed once so type carefully!3. Fill in your page information

Profile Picture1. Branding / Recognition2. Edit thumbnail to fit3. Recommend uploading a file over taking a picture

Featured1. Pick up to 5 featured pages that your page likes2. Show who the page owners are

Resources

1. Have duplicate pages? Request to merge them here

2. Links for Ads and creating page name3. We don’t recommend inviting email

contacts4. Social plugins – get code for your

website, blog, etc. such as “Like” “Send” “Comments” “Like Box”

5. We do recommend linking to your Twitter account so all posts also get tweeted (longer than 140 characters links back to page)

And more helpful resources …

Apps• Edit settings – add / remove. On events, Additional Permissions allows new

events to be posted to the wall. • Link directly to the tab (from posts, emails or other social media)• Delete an App• Search for available apps – Google+, YouTube, etc.• … Or create your own custom tab

Featured

• Admin Roles – make sure there is at least one other admin on the account

• Mobile – allows you to post from your mobile device

• Review page Insights

• Facebook page help center

Invite Personal Facebook Friends

Under the Admin section, click the drop down under Build Audience and select Invite Friends

Create Your Own Custom TabMay Have Up To 10 Custom Tabs

That link to Custom Pages

Create Your Own Custom TabCreate Your Own Custom Tab

Similar to a web page, but keeps it all on your Facebook page

Useful features when posting updates

1. Tag other pages in your post

2. After pasting in a link and it displays under post, delete it in the status window

3. Edit the link title or description

4. Pick from available images to display

5. Schedule a post for a later time

6. Promote your post for more visibility

Post!

Engage With Other Pages

1. Switch to the Page (top right corner)2. Share other‘s posts, adding a comment3. Like and comment on other’s posts … engage with their

audience

Special Offer …

Create basic custom Facebook tabs for $75 or 2 for $100

More customized tabs from $300 (specific colors and branding

Next Week’s ClassApril 9th

Creating and Using a Facebook Group

to Build Community

Important Research by Peggy Iileen JohnsonFollow up from last week’s class

Facebook's legal re: pics...

For content that is covered by intellectual property rights, like photos and videos (IP content), you specifically give us the following permission, subject to your privacy and application settings: you grant us a non-exclusive, transferable, sub-licensable, royalty-free, worldwide license to use any IP content that you post on or in connection with Facebook (IP License). This IP License ends when you delete your IP content or your account unless your content has been shared with others, and they have not deleted it.