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fba.amazon.co.uk Amazon Services Europe
12th June 2013
Getting Started with Fulfilment by Amazon
By William Rogerson & Guillermo Martinez
Confidential © 1996-2013, Amazon.com, Inc. or its affiliates. All rights reserved.
Amazon Services Europe Amazon Confidential 2013 Amazon Services Europe
What is FBA?
Benefits of FBA
What does FBA offer?
How does it work?
Excluded products for FBA
Shipment Creation Demo
Get started Summary
Amazon Partner Carrier Program
Summary: Why FBA?
Questions
Agenda
Amazon Services Europe Amazon Confidential 2013 Amazon Services Europe
What is Fulfilment by Amazon?
Complete solution:
You are in control of :
Pick Pack Ship Customer
service
Price Quantity Product range
Amazon Services Europe Amazon Confidential 2013 Amazon Services Europe
Benefits
FBA offers
Shipping options
Price advantage
Protection from negative
feedback relating to Fulfilment
Enhanced listings
Customer service & returns
FBA- Competitive Advantage
Amazon Services Europe Amazon Confidential 2013 Amazon Services Europe
Benefits many FBA merchants are harnessing today
Increased Sales
Significant time savings and reduced costs
More time to concentrate on sourcing and making other important
strategic decisions
Ability to scale at peak periods and manage a staged growth
Multi-Channel Fulfilment
Benefits
Merchants can also fulfil orders placed on
other sales channels – including their own
website and other 3rd party sites.
Amazon Services Europe Amazon Confidential 2013 Amazon Services Europe
What does FBA offer?
FBA Offer
Price
Seller
Availability (Prime)
Lead time
Customer Service
Gift option
Combination with other Amazon
products
Amazon Services Europe Amazon Confidential 2013 Amazon Services Europe
Example 2 – FBA on the detail page
What does FBA offer?
Amazon Services Europe Amazon Confidential 2013 Amazon Services Europe
Hazardous Materials
No regulated hazardous materials
Includes aerosols and items under pressure
Perishables
No climate control capability in FCs
(Chocolate) can only be stored between the 15th October and 30th
April.
Special Handling
No single items heavier than 30 kgs.
No items requiring special handling or delivery
(e.g. fridge freezers, etc.)
How FBA Works
Excluded Products
Amazon Services Europe Amazon Confidential 2013 Amazon Services Europe
How do I get started on FBA?
1) Have an Amazon seller account
2) On Seller Central convert ASINs to FBA
3) Follow the Shipment Flow
4) Print off shipping labels
5) Send off FBA shipment
You are live on FBA!
Link to register for FBA
Amazon Services Europe Amazon Confidential 2013 Amazon Services Europe
Shipment Creation Demo
Let’s show you how to create a shipment
Amazon Services Europe Amazon Confidential 2013 Amazon Services Europe
Partnered Carrier Program: UPS
We have partnered up with UPS for sellers inbound FBA shipments
Meaning you great discounts for sending stock into FBA
£4.25 per parcel (up to 15KG), insurance included.
Billed through your Amazon seller account
How do I ship to the fulfillment centre on FBA?
Amazon Services Europe Amazon Confidential 2013 Amazon Services Europe
Summary: Why FBA?
Competitive advantage: offer customers delivery choice + trust +
convenience
Improve your cash flow: reduce fixed capital investment on
infrastructure, labour and materials.
Reduce shrinkage: your inventory is insured in our warehouse (up to
£2,000 per item) and all the way through the delivery.
Break into the EU market with one easy solution
Save time: start growing other areas of your business.
Sell more!
Amazon Services Europe Amazon Confidential 2013 Amazon Services Europe
Any Questions?
• If you have more than 20 products for FBA please contact:
• For any other questions please use our contact us form:
http://services.amazon.co.uk/standards/contact-us.html
• FBA Video Tutorials
• FBA Pricing
• FBA Fulfilment Centre Video Tour
Amazon Services Europe Amazon Confidential 2013 Amazon Services Europe
Thank you very much for your time!
This document is provided for informational purposes only. No promises or assurances of future sales are intended or implied. Participation in the FBA
programme is subject to the FBA terms in the Amazon Services Europe Business Solutions Agreement and policies set forth in the FBA manual. You will be
responsible for ensuring all products registered with FBA comply with such terms and policies found through this link.
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